A study on Ramee guestline hotel
Thesis - 35 pages - Business strategy
One of the biggest challenges facing a marketing researcher is converting a complex set of data to a form that can be read and understood quickly by executives, managers and other employees who will make decisions from the research findings. This has been the main purpose of the research on Ramee...
A study on the E-Brands and case studies of Amazon.com, Boo.com & Gap
Tutorials/exercises - 57 pages - Business strategy
Over the past few years, there has been an explosion in the online world - an explosion that is also a harbinger of how business will operate in the future. Supply chains are being rethought, products and services reconfigured, and business models revamped. As such, the Internet is having a...
T-DNA and the GUS Gene
Thesis - 24 pages - Medical studies
Development of an organism is strictly regulated by molecular and genetic mechanisms. The precise regulatory processes involving switching on or off of certain set of genes at a specific stage and place mediated by certain combination's of regulatory elements are fundamental to the...
Service marketing in multiplex
Case study - 110 pages - Services marketing
The magical word in cinemas today is - multiplex. It caters to the busy, fast moving and variety-loving consumer who wants more than just one film under a single roof. Multiplexes have become just a rage that most of the old cine complexes are converting to multiplexes. Cinema cannot be an...
How to implant a French cafe in Ireland in terms of marketing communication?
Thesis - 9 pages - Business strategy
A French cafe-bar is trying to enter the Irish market. A marketing team has been taken into account for several matters, such as, the location, the café-culture, the market data and the customers' habits. To launch this cafe-bar, marketers will have to develop an integrated marketing...
Determinants of the maintenance of ISO 9000 certification in Thailand: An empirical study
Thesis - 8 pages - Business strategy
Since 1993 to 2004, there have been 5,833 organizations in Thailand registered for ISO 9000 certificates. Of these, systematic random sampling is used to obtain 276 organizations as studied sample to investigate determinants of the maintenance of ISO 9000 certification. It is hypothesized that...
United Colors of Benetton
Case study - 20 pages - Services marketing
United Colors of Benetton, a major brand of the Benetton Group, is a leading apparels manufacturer and designer based in Treviso, Italy. Its operations are mainly based in the European Union market; however, recent market trends and developments have compelled the company to expand its presence...
Air France : Marketing and communication report (2006)
Case study - 37 pages - Services marketing
As part of the Marketing Communication project, a team comprising Antoine Cadoret, Nicholas Dawson, Charlotte Fouquet and Stephanie Mazel decided to conduct a study of the communication mix of a European leading airline company: Air France. The purpose of this project is to explore and analyze...
The Impact of Environmental Issues on Toyota's Strategy
Essay - 17 pages - Services marketing
This thesis will seek to understand the controversial relationship between environmental factors and Toyota. Indeed, motor vehicle exhaust-emissions notably that of carbon monoxide pollution, is caused directly by the automobile industry. However, these negative impacts changed the position of...
Research methods for managers - published: 29/09/2010
Worksheets - 12 pages - Management
Dr. Don Roberts, a research consultant, has received a government research grant to examine how aspects of a college student's experiences relate to his or her job performance. The research was also interested in the impact of gender on salary and promotions of the employee. This is...
Career management: Women and the Glass Ceiling
Thesis - 27 pages - Human resources
There has been an increase in the participation of women in the professional world today. They are becoming increasingly qualified and skilled. However, this increase in opportunity has not led them into illusions and they do not consider themselves lucky. They do not compare their situation to...
Internet: A new pillar for the marketing of large distribution
Dissertation - 47 pages - Services marketing
Initially founded as the Arpanet, for military purposes in 1969, for some time, the Internet was reserved for researchers and academics. It functions primarily through a computer network connecting millions of computers to access and share information. Since the 1990s, the Internet has been...
Summary of Ethical and Business Issues
Essay - 3 pages - Business strategy
Wal-mart, the world's biggest retailer owning 48,000 stores worldwide, is famous for its low-price products and strong, distinctive corporate culture. All employees are made sure to know Sam Walton's personal values, beliefs and culture. These values are passed on from managers to their...
Are the four P's of international marketing of equal importance to all firms? What factors might cause some to be more or less important than others?
Thesis - 5 pages - Services marketing
The term “Marketing Mix” became popular when Neil H. Borden published his article “The concept of the Marketing Mix”, in 1964. Today, this expression is one of the most employed in international marketing. The Marketing Mix is also called “The Four P's”. According...
Head & Shoulders: A Comprehensive Look at Consumer Behaviour
Case study - 18 pages - Services marketing
This report provides an analysis and evaluation of Procter & Gamble's hair care line, Head & Shoulders. With Head & Shoulders new marketing campaign, this report analyses the effectiveness of this campaign in comparison to the ever growing competition of other anti-dandruff hair care products in...
