The main factors affecting the purchase decision in anti aging products with reference to Olay
Case study - 22 pages - Services marketing
The anti-aging market is one of the largest in the world. The majority of these people want to find a way to fight aging, which is why there is such a high demand for products which hide or fight the signs of aging. It is a great thing that there are so many anti-aging products available. There...
Internet marketing - Product launch/marketing plan
Thesis - 13 pages - Services marketing
Our overall goal of Peacock is not only to provide beautiful and healthy make-up, but also to promote an environmentally friendly way of living. Our make-up comes from responsible suppliers and is made of pure, natural products; and our recycling program is in place to ensure that households do...
Importance of patterns for managing companies, study of the product life cycle
Thesis - 9 pages - Business strategy
The best way to manage a company is to be competitive. The competition is growing due to the globalization, which has caused the arrival of so many new emerging markets such as China. This is why companies are looking for an efficient management for both staff and marketing mix in order to be...
Industrial network: Providing specifically adapted products for customers
Essay - 3 pages - Services marketing
The economies of scale, defined as the reduction in cost per unit resulting from increased production realized through operational efficiencies, constitute one of the key goals for firms to improve their competitiveness. But this productive model seems to be in the same time contradictory...
An overview of business process outsourcing
Thesis - 14 pages - Business strategy
Companies are increasingly outsourcing key business functions and their related IT operations. The BPO industry is built around the raison d' etre of efficiency and cost-effectiveness. With the current focus on core business capabilities, many companies are outsourcing select business functions...
Process improvement in recruitment, selection and functional design of hiring management system in relevance to IBM
Thesis - 18 pages - Human resources
Process Improvement, a methodology adopted for stabilizing and improving work tasks and systems can result in great benefits in processes in an organization by establishing continuous monitoring and control over those tasks and ensuring predictability of quality and costs. The recruitment...
Analysis of LG products in rural marketing
Tutorials/exercises - 36 pages - Services marketing
After the liberalization policy introduced by the Indian Government, a number of Multinational Corporation(MNC) came into India. Among the major companies, which decided to spread its tentacle in India, LG was the leading one. The year 1997-98 has been characterized a stiff competition period,...
Software process models
Presentation - 46 pages - Computer science
This presentation deals with software process models. It begins with the definition of software development process and its different phases. It then moves on to the description of each of the software models beginning with waterfall model,its advantages and disadvantages,...
Computer vision signal processing on graphics processing units
Thesis - 5 pages - Computer science
In some sense, computer graphics and computer vision are inverses of one another. Special purpose computer vision hardware is rarely found in typical mass-produced personal computers, but graphics processing units (GPUs) found on most personal computers, often exceed (in number of transistors as...
The relationships among information sharing, process integration and supply chain responsiveness
Thesis - 5 pages - Management
How to survive and develop in this hyper competitive environment has become a major concern for many companies. To deal with the increasing uncertainty, manufacturers need to respond the customer demands quickly. But manufacturers can not improve supply chain responsiveness by themselves, they...
Exporting products from United Kingdom to Russian market
Thesis - 5 pages - Economy general
We are a British company specialized in luxurious umbrellas. Our turnover was of £845,000 in 2007. Nowadays we export our products in all of Western Europe; our biggest customers are France and Italy. Our firm is now a big company and it is carrying on to growth. We wish to extend our market and...
International market study for organic products
Market study - 6 pages - Services marketing
An organic product stems from organic farming, a method in which there is no use of chemicals in any form. At least 95% of the ingredients used in an organic product must have been grown using a method of production that respects the natural balance of the environment and ensures the well...
How convincing is the argument that the twin process of European integration and globalisation has contributed to a large extent to the rise of regionalist parties?
Essay - 12 pages - European union
In this document we will first understand the concept of regionalist parties. Then, we will critically examine the elements that contribute the correlation between the rise of those parties and the constitution of supranational entities in a globalized economy. We will observe the reasons why...
Discuss the idea that mission may not necessarily be the first step in the strategic management process and explain the role played by mission in that process
Essay - 4 pages - Management
The 'raison dêtre' of each company is its mission, it is written down as a mission statement. A mission is a general expression of the overall purpose of the organization. It should answer to the question, 'what business are we in?'. Managers have to set strategies in order to...
The product life cycle
Case study - 4 pages - Business strategy
The Product Life Cycle is a cycle in which every product goes through at different rates over a period of time. I believe that this theory is still relevant today as it helps the business to make key decisions based on where each product is on the stages of the life cycle. The concept of the...
