"You are a consultant to a company considering India or China as an attractive opportunity for investment. Citing appropriate examples of other companies' experiences assess the risks involved in investing in ONE of these countries" N/B Choose either Indi
Essay - 6 pages - Management
India is today, considered as the seventh largest, and the world's second most populated country, with 1.1 billions inhabitants. Due to a series of reforms conducted since 1991, India has become the second fastest growing economy with an annual growth rate of around 8% over the last three...
Opportunity for a clothing manufacturer in Finland
Case study - 4 pages - Services marketing
As managers of a company that produces and sells high quality garments, our mission is to find a new market abroad. In this context, we chose Finland, which would give the company many opportunities to grow. To justify this choice, we will analyze the different criteria that have...
The Intercultural management in the tourism sector: a new opportunity for a sustainable performance
Dissertation - 60 pages - Management
The tourism sector is clearly characterized by the number of nationalities that form it. Culture is also part of it. Employees from a specific country can face a customer from another country, whose culture is totally different. In the same way, an employee can work in team with another employee...
How and why do effectual entrepreneurs use business plans?
Essay - 2 pages - Startup, entrepreneurship
The field of entrepreneurship has experienced remarkable progress over the past fifteen years. To begin with, there is a great amount of work that highlighted how the creation of new ventures opportunities can be discovered and exploited. The Theory of Effectuation, developed by Sara...
SWOT Analysis - How to Develop a Strategy For Success - The Case of Burberry
Case study - 4 pages - Marketing theories
In every organization, company, society or enterprise that wants to make profit, the SWOT analysis is indispensable. The SWOT analysis helps managers to evaluate the strengths (S) and weaknesses (W) of a company in an internal level in one hand. On the other hand, it also allows them to have an...
Why did Clinton Health Security Act of 1993 failed despite the opportunity to reform?
Thesis - 6 pages - Political science
Reforming the US health care system was one of the top priorities of the presidential battle in 1992 and William Jefferson Clinton managed to appear as the most competent candidate to deliver a comprehensive plan to solve this problem. Since the late 1970's, the country was facing problems...
Impact of Monetary Policy on South African inequality
Case study - 5 pages - Economic politics
In 1994 the first democratic elections in South Africa brought about the promise of equal opportunity and overall improvement of living standards. However, 26 years later the high levels of South African inequality still remain. This level of inequality has been institutionalised in the economy...
Financial analysis - Tesla
Financial analysis - 3 pages - Automotive marketing
Founded in 2003, Tesla Motor is an American company that designs electric cars. Currently headed by the very charismatic Elon Musk, the automaker has set up its headquarters in Palo Alto, in the very heart of Silicon Valley, in the United States. By offering models of electric cars that are both...
Are entrepreneurs born or made?
Essay - 2 pages - Startup, entrepreneurship
Entrepreneurs are seen as pillars of the market economy and their activities as creators of value and employment. Indeed, we live in an entrepreneurial economy model. In the first place, it is important to define the word 'entrepreneur': she/he is an individual who has the courage to...
Presentation of The American Dream
Essay - 2 pages - Humanities/philosophy
The American dream is the ideal by which equality of opportunity is available to any American, allowing the highest aspirations and goals to be achieved if they just work hard enough. It appeared after the Declaration of Independence in 1776 which proclaims that 'all men are created...
Corporate Strategy, Pernod Ricard : analysis and scenarios
Case study - 11 pages - Business strategy
In this case study, we will discuss and try to understand how the French group Pernod-Ricard is evolving in its global environment but also inside the group itself. They are the 2nd world liquor distributor; therefore, we will take into account their strengths but also potential weaknesses and...
Synthèse de 'A General Theory Of Entrepreneurship: The Individual-opportunity Nexus
Book review - 22 pages - Management
L?entrepreneuriat est un point d?ancrage de notre société. De plus en plus de personnes sont engagées dans une activité entrepreneuriale. Mais, malgré le nombre d?études sur ce sujet, aucun savoir cohérent n?émerge. Pourquoi ? Le principal problème est l?absence d?étude globale sur...
SWOT - history, presentation, creation
Practical guide - 6 pages - Marketing theories
In a world where competition is getting tougher, every company, whatever its type and size, must set itself apart from its competitors to achieved success. This goal requires constant innovation and flawless decisions so that every step is optimised towards success. From this, the debate becomes...
Best Fit and Best Practice Approaches in Strategic HRM
Case study - 9 pages - Human resources
The idea of an institution may mean different concepts to different people depending on the underlying professional and academic orientation. Nonetheless, the idea of an institution may get perceived as a discipline that involves regulations, politics, public administration, psychology, and...
Strategic Analysis of the Renault Company
Case study - 4 pages - Automotive marketing
Renault's mission is to provide the easiest possible access to vehicles while doing everything possible to meet current environmental conditions. However, it must also make a profit to ensure its sustainability and the employment of its employees. We cannot conclude by saying that the mission...
