Developing an overall marketing plan for a company
Market study - 10 pages - Marketing theories
Founded in 2006 in Dijon by Ezéchiel Mérite and Nathanaël Mérite, two twin brothers respectively project manager engineer and information and software system engineer. In 2010, the company changed premises and moved into those that combine modernity and conviviality for the study, creation and...
Football teams in the stock market
Litterature review - 9 pages - Business strategy
To diversify the football club's ownership and financial base. Thus, it can be interesting for a football club to diversify its economic activities to diminish the sporting uncertainty, making financial results uncertain. Such a strategy was made for instance by the Danish club FC Copenhagen....
Service Logic Marketing - Komatsu & Caterpillar Case
Case study - 3 pages - Services marketing
Despite the global competition, the American construction machinery company, Caterpillar, is still the leader today, partly thanks to the quality of its machines. However, to cope with growing competition, quality, producing a defect-free product or service right from the beginning is not enough...
Market analysis of KidZania's park
Case study - 7 pages - Business strategy
The Mexican park KidZania created by Xavier López Ancona has expended successfully in numerous countries.. This innovative and educational entertainment venue offers children a unique blend of experiential learning and imaginative play within a simulated city environment. KidZania's growth on...
What Context and What Demand for a Rent-Specialized Property Hunting Agency on the French Real Estate Agency Market?
Case study - 5 pages - Business strategy
According to the Abbé Pierre Foundation, today in France 4 million people are poorly housed, including 900,000 deprived of personal housing. But in total, there are more than 12 million people in a fragile housing situation. And yet, there are 3 million vacant dwellings as of 1 January 2018, or...
The Marketing Strategy of Apple's iTunes Store
Case study - 3 pages - Digital & e-marketing
The iTunes Store is one of the most successful online music stores in the world, offering a vast selection of music, videos, books, and other digital content to customers. Since its launch in 2003, the iTunes Store has grown to become a leader in the digital content industry and a critical...
Cover Letter for a Business-Oriented Marketing Position
Sample letter - 1 pages - Marketing theories
This document is a cover letter to apply for a position in business-oriented marketing.
The growth of the Luxembourg real estate market: speculative bubble or viable situation?
Dissertation - 38 pages - Economy general
Demand for housing is very high in Luxembourg, but new construction is not enough to meet it, especially since no new real estate projects are planned for 2023. In addition, borrowing is made difficult by the rise in interest rates on mortgages. Indeed, since the end of the year 2022,...
The Market
Course material - 6 pages - Marketing theories
This document is a marketing course on the market, especially on how to identify and delimit it.
Amazon battles for slice of online gaming market - McGee Patrick (2020) - Amazon's study in the video game sector
Text commentary - 3 pages - Digital & e-marketing
The video game industry or video game industry is a sector of activity specializing in the creation and marketing of video games in the world. Existing since 1970 in the United States, this industry is becoming more and more popular in the world and whose largest firms are today mainly based in...
Can Marketing Be a Science? - Robert Bartels (1951) ; From Marketing Mix to Relationship Marketing - Christian Grönroos (1997) ; The Marketing Revolution - Robert J. Keith (1960) - Marketing in Retrospective
Text commentary - 2 pages - Marketing theories
The formalization of the concept of marketing takes place after the Second World War with, in particular, the appearance models such as the marketing mix, the 4Ps... From the 1970s, "consumer behavior" strives to appear as a specific field of research. From 1970 to 1980, marketing is accused of...
Asics' history, marketing and strategy
Presentation - 10 pages - Sport marketing
This document presents the brand Asics and its history, its products, its strategy, its consumers, its competitors, its manpower, its infrastructure, and its events and sponsorships.
Marketing Analysis of Novotel La Grande Motte Golf
Case study - 13 pages - Marketing theories
Novotel La Grande Motte Golf is based near the golf course of La Grande Motte, a Mediterranean seaside resort, south of France, 25 minutes south-Est from Montpellier. The hotel belongs to the Company named SAPAB. This society owns two other hotels. One in Paris and the second in Switzerland. Miss...
Marketing Strategy - Caterpillar
Case study - 3 pages - Brand management
Despite the global competition, the American construction machinery company, Caterpillar, is still the leader today partly thanks to the quality of its machines. However, to cope with growing competition, quality, producing a defect-free product or service right from the beginning (Gummesson,...
Market Study - The Do-It-Yourself in the US
Market study - 10 pages - Distribution marketing
The global do-it-yourself home automation market has been expected to reach about 22 billion dollars by 2020, at a Compound Annual Growth Rate of 38 percent between 2016 and 2021. The United States has held a considerable portion of the market, along with Europe, whereas the Asia...
