Strategic management of De Beers
Essay - 18 pages - Management
In 1888, De Beers Mine appeared following the emergence of global monopoly of De Beers over 90% of the prevailing world market for rough diamonds for over a century. In 1933, Ernest Oppenheimer founded the Diamond Corporation Ltd., which includes most of South African producers and the Central...
China's economical and ethical rise in the African continent
Thesis - 9 pages - Economy general
The paper is based on the theme of an article that emphasizes on China's role in Africa. We first learn about the contents of the article and then state the status quo of the collaboration between the country and the continent. After description, we will go through a critical thinking section...
Designing and elements of a cost management system
Essay - 10 pages - Business strategy
An entity's legal nature reflects its organizational form. Selecting the organizational form is one of the most important decisions business owners make. This choice affects the costs of raising capital, operating the business (including taxation issues), and, possibly, litigating. The available...
Senergy
Essay - 20 pages - Business strategy
Government support through financial incentives and the public's trend toward environmentally friendly products has opened the way for alternative energy based companies to thrive. In the French market, with little direct competition, we believe our company will experience success. Senergy...
Case Michelin
Case study - 26 pages - Business strategy
Founded in 1889, the company Michelin has experienced tremendous growth. Developing in the first place, construction activity and agricultural equipment, manufacturing rubber bullets, the company has established itself as the world leader by developing its business portfolio. Created by Edouard...
The Pierre & Vacances Group
Case study - 18 pages - Services marketing
Pierre & Vacances is one of the leading European groups in lending holiday apartments. Its success is based on an economic model based on the synergy between real estate and tourism. The headquarters is located in Europe with more than 8 complementary brands. ? Commitments / Values The...
Internship report in Fleetway Travel Plc
Thesis - 11 pages - Educational studies
During 4 months, I had the opportunity to be an intern at Fleetway Travel Plc. The company, based in the heart of Central London, offers many travel products at competitive prices, including tailor-made breaks, flights, hotels, car hire, and travel insurance. I had never worked in the tourism...
Strategic growth for Unilever
Market study - 14 pages - Business strategy
Unilever's debut as a company began in 1930, however its history dates back much earlier, to the late 19th century. Its origins began with a partnership between British soap maker Lever Brothers and the Dutch margarine producer Margarine Unie. Oils and fats were essential raw materials...
Case Study of the Levis Strauss Signature
Case study - 5 pages - Services marketing
The denim apparel market has favoured the field of Levis since 1873. The bulk of their profits are derived from this industry, it is the heart of their business. Based in San Francisco, the company employs 12,300 people and has net sales that amount to 64% in the Americas and 26% in Europe. In...
Fair trade in Europe: overview and perspectives
Essay - 36 pages - Economy general
Fair trade is a movement born after the Globalization. It's a consequence of the growth of exchanges. To develop their economy, countries have been forced to trade with their neighbors and the territories around them, etc…Finally countries have abolished their barriers and established...
Pepsi-cola versus Coca-Cola
Case study - 24 pages - Services marketing
The PepsiCo group distributes products of different brands in 192 countries, including Pepsi, which is the primary brand of the group. The core business of Pepsi Co is the manufacture and distribution of soft drinks. Thus, the Pepsi brand ranks the second in the world in soft drinks, behind...
How does Peugeot build a competitive edge against Chinese and foreign car industry
Thesis - 10 pages - Business strategy
In this report, we focus on the PSA Peugeot Citroen group. Firstly, we will analyze the company and its features and key data. PSA Peugeot Citroen group is a French car manufacturer, and is the result of a merger between Citroen and Peugeot Limited companies. Thanks to the framework of a coherent...
The application of an EIB to address environmental challenges in urban Belgium
Thesis - 96 pages - Finance
Cities face increasing environmental challenges including, but not limited to; air pollution, CO2 emissions, energy, transport and waste management. The success of Social Impact Bonds (SIB) by solving social issues in a public-private partnership has been the driver for the development of...
The United States and Latin America in the 21st century: Recommendations for a sound and sustainable foreign policy
Essay - 7 pages - International relations
Traditionally, the relationship between the United States and Latin America has been marked by periods of ups and downs, and often indifference. Over the past decade, the latter has largely settled in. However, in view of the region's increased global profile and reach, devising a healthy...
Rezidor SAS: CRM in the hospitality industry
Essay - 8 pages - Management
It's a key issue for Rezidor SAS to know who its customers are and what are their needs and expectations in order to align the best strategy in order to target them and to make them more loyal. Moreover, it will allow determining who customers are the most profitable. The CRM vision of the...
