Consult more than 14484 documents with no limitation. Our subscription options

Theme : McKinsey Matrix

Our documents

Filtrer par :

29 Sep 2010
doc

Ports Design Limited - strategic management

Case study - 16 pages - Management

PORTS Design Limited is a fashion company which is vertically integrated. It is commonly known as an, international fashion company. The main activity of PORTS is being engaged in the design, manufacture and the retail of high-end fashion garments and accessories for men and women.The brand...

10 May 2010
pdf

Fuzzy QFD for optimizing the engineering characteristics of a casting product

Thesis - 8 pages - Computer science

A casting may be defined as a metal object obtained by allowing molten metal to solidify in a mould, the shape of the object being determined by the shape of the mould cavity. Defective castings, even at advanced foundries, account for 2 to 5% and sometimes from 10 to 25% of the number of...

29 Sep 2010
pdf

Marketing plan for Caroll in China

Case study - 9 pages - Services marketing

In this document we will present a brief marketing plan for Caroll. The firm would like to have a foothold on the Chinese market. As tool, we will use some common instruments such as B.C.G. Matrix, Ansoff Matrix or the well-known 4P's as well as Porter's five forces. An overview of...

12 Jun 2013
doc

What are the challenges of rebranding?

Case study - 3 pages - Services marketing

When do companies feel they need rebranding? Are their earnings going in deficit or have they started undermining their profits. Is it the less number of customers coming to them or they are making less profit on their earnings. Has the product gone in to a “Dog” stage of BCG...

21 Nov 2008
doc

Aquatic habitats in forest ecosystems

Essay - 8 pages - Ecology & environment

There is a wide variety of aquatic habitats found in forested areas ranging from water-?lled tree holes through to large rivers, lakes, and inundated forests. This article initially reviews the classi?cation of aquatic habitats and some of their important geomorphological, physicochemical, and...

06 Apr 2009
ppt

A presentation on marketing management

Presentation - 61 pages - Services marketing

This presentation will start with marketing environments and systems. It will explore environments like the economic, competitive, technological, socio-cultural environments, etc. The presentation will then progress towards market oriented strategic planning. It will also talk about the BCG...

21 Jun 2010
doc

The development of a customer-focused organization

Thesis - 7 pages - Management

Flow management, flat organization, project management, re-engineering processes - the theme of the integrated enterprise management is the quest for better coordination between organizations and entrepreneurs which has had a major impact on business and change management in the recent past....

29 Sep 2010
doc

Strategic analysis of "Yahoo!"

Case study - 20 pages - Management

There are more Yahoo! Mail users around the world than two times the population of Mexico” (Yahoo! Website, 2008). One cannot deny the success of Yahoo! over the last decade. However, the reason why Yahoo! is catching a lot of media attention today does not lie in its success but more on...

10 Jan 2011
doc

Organisational approach of Mintzberg

Case study - 4 pages - Management

The traditional concept of regulating the behaviour of employees in an organization dates back to the end of the nineteenth century. This was chiefly due to the works of Henry Fayol, Max Webber, Frederick Taylor and their contemporaries. These approaches are consistent with the concept of the...

17 Nov 2008
doc

Public relations services agreement

Standard contracts - 7 pages - Other law subjects

Recitals: The purpose of this Agreement is for the Company to retain an experienced and qualified public relations agency to provide a range of public relations and communications tasks for Company. The Parties Agree: 1. TERM: The term of this Agreement is for one year commencing on (Month, Day...

07 May 2009
doc

Catholic religious orders in Europe

Thesis - 3 pages - Humanities/philosophy

Monarchism started in Egypt during the IInd century and may have its roots in the forms of some Jewish sects. Saint Antony (236-347) created next to Alexandria what we call anachoretism. He organized a hermits' life. These men gather in communities called anchoret. They live alone but meet on...

15 May 2009
doc

The evolution of Chinese and French women since the nineteenth century: Differences and similarities

Thesis - 17 pages - Sociology

In the two last Centuries, French women and Chinese ones have realized, little by little, their emancipation. What are the matrixes which have participated to the positive evolution of the condition of the Chinese and French women? Under which form has it taken place, and at which moments in the...

29 Sep 2010
pdf

Human resources final case study assignment British Petroleum

Essay - 11 pages - Human resources

We will analyze the case "British Petroleum: Transformational Leadership in a Transnational Organization". During this analysis, we will explain how different management styles are practiced in this company. Two different CEOs, Robert Horton and David Simon, succeeded this British oil company. We...

10 Aug 2022

Technology Industry in India

Case study - 5 pages - Economy general

To begin with, we will talk about the history of India but without going too far back in time because what we are interested in is the part of the history that still has a significative impact on the current socio-economic situation which leads the Technology Industry in India including IT...

29 Sep 2010
pdf

Media and terrorism: new challenges for freedom of expression?

Essay - 5 pages - Journalism

Benjamin Cardozo, an American jurist of the 20th century, used to say that "Freedom of expression is the matrix, the indispensable condition, of nearly every other form of freedom?. As such, freedom of expression was recognised, as early as at the end of the 18th century, as a fundamental...