Coca Cola vs. Pepsi: Analysis and Comparison of Strategies - published: 27/09/2022
Case study - 13 pages - Business strategy
Without a doubt, the revenue of Coca-Cola has reflected considerable growth over the years, but when compared to PepsiCo, the revenue of PepsiCo appears to have doubled within the fiscal year of 2019. Between 2016 and 2019, when the revenue of PepsiCo increased steadily, the income of Coca-Cola...
The company's strategic diagnostic tools - Toyota SWOT analysis
Course material - 3 pages - Marketing theories
In 1979, Michael Porter developed the five forces strategy based on a competitive analysis. These 5 forces all influence the performance of the company. There are initially five groups of players: competitors, customers, suppliers, potential entrants and substitute products. It will therefore be...
What are problems and how do we deal with them?
Presentation - 5 pages - Humanities/philosophy
Faced with the same event, several people can react in totally different ways. Better still, the same person, at different times, can react in a completely different way when faced with the same situations. All of this allows us to affirm that it is perhaps not reality itself that causes the...
How should HR respond to "The Great Resignation"?
Tutorials/exercises - 2 pages - Human resources
The experts coined the term "The Great Resignation" to refer to a wave of resignations after the Covid-19 pandemic. As per a report, around 40% of people thought of quitting their jobs. It is hard to pinpoint one specific cause of The Great Resignation; in fact, there are multiple factors that...
SWOT Analysis - Carlson Wagonlit Travel
Case study - 6 pages - Tourism marketing
The company, or rather the concept, originated many years ago, in 1872, when the Compagnie Internationale des Wagonlits et du Tourisme (CWILT) was founded in Europe. At the same time, on the American continent, the Foster travel offices opened their doors. Today, the Carlson Wagonlit Travel group...
Pestel Analysis - The real estate market in the US
Case study - 6 pages - Services marketing
The United States' housing market is experiencing a considerable shift. As the government tries to quell the impacts of inflation with relatively higher interest rates, every other aspect of the economy from foreclosure rates to housing market prices remains in flux. As such, housing prices...
How to stand out in insurance in 2023 ?
Essay - 2 pages - Business strategy
The insurance industry is changing. Initiated by newcomers, digital journeys are also increasingly adopted by historical players. The acceleration of digital in 2020 will now change customer expectations. How can the insurance industry prepare for these changes to stand out ? Discover four trends...
What are the different factors that lead to the road to success?
Essay - 2 pages - Marketing theories
Success comes in many different forms, one can easily associate it with professional or personal accomplishments, wealth, happiness and material benefits but once we take a closer look, the true meaning of being successful is extremely complex and every individual defines success in their own...
How are women entrepreneurs changing the world?
Course material - 2 pages - Startup, entrepreneurship
This lesson plan explains how women entrepreneurs can change the world, and includes vocabulary and exercises to practice writing in English.
Short Report on a student's first month in Neoma Business School
Practical guide - 2 pages - Everyday's life
This short report will be a useful tool for those who want to discover and to fathom the harsh conditions and the sticky patches endured by a foreigner student, who had been bold enough to choose to have a new cultural experience far away from his family. The aim is to find out the facts that...
Porter's five forces, PESTEL and SWOT analysis - Puma France
Case study - 6 pages - Sport marketing
"Puma SE is a German company specializing in the manufacture of sporting goods founded in 1948 by Rudolf Dassler, older brother of Adolf Dassler founder of Adidas, and based in Herzogenaurach in Bavaria." This brand certainly manufactures sporting goods but its greatest strength lies in the...
Spaces and exchanges
Essay - 2 pages - World geography
In this notion, we talk about Spaces and Exchanges. It is first about the immigration in Ellis Island between 1892 and 1954, it's the legal immigration. To continue with legal immigration, we talk about the Green Card Lottery. Then we can talk about the illegal immigration with the example of...
Presentation of Japanese educative system
Case study - 2 pages - Educational studies
I would like to present you the Japanese educative system, which is a bit different from ours. Nevertheless, the base is quite the same. As you can see, children can go to kindergarten until the age of six. Then, they enter in elementary schools for six years before going to middle school until...
Sustainable remote work practices for progressive reductions of road traffic emissions
Dissertation - 68 pages - Ecology & environment
Although technology developments brought about possibilities for all work which could be done remotely to be done remotely within the Netherlands, limitations for additional and sustainable implementation of remote work practices remained. Secondary research sheds light on the extent to which...
Strategic Management Process
Dissertation - 47 pages - Management
The top management team must take into account the competing desires and needs of an organization's various stakeholders, because their support is essential for successful strategy implementation. Stakeholders include not only the organization's managers and employees, but also the...
