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02 Jun 2021

SWOT Analysis - Fitbit

Case study - 5 pages - Sport marketing

The Fitbit company has had its obvious glory days over the years but quickly challenged by the arrival of competition, including Apple which, although much criticised, has a real notoriety with consumers. Nevertheless, we have highlighted a number of strengths, which have enabled the group to...

12 Apr 2021

Marketing Mix - Zara

Case study - 4 pages - Fashion and ready to wear marketing

Zara is a Spanish brand of clothing for women, men and children. A few years ago, the brand created a line called Zara HOME, which includes decorative objects and articles intended for the home, sold in different stores. The Zara brand is owned by the Spanish group Inditex. Zara is originally...

07 Jul 2021

SWOT Analysis - Polar

Case study - 5 pages - Sport marketing

The Polar group is part of the sector of sports watches and other connected objects, which have been very successful for several years now. The sector recorded a turnover of 18.7 billion euros at the start of 2020, with results which have increased considerably every year for almost five years....

28 Sep 2016

The importance of planning in business management

Business plan - 3 pages - Management

Within any large or small organization, planning is usually an essential step towards ensuring that organization's long-term success. There is a famous saying that suggests the importance of planning: "When you fail to plan, you plan to fail". In other words, planning, especially formal planning,...

23 Jan 2015

Case study: Hegel

Case study - 4 pages - Educational studies

The original story: When the historian becomes a situation of the news in a work intended for performance (he recalls in this respect that the objective history of a people begins when it becomes a written history, a civilization do not succeed would be unable to cultural evolution). Its...

20 Apr 2010

A review of evolutionary algorithms for multi objective multi product multi modal distribution problem with a possible new approach

Thesis - 12 pages - Logistics

Transportation industry is a fairly large industry in today's globalized world, and has significant effect too. Each and every big or small industry is bound to use the transportation facilities or logistics. The main problems in this logistics operation are optimizing the cost, time; distance...

23 Sep 2009

The hybrid electric vehicle as a cultural object

Thesis - 9 pages - Electronics

The American public imagination is steeped in images of cars. Long ago, the car took over for the horse as the best romantic vehicle to ride off into the sunset. Pop culture throughout the existence of the car is riddled with references to it. Just as Ford's assembly line was developed, Charlie...

18 Jun 2021

Digital Marketing - Apple

Case study - 5 pages - Digital & e-marketing

Consumption habits have changed a lot in recent years. Brands can no longer use the same marketing means as fifteen years ago, the latter having become obsolete. Even if some brands still use them despite everything, they no longer have the same impact on consumers and even less on Internet...

08 Jun 2021

Porter's Five Forces - Polar

Case study - 5 pages - Sport marketing

Polar is a group that was founded in Finland in 1976. It markets watches and other connected or sports-related objects. Connected watches have enjoyed growing success over the past ten years, particularly due to the fact that consumers are paying more and more attention to their physical health...

04 Dec 2022

Hard and soft human resource management - Theory and examples

Case study - 9 pages - Human resources

The concept of Human Resource Management has many times been described as an idea with two distinct forms: hard and soft. The two forms have been opposed along several dimensions, and frequently get used by different commentators as strategic devices for categorization approaches in the...

21 Mar 2022

Maggie, A Girl of the Streets - Stephen Crane - Maggie is impossible to weep over

Text commentary - 3 pages - Literature

Individuals are determined by heredity and their social category (which covers the place they live in and their standard of living). Maggie, the protagonist of Stephen Crane's novel Maggie, A Girl of the Streets published in 1896, is modelled, shaped, and ultimately determined by her...

15 Aug 2022

UK Retail Fashion Industry Report - Missguided

Case study - 6 pages - Fashion and ready to wear marketing

While Missguided, which operates in the UK retail fashion industry, has managed to achieve competitiveness in the global fashion retail industry, its long-term survival and success is dependent on its effectiveness in responding to market changes. Gavinelli (2016) notes that adopting effective...

06 Oct 2022

Management in the public sector

Course material - 10 pages - Management

In the public sector, business organizations do not exist to make profit but to provide services for the whole nation. The public sector is made up of organizations which are controlled by the government, the state or the local authorities. They can be divided into 3 categories: - Public...

23 Sep 2016

Project and operations management assignment

Thesis - 12 pages - Management

The main aim of the report is to demonstrate the objectives of operations management, identify different strategies and also demonstrate how the strategies impact process design. The report is divided into three sections or parts namely - Analysis, Conclusion and References. Analysis -...

03 Mar 2021

Internship summary sheet - Amazon

Internship report - 3 pages - Management

The internship is in EU Indirect Procurement at Amazon. I was based in the EU Headquarter in Luxembourg. The two categories which I was working on were Temp Labor and Manned Guarding in all Amazon warehouses across Europe. Nowadays Amazon is growing a 30% this year. Many new sites are to be...

