Analysis of the study of a brand:IKEA
Case study - 56 pages - Services marketing
The comfort of the living is at the heart of the expectations of ones contemporaries. It is omnipresent and multifaceted and includes user comfort, mental comfort, and existential comfort. The modularity is synonymous with functionality. There is a constant search for excitement and conviviality...
Professionalism in journalism
Case study - 5 pages - Journalism
The emergence of new communication technologies offers the recontextualization of a large set of spheres of collective experience, their knowledge and practices. Journalism is one of these spheres, constituted as a specialized competence within the field of social narratives, which, from the...
Leadership and the valley forge encampment of 1777-1778 ( Maps included )
Essay - 4 pages - Medieval history
The 19th day of December in 1777 marked significantly on the history of United States of America for this was the day when George Washington together with 11,000 soldiers encamped in Valley Forge, a “2,000 - acre Pennsylvania community […] twenty miles northwest of Philadelphia”...
The Peanut-Crunching Crowd and the Rubber crotch: How Sylvia Plath's legacy has suffered by the hands of sexism, over-eager feminists, schadenfreude, and gender politics?
Essay - 8 pages - Literature
O'Rourke goes on to say that although poems like “Daddy” or “Lady Lazarus” seem “crudely self-involved,” the majority of Plath's poetry is abstract, symbolic, and in general quite distant from the confessional poets with whom she is grouped. Despite this, Plath's...
Exploring Caliban in Shakespeare's the tempest in the context of post-colonialist theory
Thesis - 7 pages - Literature
The character, Caliban, from Shakespeare's play The Tempest, is one of the most widely discussed individual characters in Shakespeare's entire canon, especially in relation to issues of the way that Europeans represent (or mis-represent) non-white peoples, historically, in literature and in...
Is Antigone or Creon the winner of the debate between them - A discussion of Anouilh's Antigone as modern tragedy
Thesis - 6 pages - Literature
Which character in Jean Anouilh's modern adaptation of the ancient Greek tragedy, Antigone, Antigone or Creon, presents the stronger argument in their debate concerning the best way to deal with the dilemma of whether or not burying Polynices, Antigone's brother, is necessary or wrong, from a...
The depiction of Biblical women in the letters of Abelard and Heloise
Thesis - 10 pages - Ancient history
Abelard and Heloise sustained a reputation as great lovers for many centuries. Yet their romantic relationship was essentially over when they composed their famous correspondence; the very nature of their love affair remains unclear. Both Abelard and Heloise construct their past with common...
Usage of anabolic steroids for cosmetic reasons
Thesis - 14 pages - Social sciences
The purpose of this study is to determine if anabolic steroids are used for cosmetic reasons. A thorough survey was administered to 144 willing participants. Participants were asked about their steroid use, their reasons for use, and what attracted them to androgenic anabolic steroids. The...
Sal Paradise and the False Dream of America
Book review - 4 pages - Literature
American literature reveals a counter-culture of identity which undermines and even contradicts the popular optimism of national identity. Part of this undermining takes place in the ideologies of American literary characters, or in their “imaginary relationships…to the real conditions...
The American revolution: Case study in detail
Thesis - 17 pages - Modern history
In 1763, the Treaty of Versailles ended the Seven Years War between France and Spain against Great Britain. The victory of the latter (gain of French, Canada, of all the territories east of the Mississippi except New Orleans, and with Spanish, Florida) was certainly a matter of immense pride in...
Philadelphia Quakers as an Anti-Racist Organization
Tutorials/exercises - 8 pages - Social sciences
There is no question that Quakers strive for racial justice, for their shared history and social beliefs explicitly call for ongoing anti-racist action. Given Philadelphia Quakers' early influence on U.S. governmental framework and their ongoing reputation for egalitarianism, an investigation...
ETA and the role of the Spanish government in the war on terrorism
Essay - 13 pages - International relations
Basque nationalists claim that there has always been Basque speaking people (speaking Euskera- the name of the Basque language) in the territory that extends from Bordeaux in the north to Zaragoza and Burgos in the South and to Santander in the West. Such claims are not believed to be true by...
Antony and Cleopatra: Shakespeare's criticism of the XVIIth century's anti-feminism
Essay - 10 pages - Literature
like in his other Roman plays like Julius Caesar, Shakespeare used in Antony and Cleopatra the description of the Roman society to describe his own society. But in this play the main point of analysis was not politics but the place of women in the society. During the XVIth and XVIIth centuries,...
The shining
Essay - 5 pages - Literature
By choosing to produce ?The Shining' Stephen King's masterpiece, in 1980, Stanley Kubrick tackled one of the most bounded and codified cinematographic genres: the fantastic mode. Kubrick produced the film just after the relative failure of Barry Lyndon, and this time, it was a huge...
The trial of Marie-Antoinette
Essay - 5 pages - Modern history
After the execution of King Louis XVI on January 21, 1793, Marie Antoinette, who was responsible for the act, was not sued initially. There are different hypotheses surrounding the execution. Some among the revolutionaries wished to keep her as a bargaining ship for the Austrian Empire, and some...