Market Study - The Do it Yourself in the UK
Market study - 9 pages - Distribution marketing
The world's do-it-yourself home development market has gotten expected to reach 27 billion pounds by the fourth quarter of 2022, at an intriguing Compound Annual Growth Rate of 40 percent between 2017 and 2022 (Seo et al., 2021). The United Kingdom has not only managed to achieve but...
Financial Market Offenses and Crimes Against the State in the US
Course material - 6 pages - Economic politics
The French AMF is an independent public authority. It is made of two distinct bodies (the board and the enforcement committee), there is no hierarchy, board members cannot be members of the enforcement committee at the same time. The AMF is in charge of overseeing the protection of savings...
The organic products market in the UK
Case study - 9 pages - Distribution marketing
The consumption of organic food substances has soared within the past years across the United Kingdom, as people have sought high-quality food substances and eaten healthy foods, driving the most considerable year-on-year increase in the sale of natural substances in fifteen years. The organic...
The AMF (Financial Markets Authority) and market abuse
Course material - 5 pages - Criminal law
Market abuses are also a criminal offenses. Criminal sanctions can be pronounced. They will be pronounced by judicial courts and not by the enforcement committee of AMF. They pronounced fines or jail sanctions. In the french monetary and financial law, there are executive directive listed...
Market study - The natural cosmetics
Market study - 12 pages - Green marketing
The personal care and beauty industry has recently undergone a revolution with fast-changing buyer perceptions toward specific products. Many consumers of beauty and cosmetic products have begun to show interest in knowing more about regularly used products, the benefits, and the ingredients used...
SWOT Analysis - The organic food marketing strategy
Case study - 10 pages - Services marketing
The rising awareness concerning organic food substances among individuals across the globe has been one of the critical factors driving the accelerated growth of organic products within the global market. Additionally, rising concerns from potential consumers regarding the use of harmful...
Pestel Analysis - The real estate market in the US
Case study - 6 pages - Services marketing
The United States' housing market is experiencing a considerable shift. As the government tries to quell the impacts of inflation with relatively higher interest rates, every other aspect of the economy from foreclosure rates to housing market prices remains in flux. As such,...
The cosmetics marketing
Case study - 5 pages - Luxury marketing
The cosmetics industry is a huge and profitable market in the world. Today, this market is worth billions. In fact, according to the Cosmetics Europe and the personal care association in 2020, Europe was the largest market in the world, with 76.7 billion euros; followed by...
PESTEL Analysis - The Real Estate Market in the UK
Case study - 5 pages - Services marketing
Like any other real estate market, the UK's rents and leases properties. By the end of each month, landlords collect the revenues from the rents and leasing of the houses. This document contains a PESTEL Analysis of the real estate market in the UK.
An overview of Panzani's market and strategy
Case study - 19 pages - Brand management
The Panzani Group is a player in the French food market. It brings together leading brands such as Panzani, Lustucru Sélection, Taureau Ailé, Ferrero, Zakia and Régia. At the origin of this major player in the grocery industry, there is a brand: Panzani, the 5th favourite brand of the...
The operation of the bank and the financial market
Practical guide - 9 pages - Finance
The financial system is part of the economic activity of a country and contributes to its proper functioning. It designates all the regulations and, in general, the institutions that make it possible to connect the organizations that can offer financing and the consumers or businesses that need...
Entry mode decisions, internationalization and global marketing - The case of French Cakes
Case study - 5 pages - International marketing
When companies enter foreign markets, they make decisions about what kind of marketing and organizational setup to choose - these are called entry modes decision. The process of internationalization begins with the choice of foreign markets in which the company hopes to enter. In...
Marketing plan for Apple Airpods
Case study - 7 pages - ICT marketing
The general objective set out in the marketing plan is to launch a personalized Apple product to meet the new demands and behaviors of the most demanding consumers. The aim is to encourage a new way for consumers to have greater value and motivation to buy from the brand through a new link that...
Digital marketing: start-ups that differentiate themselves
Case study - 3 pages - Digital & e-marketing
Digital marketing is about connecting and reaching customers faster and easier when they need it. Technology and digital have become widespread in our current environment. Connecting with customers remains one of the best ways to grow your business, since the web has become indispensable in the...
Country market studies
Course material - 4 pages - Business strategy
Knowing why firms go global is only part of the battle, you also need to know where to go. Imagine that you lead a company in the United States, and are responsible for deciding which three countries to enter. First, what types of countries would you choose? What criteria would you use to make...
