Marketing Plan of New Innovative Product: Morgan Life car
Case study - 10 pages - Services marketing
Morgan Life car two is a product from Morgan life Car Company which is located in Malvern, Worcestershire. The company was started by Harry Frederick Stanley Morgan in 1910, and it was operated by its founder until his death in the late fifties (the company has since been then been run by the...
Analysis of marketing of the product of Nutella
Case study - 7 pages - Services marketing
Nutella dominates the market for chocolate spreads. It is mainly used for breakfast, snacks and sandwiches, but it may also be used in some desserts (fruit, pancakes. Despite a saturated market, it represents 89% of the total sales. In France it sells nearly 88 million tubs annually.Its main...
Understanding disabled children with regard to their cognitive process and WISC functioning
Case study - 10 pages - Educational studies
Children with who have learning disabilities do face so many obstacles while pursuing their education. Determining the possibility of a learning disability among children becomes a hard task to tackle. Therefore, scholars apply the Wechsler Intelligence Scale as a test protocol; it is commonly...
Cover letter for production assistant job
Sample letter - 1 pages - Journalism
From Beacon Press's website I learned of a job opening as a production assistant. I am very interested in this position, and believe I can contribute much to the company. I also believe the company can contribute to my own growth as well. I graduated in May from Emerson College with a BFA...
Top-down or bottom-up valuation process?
Essay - 6 pages - Finance
Investors typically select investments that provide a rate of return, which compensates them for their time, the expected rate of inflation and the risk involved. In this context, the value of an investment is estimated based on the required rate of return, which is calculated using either the...
The legal process of entering into a joint venture with the Cuban water utility company
Essay - 16 pages - International law
This paper examines the legal process of entering into a joint venture with the Cuban public water system through a joint venture in a Post-Fidel Castro Cuba. Although Fidel is no longer at the helm, the Cuban Communist party is still in power. Since Cuba has a state planned economy, we...
What role does the media play in the political process?
Essay - 4 pages - Political science
Since its beginning, about five decades ago, the mass media have been intertwined with political processes of every type, ranging from coverage of major political events and institutions to effects on campaigns and elections. In our liberal democracies, the media are central for the public:...
How do Toy industries react about the problem of counterfeiting & product piracy?
Essay - 9 pages - Business strategy
The fight against counterfeiting is a battle which requires an approach on many levels. It is estimated that counterfeit toys account for 12 per cent of the European toy market. Counterfeiting is a danger for the health of the consumer whose undermines industries and makes criminal organisations...
Business plan on exporting redgreen (Danish chic sportswear products) to Brazil
Business plan - 7 pages - Business strategy
Brazil has become one of the most promising emerging countries besides China and India and counts a very large population, whereby extreme poverty and extreme wealth coexist. In this context Redgreen, a Danish company specializing in high end and high quality sportswear outfits considers...
A "fat tax" to encourage consumers to switch away from fats, sugar and processed foods
Essay - 4 pages - Government finance
People are obviously getting more and more fat. This fact cannot be denied. That is why, to curb this phenomenon, Kelly Brownell launched the idea of applying a fat tax on unhealthy food, in his article published in the New York Times in 1994. Such a tax could encourage people to buy less...
Analysis of the main organizational changes in Carrefour and the role of Informational Technology in this organizational change process
Essay - 6 pages - Management
Contrary to their considerable growth in terms of number and value, the operations of mergers and acquisitions reveals, for more than one operation out of two, a failure from the economic and organizational point of view (McKinsey 2000; Mercer Consulting 2001, 2003). The insufficiency of the...
Recruitment and selection process in an IT services organization
Thesis - 31 pages - Human resources
The software industry is in the midst of a quiet but dramatic revolution. The implication of this revolution increased innovation, new business models, technological discontinuities, and global capability shifts could be even more profound then the previous industry transaction. The software...
West African Anglophone Literary Productions
Course material - 21 pages - Literature
By and large, the objective of this course is to get students in the humanities to cast a meaningful glance at the landscape of the aesthetico-social and political realities which have affected the continent, ever since slavery days through colonization up to the contemporary stage, in the prism...
The American TV series as an entertainment product (2007)
Thesis - 4 pages - Film studies
In September 2006, the traditional film du dimanche soir was deposed on the first two hertziennes French channels by three TV series. These three TV series are American ones: CSI (Les Experts), Without a Trace (FBI, portés disparus) and ER (Emergency Room, Urgences). After having being seen as a...
A paper outlining the process of implementing a new computer system
Thesis - 9 pages - Computer science
The hardware and software for the computer system for the clinic must be able to support all the information requirement of the clinic and not only the requirements of its operations function. Render and Heizer said that in order to provide services, an organization undergoes three primary...