The Death of the American Dream
Case study - 2 pages - Educational studies
What is the American Dream? There are as many answers to that question as there are Americans and those around the world who look to the American way as a guiding ideal. For some the American Dream might be achieving professional success, others may seek fulfillment in a life of freedom or an...
Business service of Kenzo SA
Thesis - 12 pages - Services marketing
Kenzo is a brand in the evolving world of fashion, and includes women fashion (jeans, ready-to-wear, haute couture), men's fashion (suits and jeans), and kids fashion. It also includes leather goods and accessories as well as every other product including tableware, linens. There is also the...
What were the central features of Stalinism in Eastern Europe?
Essay - 6 pages - Modern history
The term “Stalinism” refers to the brutal dictatorship which lasted from 1927 to 1953 in Russia and Eastern European countries. Although he was the leader of Soviet Russia, after the Second World War Stalin soon became the dictator of a Soviet Union which had expanded to most of Eastern...
Longing For HER: Ferlinghetti's Mad Quest for the Muse
Essay - 3 pages - Humanities/philosophy
While Lawrence Ferlinghetti makes no claim to being enlightened, his poetry is nonetheless a record of and reaction to the sacred journey. While it is illuminating to read words of the awakened prophets of world history, I think it can be as rewarding to read the work of those who, sincere in...
Troia 2002 A Case Study in the Applications of Magnetometry
Tutorials/exercises - 11 pages - Geology
Between July 26 and August 3, 2002, research was conducted by Prof. William Aylward of the UW-Madison Classics Department, Dr. Jim Compton Tucker of the NASA Goddard Space Flight Research Center, and Jamon Van Den Hoek in partnership with the Troia Project by using a magnetometer linked with a...
History, Memory, and Relationships with the Past in James Joyce's Ulysses
Book review - 6 pages - Literature
The past can be a daunting thing. From personal memory to history at large, the past has the power to bury those unable to establish a healthy relationship with it. One can easily become trapped - paralyzed - in the past through guilt, regret, or nostalgia, emotions generated based upon...
Courtly Romances: Literature or Theatre?
Tutorials/exercises - 6 pages - Literature
The definitions of theatre and, less specifically, performance, have been in constant flux since theorists set about trying to create them. Oscar Brockett, in his History of the Theatre, opens his text with the statement that “performative elements are present in every society, no matter...
Uncontrollable Urges: Women's Frightening Presence in Classical Athenian Drama and it's Reflection on Athenian Society
Essay - 7 pages - Literature
In classical Athenian society, anxiety about gender roles abounded, as women were regarded dichotomously as pillars of purity as well as receptacles and originators of filth, both moral and physical. Many ancient sources, often funerary monuments or epitaphs, praise individual women for their...
Why did not French women obtain the right to vote before 1944?
Thesis - 10 pages - Modern history
France was the first country to establish male universal suffrage but one of the last Western states to institute Universal Suffrage: French women were not granted the right to vote before 1944. Many historians have pointed out this apparent anomaly and have used the idea of “le retard...
The Mothers of Martyrdom: Women in Early 20th Century Irish Drama
Essay - 3 pages - Film studies
In the early quarter of the 20th century men of Ireland struggled for freedom; forming leagues and brotherhoods and secret organizations of resistance, unionizing labor and creating a more cohesive political resistance, arming themselves and training for armed conflict, eventually fighting the...
One Man, One Culture, One Decade
Essay - 6 pages - Political science
When the culture was based on rebelling against the very culture that we are seeking to explain. Attempting to understand the culture of the Vietnam era will only lead you in a circle of contradictions and ever changing ideals. In part, due to the fact that there was no dominate overlaying...
The conquests of Alexander the great
Essay - 5 pages - Ancient history
Alexander's father, Phillip II, ruled Macedon from 359 to 336 BC. Alexander's accomplishments may not have been achieved if it weren't for his father's military and political efforts. Philip's military work included fortifying the Macedonian army and establishing alliances,...
Hip-Hop's influence on culture
Essay - 5 pages - Sociology
Hip-Hop, over the course of the past thirty years had grown from an improvisational street art in the South Bronx section of New York City to a multi-billion dollar business and cultural phenomenon. Hip-hop is thus also a major cultural influence. In the same way jazz gave us words like "cool"...
The civil rights movement - From counters to subs
Essay - 7 pages - Modern history
The Emancipation Proclamation abolished slavery (speech by Lincoln Sept.23nd 1862 ? 13th amendment in 1865); the 14th amendment declared everyone equal and the 15th gave the right to vote provided some very restrictive conditions were met. Between the Civil War and the 50's, however, the South...
The Use of Animal Imagery in Marketing Strategy
Thesis - 53 pages - Marketing theories
Nowadays, the use of animal imagery is all around us. Every day we are exposed to animals that are used by advertisers to assist in promoting brands and products. They are used in a variety of ways, for example as advertisements, logos, brand names, mascots, and so on. The present study seeks to...
