The product life cycle
Case study - 4 pages - Business strategy
The Product Life Cycle is a cycle in which every product goes through at different rates over a period of time. I believe that this theory is still relevant today as it helps the business to make key decisions based on where each product is on the stages of the life cycle....
How do you determine the "right price" for tourism products?
Case study - 29 pages - Business strategy
The tourism industry currently is a rapidly changing sector. I saw it last year when I worked for a small tour operator in South Africa, African Eagle. Although the organization was quite small and rather upscale, we were looking for providers on a daily basis who offered their services at the...
Cover letter for the position of Director of Channel Management and Product Management Sales
Sample letter - 1 pages - Management
I am writing to express my interest obtaining the position of Director of Channel Management and Product Management Sales at Titan Global Services. After conducting extensive research on Titan GS, I have been very impressed by the firm's outstanding reputation and culture. I am native to...
iPad, the new star product of Apple's strategy to reach China's market
Dissertation - 10 pages - Management
This is a study about the international marketing of Apple for the product I Pad in China. This analysis is divided into three parts. The first one deals with the environmental scanning of the brand. We initially propose a presentation of the company, and then present a strategic...
Products of the Ferrero Group
Case study - 6 pages - Services marketing
Marketing operations: Market trends of in the chocolate industry -Target: Those parts of the public who purchase chocolate are most often children or men (generally executives) between the ages of 18 and 40. The customers who buy this chocolate either live alone or as part of a family unit....
How did the rise of mass production transform the role of the United States in the international political economy?
Thesis - 4 pages - Political science
The early twentieth century saw one of the most dramatic shifts of power noted in the studies of international political economy. Preceding and throughout the Great Wars, the United States of America underwent such dramatic and influential changes in its domestic industries that it not only...
Lacoste case study: Vintage products
Case study - 17 pages - Services marketing
Vintage sports brands are double whammy. By digging into their history, one can find that they are expanding their scope to fashion, an area where they previously were not present and thus ensure new growth opportunities. The sports brands are actively looking into the fashion market: 70% to 80%...
The growth of organic products in the United States and in China
Market study - 8 pages - Services marketing
An organic product is a product of organic farming, i.e. it claims the total non-use of chemicals. It must contain at least 95% ingredients from an organic production method by implementing agricultural practices and friendly livestock and natural balance of environment and animal...
Strategy of Apple's new product of IPAD
Case study - 7 pages - Services marketing
For many people the ipad is a UFO in the hi-tech market. If we account for all those interested in this product, it is undoubtedly the United States whose output has made the most noise. The initial feedback was both positive and negative. Indeed, in launching its digital tablet, Apple...
Analysis of marketing of the product of Nutella
Case study - 7 pages - Services marketing
Nutella dominates the market for chocolate spreads. It is mainly used for breakfast, snacks and sandwiches, but it may also be used in some desserts (fruit, pancakes. Despite a saturated market, it represents 89% of the total sales. In France it sells nearly 88 million tubs annually.Its main...
History of Apple products
Case study - 8 pages - Services marketing
Steve Wozniak, co-founder of Apple, had designed the first Apple computer- Apple 1. To make it easy to use, he placed the switches on a keyboard and used a television screen to display information, rather than a series of diodes. Only 200 models were manufactured in 1976. The launch of the...
Hermes and the development of the product "the Amazon "
Case study - 10 pages - Services marketing
The problem posed here is: how did the Amazon evolve and promote product development to increase sales? To address this problem, we'll explore: - the opportunities and threats to the environment, strengths and weaknesses of Amazon, the targets chosen and positioning, and the adaptation...
Product analysis of Senseo
Case study - 20 pages - Services marketing
Senseo was established by the merger between the small electrical company Philips and Douwe Egberts, and it is the subsidiary of the Sara Lee Corporation. By 1995, both companies began combining their projects, 6 years after the concept Senseo was launched in the Netherlands. Senseo coffee makers...
The market of the organic products in Germany
Market study - 14 pages - Services marketing
Germany is the largest European market with 30% of the total European market in 2005 and is the second in the world behind the U.S., for organic products. Organic products accounted for a turnover of 4 billion euros or 2.9% of food consumption in 2005, which is an increase of 1.7...
Analysis of the care product market for men
Case study - 5 pages - Services marketing
Introduction The first cosmetics product for men was developed in 1985 at the laboratory of Biotherm. L'Oreal was 17 years ahead of its main competitors (such as Vichy and Clarins) when it launched first products for men accompanied by the revolutionary slogan: "Men have skin,...
Volkswagen USA: Will product diversity help Volkswagen UK overcome the adversities it has been facing?
