The Use of Animal Imagery in Marketing Strategy
Thesis - 53 pages - Marketing theories
Nowadays, the use of animal imagery is all around us. Every day we are exposed to animals that are used by advertisers to assist in promoting brands and products. They are used in a variety of ways, for example as advertisements, logos, brand names, mascots, and so on. The present study seeks to...
What is representative democracy? Is it aim to restrict or to promote popular rule?
Thesis - 4 pages - Political science
One may accept, as Dahl did, that representative democracy is a means to democratize a government. Yet, representative democracy is far from being a true democracy, both restricting and promoting popular rule. The concept of representative democracy derived from the criticism of absolutism, held...
SWOT Analysis - The organic food marketing strategy
Case study - 10 pages - Services marketing
The rising awareness concerning organic food substances among individuals across the globe has been one of the critical factors driving the accelerated growth of organic products within the global market. Additionally, rising concerns from potential consumers regarding the use of harmful chemical...
Analysing the potential of group work to promote mutual aid and empowerment
Case study - 4 pages - Sociology
Mutual aid is group work where there group member is not only a recipient of help but also providers of service in enabling the group to meet its common goals and achieving its common strategy. Empowerment is both a process and a goal. It is a process that involves ongoing development of the...
Marketing Mix - Adidas
Case study - 4 pages - Sport marketing
Created by Adolf Dassler in 1944, Adidas is a German company that operates in the sport outfit industry. In this sector, Adidas is the leader in Europe and the number 2 in the world after Nike. Adolf Dassler made himself the first sports shoe in 1920. It is only in 1924 that Adolf will start...
Practical ways teachers can promote student communication and teaching of the world language- Burke (2010)
Case study - 3 pages - Educational studies
In order to be effective in the teaching of the world language, language teachers need to find the most effective ways that will develop not only the learners interest in the language but also competence in the usage of the L2. This is because the ultimate goal of teaching a second language to...
The tourism challenge in the region for Paris Giverny
Law case study - 6 pages - Luxury marketing
One of the main priorities for the new McArthurGlen Giverny Brand Village will be to attract national and pan-European tourists. This is why a marketing strategy must be deployed, focusing in particular on destination marketing. In different sectors, most companies recognize the importance of...
Marketing Mix - Samsung
Case study - 4 pages - ICT marketing
Samsung was created in 1938 by Byung Chull Lee. We cannot talk about electronics and high tech nowadays without mentioning Samsung. Based in Seoul, Samsung is present in more than 65 countries. In the beginning, the brand was operating in the import-export business up to 1970. That year, the...
How to promote a new form of selling books for the EFE Company?
Thesis - 10 pages - Business strategy
With analyse-experts, EFE is not only selling a product on the Internet, it is also selling a new concept of using e-books rather than printed books. The distinction may not have been understood. That is why we decided to have three different objectives. First of all, we have to understand why...
International Marketing Analysis - Louis Vuitton
Case study - 13 pages - Luxury marketing
In order to better realize this analysis, I chose to study the Louis Vuitton brand on two different countries / markets: The United States (developed country) and China (emerging country). During this report, we will discuss an external analysis of the brand in these two countries as well as an...
Promoting a new form of selling books for the EFE Company
Thesis - 10 pages - Business strategy
According to analysis experts, EFE is not only selling a product on internet, it is also selling a new concept: using e-books rather than printed books. The distinction may not have been understood. That is why we decided to have three different objectives. First of all we have to understand why...
Supervised plan in clinical psychology
Case study - 11 pages - Biology
Gain knowledge through articulation between theoretical concepts and practical experiences in order to contribute to the recovery, prevention and health promotion in order to improve the quality of life of people with problems caused by use and dependence on alcohol and other drugs as well...
Business Plan for Cardinal Health
Business plan - 2 pages - Educational studies
The product stands for what the organization accords, which entails making the transactions between patients and the health care medical staff much easier and faster. Cardinal health provides supply chain services that include branded and generic prescriptions, as well as OTC drug distributions....
To what extent does media coverage of grass-root citizen activity promote citizen activism?
Essay - 2 pages - Political science
The American citizen has evolved as a well-behaved political spectator, keen towards national affairs. The combination of an authoritative presentation style on behalf of the network news organizations and a lack of thorough coverage on citizen activist groups has cultivated a pacified audience...
Corporate strategy - The example of Danone
Case study - 10 pages - Distribution marketing
Danone is an international company; they are known as a "multinational" dedicated to food products. The company is now internationally recognized for its products and is listed on the Paris Stock Exchange in the CAC 40 category. The company is present in more than 120 countries around the world,...
SWOT Analysis - Lidl
Case study - 4 pages - Distribution marketing
Lidl is a chain of supermarkets based in Germany. It has most of its operations in some European countries such as the UK, Germany itself and the USA, outside Europe. It was created by Dieter Schwarz in 1973. The brand sells meat, wine, groceries, vegetables, etc. The company's tagline is...
