The role of advertising effectiveness in changing customer's perception in relation to LG and its competitors
Tutorials/exercises - 80 pages - Business strategy
Modern marketing calls for more than developing a good product, pricing it attractively and making it accessible. Companies must also communicate with present and potential stakeholders, and the general public. Every company is inevitably cast into the role of communicator and promoter. For most...
Evaluation of print media as a medium of advertising with respect to consumers and advertisers
Dissertation - 46 pages - Services marketing
The topic Evaluation of print media as a medium of advertising with respect to consumers and advertisers is one of the best topics, which focuses on the print media sector as one of the means of providing services to the society that carries the idea or message of the marketer to the masses....
Export incentive in BHEL
Case study - 42 pages - Business strategy
Every country in the world is planning to achieve and increase its share in the world trade, particularly exports and is subsidizing its exports by some form of subsidy or the other. It may be Income Tax concession, sales/ purchase/ VAT refunds, bonus vouchers, dual rate of exchange, refund of...
The Sportswear Industry : Boom or Gloom ?
Market study - 50 pages - Management
The sportswear industry has witnessed a transition phase in the past few decades. Indeed, the beginning of the 1970s saw the athletic sportswear evolve from specific product lines striving to target and migrate the small and unique markets into mainstream fashion products. The distinct difference...
Investigating the market feasibility of a hotel
Thesis - 15 pages - Business strategy
Tourism is the act of travel for the purpose of recreation, and the provision of services for this act. A tourist is someone who travels at least eighty kilometers (fifty miles) from home for the purpose of recreation, as defined by the World Tourism Organization (a United Nations body). A more...
The face shop
Case study - 17 pages - Services marketing
The Face Shop is a cosmetics brand that started in Korea, featuring a wide range of all-natural products at affordable prices. The Face Shop has been expanding globally, with franchises in places like Japan, Australia, and Hong Kong. This expansion has now hit British Columbia, as The Face Shop...
Denmark: National Plan for Tourism
Case study - 18 pages - Economy general
The Kingdom of Denmark, commonly known as Denmark, is a country located in the Scandinavian region of Northern Europe. It is the smallest and the southernmost among the Nordic countries. Greenland and the Faroe Islands are autonomous provinces of the Kingdom which are governed by domestic rules....
L'Oreal company case study: Management and performance
Case study - 49 pages - Management
L'Oreal, the global leader in the cosmetics industry celebrated its 100th anniversary in 2009. The group's history began in 1907 with the development of a formula for hair dye. That was when L'Oreal was launched officially. It is the world leader in cosmetics today. As part of a...
Comparative analysis of loyalty programs at Orange and Vodafone Romania
Case study - 22 pages - Services marketing
Our study is a comparative analysis of the loyalty programs promoted by two of the largest Romanian mobile network companies, Vodafone and Orange. After briefing on the subject of loyalty programs and their functions in the case of a company, we have presented the generalities of the loyalty...
Heineken marketing strategy and communication mix
Thesis - 20 pages - Services marketing
In the Irish market, the beer industry is very important. Beer consumption is a way of life for the Irish people. Few international companies share the market. The most famous is Guinness. In order to stay strong in this competitive market and to maintain or gain market shares and also to reach...
Literature Review: Innovation and Management
Thesis - 15 pages - Management
Innovation is now a key element in business strategy, especially for large groups. Indeed, in theory, it allows them to gain a significant competitive advantage in the form of a temporary monopoly on a given market. However, innovation is expensive, and firms may be reluctant to invest heavily in...
The kitesurfing market
Case study - 5 pages - Services marketing
I.France In this paper, I have chosen to talk about a kite that is used for kitesurfing, the North Rhino 12 square meter model (2007) (appendix 1). 1)Product The North Rhino 2007 is 12 square meters and is very powerful. It is used for kitesurfing between 12 and 25 knots (3 to 6 beaufort)....
Financing Small and Medium-sized Enterprises (SME) in Morocco
Thesis - 17 pages - Finance
The early 80s was one of the most difficult periods for the Moroccan economy. This period was marked by a deterioration of the internal and external balances. This was partly due to the structural weakness of the Moroccan economy. Some of the causes for the structural weaknesses were: the...
Management and communication: The case of Apple
Case study - 49 pages - Management
Apple has continued to develop in the IT market since its establishment in 1974, by visualizing the future to change the world. Apple has opened its lines of communication and has secured a strong position in the market. Apple in California (Silicon Valley) specializes in design, manufacturing...
Decathlon: A Competitive and strategic study to develop recommendations to establish a specific communication in the bicycle market for women and children
Case study - 39 pages - Business strategy
Michael Leclercq established Decathlon in France in 1976. Decathlon was the first mass producer of sports equipment and caters to all a sportsman's needs whether he is an athlete or just a sports enthusiast. Decathlon is the leading innovator, producer and retailer of a broad range of sports...
