The comparison of thermo-stable Alpha-amylase products cloned in Bacillus stearothermophilus and Bacillus subtilis.
Case study - 4 pages - Biology
The enzyme Alpha-amylase accounts for about 30% of total enzyme production in the world and contributes to numerous industrial applications, extending from general products such as detergents, paper, beer and textiles to clinical biology, health science and even the pharmaceutical industry...
Marketing Plan of New Innovative Product: Morgan Life car
Case study - 10 pages - Services marketing
Morgan Life car two is a product from Morgan life Car Company which is located in Malvern, Worcestershire. The company was started by Harry Frederick Stanley Morgan in 1910, and it was operated by its founder until his death in the late fifties (the company has since been then been run by the...
Waste products as unused resources
Case study - 2 pages - Educational studies
Waste products involve a wide range of terms that encompasses most of the unwanted materials and includes, scrap materials, effluent or any unwanted surplus substance or article that needs to be disposed since it is broken, unusable, and worn out. Wastes can be categorized in to controlled...
Feasibility study of a new cosmetic product launch on the American market
Market study - 25 pages - Services marketing
After having presented the contents of our work and before developing our ideas, we first wanted to explain briefly the context of this study. Indeed, the specificity of our work is the fact that it is totally based on a real situation. Here are the key steps of the story, which have opened out...
A Study on customer satisfaction towards Cipla products
Market study - 40 pages - Business strategy
Satisfaction is an important element in the evaluation stage. Satisfaction refers to the buyer's state of being adequately rewarded in a buying situation for the sacrifice he has made. Once the customers purchase and use the product they may then either be satisfy or dissatisfied. Today's market...
The Lead User Method: A solution to improve new product success in rapidly changing markets?
Dissertation - 77 pages - Services marketing
Innovation, a crucial dilemma to be successful. Innovating is crucial for a company in order to satisfy its customers ‘expectations and to cope with the competition in a market place which is everyday more and more challenging. However, coping with the competition doesn't mean offering...
A study on spurious products
Case study - 29 pages - Services marketing
Counterfeit and Pass off Products - Counterfeiting is a kind of duplication where even the original manufacturer would not be able to distinguish between a genuine and a fake product. These fake products bear the identical name of the original product, its packaging, graphics, color...
Importance of patterns for managing companies, study of the product life cycle
Thesis - 9 pages - Business strategy
The best way to manage a company is to be competitive. The competition is growing due to the globalization, which has caused the arrival of so many new emerging markets such as China. This is why companies are looking for an efficient management for both staff and marketing mix in order to be...
A study on market potential for office automation products
Tutorials/exercises - 36 pages - Services marketing
We live in a world surrounded by digital technology, it has totally transformed the way we lead our lives. Today we go to digitally remastered surrounded sound, we watch movie at home on a digital video CD. And we listen to music on a digital technology. Technology has become such a part and...
Analysis of LG products in rural marketing
Tutorials/exercises - 36 pages - Services marketing
After the liberalization policy introduced by the Indian Government, a number of Multinational Corporation(MNC) came into India. Among the major companies, which decided to spread its tentacle in India, LG was the leading one. The year 1997-98 has been characterized a stiff competition period,...
Collaborative product development in the context of product life cycle management
Thesis - 5 pages - Management
Enterprises across the globe engaged in product design and manufacturing are experiencing pressures as never before. Forward looking companies are actively pursuing the 4th dimension of success that is ‘Innovation' and adopting fast, collaborative product development technology to lay out...
Marketing of high technology products
Tutorials/exercises - 32 pages - Services marketing
Technology has encompassed all human activities spread from farmers in the remote areas to the human activities reaching out into outer space. Managing this tool of "Technology" which governs the future of the mankind, planet and the universe covers multiple disciplines of sciences and mankind....
Characteristics and life cycle of a product
Thesis - 5 pages - Management
Product is an important variable in marketing applications. A company designs, manufactures and markets in order to generate profits. The important objective of a product is to meet the needs of the consumer through tangible and intangible sources of distribution. The product life cycle that...
TQM (Total quality management) and production management
Presentation - 130 pages - Management
POM is important function where vast majority of firm's workers, capital assets & expenses reside, and is responsible for production, Service & Quality of the products. However apart from their individual objectives, a coordinated effort between all the 3 business functions is a must, to...
Marketing plan for Caudalie products in Saudi Arabia
Case study - 55 pages - Services marketing
Caudalie, founded in 1993 by two people: Mathilde Bernard Thomas and Professor Vercauteren, features products made from grape pips (from wine producer: Laffite), which are considered to be highly beneficial for the skin. Two years later, the duo launched their first range of products. Keeping in...