Market study - 10 pages - Business strategy
"Among the many car manufacturers who have created a buzz with their many models, German car makers occupy a special place in the world. One of the German manufacturers, who has managed to carve a niche for itself, is Volkswagen. Volkswagen of America, (VWoA) as it is known, is the North...
Analysis of advertising of a product of great consumption: Coca-Cola
Case study - 2 pages - Business strategy
The Coca Cola campaign with the tagline: "Take the Coke Side of Life", that took shape in November - December 2006 is studied here. This campaign is based on a fairytale world, with a multitude of fantasy characters, and invites consumers to take a look at the good side of things. It shows a...
The product: Marketing management - 11th edition Kotler & Dubois
Book review - 5 pages - Services marketing
Product determinants: the unit price is rather high, the purchase decision requires research information, the financial risk is high, there is a need for a specific product for a particular purpose. (Ex: car, major appliances). Differentiation: no option because there is no picture...
Effect of dietary energy intake on egg production and bodyweight in white leghorn laying hens
Thesis - 6 pages - Medical studies
It is generally assumed that feeding a higher energy density diet will enhance the production of laying hens. The only outstanding question in most people's minds is at what point the higher cost of the high energy diet exceeds the value of improved animal performance. The key issue in this...
The launch of a new product on the Algerian market (Sagem mobile phones)
Market study - 38 pages - Business strategy
This report mainly focuses on Algeria as an emerging market, mobile phone as a product and Sagem as a French company. This report includes a detailed study of the marketing strategy and the economic conditions in Algeria and also analysis of the product and the services that Sagem...
Business plan for floating shoes: launch of a new product in 2050
Business plan - 21 pages - Services marketing
The Sun Mountain Company proposes floating shoes to everyone. We plan to launch our product in the United States and Canada first and then expand it to the international market after 2 years. Mission and Strategy Statements At the very beginning, Sun Mountain was a distributor of mountain...
Dog Day Care Center: product project
Case study - 6 pages - Services marketing
Our product is a service which is offered in a mall. There are two main objectives for this product, that is, to care for one's pet when the owners are shopping in a mall and to leave one's pet for some time in the mall. The Dog Day Care Center is an innovation, and so there...
Co-gasification of municipal sewage sludge and asphaltene residue from refineries for production of synfuels/power
Essay - 5 pages - Ecology & environment
One of the gravest problems being experienced by non-oil producing developing country like India is spiraling prices of petroleum crude which has seriously inhibited growth of power sector thereby considerably decelerating the growth rate. Added to this, the explosion in the population of the...
Fuzzy QFD for optimizing the engineering characteristics of a casting product
Thesis - 8 pages - Computer science
A casting may be defined as a metal object obtained by allowing molten metal to solidify in a mould, the shape of the object being determined by the shape of the mould cavity. Defective castings, even at advanced foundries, account for 2 to 5% and sometimes from 10 to 25% of the number of...
Bilingualism and product policy in Canada
Thesis - 8 pages - International relations
During my two-month internship in Canada, I had the opportunity to work for the company Yantama Services. It is an international transport and consulting company. The company is located specifically in Hamilton, Ontario, in which I had attempted to adapt and commercialize an innovative...
International market study for organic products
Market study - 6 pages - Services marketing
An organic product stems from organic farming, a method in which there is no use of chemicals in any form. At least 95% of the ingredients used in an organic product must have been grown using a method of production that respects the natural balance of the environment and ensures...
Launch a new product : Easy toilet cleaner (Business plan)
Business plan - 3 pages - Services marketing
The aim of this business plan is to launch a new product in the market. The product is original and never created before. This business plan will explain the actions and recommendations to lead this project successfully. Hygiene is more important than ever and people always want new...
A review of evolutionary algorithms for multi objective multi product multi modal distribution problem with a possible new approach
Thesis - 12 pages - Logistics
Transportation industry is a fairly large industry in today's globalized world, and has significant effect too. Each and every big or small industry is bound to use the transportation facilities or logistics. The main problems in this logistics operation are optimizing the cost, time; distance...
An integrated coordination model for a supply chain dealing with short life-cycle products operating under stock dependent demand
Thesis - 5 pages - Management
The market demand of any product is generally influenced by quality, warranty, service, advertisement and sales promotion. Apart from these factors, the amount of stock displayed will also significantly influence the sales at retail level. Though, many inventory models have been developed...
A Petrinet model of a short life cycle product supply chain and deduction of its reachability matrix by simulation
Thesis - 5 pages - Management
This paper focuses on the concept of short life cycle supply chain of products where the selling time of the product is short and fixed. Based on an object events table and dynamical events occurring table a composite model of short life cycle product is created. This model...
