SWOT Analysis - Fitbit
Case study - 5 pages - Sport marketing
The Fitbit company has had its obvious glory days over the years but quickly challenged by the arrival of competition, including Apple which, although much criticised, has a real notoriety with consumers. Nevertheless, we have highlighted a number of strengths, which have enabled the group to...
Marketing Mix - Zara
Case study - 4 pages - Fashion and ready to wear marketing
Zara is a Spanish brand of clothing for women, men and children. A few years ago, the brand created a line called Zara HOME, which includes decorative objects and articles intended for the home, sold in different stores. The Zara brand is owned by the Spanish group Inditex. Zara is originally...
SWOT Analysis - Polar
Case study - 5 pages - Sport marketing
The Polar group is part of the sector of sports watches and other connected objects, which have been very successful for several years now. The sector recorded a turnover of 18.7 billion euros at the start of 2020, with results which have increased considerably every year for almost five years....
The importance of planning in business management
Business plan - 3 pages - Management
Within any large or small organization, planning is usually an essential step towards ensuring that organization's long-term success. There is a famous saying that suggests the importance of planning: "When you fail to plan, you plan to fail". In other words, planning, especially formal planning,...
Case study: Hegel
Case study - 4 pages - Educational studies
The original story: When the historian becomes a situation of the news in a work intended for performance (he recalls in this respect that the objective history of a people begins when it becomes a written history, a civilization do not succeed would be unable to cultural evolution). Its...
A review of evolutionary algorithms for multi objective multi product multi modal distribution problem with a possible new approach
Thesis - 12 pages - Logistics
Transportation industry is a fairly large industry in today's globalized world, and has significant effect too. Each and every big or small industry is bound to use the transportation facilities or logistics. The main problems in this logistics operation are optimizing the cost, time; distance...
The hybrid electric vehicle as a cultural object
Thesis - 9 pages - Electronics
The American public imagination is steeped in images of cars. Long ago, the car took over for the horse as the best romantic vehicle to ride off into the sunset. Pop culture throughout the existence of the car is riddled with references to it. Just as Ford's assembly line was developed, Charlie...
Digital Marketing - Apple
Case study - 5 pages - Digital & e-marketing
Consumption habits have changed a lot in recent years. Brands can no longer use the same marketing means as fifteen years ago, the latter having become obsolete. Even if some brands still use them despite everything, they no longer have the same impact on consumers and even less on Internet...
Porter's Five Forces - Polar
Case study - 5 pages - Sport marketing
Polar is a group that was founded in Finland in 1976. It markets watches and other connected or sports-related objects. Connected watches have enjoyed growing success over the past ten years, particularly due to the fact that consumers are paying more and more attention to their physical health...
Hard and soft human resource management - Theory and examples
Case study - 9 pages - Human resources
The concept of Human Resource Management has many times been described as an idea with two distinct forms: hard and soft. The two forms have been opposed along several dimensions, and frequently get used by different commentators as strategic devices for categorization approaches in the...
Maggie, A Girl of the Streets - Stephen Crane - Maggie is impossible to weep over
Text commentary - 3 pages - Literature
Individuals are determined by heredity and their social category (which covers the place they live in and their standard of living). Maggie, the protagonist of Stephen Crane's novel Maggie, A Girl of the Streets published in 1896, is modelled, shaped, and ultimately determined by her...
UK Retail Fashion Industry Report - Missguided
Case study - 6 pages - Fashion and ready to wear marketing
While Missguided, which operates in the UK retail fashion industry, has managed to achieve competitiveness in the global fashion retail industry, its long-term survival and success is dependent on its effectiveness in responding to market changes. Gavinelli (2016) notes that adopting effective...
Management in the public sector
Course material - 10 pages - Management
In the public sector, business organizations do not exist to make profit but to provide services for the whole nation. The public sector is made up of organizations which are controlled by the government, the state or the local authorities. They can be divided into 3 categories: - Public...
Project and operations management assignment
Thesis - 12 pages - Management
The main aim of the report is to demonstrate the objectives of operations management, identify different strategies and also demonstrate how the strategies impact process design. The report is divided into three sections or parts namely - Analysis, Conclusion and References. Analysis -...
Internship summary sheet - Amazon
Internship report - 3 pages - Management
The internship is in EU Indirect Procurement at Amazon. I was based in the EU Headquarter in Luxembourg. The two categories which I was working on were Temp Labor and Manned Guarding in all Amazon warehouses across Europe. Nowadays Amazon is growing a 30% this year. Many new sites are to be...