Marketing plan for Apple Airpods
Case study - 7 pages - ICT marketing
The general objective set out in the marketing plan is to launch a personalized Apple product to meet the new demands and behaviors of the most demanding consumers. The aim is to encourage a new way for consumers to have greater value and motivation to buy from the brand through a new link that...
A youth friendly services program in Baltimore to promote better health
Thesis - 4 pages - Social sciences
HIV/AIDS, Chlamydia, gonorrhea, and syphilis are very present within the Baltimore City community and it affects the general population as a whole. These numbers and figures represent the known cases of these infections however, how many more individuals are affected and still unaware? The steps...
E-Business - Established retailer adopting e-commerce
Case study - 10 pages - Digital & e-marketing
Nordstrom is a fashion outlet that sells clothes, shoes, and accessories for men, women and kids. It was created by John Nordstrom in 1901 with the aim of providing quality products to all its customers. Nordstrom exists in Canada and 40 states in the United States with 117 stores and 248 rack...
The advantages and drawbacks of social media on society and the individual
Essay - 1 pages - Sociology
In Cote d'Ivoire, the rise of social media is transforming people's behaviour (Kalonji Mfunyi, 2018). Cote d'Ivoire is the thirteenth country that uses Facebook in Africa and we see many bad and good impacts of this type of platform (Kouakou, 2014). So, the rest of the work will be...
UK Retail Fashion Industry Report - Missguided
Case study - 6 pages - Fashion and ready to wear marketing
While Missguided, which operates in the UK retail fashion industry, has managed to achieve competitiveness in the global fashion retail industry, its long-term survival and success is dependent on its effectiveness in responding to market changes. Gavinelli (2016) notes that adopting effective...
The changing place of women in sport
Essay - 1 pages - Sociology
The status of women in sport has always been debated. Often sidelined, they are also discriminated, which annoys sportswomen and offers little hope for future generations. Forty years after Billie Jean King's famous ‘Battle of the Sexes', an article published in 2015 for the online...
Can Marketing Be a Science? - Robert Bartels (1951) ; From Marketing Mix to Relationship Marketing - Christian Grönroos (1997) ; The Marketing Revolution - Robert J. Keith (1960) - Marketing in Retrospective
Text commentary - 2 pages - Marketing theories
The formalization of the concept of marketing takes place after the Second World War with, in particular, the appearance models such as the marketing mix, the 4Ps... From the 1970s, "consumer behavior" strives to appear as a specific field of research. From 1970 to 1980, marketing is accused of...
Evolution of public relations profession
Essay - 1 pages - Sociology
Technology continuously changes the way we interact with one another. Consequently, professional duties have been altered as well. Some positions require a completely different approach compared to the same position a few decades prior. Public Relations provides a unique example of this trend....
Effect of psychological contract forms on employee attitudes toward Affirmative Action
Essay - 71 pages - Human resources
Psychological contracts are individual beliefs in reciprocal obligations between employees and employers. In a sample of 1377 South African white collar-employees, this study examined the effects of Affirmative Action on psychological contract attributes and how these changes influence employees'...
The marketing strategy of Indiamart Intermesh Ltd
Case study - 46 pages - Business strategy
Today's companies need fresh thinking about how to operate and compete in the new economy. Today's economy is made up of old and new elements and is essentially a hybrid. We term marketing as a function by which a marketer plans, promote and deliver a goods and services to the customers or...
Direct Marketing and McDonald's use of Direct-Mailing
Case study - 9 pages - Services marketing
Direct mail can be considered as any unsolicited printed material sent directly through the mail or somehow delivered to prospective customers or contributors. Anything from catalogs, flyers, newsletters or brochures or any similar promotional advertisements can be considered direct mail....
Marketing strategy of Vodafone in India and the consumer's attitude towards their services
Market study - 50 pages - Services marketing
The de regulation in the INDIAN telecommunication markets since the beginning of the 1997s has brought about significant changes in the communication industry. The mobile telephone market has changed dramatically over the past 5 years in INDIA. Mobiles have become so popular that many people use...
A closer examination of the phenomenon of globalization and its affect on India
Tutorials/exercises - 117 pages - Economy general
The term "globalization" has acquired considerable emotive force. Some view it as a process that is beneficial—a key to future world economic development—and also inevitable and irreversible. Others regard it with hostility, even fear, believing that it increases inequality within and...
The tourism industry in India: A general overview
Tutorials/exercises - 40 pages - Journalism
Tourism is a very complex industry due to its multiple activities that satisfies the need of the tourist. Tourism includes transportation, accommodation, food, catering, tourist attraction as well as organizers like tour operators and travel agents. Moreover, a tour consists of different...
