Strategic analysis of the launching of the Tassimo machine by Kraft Foods Inc.
Case study - 10 pages - Services marketing
Kraft Foods Inc. is the second largest global brand in the food and drink sector. The group markets its products in 149 countries, representing more than 114,000 employees, and has a portfolio of 61 brands achieving a turnover of over 100 million dollars anually. Kraft Foods France, a subsidiary...
World Cup 2007 - Rugby
Case study - 5 pages - Educational studies
The sixth edition of the Rugby World Cup was held in France from September 7 to October 30, 2007 in twelve different stages. The competition was won by South African team that beat the England team in the finals. Rugby World Cup was the biggest sporting event of 2007 worldwide. Since its creation...
L'Oreal and its conquest of China
Case study - 27 pages - Services marketing
Since its creation almost a century ago by the French chemist Eugene Schueller, L'Oreal has always been at the forefront particularly on the sectors of of dermatology, pharmacology and cosmetics. The group has implemented its know-how and expertise to emerge as the leader in cosmetic business...
Case study: France telecom
Essay - 12 pages - Finance
The French government created France Telecom in 1988. The company was privatized in 1997, and in the following year lost the state monopoly as the telecommunications industry opened up to competition. Given the context, the company then began to expand through a number of partnerships...
Corporate Compliance Plan
Case study - 7 pages - Management
Business ethics and social responsibility affects customers, businesses, shareholders, and the reputation of the organization. A business that is dishonest can cause harm or even send an individual to jail. Several forms of doing business are through sole proprietorship, partnership, and...
The Volkswagen Group : A study
Case study - 31 pages - Business strategy
As the largest automobile manufacturer in Europe and 5th in the whole world, the Volkswagen Group focuses on the automotive market and offers products and services along with an entire automotive value chain. With nine independent brands, the Group provides a unique range of models from the...
Marketing channel analysis of Hewlett-Packard
Essay - 7 pages - Business strategy
Hewlett-Packard (HP) was founded on January 1, 1939 by Bill Hewlett and Dave Packard. The decision to create this partnership was made in the now historic HP Garage in Palo Alto, California. This garage is now considered the birthplace of the Silicon Valley (About HP). HP has since grown...
Doing business in Poland
Course material - 10 pages - Business strategy
Located in Central Europe, Poland is a country of 38 million people in an area of 312,000 km². The country is bordered by Germany to the west, the Czech Republic and Slovakia to the south, Ukraine, Belarus and Lithuania to the east, and the Baltic Sea and Kaliningrad Oblast to the north. In 1989,...
Is NATO still relevant ?
Essay - 7 pages - International relations
General De Gaulle once said that all alliances are like roses: they wither and decay. NATO might be a counter-example or it might not. While during the Munich Conference, the US Deputy Secretary of Defense, Paul Wolfowitz, claimed “As an alliance we have never been stronger. We have never...
Nike case : hitting the wall
Case study - 3 pages - Business strategy
A firm's success depends on its social legitimacy. Usually, in the consumer's mind, the importance of a firm relies on what it can bring to the society. Therefore, for Nike, relocations basically mean that the company takes away jobs from US citizens. Moreover, Nike's labor scandals have...
Recycling in South Africa
Thesis - 16 pages - Ecology & environment
As part of my third year at the business school of Rennes in South Africa, I had the opportunity to do an international internship for a period of 10 weeks. This course's main objective was to test my ability to adapt. Indeed, during this internship, I had to adapt to a different culture, and...
Multi-field approaches of the company: Strategy of Adidas
Thesis - 16 pages - Business strategy
The choice of the international group Adidas has imposed itself. Indeed, we wanted to get better acquainted with the sports market since it has steadily increased over the past years. It still represents a certain future and substantial market share in the market of sporting goods. The company's...
Marks and Spencer: Strategic marketing
Thesis - 15 pages - Services marketing
Marks and Spencer, a partnership formed in the late 1800s, is today one of the UK's leading retailers of clothing, food, home products and financial services. Employing 65,000 people, the company has 448 stores located throughout the UK, as well as a further 202 stores managed under...
A analysis of the Strategies of Play Toyz
Case study - 1 pages - Services marketing
Play Toyz is a company for children's toys.Play Toyz is a world leader in this market and is now seeking to consolidate its position against its many competitors. It has established partnerships with many companies. One of its strategies was to include its toys in as gifts that...
Case study: Hugo Boss
Case study - 40 pages - Business strategy
Hugo Boss, which offers products ranging from women's wear, children's and men's wear to accessories for casual and formal wear, has over 287 shops and 5,700 points of sale worldwide. The company is currently planning a joint venture with Chinese fashion retailer Rainbow Group to increase growth...
The internationalization of the company and human resource management
Book review - 10 pages - Human resources
Today, most French companies have had the "great leap" in international markets. With increased trade and international context, the phenomenon of globalization has forced companies to open their activities abroad. Even if we can see significant differences in their degree of...