The Blockchain
Tutorials/exercises - 3 pages - Computer science
First of all, the blockchain's system is the main thing to understand, everything that is going to be in this document is related and depends on the blockchain's system. So, a blockchain is a decentralized database which allows everybody to see the transaction history. Those transactions have the...
PESTEL Analysis - Garmin
Case study - 5 pages - Sport marketing
Garmin Ltd. was co-founded in October 1989 by Gary Burrell and Dr Min Kao, who came up with the groundbreaking design and engineering of the GPS software technology used in their products today. Before his involvement with Garmin, Dr Kao also developed the first FAA-certified GPS navigation...
Musical savagery: masculinity in contemporary music videos
Case study - 3 pages - Sociology
Music videos in general, it is true, are usually intentional exaggerations of tropes or clichés. The worn-out images make easy shortcuts for listeners and viewers looking for a quick visual accompaniment for a song and don't demand much more. However, these intentional exaggerations help to...
Important information on writing a business plan for a fitness company
Business plan - 3 pages - Management
K2 Fitness is a limited liability corporation that operates within the United States. K2 Fitness targets the average health conscious consumers and people who might be uncomfortable with their body sizes. The fitness company keeps the members and the whole family involved by exposing them to a...
Optimisation in Network Structured Asset Management
Tutorials/exercises - 43 pages - Finance
This report considers the role of optimisation in the asset management of a large distribution network. In particular, we look at how to determine the optimal policy for project release. Projects relating to replacement of existing assets and network re-design may be prioritised given capital...
Exposition of Kant's "Copernican Revolution" in Philosophy
Essay - 3 pages - Humanities/philosophy
Taking their cue from the scientific philosophy of Francis Bacon, the thinkers of the Enlightenment assumed that the mind acted as a mirror, simply reflecting images of outward objects onto the subjective self. Immanuel Kant proposed a reorientation in which the relation between subject and...
Essay on the Vaisesika and Bhagavad Gita Distinctions between Self and Body
Essay - 3 pages - Humanities/philosophy
It is my opinion that the distinction between self and body, as set out in the Vaisesika and mentioned in the Vedanta (Sourcebook, 1957, pp121-138, 386-423) , is an extremely cogent theory which seems to be able to reply to most objections raised to it. In this essay I will attempt to show how...
Geographic Information Systems: Modeling and Analytical Shortcomings with a Landscape Archaeological Case Study
Case study - 24 pages - Geology
Archaeology has traditionally been defined relative to anthropology as “anthropology of the past” but an alternative viewpoint defines archaeology as “geography of the past.” As with other geographically-based fields, archaeological research emphasizes spatial information,...
Is the Lisbon strategy an unattainable project?
Essay - 8 pages - Economy general
In March 2000, the European Union Heads of States and Governments met at the European council of Lisbon. This statement was the basis to what is called the “Lisbon strategy” or “Lisbon process/agenda”, a politic but mostly economic development plan for the members States of...
A critical study: Spanish artifact influences in the Andes in the mid-20th century
Thesis - 11 pages - Modern history
The Spanish encountered a culture very foreign to their own in the jagged peaks of the Andes. At the time of the conquest the Andean Mountains were spattered with different languages. There was no alphabetic writing. What the pan-Andeans did have was objects, everyday objects such as tunics...
Investment opportunities in relevance to ICICI
Case study - 74 pages - Finance
In the '90s there has been a decisive shift towards a new wave, the domain of financial services. In the era of the consumer, financial services, which seek to put the consumer in the forefront, have come to stay. Skillful marketing has opened up a wide spectrum of areas where financial...
Is perception based on unconscious inferences?
Thesis - 5 pages - Psychology
Perception and awareness of our surroundings are things we continually take for granted and without these abilities it would be impossible to navigate our way safely round our environment. Roth (1986) described perception as, "The means by which information acquired `via the sense organs is...
A look at the financial performance of a property developer group
Thesis - 58 pages - Finance
Due to ongoing advancements in technology, new legislation, and other innovation, the field of finance is rapidly changing. Introduction to finance develops the three components of finance in an interactive framework that is consistent with the responsibilities of all- financial professionals,...
A presentation on sales management
Presentation - 145 pages - Management
Modern sales executives are professionals. They plan, build and maintain an effective and efficient organization and design and utilize appropriate control procedure. The professional approach requires careful analysis of market situations, intelligent setting of personnel selling...
Online airline reservation system
Dissertation - 49 pages - Computer science
One of the most common modes of travel is traveling by air. Customers who wish to travel by air nowadays have a wide variety of airlines and a range of timings to choose from. Nowadays competition is so fierce between airlines that there are lot of discounts and a lot of luxuries given to...