Experimental methods of hydrogen testing to prevent Hydrogen Assisted Cracking (HAC) during the Submerged Arc Welding (SAW) process
Thesis - 5 pages - Physics
One of the main problems associated with the welding of ferritic steels is that of hydrogen assisted cracking (HAC), popularly known as cold cracking or delayed cracking. As the name suggests, it is caused by hydrogen present in the weld metal. One of the methods to mitigate this type of cracking...
A study on the credit rating process and methodology
Thesis - 9 pages - Finance
Credit rating is the process of estimating a firm's ability to perform to its capacity. It also determines the financial worthiness of an organization depending on the performance of the organization in the past. Objectives of credit rating agencies 1. Its primary objective is to provide...
Effect of dietary energy intake on egg production and bodyweight in white leghorn laying hens
Thesis - 6 pages - Medical studies
It is generally assumed that feeding a higher energy density diet will enhance the production of laying hens. The only outstanding question in most people's minds is at what point the higher cost of the high energy diet exceeds the value of improved animal performance. The key issue in...
The integrated management of the logistic processes (supply chain management)
Case study - 1 pages - Logistics
The development of the supply management chain (SCM) depends on the ability of a company to respond to customer requests. Responding to customer requests has to be done while being able to maintain the economic position of the company through the introduction of new products. By synchronizing a...
The integrated management of the logistic processes (supply chain management) - published: 23/11/2010
Case study - 2 pages - Logistics
The supply chain management: A management philosophy The development of the concept of the ?Supply Chain Management' has its roots in the ability of firms to respond to a client's request in an acceptable period of time while still being able maintain its status as a business by...
Lacoste case study: Vintage products
Case study - 17 pages - Services marketing
Vintage sports brands are double whammy. By digging into their history, one can find that they are expanding their scope to fashion, an area where they previously were not present and thus ensure new growth opportunities. The sports brands are actively looking into the fashion market: 70% to 80%...
Analysis of the care product market for men
Case study - 5 pages - Services marketing
Introduction The first cosmetics product for men was developed in 1985 at the laboratory of Biotherm. L'Oreal was 17 years ahead of its main competitors (such as Vichy and Clarins) when it launched first products for men accompanied by the revolutionary slogan: "Men have skin, this is new." Now...
iPad, the new star product of Apple's strategy to reach China's market
Dissertation - 10 pages - Management
This is a study about the international marketing of Apple for the product I Pad in China. This analysis is divided into three parts. The first one deals with the environmental scanning of the brand. We initially propose a presentation of the company, and then present a strategic diagnosis with...
The five qualitative processes
Case study - 3 pages - Business strategy
The qualitative processes allow any given researcher the opportunity to advance and understand theories and information; the next step within the process of creating a solution to a situation of study is de-escalation and the implementation using the five processes of qualitative research....
Language Processing
Case study - 4 pages - Educational studies
Language can be defined as a body of words whose system of use is common to people who are either from the same nation, community, geographical region or with similar cultural tradition. Learning a new language is certainly challenging especially since it is not one's native language. The learner...
The growth of organic products in the United States and in China
Market study - 8 pages - Services marketing
An organic product is a product of organic farming, i.e. it claims the total non-use of chemicals. It must contain at least 95% ingredients from an organic production method by implementing agricultural practices and friendly livestock and natural balance of environment and animal welfare....
Second language processing and the access question
Essay - 8 pages - Linguistics
The rest of the paper will be spent expositing and, when necessary, critiquing, some of the literature on second language processing. I will pay particular attention to the recent Shallow Structure Hypothesis (SSH), due to Clahsen and Felser. In contrast to squabbles about the vague notion of...
Why has the European Court of Justice been so central to the process of integration?
Thesis - 10 pages - European union
Law is often still treated as if it were a separate field, clearly distinct from the economic or political spheres . As the European Court of Justice (ECJ) has never been given a lot of media coverage, most of the time, its role in the integration process is either disregarded...
SNCF - Short strategic overview: Example of business process redesign
Essay - 5 pages - Business strategy
The SNCF (Société National des Chemins de Fer) is the national railway operator in France and manager of the railway infrastructure owned by the RFF (Réseau Ferré de France). The company is a French public entity with autonomous management established under the special status of an Establishment...
From internet innovation to E-process execution
Presentation - 33 pages - Services marketing
This presentation will start with a brief look at innovation and move onto the success of a process. It will then examine the idea in the realm of retailing and financial services. then it will move to cover the e process strategy before moving onto value network polarization, value...