European Union Influence in International Political Economy
Case study - 6 pages - Educational studies
International political economy is a field that tries to understand global and international problems through an electric interdisciplinary array of theoretical perspectives and analytical tool. It encompasses analysis of political economy in the global trade, international finance, multinational...
Strategic analysis of the Michelin group (2009)
Case study - 33 pages - Services marketing
Established for over 100 years, Michelin is present on all continents, from China to Brazil passing through the United States, Germany and Russia. Michelin manufactures tires for automobiles, aircraft, motorcycles, heavy equipment and so on in over 170 countries. It employs 125,000 employees...
Purchasing and supply chain: BIC Company
Case study - 10 pages - Business strategy
The group's history began in 1945 BIC while Marcel Bich and Edouard Buffard mount a factory spare part for pens in Clichy. In 1950, BIC Cristal pen is launched: it went on to sell hundreds of billions of copies. BIC is expanding internationally in 1950 (Italy, Brazil, United Kingdom, United...
Cartier in the UK and across the globe
Market study - 10 pages - Business strategy
One of the most revered names in jewelry, Cartier Monde (French for "World") is also the world's largest luxury jeweler, operating nearly 200 retail stores in over 125 countries. The famed watch and jewelry House of Cartier, one of the most recognized brands in the industry, was founded in...
Monopoly
Essay - 3 pages - Modern history
Rockefeller's Standard Oil Company was founded in 1870 by John D. Rockefeller and several of his business associates, including his brother William Rockefeller, Henry Flagler, chemist Samuel Andrews, and a silent partner Stephen V. Harkness. It started out as a small Ohio partnership with...
Troia 2002 A Case Study in the Applications of Magnetometry
Tutorials/exercises - 11 pages - Geology
Between July 26 and August 3, 2002, research was conducted by Prof. William Aylward of the UW-Madison Classics Department, Dr. Jim Compton Tucker of the NASA Goddard Space Flight Research Center, and Jamon Van Den Hoek in partnership with the Troia Project by using a magnetometer linked...
Assessment of the invasive species legislation for the Great Lakes
Essay - 14 pages - Ecology & environment
In 1959, the Great Lakes opened to deep draft navigation, and since then these waters have transported an estimated two billion tonnes of cargo from the United States to Canada (Seaway 2008). The lakes have 47 deep draft ports and 55 shallow draft harbors, because “waterborne commerce is...
"The major parties of the Federal Republic of Germany provide better models of the 'catch-all party' (Kirchheimer) than do those of the French Fifth Republic and post-war Italy." Discuss
Essay - 3 pages - Modern history
The Post war period was characterized by move towards spreading secular and mass consumer-goods societies. This note is valid in the Federal Republic of Germany, the French Fifth Republic, and post-war Italy. This major turn in societies had to be understood by political parties and translated in...
The creative impact of jazz music
Essay - 12 pages - Journalism
Music frequently requires more than one performer to be created. Perhaps two or more musicians are required, each playing a “part” - without the presence of all the musicians, the song would be incomplete. Perhaps one musician will accompany a singer, each performing distinct but...
The international development of Starbucks (2004)
Essay - 4 pages - Business strategy
The Starbucks Coffee Company owns today more than 6,000 retail locations in 37 countries: It is situated in all the continents: North America, Latin America, the Middle East and the Pacific Rim, that is to say “wherever there is a demand for good coffee”. The first foreign coffeehouse...
Intercultural Management
Essay - 11 pages - Management
The globalization of markets, the internationalization of companies through operations of mergers, acquisitions, partnerships or alliances have created an economic landscape where the intercultural aspect has became a daily reality for many persons in charge. Companies are increasingly...
Hedging international risk: Renault and risk management
Essay - 10 pages - Management
Renault is a French vehicle manufacturer producing cars, vans, buses, tractors, and trucks. The group is well known for its motor racing (through Renault Sport department), revolutionary designs (for example: Vel Satis, Avantime, Megane) and concepts (namely the Espace, the first monospace to be...
Cultural differences in international marketing: Where's the beef? McDonald's sells hamburgers in a Hindu country
Essay - 3 pages - Services marketing
The first McDonald's restaurant opened on 15th April 1955 in Des Plaines, Illinois, U.S.A. and after 50 years down the line, the company is the world's largest food service system with more than 30,000 restaurants in 100 countries, serving more than 46 million customers every day....
Maurice A. Bercof - The Art of Negotiating
Thesis - 6 pages - Journalism
Maurice A. Bercoff is a Bachelor of Law, PhD in Economics and a Statistics graduate; and fluent in four languages. He developed his systematic approach to negotiations in Harvard, Wharton Business School and the Kennedy School of Government. He has more than thirty years of experience (in Europe...
