Experiencing Acquisition Through a Process of Culture Change in a Serbian Organization
Essay - 61 pages - Management
This study addresses the issue of culture, acquisition and change in Serbia. Specifically, the project focuses on a Serbian bank which has recently been taken over by a Greek bank and explores organisational culture in a Serbian bank. Culture can be an image created by its members. It is both a...
Solving the human problem: Mrs. Alving, Juno Boyle and tragic motherhood
Thesis - 6 pages - Literature
In Raymond Williams' Modern Tragedy, the famous scholar provides an outstanding explanation for the roles of tragic hero and tragic action in modern drama. He argues that "the ordinary tragic action is what happens through the hero" (79, italics are mine). In consequence, the modern tragic...
The history of Vampires
Thesis - 5 pages - Social sciences
The vampire sprang into popularity with the 1897 publications of Bram Stoker's novel, Dracula. The popular imagination was captured by this suave and deadly count, and Dracula eventually became the star of many movies. Reportedly Sherlock Holmes is the only fictional character who has starred in...
Impact of the Media on National Identity
Case study - 5 pages - Educational studies
The media plays several roles in a country, its key role being to disseminate, compile, record and store information on current and past events in the country. The media is also responsible for the entertainment, enlightenment and education of its people. This role being crucial to the...
The representation of death and the quest for immortality in the films of Walt Disney
Case study - 10 pages - Educational studies
Walt Disney draws its inspiration from fairy tales for the first animated films (from 1937 to 1966). Conclusion of the oral tradition, fairy tale tells a story which involves various supernatural or magical elements. It originated in myths and legends. The storytellers and long temps...
Transformations of literature: augustine's 'confessions' and virgil's 'aeneid' - published: 07/07/2009
Thesis - 5 pages - Literature
Both St. Augustine's Confessions and Virgil's epic The Aeneid marked a new direction in literature for the West. Each one was inspired by the works of previous authors, but was willing to forge a new literature for their times. In the Aeneid, Virgil established Rome as indebted to the Greek...
Transformations of literature: Augustine's 'Confessions' and Virgil's 'Aeneid'
Essay - 4 pages - Literature
Both St. Augustine's Confessions and Virgil's epic The Aeneid marked a new direction in literature for the West. Each one was inspired by the works of previous authors, but was willing to forge a new literature for their times. In the Aeneid, Virgil established Rome as indebted to the...
The Australian aboriginal culture
Thesis - 6 pages - Social sciences
The Aborigines are native Australians, the first population of the country. They have been living there for more than 40,000 years and are one of the oldest populations in the world. Several archeological studies have been carried out, but they have not been able to find a concrete explanation to...
Kafka on the Shore
Case study - 3 pages - Literature
Surviving in the modern civilization and being “chased by the storm” is the main challenge of today's young people. The boy named Crow is a central character of the “Kafka on the Shore”, and it is evident that the author has used recent ideology to build up the narratives and...
West African Anglophone Literary Productions
Course material - 21 pages - Literature
By and large, the objective of this course is to get students in the humanities to cast a meaningful glance at the landscape of the aesthetico-social and political realities which have affected the continent, ever since slavery days through colonization up to the contemporary stage, in the prism...
Levi's: The marketing strategy
Case study - 11 pages - Services marketing
Jeans symbolize America: initially, it represented the hero of the conquest of the West, the cowboy. It then joined another American myth: that of the cinema. Youngsters were fascinated by the jeans toting character played by James Dean in Fury of Living. Jeans were exploited...
The city of Alexandria - Egypt
Essay - 8 pages - Geography
An age-old eastern Mediterranean metropolis of nearly two and a half millennia, Alexandria is Egypt's second-largest city; an important, burgeoning industrial center; and the country's principal port. It also has survived as a romantic myth, as “the universal metropolis,” the...
Competing giants: The subversive counter-performance of the Soviet writer
Thesis - 5 pages - Literature
The early twentieth century poet Osip Mandelstam postulated that, “Poetry is respected only in [Russia] - people are killed for it. There's no place where more people are killed for it.” Mandelstam, who himself fell victim to the Stalinist regime for his subversive prose, was...
Creating value on the Harley Davidson poss ride
Thesis - 14 pages - Business strategy
From a branding point of view, we cannot overlook the fact that Harley Davidson is very powerful, since many customers find embodied in its cultural principles and values that resonate with their own needs and beliefs. These core values Harley Davidson relies on are: Freedom: the motorcycle is...
On the way to a successful integration on a US Campus. How can a French student succeed his integration?
Essay - 23 pages - Educational studies
What makes 600 000 young people from all over the world come to study in the United States? Is it the reputation of the US degrees? The efficient teaching methods or the life on campus? Studying in the United States is a myth for a large number of students in the world. A lot of movies and...