04 Jul 2022

The Blockchain

Tutorials/exercises - 3 pages - Computer science

First of all, the blockchain's system is the main thing to understand, everything that is going to be in this document is related and depends on the blockchain's system. So, a blockchain is a decentralized database which allows everybody to see the transaction history. Those transactions have the...

05 Nov 2020

PESTEL Analysis - Garmin

Case study - 5 pages - Sport marketing

Garmin Ltd. was co-founded in October 1989 by Gary Burrell and Dr Min Kao, who came up with the groundbreaking design and engineering of the GPS software technology used in their products today. Before his involvement with Garmin, Dr Kao also developed the first FAA-certified GPS navigation...

28 Sep 2016

Musical savagery: masculinity in contemporary music videos

Case study - 3 pages - Sociology

Music videos in general, it is true, are usually intentional exaggerations of tropes or clich├ęs. The worn-out images make easy shortcuts for listeners and viewers looking for a quick visual accompaniment for a song and don't demand much more. However, these intentional exaggerations help to...

28 Jul 2015

Important information on writing a business plan for a fitness company

Business plan - 3 pages - Management

K2 Fitness is a limited liability corporation that operates within the United States. K2 Fitness targets the average health conscious consumers and people who might be uncomfortable with their body sizes. The fitness company keeps the members and the whole family involved by exposing them to a...

18 Aug 2007

Optimisation in Network Structured Asset Management

Tutorials/exercises - 43 pages - Finance

This report considers the role of optimisation in the asset management of a large distribution network. In particular, we look at how to determine the optimal policy for project release. Projects relating to replacement of existing assets and network re-design may be prioritised given capital...

28 Oct 2007

Exposition of Kant's "Copernican Revolution" in Philosophy

Essay - 3 pages - Humanities/philosophy

Taking their cue from the scientific philosophy of Francis Bacon, the thinkers of the Enlightenment assumed that the mind acted as a mirror, simply reflecting images of outward objects onto the subjective self. Immanuel Kant proposed a reorientation in which the relation between subject and...

04 Jan 2008

Essay on the Vaisesika and Bhagavad Gita Distinctions between Self and Body

Essay - 3 pages - Humanities/philosophy

It is my opinion that the distinction between self and body, as set out in the Vaisesika and mentioned in the Vedanta (Sourcebook, 1957, pp121-138, 386-423) , is an extremely cogent theory which seems to be able to reply to most objections raised to it. In this essay I will attempt to show how...

14 Apr 2008

Geographic Information Systems: Modeling and Analytical Shortcomings with a Landscape Archaeological Case Study

Case study - 24 pages - Geology

Archaeology has traditionally been defined relative to anthropology as “anthropology of the past” but an alternative viewpoint defines archaeology as “geography of the past.” As with other geographically-based fields, archaeological research emphasizes spatial information,...

15 Jan 2009

Is the Lisbon strategy an unattainable project?

Essay - 8 pages - Economy general

In March 2000, the European Union Heads of States and Governments met at the European council of Lisbon. This statement was the basis to what is called the “Lisbon strategy” or “Lisbon process/agenda”, a politic but mostly economic development plan for the members States of...

27 Jan 2009

A critical study: Spanish artifact influences in the Andes in the mid-20th century

Thesis - 11 pages - Modern history

The Spanish encountered a culture very foreign to their own in the jagged peaks of the Andes. At the time of the conquest the Andean Mountains were spattered with different languages. There was no alphabetic writing. What the pan-Andeans did have was objects, everyday objects such as tunics...

16 Apr 2014

Investment opportunities in relevance to ICICI

Case study - 74 pages - Finance

In the '90s there has been a decisive shift towards a new wave, the domain of financial services. In the era of the consumer, financial services, which seek to put the consumer in the forefront, have come to stay. Skillful marketing has opened up a wide spectrum of areas where financial...

05 Mar 2009

Is perception based on unconscious inferences?

Thesis - 5 pages - Psychology

Perception and awareness of our surroundings are things we continually take for granted and without these abilities it would be impossible to navigate our way safely round our environment. Roth (1986) described perception as, "The means by which information acquired `via the sense organs is...

31 Mar 2009

A look at the financial performance of a property developer group

Thesis - 58 pages - Finance

Due to ongoing advancements in technology, new legislation, and other innovation, the field of finance is rapidly changing. Introduction to finance develops the three components of finance in an interactive framework that is consistent with the responsibilities of all- financial professionals,...

07 Apr 2009

A presentation on sales management

Presentation - 145 pages - Management

Modern sales executives are professionals. They plan, build and maintain an effective and efficient organization and design and utilize appropriate control procedure. The professional approach requires careful analysis of market situations, intelligent setting of personnel selling...

16 Apr 2009

Online airline reservation system

Dissertation - 49 pages - Computer science

One of the most common modes of travel is traveling by air. Customers who wish to travel by air nowadays have a wide variety of airlines and a range of timings to choose from. Nowadays competition is so fierce between airlines that there are lot of discounts and a lot of luxuries given to...