Alice in Plato land: The allegory of wonder
Essay - 5 pages - Literature
For millennia, philosophers from Plato to Descartes to Wittgenstein have argued over the nature of reality, its objectivity and apprehendability. Alice in Wonderland explores the nature of reality using logic, philosophy, and mathematics. The device of the rabbit hole, which establishes the...
Paraphilias
Essay - 5 pages - Psychology
It is considered normal to have sexual fantasies and participate in sexual behavior, but when the fantasies and behaviors include inanimate objects, inflicting pain, or children, then others start to wonder if something is wrong with that person. One might be able to concur that a person like...
The possibility of psychology as a science
Essay - 6 pages - Psychology
In this essay we will continue to discuss the possibility of a science of psychology. In part 1 we will discuss William James (1842-1910) ideas on this subject. A key theme in part 1 will be the subjective factor in psychology and will ask the question of how can psychology be a science if the...
Operational auditing
Essay - 9 pages - Finance
According to the Institute of Internal Auditors, Internal Auditing could be defined as "an independent, objective assurance and consulting activity designed to add value and improve an organisation's operations. It helps an organisation accomplish its objectives by bringing a...
The ill ego-consciousness
Essay - 6 pages - Psychology
Modern western ego consciousness equates to an ego that differentiates itself from the outer object or from the outer phenomena. And also the healthy differentiating ego is also stable. Hence, logically the psychologically ill person attaches too easily to outer-objects and to outer phenomena....
Internet & direct marketing
Market study - 8 pages - Services marketing
The direct and database marketing can be differentiated from classic marketing as it is an individual approach of the customer. As the consumer behaviours are in constant evolution, direct and database marketing help companies integrate rapidly consumer needs and attempts. This is an interactive...
Structuralism and history: Levi-Strauss, Althusser, Foucault
Essay - 10 pages - Business strategy
Structuralism may originate from Saussurian linguistics. In the Course of General Linguistics, Saussure defines one essential methodological principle: in response to previous methodologies, which defined historical evolution as the main object of linguistics, Saussure assumes that language must...
Explain and Illustrate the concept of "limited war" in the context of the cold war
Essay - 6 pages - International relations
After 1945, the parallel rises of US and USSR, emerged two superpowers in competition at all levels, fighting for hegemony on the post war world. Characterized by the possession of the nuclear weapon, obtained and used in 1945 by the United States and developed in USSR in 1949, this new conflict...
Governance in the European Union: Policies
Essay - 9 pages - European union
The Common Fisheries Policy is one of the oldest policies entirely delegated to the European Community since it is part of the Common agricultural policy. Indeed, in the Treaty of Rome, agricultural products are defined as “the products of the soil, of stock-farming and of fisheries”...
Sustainable development, oil and the future: the trilogy
Essay - 18 pages - Journalism
Sustainable development has been extensively discussed in the past few years, and is still a great matter of concern nowadays. In fact, there is no single way to deal with this subject, except choosing a guideline of this workshop avoiding “clichés”. Its main objective is...
Discuss the link between procurement, sourcing, suppliers, and production strategies in supply chains
Essay - 8 pages - Management
The mission of supply chain management is to have processes integrated between the functions of the firm. Consequently, procurement, production, distribution, and marketing are members of a network. The vision of the supply chain management is to deliver value to customers. Moreover, the...
The evolution of sex imagery in French advertising
Essay - 17 pages - Services marketing
The term “Chic Porn” is sometimes seen differently by the customers. On one hand, it reveals something that the customer rejects and on the other hand something exciting. It is very interesting to analyze the use of sex imagery in advertising and its evolution. The sex images in...
McDonald's Corporation
Essay - 5 pages - Business strategy
McDonald's is the leader throughout the world in the fast-food market. Set up on the 15th of May 1940 , the symbol of America, fast-food and globalisation is present throughout 121 countries, in strategic places in cities. McDonald's is part of our life and even if the company didn't invent the...
Reward strategy in a HRM context: Its role in motivating and retaining staff
Essay - 11 pages - Human resources
“Human Resource Management (HRM) is both an academic theory and a business practice that addresses the theoretical and practical techniques of managing a workforce.” (Cameron & Quinn, 1999). HRM is part of an organization which recruits and trains workforce in order to achieve the...
What is the role of the Mission in strategic management?
Essay - 5 pages - Management
In the business world, one that is becoming evermore difficult to be competitive, organisations strive to find other ways of gaining a competitive advantage over one another. Organisations need to think about processes that allow them to find back a correct level of competitiveness amongst the...