The corporate culture
Essay - 9 pages - Management
Today, companies need to create and develop their corporate culture to transmit an image and identity. It permits to build a stimulant and attractive environment in the company and the employees feel the affiliation to a group. In this way, firms are more effective, productive, efficient and...
Corporate culture: Case study of IKEA
Case study - 19 pages - Human resources
"Let us begin with an anecdote to highlight the theme of corporate culture in an intelligible and meaningful manner”. The following testimony is that of an officer of a company which was recently formed by the merger of two industrial companies: "When I need a new piece, I can ask someone...
IKEA: Leadership and organizational culture
Case study - 9 pages - Management
It all began in 1943, when a young man Ingvar Kamprad, 17 years old, decided to create his own company, starting from a reward from his father for having finished his studies. This small company located at Agunnaryd in Sweden has now become a major performer in the world of organizations,...
Order and disorder in Robinson Crusoe
Book review - 14 pages - Literature
“Necessity is the mother of inventions” could undoubtedly be regarded as one of Daniel Defoe (1660 - 1731)'s favourite proverb, and indeed, he employed the maxim in his History of Trade, writing: “Necessity which is the Mother, and Convenience which is the Handmaid of Invention,...
Is there a place for sustainable marketing in the beauty world?
Dissertation - 39 pages - Luxury marketing
Sustainability is not a new trend. It appears for the first time in the 1970s. For many years, beauty brands knew zero competitions. This market changed with the arrival of new brands such as NYX cosmetics, ELF, or Kiko Makeup. Now, we can talk about fast beauty, an industry where we promote...
Buddhism vs. superheroism: The risk of dualism in American culture
Thesis - 5 pages - Social sciences
“Even though we say mind and body, they are actually two sides of one coin. This is the right understanding” (Suzuki 25). In this statement, Shunryu Suzuki, author of Zen Mind, Beginner's Mind, is essentially summing up the concept of dualism, that is, the idea of one entity having a...
Belgian comics and constructing Belgian national identity
Thesis - 6 pages - Journalism
Belgium is a unique country that uses a federal solution to construct a civic nation from two competing ethnic and cultural identities. In the north is the Flemish region, in the south, Wallonia, and in the middle, the capitol and mainly French speaking, city of Brussels. There is also a small...
How have the USA and its immigrants built each other?
Case study - 2 pages - International relations
I am going to talk about the notion of “Spaces and Exchanges”. But before we start, we shall say that exchange is all about giving and receiving something in return, whereas the space is the place where those exchanges happen. In class, we studied this notion through the lens of...
A man on his own
Thesis - 3 pages - Humanities/philosophy
Albert Camus (1913-1960) contributes insightful ideas into the philosophical genre of Existentialism. Here, he introduces his concept of the “absurd” or how it differs from the traditional sense of the word. After being acquainted with his work, it is evident how he prefers actual...
Thinking through Jung
Essay - 5 pages - Psychology
This essay is radically ‘Post'-Jungian. As with other essays that I have written it can only exist due to the immersion within Jungian psychology. But in effect I am working through Jungian psychology. Hence one is indebted to Jung but nevertheless, most definitely post-Jungian. Carl Jung...
Exploring gender role construction and conflicts in Niebelungenlied, the 13th Century German warrior epic
Thesis - 10 pages - Medieval history
The position of women in the medieval German state in the 13th century is a complex one when viewed through an historical lens that looks at gender and sex (using feminist theory) to understand this past era. What are the factors that shaped gender dynamics, as trends from the end of the Roman...
Towards New Grand Narratives in Postmodern Fiction
Essay - 10 pages - Literature
In Niel Brügger's essay “What about the Postmodern?” Brügger relates Lyotard's idea of the narrative of emancipation, writing that “[in such narratives] it is not only important to legitimate denotative statements, which fall into the sphere of truth, but also to legitimate...
History as identity: The American past as contested terrain
Book review - 20 pages - Modern history
We look to the past to tell us who we are, where we are, and how we got here from there. History is identity, and thus it is contested terrain. Whose story is going to be told, and who is going to do the telling? The American narrative - the history of who we are, where we've been, and what it...
Archetypal criticism - Hamlet, Prince of Denmark
Essay - 5 pages - Literature
Hamlet, Prince of Denmark by William Shakespeare is one the most acclaimed and widely read pieces of literature in the history of Western civilization. It is the story of a young prince named Hamlet who must battle his adversaries and his own demons in order to avenge the fratricide committed...
The (Wo)Man of our dreams: Gender-bending in Takarazuka
Essay - 8 pages - Literature
An extraordinarily attractive actor, with large, dark eyes fringed by long lashes and chiseled features, suddenly appears on an audience walkway (“silver bridge”), much to the delight of adoring fans (Brau 88). With arms extended widely, the actor begins serenading the enraptured crowd...
