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23 Mar 2011
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Analysis of the purchase of Puma by PPR

Case study - 22 pages - Services marketing

PPR is a multinational group known and recognized worldwide for prestigious brands like Gucci. In 2007 it decided to make Puma its new prey. Indeed, PPR is a group which is accustomed to growing by acquiring companies in growing and very profitable sectors. The group was gradually built up by...

15 Jan 2009
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Financial markets in Emerging Economies: Comparison with developed economies

Essay - 12 pages - Economy general

The financial markets of emerging economies have seen a huge growth in the last few years. These markets are attracting large investments from the developed world, especially because of higher expected return. At the same time; investments in emerging markets are considered to be riskier than the...

10 Jan 2011
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SABMiller: Strategy behind the success in a hostile environment

Case study - 13 pages - Business strategy

There are very few South African companies that can boast of a history of 100 years. Despite this situation, SABMiller crossed the twentieth century in a country whose political system has a disastrous influence on the development of the local companies. The strategy carried out by SAB enabled...

15 Jan 2009
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Cadbury Schweppes

Essay - 13 pages - Business strategy

Cadbury Schweppes is one of the world's largest beverage and confectionery company, with over 50 different brands, manufacturing plants in 25 countries, sales in a further 165 and a market extension that covers countries all over the world, such as Australia, New Zealand, Canada, Malaysia,...

16 Feb 2011
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Case of Franco-Swedish cultural confrontation

Case study - 5 pages - Management

In this document we will look at a cultural conflict that arose between the two parties of a French and Swedish merger. This case was presented by Philippe d'Iribarne who is a French author and works at the LISE which is a research center that studies the interdisciplinary laboratory...

15 Jan 2009
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Heineken premium light

Thesis - 10 pages - Business strategy

Dark, blond or red, there is beer for all tastes. Every year all over the world the beer market generates billions of Euros in turnover. There are six international players who are sharing this market. InBev is the result of the merger of the Belgian brewery "Interbrew" and the Brazilian...

22 Jan 2010
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Unilever's strategy: Path to growth

Case study - 15 pages - Business strategy

A company that was founded in 1930 during the merger between Margarine Unie, a Dutch company and Lever Brothers, a British based soap and detergent company. Before the merger both the company were buying raw materials from same suppliers and similar distribution channels. Both the...

17 May 2009
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Acquisition of Puma by the PPR Group

Thesis - 3 pages - Management

The merger acquisition process will have very few impacts for PPR. We decided to explain it in this way. We will attempt to explain PPR's acquisition in the following sequences. In the beginning, the company started a wood industry known as Gautier SA. Several years later in 1962, the...

14 Sep 2007
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The Inner-Workings of Biogen Idec Inc.

Essay - 2 pages - Finance

As noted earlier in this report, Biogen Idec Inc. is an amalgamation of strengths. It has been the merger between IDEC Pharmaceuticals and Biogen. These two pharmaceutical giants have been as one corporation only as of November of 2003; therefore, there have been a very small number of...

29 Sep 2010
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Danone in India

Case study - 5 pages - Services marketing

Danone India is today, a huge part in the work of internationalization of the French group Danone. It was established in two steps. Danone was first established in 1989, a merger with an Indian group called Britannia. Then in 1993, they took control over Britannia, so that Britannia became...

29 Sep 2010
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A strategic review of Tesco PLC in the United Kingdom

Case study - 13 pages - Business strategy

Founded in 1924, Tesco is the largest supermarket chain in Great Britain and one of the most profitable organization, which sells food and non-food items. It now controls just over 30% of the grocery market in the UK. In 2007, it announced over £2.55 billion in profits. It has approximately 1880...

29 Sep 2010
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Sanofi Aventis, corporate strategy

Case study - 14 pages - Business strategy

Sanofi Aventis is a company operating in the pharmaceutical industry. Created in 2004 from the merger of two European companies, Sanofi Aventis is today the leader in Europe, and is part of the top 5 global companies in its sector. Sanofi Aventis's self-given mission in the pharmaceutical...

21 Jun 2021
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SWOT Analysis - IBM

Case study - 5 pages - ICT marketing

IBM is the acronym for International Business Machines Corporation, which is an American multinational corporation engaged in the manufacture of computer software, hardware, and computer products and services. The multinational dates back to 1911 through a merger of the Computing Scale...

27 Jan 2011
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The Danone group: An overview

Case study - 25 pages - Management

Entrusted with the task of studying in the strategy and organization of a large French company in detail, we chose the Danone Group as our subject. Groupe Danone is one of the finest French companies, and we are all witness to its strong presence on French territory as well as worldwide, since...

29 Sep 2010
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Global business environment - Danone in China and in India

Case study - 5 pages - Services marketing

Today, many multinationals seek to expand their activities in the international market spurred by the growing trends of globalization. By investing substantially in foreign markets, they hope to establish themselves and gain market shares. This expansion of activities can only be undertaken...

