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03 May 2023

SWOT Analysis and recommendations - General Motors

Case study - 3 pages - Automotive marketing

General Motors suffered from a collapse in 2009 (after the crisis), which was mainly driven by five factors: (i) retired employees had plenty of benefits (from when the sector was more profitable) (ii) GM overfocused on "overpricing and discounting," which drove the clients' attention away...

26 Jul 2022

Youth marginality in Britain: Contemporary studies of austerity - Shane Blackman and Ruth Rogers (2017) - Offering evidence-based recommendations for policymakers to achieve social justice for young people

Text commentary - 3 pages - Literature

The selected book for review is Youth marginality in Britain: Contemporary studies of austerity by Shane Blackman and Ruth Rogers. This book was published in 2017 and is based on case studies on factors affecting young people in the United Kingdom. The book has 17 chapters written by different...

25 Apr 2022

International Trade and Innovation: EU policy recommendations

Essay - 2 pages - International economy

Based on the current worldwide developments, explain what would be your policy recommendations to European governments and the European Commission with regard to globalization, international trade and innovation strategy.

21 Nov 2014

Company Logistic Analysis, Drawbacks, And Recommendations

Case study - 5 pages - Business strategy

Home Depot is one of the largest retailers of home improvement products and services. The company has over 2255 retail stores across 50 states in the U.S. The company employs more than 300,000 employees. The company is listed on the New York stock exchange and in the doe Jones. The company enjoys...

14 Jul 2014

Recommendations for Data Warehouse Concept

Case study - 4 pages - Educational studies

The main aim of various business organizations is to be the leading producer of goods and services offered to their customers in order for the organization complete with competitors in the competitive market. In order for organizations to achieve these desire, organizations through their...

19 Aug 2014

Recommendations for Community-Based Practitioners

Case study - 3 pages - Educational studies

Community-based corrections have experienced significant growth in the last few years. The correction has grown unabated since 1980, and the growth has significant implications for the correction agencies on matters on how to make decisions related to caseload and workload issues. The caseload...

30 May 2012

Report for French expatriates in Russia: Cultural differences and recommendations to succeed in business there

Case study - 10 pages - Educational studies

We are cross-cultural consultants and experts in Russia's business culture and we are going through this report to show how to successfully do business there. This report will facilitate the cultural integration of French expatriates in Russia and help them to succeed doing business there....

10 Jan 2011

Analysis of Michelin's strategies and recommendations

Case study - 40 pages - Business strategy

254% - this is the performance level of Michelin since March 2003; such high-flying results have enabled the company to emerge as the leader in a very competitive market where rivals such as Bridgestone and Goodyear are on the lookout for the slightest weakness of the French manufacturer. The...

27 Jan 2011

Analysis of commercial unit of the Burton group and recommendations

Essay - 9 pages - Services marketing

The Burton Group was founded in 1900 by Sir Burton in Chesterfield. Today, it has a network branch of 134 stores. About 20% of these stores are located in malls. There are several types of stores: - 80 combination stores (average 275 sq. m) - 43 stores for women (average 175 sq. m) - 11 stores...

23 Mar 2011

Analysis and recommendations for marketing the brand Royal Canin

Case study - 8 pages - Services marketing

Royal Canin, created in 1967 by Jean Cathary, a French veterinarian, is now a major European player in the segment concerning nutrition for dogs and cats. Its headquarters are currently located in Aimargues, France. The company currently employs nearly 3200 employees around the world. Royal Canin...

30 Jan 2011

The Eyewear Industry- Analysis and Recommendations

Thesis - 15 pages - Business strategy

The eyewear industry began during the 18th century, in France (Pays de Morez, in Jura - North East) inspired from the invention of Roger Bacon of two convex lenses inserted in wooden rims joined together by a nail. In France, Jura is still the main geographic point of this industry where, all...

27 Jan 2011

Decathlon: A Competitive and strategic study to develop recommendations to establish a specific communication in the bicycle market for women and children

Case study - 39 pages - Business strategy

Michael Leclercq established Decathlon in France in 1976. Decathlon was the first mass producer of sports equipment and caters to all a sportsman's needs whether he is an athlete or just a sports enthusiast. Decathlon is the leading innovator, producer and retailer of a broad range of sports...

23 Mar 2011

Lee Cooper: Internal and external recommendations for changing its image

Case study - 8 pages - Services marketing

For the last hundred years or so, the jeans market occupies one of the most important places in the apparel and textile industry. It has never stopped evolving. Lee Cooper is the oldest company (1908) in this market as it has been in existence since jeans were invented, and now seeks to give a...

25 Jan 2010

Students and project work: Problems and recommendations

Thesis - 10 pages - Educational studies

Project work, as defined in the website of the Ministry of Education of Singapore, is considered as one learning experience that can help to provide students with opportunity to apply general knowledge of various fields to real life situation. In such attempt, Hoa Sen University has made project...

14 Dec 2010

Strategy of Air France: Analysis and recommendations (2009)

Case study - 38 pages - Business strategy

Born on August 30, 1933 by the consolidation of major French airlines ‘Societe Generale Air Transport,' Air Union, the International Company for Air Navigation, Air East and ‘Compagnie Generale Aeropostale', Air France formed the largest French airline company. In January 2000, the...