The social process of joining an organization
Case study - 3 pages - Business strategy
The standard perception of ‘The social process of joining an organization' studies the behavior of an individual, the relationship within groups, how the public develops and interacts. Moreover, how these relations can change their behavior within a business. Frederick Taylor (1911)...
The productive forces of United States of America
Thesis - 32 pages - Economy general
The GNP of United States is the highest in the world, at $10,946 billion in 2004, substantially higher than the EU-25 ($9449 billion, including $1523 billion for France) and two and a half times higher that of Japan ($4390 billion). The GNP per capita remains the fourth highest in the world, with...
Innovation management and new product development
Case study - 19 pages - Management
Samsonite has chosen to position its brand in the niche market of high-end luggage. Before 2006, the brand was positioned mid-range. The downside for companies choosing this positioning is that they are attacked by both top and bottom. Moreover, Samsonite Black Label, born in 2005, positioned...
The comparison of thermo-stable Alpha-amylase products cloned in Bacillus stearothermophilus and Bacillus subtilis.
Case study - 4 pages - Biology
The enzyme Alpha-amylase accounts for about 30% of total enzyme production in the world and contributes to numerous industrial applications, extending from general products such as detergents, paper, beer and textiles to clinical biology, health science and even the pharmaceutical industry...
Smoking Ads Slogans and people's cognitive process
Case study - 2 pages - Educational studies
Advertising is very familiar thing in this modern era. Years ago, it might be difficult to find many publications of advertisement in any media such as newspaper, magazine, or even in television or radio. But nowadays, we can see it everywhere and easily especially in television as a visual image...
Waste products as unused resources
Case study - 2 pages - Educational studies
Waste products involve a wide range of terms that encompasses most of the unwanted materials and includes, scrap materials, effluent or any unwanted surplus substance or article that needs to be disposed since it is broken, unusable, and worn out. Wastes can be categorized in to controlled...
Total Productive Maintenance
Case study - 9 pages - Logistics
Total Productive Maintenance (TPM) manufactures activities that are productive and implemented by everyone in the organization. The main focus of TPM is to maximize the overall equipment effectiveness of the asset which is utilized to produce the goods and services. TPM focus on establishing...
Experiencing Acquisition Through a Process of Culture Change in a Serbian Organization
Essay - 61 pages - Management
This study addresses the issue of culture, acquisition and change in Serbia. Specifically, the project focuses on a Serbian bank which has recently been taken over by a Greek bank and explores organisational culture in a Serbian bank. Culture can be an image created by its members. It is both a...
ATP Production through Fermentation
Case study - 2 pages - Biology
Many people are already indirectly familiar with the processes of fermentation, from the baker to the body builder. The baker, when baking his bread, adds yeasts that produces CO2, which makes the bread rise. Alcohol is also produced during this fermentation but it quickly evaporates during the...
The buyer decision process: How demographics affect purchasing decisions
Essay - 5 pages - Business strategy
The “Buyer Decision Process” is, in essence, simply the basic steps most buyers go through before making a purchase. If the process were to be laid out in a flow chart, it would look like this: Need Recognition ? Information Search ? Evaluation of Alternatives ? Purchase...
Applications of NMR imaging in processing of foods
Essay - 7 pages - Physics
Magnetic resonance imaging (MRI), originally developed for medical applications, has recently been exploited for observation and characterization of foodstuffs and their manufacture. MRI and its related techniques have already proven useful in non-invasive observations of fruit and vegetable...
The process of heat transfer
Thesis - 7 pages - Physics
Direct contact heat transfer is a fundamental process by which heat transfer occurs in nature. It is used for the improvement of cooling or heating processes, in terms of characteristic time, compactness and energy costs. Direct contact heat transfer is potentially more efficient than...
Sales and distribution of the products of Hyundai and Tata Motors
Dissertation - 28 pages - Services marketing
The automotive industry is an extremely reliable indicator of economic growth; quite obviously, its growth boosts the economy's performance. The automobile industry grew at a compound annual growth rate (CAGR) of 22 per cent between 1992 and 1997, industry that was licensed, controlled and...
Globalization, food production and links to obesity
Thesis - 4 pages - Social sciences
This paper will investigate the links between globalization, food production and consumption, and a marked increase in obesity rates in North America in recent decades. (Shaw, 2004; Young, 2004) Phillips (2006) examines the international production, distribution systems and...
Business process re-engineering (19 slides)
Presentation - 5 pages - Business strategy
The purpose of re-engineering is to "make all your processes the best-in-class." BPR echoes the classical belief that there is one best way to conduct tasks. In the early 1900's, Henri Fayol originated the concept of re-engineering: "To conduct the undertaking toward its objectives by seeking...