Customer relationship management in the pharmaceutical industry
Dissertation - 35 pages - Management
This document examines issues and approaches to various business strategies focused on different clients of French pharmaceutical laboratories. The idea was to reconcile two opposing stances: the industrial way of working opposed by a need to strengthen the image that the public has of the...
The Zara universe
Case study - 30 pages - Services marketing
The Spanish clothing brand Zara Inditex belongs to the family group which represents 75% of the activity. Inditex is one of the largest distributors in the world of fashion. It has brands such as Massimo Dutti, Bershka, Stradivarius, Oysho and so on. It has nearly 2,000 stores in 57 different...
The World Trade Organization (WTO) faces the challenge of sustainable development
Essay - 5 pages - Ecology & environment
The stakes by which the problems raise the concept of sustainable development, such as environmental protection and the fight against poverty, seems to represent an obstacle for further liberalization in trade as a factor in its favor. However, during the second half of the nineteenth century, it...
The United States and the World: A New World Order?
Course material - 7 pages - Political science
We remember George Bush's optimism in 1990: he had announced "A New World Order", resting on the promotion of liberal democracy and free enterprise everywhere, resting on the UN (at last again effective due to the end of the Cold War) and on American benevolent hegemony. One could have...
Marketing Mix - Coca-Cola
Case study - 4 pages - International marketing
Known internationally, Coca-Cola is the favourite drink brand of consumers and occupies a certain place in American culture, particularly with the famous rimmed bottle. The success of this company arouses the curiosity of many of its competitors, especially when we know that its recipe, which...
Marketing Plan - Introduction of the new Guinness Black Lager on the French Market
Case study - 20 pages - Services marketing
Our marketing plan examines the introduction of a new beer on the French market. Guinness has recently released a new product to appeal to a younger demographic than the usual Guinness customer. This new product called Guinness Black Lager is a beverage that is easier to drink than our original...
Anatomy of the Russian disinformation campaign: understanding the complexity of a covert network as part of state policy and a military tool against Europe
Tutorials/exercises - 73 pages - Journalism
About two decades ago, it was impossible to imagine that foreign disinformation could actually affect the policy decision making or disturb social cohesion and solidarity in European countries. Back then, media outlets such as television, radio stations and newspapers enjoyed munificent funding...
Key mechanisms that are involved in expressing a eukaryotic gene as a protein
Thesis - 5 pages - Biology
The information contained within the DNA, in the form of a nucleotide sequence, is responsible for the production of the phenotype of an individual. The dna contains specific sequenmces of nucleotides, called genes, that code for specific chasracteristics. The basic concept of how this occurs...
Consumer behavior- McDonald's
Case study - 15 pages - Services marketing
If a loyal customer is asked why he always patronizes a certain fast-food restaurant, he will probably not be able to give you an answer right away. However, if you probe further, you will more or less find some reasons behind this behavior pattern, also known a consumer behavior. The term...
The launch of hairdressing salon "Tchip" in Australia
Essay - 32 pages - Business strategy
The objective of this report is to launch the hairdressing salon “Tchip” in Australia. In France, Tchip is directed by Franck François and is part of the VOG group. Franck Francois is the founder of the concept of low cost hair salons and nowadays, Tchip is the leader in its sector. Its...
Marketing Strategy of Bulla Dairy Foods, Australia
Case study - 6 pages - Services marketing
Marketing is considered as one of the most important functions in any organization. Without right marketing, it is impossible for companies to reach wide range of customers in this globalized environment. When an organization is entering into foreign markets, the importance of marketing would be...
Marks and Spencer Company marketing Audit
Case study - 7 pages - Educational studies
Marks and Spencer is listed on the London stock exchange, and it is a constituent of the FTSE 100 index. The company, which is colloquially known as “Marks and Spencer ”,“ M&S or “Markies”, was characterized in the early 20th century of selling British made goods giving...
Global advertising strategy of Apple
Essay - 10 pages - Business strategy
The objective of this analysis, is to understand how a big brand like Apple makes its promotion world-wide. We have chosen Apple, because we we own Apple products, thus we found it interesting to discover something more about this brand and its promotion campaign. Apple is one...
Creating and Sustaining Brand through Marketing Communications
Case study - 13 pages - Services marketing
The following dissertation provides an examination of the contribution of maintaining an integrated marketing communication to build and support the brands. In build up to the objective of the text, several concepts are sufficiently oriented. Further, an evaluative approach is maintained in the...
Women representation in politics: A comparative approach between France and the Nordic countries
Dissertation - 32 pages - Political science
Nowadays women are increasingly accessing to high political positions in State office. Indeed, three women recently reached the status of Head of State in different countries: Michelle Bachelet in Chile, Ellen Johnson-Sirlead in Liberia, and Tarja Halonen in Finland. Moreover, women play more...
