Pernod-Ricard's International diagnosis
Case study - 42 pages - Services marketing
Pernod Ricard is one of the jewels of French companies. This group has an international dimension and is one of two key players in the global market for wines and spirits. Ranked second by Global Wine & Spirits, Pernod Ricard occupies a prominent position across all continents. With 17,600...
The Rise of the Ribat Mentality and the End of Muslim Spain
Essay - 6 pages - Humanities/philosophy
Between the fall of Toledo in 1085 and the battle of Las Navas de Tolosa in 1212, a new force entered the politics of Muslim al-Andalus (or Andalusia). This force was the North African Islamic fundamentalism of two groups, the Almoravids and their successors, the Almohads. Both these groups...
European diplomacy: from the Bismarckian System and the Realpolitik to the pre-WW1 Alliances and the Weltpolitik
Essay - 5 pages - Modern history
From 1872 to 1907, a series of alliances are formed among European major powers. The international system formed by German chancellor Bismarck in order to ensure Germany's hegemony within Europe and prevent a possible French revenge disappears in 1890. Then, the European powers gather in two...
Foreign governments and the Arab spring: Case study, France
Case study - 15 pages - International relations
While citizens all over the Arab world struggled in order to topple their oppressive regimes, foreign governments remained somewhat skeptical on which side to intervene on. This hesitation can be extracted from both the case of Tunisia and in Egypt in which most foreign governments at the...
Almasah international real estate: The real estate market in Dubai
Market study - 41 pages - Business strategy
In February, I landed in Dubai for the first time, after having heard so much about it. I was astonished by the number of towers already built at that time but more by the huge amount of cranes and construction sites. Therefore, I decided to do my internship for a real estate broker. I quickly...
Analysis of Group AUCHAN
Case study - 26 pages - Management
In 1961 Gerard MULLIEZ founded his first supermarket in the Hauts-Champs of the city of Roubaix. It was not until 6 years later that G. MULLIEZ opened his first hypermarket in Tourcoing. From there, the group's growth has continued to progress. This was followed by the opening of its first...
Intercultural management: Mc Donald's case
Case study - 9 pages - Management
The McDonald's company is a multinational firm well known in the world. The main activity of the company is to sell food quickly, what we call fast food. Nowadays, it has more than 30,000 franchises under the McDonald's brand, located in more than 120 countries. Born in the United States...
Can culture be the principal source of intercultural conflicts in organizations?
Dissertation - 28 pages - Human resources
It is true that intercultural conflicts happen frequently in all fields and industries and should not be seen as a dramatic phenomenon because it simply reflects divergences of opinion, experiences, beliefs and interpretations. However, can culture really be the principal source of intercultural...
Franchising, a 7-Eleven case study
Case study - 8 pages - Distribution marketing
Franchising is a way of licensing, between two firms in which the parent company (the franchisor) grants (the franchisee) which is a separate and independent entity the permission to do business by selling goods, or services that are provided by, or authorised by the (franchisor). What is a...
AIDS in Africa (2005)
Case study - 12 pages - Medical studies
Research on the historical development of HIV/AIDS demonstrates that the first cases of this disease can be traced back to 1978. Although AIDS had not been identified at that time, five men in different parts of the world had died from unusual, yet similar diseases. These five men were all...
The European neighborhood policy
Thesis - 5 pages - European union
In this essay I will deal with the European Neighborhood Policy, through a general overview of what this policy consists in. The most useful source that was used to elaborate on this subject is the website of the European Commission, which is one of the major players in the implementation of the...
The diplomacy of Vichy: June 1940 to November 1942
Thesis - 8 pages - Modern history
The history of Vichy has been subjected to heated controversies since 1945. In the years that followed the liberation, most historians and politicians alleged that France had resisted to the German, and developed a myth, the “Resistantialisme”. This term implies that the majority of the...
The drug trade
Essay - 6 pages - International relations
In the shuffle of the post Cold War geopolitics of transnational threats, drug trafficking suddenly appeared as one of the new major threats to the world order. Yet the drug trade has undergone a long time-span evolution over several centuries. This challenge to regional security is all the more...
The logan's Renault
Case study - 24 pages - Services marketing
In this report, we will analyze a very strong competitive company in order to identify the factors behind the success of its products. We decided to choose the Logan of Renault. This choice stems from the desire to present a French car and to examine the launch of a new concept car from its...
The decision-making process for the outsourcing of services
Essay - 5 pages - Management
In modern times, outsourcing of services has become an entire dimension in business strategy. It has become international and global. While it is growing extensively, the nature and the focus of outsourcing is slowly evolving. And as it often happens with new concepts, outsourcing tends to become...