Business and society
Thesis - 2 pages - Business strategy
A partnership is a type of business in which partners share with each other the profits or losses of the business. In a partnership the owners share financial obligation and are tax individually. A corporation is a legal body separate from the people that own it. It may be owned by...
Case study: Levis Strauss Signature
Case study - 4 pages - Business strategy
The denim apparel market since the year 1873 became a segment offering ideal conditions for the growth of Levis. The company derives maximum profit from its operations in the denim apparel segment. Based in San Francisco, the company employs 12,300 people and generates 64% of its net sales in the...
The creation of Limited Liability Companies (LLC) in United States
Case study - 2 pages - Business strategy
'The General Partnership' is an oral or written contract between two individuals or partners who are in collaboration with for a particular case. There are no legal formalities involved. By signing this contract, the partners assume personal responsibility in case things go wrong....
Analysis of the study of a brand:IKEA
Case study - 56 pages - Services marketing
The comfort of the living is at the heart of the expectations of ones contemporaries. It is omnipresent and multifaceted and includes user comfort, mental comfort, and existential comfort. The modularity is synonymous with functionality. There is a constant search for excitement and conviviality...
Why would Asterix and Obelix be a successful entrepreneurial founding pair?
Dissertation - 21 pages - Management
In this essay, our purpose is to prove that diversity in an entrepreneurial team often leads to success and that, reciprocally, failures may often be explained by the narrow-mindedness resulting from a too homogeneous partnership. When we talk about diversity, we talk about complementary...
Marketing of the services: The case of Club Mediterranean
Case study - 12 pages - Services marketing
Club Mediterranean was at the helm of creating one of the first holiday packages that was "all inclusive" and offered people to live at their own pace in heavenly places. For the last 50 years, it was the leader and a benchmark in this market. This structure, established in 1950, had been...
Porsche and the marketing analysis
Case study - 30 pages - Services marketing
This document is dedicated to the automaker who was born in 1948 in the village of Gmund in Austria; the builder won all sorts of competitions, including the 24 Hours of Le Mans 16 times; the builder who has created a myth by his range of Cars: Ferdinand Porsche. Today everyone knows the brand...
Study of the site of Monster.com (2007)
Case study - 9 pages - Services marketing
Created in 1999, Monster.fr was located in 21 countries, and is now the largest international network of recruitment. With an intense policy of takeovers, in 2005 for 20 million euros, the site has a market capitalization of over $ 5 billion. According to Patrick Pedersen, director of...
The WWF climate savers strategy: In search of the "Giant Step"
Case study - 12 pages - Educational studies
WWF (World Wildlife Fund) is among the leading NGOs (non-government organizations) in the world. The Fund was established in 1961 and since then has been operating and directing its efforts in saving the planet, the world of life. "Climate Savers" (CS) partnership program was founded in...
All is fair in Love and War
Essay - 3 pages - Humanities/philosophy
House of Cards is not a show about several different characters that simply live and work in a semi-connected world; it is about Frank Underwood, the House Majority Whip, and how everything and everyone exists to serve his ambitions. Everyone in the series is defined by their relationship to...
Johnson & Johnson: US vital for long term sustainability
Market study - 10 pages - Business strategy
Largest OTC healthcare drug manufacturer in United States Largest OTC healthcare distributor and manufacturer in United States, with market share of 18.1% in 2010. The company offers consumers pharmaceuticals and medical diagnostic devices across 60 countries worldwide. Medical devices &...
Player in the international market: The introduction of Emmi energy drink
Thesis - 20 pages - Services marketing
As the leading Swiss maker of cheese and milk, Emmi hopes to continue being one of Europe's innovation leaders and trendsetters in the market of milk products. The brand expects to see an above average growth in the international markets over the course of a year and annual growth of 2-3% over...
Location-based service over 3GPP IMS: Approaching real-time connectivity with the next generation of network communication
Essay - 5 pages - Electronics
Emerging mobile applications will need location information for delivering the right services to right persons at right places and time. A location-based service (LBS) is an information and entertainment service, accessible with mobile devices through the mobile network and utilizing the ability...
Business plan: Marriage/Wedding fairies
Business plan - 22 pages - Business strategy
In our company the Wedding Fairies is in partnership with six people who want to offer an all inclusive service for wedding planning. We believe for the wedding day nothing can be too perfect and we want to be sure that our customers get the best from us. We offer a real customized service...
Failures and benefits of free trade and the role of World Trade Organization (WTO)
Essay - 10 pages - Economy general
The free flow of international trade gained significance after the Second World War when the General Agreement on Tariffs and Trade (GATT) was tabled. The GATT was followed by the formation of the World Trade Organization (WTO) in 1995. The WTO was formed to establish rules for international...