29 Sep 2010
doc

Global Youth Culture: A Cross Border Market

Thesis - 13 pages - Services marketing

I think it may be useful to remind that however we are acting on a domestic or a global market; we always have to keep in mind that according to Wedel, M. and Kamakura, W A. (1998) an efficient segment should be: Identifiable, Sizeable, Accessible, Stable, Responsive and Actionable. Masaaki, K....

29 Sep 2010
doc

Marketing plan for Caudalie products in Saudi Arabia

Case study - 55 pages - Services marketing

Caudalie, founded in 1993 by two people: Mathilde Bernard Thomas and Professor Vercauteren, features products made from grape pips (from wine producer: Laffite), which are considered to be highly beneficial for the skin. Two years later, the duo launched their first range of products. Keeping in...

29 Sep 2010
doc

Transformational Change at British Petroleum : one goal two different leaders

Case study - 5 pages - Management

Before Robert Horton took over as CEO and Chairman of British Petroleum (BP) in 1990, the company's situation was difficult in terms of the lack of clearness of mission and strategic policy within the top 150 managers surveyed at the beginning of 1989. This survey revealed the managers feeling in...

29 Sep 2010
doc

EADS : A cross cultural merger

Case study - 8 pages - Finance

Since the early 1980s, mergers and acquisitions have been developing in Europe and worldwide. After the dramatic increase in the number of mergers and acquisitions in the second half of the 1980s, the 1990s leaves its mark by rapid cross-border connections and increased significant value of...

29 Nov 2010
doc

Strategic analysis of Microsoft France

Thesis - 7 pages - Business strategy

Today, the market share for Windows is 93% of the number of positions in the world, against 4% for Mac OS or Linux 1%. The Microsoft group, which sells the Windows operating system is the group known in the global market for computer software. Thus we will examine the strategy of this global...

15 Sep 2014
pdf

Controlling organized crime paper

Case study - 3 pages - Journalism

Although the amount of information available to investigators on organized crime has increased due to the increasing number of crime activities, crime has also evolved significantly,and the law enforcement units have a large amount of information to keep. The significant collection of information...

29 Nov 2010
doc

Mintzberg's approach to the organizational system

Case study - 5 pages - Management

Traditional conceptions that regulated the behavior of organizations in the late nineteenth century were based on the works of Henry Fayol (from France), Max Weber (from Germany), Frederick Taylor (from America) and their contemporaries. Their approaches was consistent the ‘top-down...

29 Nov 2010
doc

How did HRM allow Alcatel to adapt to changes posed by the changing market?

Thesis - 9 pages - Management

We were on the lookout for a company that was willing to provide us with the information for our investigation file. We had a consultant in our midst, who put us in contact with several companies like Bouygues, Dassault and Alcatel. We wrote several letters explaining the purpose of our approach...

23 Mar 2011
doc

Market research: L'Oreal

Case study - 83 pages - Services marketing

The market potential represents the number of persons likely to consume in a given geographic area. The market potential for the cosmetic brand L'Oreal extends to the entire world population, since the number of countries where its products are distributed and the number of segments available to...

12 May 2011
doc

Porter's five forces contribution to the SWOT model

Thesis - 5 pages - Business strategy

The SWOT model, abbreviation of “strengths, weaknesses, opportunities and threats", is a strategic tool, defined in 1971, for helping a company to analyze its internal context (strengths and weaknesses) and its external context (opportunities and threats), which have an impact on its...

21 Dec 2021

Pay and reward package benefit both employers and employees

Essay - 4 pages - Management

Reward describe by (Bloom and Milkovich, 1996: 25) as "bundle of returns offered in exchange for a cluster of employee contributions" is a combination of financial and non-financial components that is attributed to the employees depending on several factors such as the legal, ethical and the...

07 Oct 2009
doc

The role of private equity firms as an alternative investment model in the Middle East and globally

Tutorials/exercises - 27 pages - Finance

The global economic reality has witnessed a recent international increase in the private equity markets. This fact has brought up many concerns as to whether this will have a positive or negative outcome (Financial Services Authority, 2006). This document will present an overview of private...

16 Jan 2009
ppt

Overview of the consulting market in Shanghai

Market study - 49 pages - Services marketing

Global industry chain make China an integrated part of world workshop, so experience and management rules are welcome and quickly get implemented. Cost-down pressure make every manager look into ways to improve sourcing and operation. Fast-growing economy and fast money leaves many holes in...

16 May 2009
doc

Soft capitalism as related to therapeutic modes of work

Essay - 71 pages - Services marketing

The global village concept has fuelled soft capitalism and the rise of the ethos in this field within organizations. Let us first understand the basis of globalization. While not so different from traditional villages in its desire to engage in a free exchange of ideas, the...

20 Mar 2009
doc

Effective management strategies in the IT sector

Dissertation - 45 pages - Management

My dissertation titled “Effectiveness of stress management strategies in IT sector” mainly deals with how stress affects the health of employees. Stress has become one of the most serious health issues of the 1990s and its impact is likely to continue well into 21st century. Stress is a...