The European Union's Policy in African, Caribbean and Pacific Countries: Towards an Effective Democratisation?
Essay - 7 pages - European union
“Since 1992, the European Community has included in all its agreements with third countries a clause defining respect for human rights and democracy as ‘essential elements' in the EU's relationship. This clause is unique in bilateral agreements. This approach has been further...
Senergy
Essay - 20 pages - Business strategy
Government support through financial incentives and the public's trend toward environmentally friendly products has opened the way for alternative energy based companies to thrive. In the French market, with little direct competition, we believe our company will experience success. Senergy...
Marketing communication: Nescafe
Essay - 8 pages - Services marketing
This paper is the result of a team project that is based on the Marketing Communication class at Inholland University. The project is aimed at designing and developing a marketing communication plan for promoting the brand Nescafe in the Netherlands. Developing a marketing plan forces the company...
A Study on customer satisfaction towards Cipla products
Market study - 40 pages - Business strategy
Satisfaction is an important element in the evaluation stage. Satisfaction refers to the buyer's state of being adequately rewarded in a buying situation for the sacrifice he has made. Once the customers purchase and use the product they may then either be satisfy or dissatisfied. Today's market...
The relevance of Below: The Line activities to current marketing communication practices
Thesis - 11 pages - Services marketing
The annals of Marketing Management have witnessed a tug of war between advertising and sales promotion since inception. But in the early phase of twenty first century this war has taken a new avatar in form of Above - The- Line and Below - The- Line activities, widening both scope and...
Advertising - An overview
Thesis - 27 pages - Services marketing
Advertising is one of the largest generators of revenue in the world economy. Yet it remains enigmatic to a large section of people. It is akin to dream selling for some. For others it is a sheer waste of money. Whatever the perception, advertising in India as anywhere else continues to mesmerize...
A market study and research on the Indian liquor industry
Dissertation - 37 pages - Services marketing
The task on hand was to check the preference of alcohol consumers, which would help our client UDV to market its new product, the latest entrant in the Ready-To-Drink (RTD) segment - Smirnoff ICE. To get the desired information, we used both Primary Data and Secondary Data. The RTD segment...
Internet marketing - Product launch/marketing plan
Thesis - 13 pages - Services marketing
Our overall goal of Peacock is not only to provide beautiful and healthy make-up, but also to promote an environmentally friendly way of living. Our make-up comes from responsible suppliers and is made of pure, natural products; and our recycling program is in place to ensure that households do...
Study of rural marketing in the present scenario in India
Market study - 53 pages - Services marketing
While we all accept that the heart of India lives in its villages and the Indian rural market with its vast size and demand base offers great opportunities to marketers, we tend to conclude that the purse does not stay with them. Nothing can be far from truth. Rural marketing involves addressing...
Strategic marketing in today's Indian markets
Dissertation - 43 pages - Services marketing
This study has been undertaken to study the strategic marketing trends in the white good industry, the growing competing among various white goods competitors and emerging scenario in the new millennium. The study reveals that though many MNCs have entered, their growing concern has been towards...
Mary Kay cosmetics: Asian market entry
Thesis - 10 pages - Services marketing
Mary Kay Cosmetics (MKC) is an American company that deals directly with selling of cosmetics and toiletries products. It has existed for 15 years since 1992. It is implanted in 21 countries and planning to market 4 or 5 new markets. It is a “feminine firm” which promotes a strong...
A detailed look at brand management
Dissertation - 53 pages - Management
Marketers are now finding it extremely difficult to create new brands. The brand building costs tend to be very high. At the same time the developments at the demand side are creating pressures on marketers to fine tune their offerings as per unique needs of target customs. In order to cope with...
Export procedures and documentation in India
Tutorials/exercises - 74 pages - Government finance
India has a mission to capture 2% of the global share of trade by 2010, as compared to the present level of less than 1%. Export is one of the lucrative business activities in India. The government also provides various promotional schemes to the exporters for earning valuable foreign exchange...
Cultural Melting Pot: A taste of many nations
Thesis - 14 pages - Social sciences
The cultural melting pot is an event created to increase the speed of cultural integration in Rotterdam. The Students at the INholland University in Rotterdam organize the event themselves. The event will be held in the park near the Euromast in Rotterdam on the 6th of September 2008. The main...
The Alliance Theater : A case study
Tutorials/exercises - 54 pages - Business strategy
Team Alliance initial objective is to focus on the key points that would help us gain more knowledge regarding the motivations and decision-making processes of the Alliance Theatre's 18-35 year old target market. Currently, Alliance Theatre's patrons are composed of 35-50 years old, more females...