Strategy of the Renault group
Case study - 13 pages - Business strategy
In 2007, Renault had produced figures in line with expectations, with operating income of 1.35 billion euros and a turnover of 40.682 billion euros (up 1.78%).The bottom line was the confirmation of the forecast for the year 2008's operating margin of 4.5%, as well as 2009's commitment of 6% with...
Business strategy: Carrefour
Case study - 5 pages - Business strategy
Introduction Carrefour is a French retail chain that stands second internationally. It is a just a step behind the American retail chain, Wal-Mart. It was established in 1959 in Annecy, it quickly became a small group and on 16 June 1970 , Carrefour entered the Paris Bourse. (CAC 40).Today, it...
Can the sector of tourism contribute to the development of Africa?
Essay - 4 pages - Services marketing
Tourism has become a leading global industry and has played a major role in the development of a continent. It contributes to the enhancement of the cultural heritage and culture of a country. According to figures provided by the WTO (World Tourism Organization), Africa has attracted 36.7 million...
Analysis of New Frontiers
Case study - 17 pages - Services marketing
The company "Nouvelles Frontieres", was chosen as a subject because this study is interested in all the four sectors of tourism, and it needs to discover how the company uses direct marketing. Direct marketing is a tool, and a business approach that is critical to a company. It is characterized...
Danone global strategy
Thesis - 11 pages - Business strategy
Danone is one of the world leaders in the food industry. The group focuses on three worldwide business lines: Fresh Diary Products, Beverages, and Biscuit & Cereal Products. Its turnover in 2005 was 13.02 billion Euros. We have chosen this group because Danone seems to be a very dynamic firm. In...
The history of the Islamic tile
Essay - 9 pages - Arts and art history
Islamic art is “the art produced for rulers or population of Islamic culture” (Brend, 10). The Islamic world is so large and varied that it should come as no surprise that each region has its own style. However because they share the same Islamic identity, the styles come together...
Have we reached the limits of the EU enlargement?
Thesis - 8 pages - European union
In the light of the massive 2004 European Union (EU) enlargement and the current one of Bulgaria and Romania, the question of whether the EU is reaching the limits of its enlargement shows all its relevance. In fact, since the moment the European integration process was launched, it has welcomed...
China's beer wars South Africa Breweries. SABMiller case
Market study - 31 pages - Business strategy
1. General information on the company A. SABMiller historical B. Important figures C. International policy 1. The main international events 2. The case of China 3. Analysis of the SAB International policy 2. Analysis of the Chinese beer market A. Characteristics of the Chinese beer market B....
The New organisation of Auchan France
Thesis - 8 pages - Management
Most of the biggest French firms are doing new organisations in order to save operating cost. It is directly linked with the fact that the growth of yearly turnover is very low (less than 2%). Indeed, there is a structural decline of the purchasing power. The companies have to find solutions to...
What historical factors played the greatest role in defining the Arab society and culture since the eighteenth century?
Essay - 6 pages - Modern history
From the seventh to the eighteenth century, the Arab World has formed a large area regrouping a Muslim population, sharing a common religion and culture. In different parts of the Islamic World, Islam was the bound between the Umma. Since the fourteenth century, the main part of the Arab world...
Study of Renault's strategy
Essay - 9 pages - Business strategy
Renault is a famous car-constructor. It was created in 1899 by the brothers Renault and was considered one of France's flourishing industry throughout the XXth century. But now the firm has adapted itself to a new global and more complex environment. This adapting process was no simple...
Do U.S. policies towards Egypt and the Muslim Brothers' success affect the democratization process?
Essay - 10 pages - International relations
9.11 attacks and the U.S. reaction to launch a war on terror in Afghanistan and Iraq, aside with the perpetuating Israeli-Palestinian conflict and the U.S policies toward Egypt triggered an increased popularity of Islamists. In the context of the up coming Anti-terrorist law due to be presented...
Muslim women caught between two cultures
Thesis - 9 pages - Social sciences
The notion of family is one that is important cross-culturally. It fosters a sense of responsibility among its members, and structure that forms the basis of the patriarchal society. Throughout time, and across different cultures, the conception of family has, and is varied, but the essence is...
A closer examination of the phenomenon of globalization and its affect on India
Tutorials/exercises - 117 pages - Economy general
The term "globalization" has acquired considerable emotive force. Some view it as a process that is beneficial—a key to future world economic development—and also inevitable and irreversible. Others regard it with hostility, even fear, believing that it increases inequality within and...
Tobacco marketing in the contemporary world - published: 11/05/2009
Thesis - 7 pages - Services marketing
After being brought back from the New World and being cultivated first in Portugal during the 16th century, tobacco has gradually become a good for mass consumption all around the world, passing from a status of medicinal plant to the one of a luxury product and eventually to something very cool,...