18 Nov 2010

Apple Inc. : Case Study with recommendations

Case study - 4 pages - Business strategy

Apple had been a very successful company since its foundation in 1976. It has been a leader in the computer and mobile technologies field since its first release of the Apple- I to the most recent revolutionary product, the iPad. Through its core competencies innovative design, advanced...

03 Sep 2009

Occupational therapy: Assistive technology recommendations for client 'George'

Case study - 4 pages - Electronics

The enclosed case-study is a follow-up to the previous report on client “George,” a seventy-one year old high-functioning male retiree living in an independent unit with his spouse, and contains recommendations on an appropriate AT device usages which should prove beneficial to...

11 May 2009

Report and recommendations: Cathay Pacific

Thesis - 6 pages - Business strategy

The framework of this research is based on Hazleton's taxonomy. Thus, the aim of this research is to apply the theory to the company, Cathay Pacific Airways. Cathay Pacific is successful using its current strategies that are cooperative problem-solving, informative and promise rewards for...

14 May 2009

Tourism in Nord-Pas-De-Calais: Evaluation and recommendations

Thesis - 18 pages - Business strategy

The Nord-Pas-de-Calais is located in the north of France (Appendix 2) and is bound by three borders, the Sea, a border with Belgium and a border with the French area Picardy (Appendix 3). The surface of the territory is 12 414 km2 i.e. 2.3% of the French territory. Its littoral edge is...

16 Jan 2009

Evaluation and recommendations in terms of the five functions of human resource management: The case of Accenture

Case study - 9 pages - Human resources

The most important resource in an organization is its people. So the role they play, how they play, how they interact through formal and informal processes and the relationships they build are crucial to the success of strategy” say Johnson and Scholes (2002: 419). With 178,000 people in 49...

03 Jun 2008

Easy-jet's position in the low-cost carrier market: Recommendations for the best strategic plans the company should pursue in future

Tutorials/exercises - 4 pages - Management

Easyjet began operations in November of 1995. Although the organization spent a number of years struggling to establish itself, by 2000 stock for the organization was being offered on the London Stock Exchange. By 2004, Easyjet was named the top low-cost airline in Europe. Despite this...

10 Sep 2008

Business analysis & recommendations report:Southwest Airlines Co.

Essay - 9 pages - Business strategy

Southwest Airlines Co. was founded in 1967, but its first scheduled flight was delayed until 1971 due to lawsuits from competitors. The company began as a small, regional carrier with three routes. In its initial public offering in June of 1971, the company reported that the funds raised would...

04 Dec 2008

The United States and Latin America in the 21st century: Recommendations for a sound and sustainable foreign policy

Essay - 7 pages - International relations

Traditionally, the relationship between the United States and Latin America has been marked by periods of ups and downs, and often indifference. Over the past decade, the latter has largely settled in. However, in view of the region's increased global profile and reach, devising a healthy...

03 Mar 2011

Recommendation and consistency check - Air France Cargo liner

Case study - 4 pages - Services marketing

It is not possible to develop all offers from Air France Cargo because it would be unreasonable to invest on all fronts regardless of the opportunities. The supply equation is more problematic. If the attractiveness of the sector is certain, even though it is a highly competitive market, AFC...

13 Jan 2009

Brand analysis and recommendation: Carlton Draught

Essay - 5 pages - Business strategy

The survey we made about Carlton Draught showed us the positive and negative points of its brand image in customers' minds. In order to improve the brand image we will proceed in three parts. First, in the brand analysis we will analyse all the aspects of the marketing mix (product, price,...

13 Jan 2014

Sample recommendation letter

Case study - 1 pages - Educational studies

I write this letter to recommend Duong Cong Doanh for admission to the postgraduate program -Master in Economics at University of Turin. I have been working with him since 2011 at Faculty of Business Administration, National Economics University - Vietnam. Doanh was a bright student. Based on...

29 Sep 2009

ElBulli case: Recommended strategy for ElBulli over the next five years

Thesis - 6 pages - Business strategy

According to numerous prizes and awards won over the past few years, elBulli is recognized as the best restaurant in the world, and its owner and Chef Ferran AdriĆ  is recognized as the best chef in the world. It is almost impossible to get a table at elBulli, since it serves 8000 dishes a year....

13 Jan 2022

Country market studies

Course material - 4 pages - Business strategy

Knowing why firms go global is only part of the battle, you also need to know where to go. Imagine that you lead a company in the United States, and are responsible for deciding which three countries to enter. First, what types of countries would you choose? What criteria would you use to make...

25 Oct 2021

PESTEL Analysis - Carlson Wagonlit Travel

Case study - 5 pages - Tourism marketing

CWT... 3 letters in a short but telling acronym: "Carlson Wagonlit Travel" is a name that does not go unnoticed in the business travel industry. The firm took its marks in 1872 when the Belgian Georges Nagelmakers innovated by creating a company with the sole purpose of serving the traveler. The...

05 Aug 2021

International strategy analysis of Galeries Lafayette

Case study - 7 pages - Management

This assessment has been done on Galeries Lafayette Group. The group has been a pioneer in terms of business and distribution, with stores located in traditional city centers. The group has then diversified its core-business and acquired quite a lot of companies. BHV Marais, La Redoute,...