Learning and innovation: What is a learning organization?
Essay - 5 pages - Management
In this report I will try to explain what I know and understand about this topic: learning organization. After research about this subject, I am going to show you my personal idea with some examples from my work experience. I planned to start this essay by a definition of the learning...
An assessment of the usefulness of human resource planning, in Rexel
Essay - 12 pages - Human resources
The human resource planning (HRP) is a problematical area, in particular, during the phases of disorder and confusion within the business environment, which can provoke instability. Thus, hesitation is created among the need of planning and the complexity of forecast. Although this complexity,...
Risk management: Risk analysis of the company Gaudin Systemes
Essay - 10 pages - Management
I have decided to focus my risk analysis on the company Gaudin Systèmes. The core of this analysis is to launch a new line of production in a foreign country, in Algeria. The best thing to do is to analyze the risk of failure in order to sue it. Moreover, the field of this activity is very risky...
The building of customer loyalty and retention strategies in sports marketing
Essay - 23 pages - Services marketing
The research in this dissertation focuses on the building of customer loyalty and retention strategies in sports marketing with the Chinese Professional Baseball League (CPBL) as an example. This research aims to provide the factors which influence customer loyalty from a sports customer...
The different approaches to develop strategy. Is there evidence in today's business world to suggest there is one best way?
Essay - 4 pages - Business strategy
For a couple of years, the concept of strategy has become fundamental for any type of business. According to Ansoff (1965), the practice of strategic planning is now widespread among large, medium and small firms. The strategy comes from the Greek word “stractos” which means "armed" and...
E-marketing plan for IMPRINT (printing company)
Essay - 14 pages - Services marketing
This E-Marketing Plan is designed to enable IMPRINT to improve its selling performances and to be more competitive in the lithography sector. To explain the proposal concerning an electronic strategy, I added a complete analysis of the company and its external environment as well as a summary of...
E-Leclerc in China: Fictive case
Essay - 13 pages - Services marketing
The objective of this report is to introduce a marketing plan to implant E-Leclerc centers in China. Currently the French market of supermarkets is saturated. The European market is a part of international strategy of E-Leclerc. Nevertheless, China represents an “Eldorado” with a...
Marketing communication: Nescafe
Essay - 8 pages - Services marketing
This paper is the result of a team project that is based on the Marketing Communication class at Inholland University. The project is aimed at designing and developing a marketing communication plan for promoting the brand Nescafe in the Netherlands. Developing a marketing plan forces the company...
Smirnoff Ice Vs. Bacardi Breezer: An analysis
Market study - 27 pages - Services marketing
In order to conduct the research, a problem was first recognized, and objectives were generated, accordingly. The purpose of the research is to identify the important issues and problems associated with the Alcopop industry, and then recommend marketing strategies and recommendations for...
A look at the consumer response to creativity in advertising
Dissertation - 56 pages - Services marketing
This chapter will provide an outline of the topics that will be covered in this proposal. It will briefly give an overview of the proposed research topic and acknowledge the importance of this study. Next, the literature review and the methodology chapters will be summarized. This will give a...
Strategic decision making and its importance in the corporate world
Thesis - 9 pages - Management
According to Prasad (2001) every organization is involved in a complicated pattern of decisions from board of directors to specific decisions about the day to day processes. Some of these decisions have a long- term effect while others have only short- term effect. The emphasis of making these...
Mutual funds in India
Thesis - 41 pages - Finance
A Mutual Fund is a trust that pools the savings of a number of investors who share a common financial goal. The money thus collected is then invested in capital market instruments such as shares, debentures and other securities. The income earned through these investments and the capital...
India Infoline
Case study - 44 pages - Economy general
In the year 1995 a group of professionals formed a company called Probity Research & Services Pvt Ltd at circa. The name was later changed to India Infoline. The main objective of this company is to provide unbiased and independent information to market intermediaries and...
Mutual funds
Dissertation - 47 pages - Finance
A Mutual Fund is the ideal investment vehicle for today's complex and modern financial scenario. Markets for equity shares, bonds, and other fixed instruments. Price changes in these are driven by global events occurring in faraway places. A typical individual is unlikely to have the knowledge,...
Performance appraisal
Thesis - 29 pages - Human resources
An organization's goals can be achieved when people put in their best effort. Employee assessment is one of the fundamental jobs of HRM, but not an easily on though, unless we know the strengths and weakness of the employee and speed by the area of growth, it is difficult to predict the executive...