The market of the organic products in Germany
Market study - 14 pages - Services marketing
Germany is the largest European market with 30% of the total European market in 2005 and is the second in the world behind the U.S., for organic products. Organic products accounted for a turnover of 4 billion euros or 2.9% of food consumption in 2005, which is an increase of 1.7 points compared...
Analysis of the care product market for men
Case study - 5 pages - Services marketing
Introduction The first cosmetics product for men was developed in 1985 at the laboratory of Biotherm. L'Oreal was 17 years ahead of its main competitors (such as Vichy and Clarins) when it launched first products for men accompanied by the revolutionary slogan: "Men have skin, this is new." Now...
The product life cycle
Case study - 4 pages - Business strategy
The Product Life Cycle is a cycle in which every product goes through at different rates over a period of time. I believe that this theory is still relevant today as it helps the business to make key decisions based on where each product is on the stages of the life cycle. The concept of the...
Innovation management and new product development
Case study - 19 pages - Management
Samsonite has chosen to position its brand in the niche market of high-end luggage. Before 2006, the brand was positioned mid-range. The downside for companies choosing this positioning is that they are attacked by both top and bottom. Moreover, Samsonite Black Label, born in 2005, positioned...
A war for identity: Vladimir Putin's image as a product of the war in the Northern Caucuses
Case study - 2 pages - Political science
Voloyda Putin stood atop a staircase looking down at the toilet that was fixated against the bottom stair of the communal apartment. He gripped the freezing metal handrail with his left hand and shifted the large wooden stick in his right. He had spotted another one. With his eye on the target...
From the 17th century to today, to what extend is French opera a "product" of French politics?
Essay - 4 pages - Arts and art history
Opera is a musical form of art in which the text is often sung. The singers enact the drama on stage, with costumes and other visual elements like dancing or a play of lights. Though it is often considered that opera was born in Italy around 1600, but even if Mazarin tried to import it to France...
Integrated solution for more efficient wind power production
Case study - 5 pages - Educational studies
This paper is an Essay Proposal that intended to outline different approaches applied by specialized experts in the field of renewable energy sources, of which wind energy is one area of the theme. In order to argue for the factors that influence efficiency of producing power out of wind energy,...
Criminal liability of corporations: A counter-productive policy?
Case study - 3 pages - Educational studies
Criminal liability is one of the central aspects of a democratic system, assuring that wrongdoers will be punished for acts committed against the society as a whole. Criminal law has an important role to play in regulating the behavior of individuals, ensuring they abide by criminal law and are...
Analysis of mass communication product- Gangnam Style, dance song & Quote, by PSY from South Korea
Case study - 2 pages - Journalism
Gangnam Style is a pop dance song written and performed by South Korean singer, Park Jae Sung, known by his stage name PSY. The song was released in 2012 and since the video has received the attention of more than eight million viewers that have generated a number of satires. The song Gangnam...
Was the Macmillan government's decision to apply for membership of the European Communities the product of Britain's declining global status?
Essay - 6 pages - Political science
The fear that Britain would become, as Labour's post-war Foreign Secretary Ernest Bevin put it “just another European country” , was one of the main reasons to explain the British refusal to join a European supranational organisation. The Attlee government was indeed in favour of...
Analysis of advertising of a product of great consumption: Coca-Cola
Case study - 2 pages - Business strategy
The Coca Cola campaign with the tagline: "Take the Coke Side of Life", that took shape in November - December 2006 is studied here. This campaign is based on a fairytale world, with a multitude of fantasy characters, and invites consumers to take a look at the good side of things. It shows a...
Analysis of advertising a consumer product: Coca-Cola (2006)
Thesis - 2 pages - Services marketing
This campaign, based on a fairytale world, with a multitude of fantasy characters, invites consumers to choose the good side of things. It shows a young man putting a coin into a vending machine and, within the dispenser, the incredible world of Coca-Cola, which revolves around the famous bottle....
Product design and development of a 10kW Horizontal Axis Wind Turbine Blade
Thesis - 8 pages - Physics
Wind power generation techniques are being promoted all over the world as a beneficial alternative among other renewable sources (Li, Chen 71). A wind turbine is defined as a rotating machine that is used to generate power by means of converting kinetic energy to mechanical energy. Kinetic energy...
Itunes Differentiators : Pricing and Product Quality at Work
Essay - 3 pages - Services marketing
The iTunes Music Store is an epitome of the success of effective pricing strategy. It has been launched by Apple in 2003 and since then has been a phenomenon in terms of the sales of digital music. Originally, the store has been opened for Macs running OS X with an archive of 200,000 songs; to...
What is queer theory and how does it help explain the production of knowledge about sexuality?
Thesis - 6 pages - Psychology
The term “queer” is slang for homosexual. It is also a synonymous of odd, curious or suspect. It is also the most recent in a series of words that have constituted the semantic field of homosexuality. But “queer” is not simply the latest example in a series of words that...