21 Mar 2012
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International retailing: Carrefour

Essay - 26 pages - Business strategy

Carrefour is one of the biggest distributions group in the world. Since its creation in 1959, Carrefour has always innovated to build a strong reputation, a good image and a clear strategy of development. With the globalization, Carrefour has exported its model in other countries to...

27 Jan 2011
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Corporate culture: Case study of IKEA

Case study - 19 pages - Human resources

"Let us begin with an anecdote to highlight the theme of corporate culture in an intelligible and meaningful manner”. The following testimony is that of an officer of a company which was recently formed by the merger of two industrial companies: "When I need a new piece, I can ask...

29 Sep 2010
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Strategic Analysis of the brand of liquor Pernod Ricard

Case study - 12 pages - Business strategy

Pernod-Ricard is a French company which produces alcoholic beverages. It was established in 1975 with the merger of two French anise-based spirit producers namely Pernod and Ricard. During the initial years, the company's strategy was to strengthen its global position by building a strong...

23 Nov 2010
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Study of fusion: Star Alliance

Case study - 36 pages - Services marketing

In 1997, Thai, Lufthansa, SAS, Air Canada and United Airlines combined to create Star Alliance, the largest network of airlines. Star Alliance is a consortium of companies that aims to become the leading network for frequent travelers with high value customers (generating high income) and to...

27 Jan 2011
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International marketing strategy of L'Oréal Paris

Case study - 8 pages - Services marketing

Till date, L'Oreal has been the world leader in the field of cosmetics. In recent years, the group saw its market share and reputation grow successfully through its development strategies built around two main areas: a policy of hyper-innovation and the creation of a broad portfolio of brands...

21 Nov 2014
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Differences between Kuwait Stock Market and Japan Stock Markets

Case study - 9 pages - Educational studies

Over the years, the world has witnessed major breakthroughs in business operations with accelerating capital outflow patterns symbolizing the increasing emergence of the advanced countries of economic prosperity. On a broader scale, inter connectedness of world nations has significantly...

16 Feb 2011
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Report of training course at Deloitte

Essay - 39 pages - Finance

The author of this article was hired within the audit firm of Deloitte Consulting in Neuilly sur Seine. The decision to integrate in the firm to start on the career had been motivated by several factors. First, the undeniable reputation of the firm, coupled with financial education imparted by...

03 Mar 2011
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Group AB Inbev and the sector of beer

Market study - 13 pages - Services marketing

The beer is a universal and a very ancient drink, and probably the oldest ever made by man. The brewing process requires three main commodities: barley (which turns into malt give beer its color and flavor), hops (for bitterness) and yeast. This drink is very popular for generations. Beer is...

16 Jan 2009
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The successful setting up of Accor in Brazil

Essay - 6 pages - Business strategy

Accor is a French company, born after the merger in 1983 between Novotel (created in 1963) and JBI (Jacques Borel International, created in 1967). Today, the company can be found in 140 countries all over the world, hires 168 500 people and had a € 7622 million turnover in 2005. There...

20 Jan 2009
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Lenovo case study

Case study - 3 pages - Business strategy

IBM was founded in 1911 and had a rapid growth during the following years. In 1981, IBM created the Personal Computer. Nowadays, IBM is one of the most famous IT companies. In the beginning, IBM specialized in selling computers. Then the company expanded its business to software and services. In...

16 Jun 2010
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The true-false Porsche Volkswagen Takeover (2007)

Thesis - 6 pages - Business strategy

A takeover is the purchase of a company (target) by another company (the bidder or acquirer). The target of a takeover must either be a company (corporation) or a sole proprietorship. The purpose of a takeover bid is to take control of the company concerned and its heritage. An IPO is different...

21 Jun 2021
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SWOT Analysis - General Electric

Case study - 5 pages - International marketing

Sometimes confused with the English company General Electric Company (GEC) or with the French company General Elektriks, General Electric (GE) is an American company born from the merger of Thomson Houston Electric Company and Edison General Electric Company in 1892. Its activities span...

29 Sep 2010
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The water market : actors and strategies

Market study - 26 pages - Services marketing

Nestle and Danone are the two main players in the bottled water segment market in the world, competing against each other in certain markets, whereas differentiating from each other in others. Before discussing the environment in which these two companies are evolving, first will shed light on...

29 Sep 2010
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Cross cultural management : negotiations for the joint venture

Case study - 25 pages - Management

The global economic situation shows that companies haven't any evolution prospects as the market has reached its saturation level. To grapple with this grave impact, companies are obliged to adopt international strategies in order to remain competitive in their respective market zones. Many...

29 Sep 2010
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Pernod Ricard: Strategy analysis

Case study - 17 pages - Business strategy

Pernod Ricard is the second largest group on the wines and spirits' market. For the financial year 2007/2008 the Group generated €6.589 billion in sales (95 million cases) with a net profit of €840 million. Pernod Ricard manufactures and distributes a wide range of alcoholic beverages....