SWOT Analysis and recommendations - General Motors
Case study - 3 pages - Automotive marketing
General Motors suffered from a collapse in 2009 (after the crisis), which was mainly driven by five factors: (i) retired employees had plenty of benefits (from when the sector was more profitable) (ii) GM overfocused on "overpricing and discounting," which drove the clients' attention away...
Youth marginality in Britain: Contemporary studies of austerity - Shane Blackman and Ruth Rogers (2017) - Offering evidence-based recommendations for policymakers to achieve social justice for young people
Text commentary - 3 pages - Literature
The selected book for review is Youth marginality in Britain: Contemporary studies of austerity by Shane Blackman and Ruth Rogers. This book was published in 2017 and is based on case studies on factors affecting young people in the United Kingdom. The book has 17 chapters written by different...
International Trade and Innovation: EU policy recommendations
Essay - 2 pages - International economy
Based on the current worldwide developments, explain what would be your policy recommendations to European governments and the European Commission with regard to globalization, international trade and innovation strategy.
Company Logistic Analysis, Drawbacks, And Recommendations
Case study - 5 pages - Business strategy
Home Depot is one of the largest retailers of home improvement products and services. The company has over 2255 retail stores across 50 states in the U.S. The company employs more than 300,000 employees. The company is listed on the New York stock exchange and in the doe Jones. The company enjoys...
Recommendations for Data Warehouse Concept
Case study - 4 pages - Educational studies
The main aim of various business organizations is to be the leading producer of goods and services offered to their customers in order for the organization complete with competitors in the competitive market. In order for organizations to achieve these desire, organizations through their...
Recommendations for Community-Based Practitioners
Case study - 3 pages - Educational studies
Community-based corrections have experienced significant growth in the last few years. The correction has grown unabated since 1980, and the growth has significant implications for the correction agencies on matters on how to make decisions related to caseload and workload issues. The caseload...
Report for French expatriates in Russia: Cultural differences and recommendations to succeed in business there
Case study - 10 pages - Educational studies
We are cross-cultural consultants and experts in Russia's business culture and we are going through this report to show how to successfully do business there. This report will facilitate the cultural integration of French expatriates in Russia and help them to succeed doing business there....
Analysis of Michelin's strategies and recommendations
Case study - 40 pages - Business strategy
254% - this is the performance level of Michelin since March 2003; such high-flying results have enabled the company to emerge as the leader in a very competitive market where rivals such as Bridgestone and Goodyear are on the lookout for the slightest weakness of the French manufacturer. The...
Analysis of commercial unit of the Burton group and recommendations
Essay - 9 pages - Services marketing
The Burton Group was founded in 1900 by Sir Burton in Chesterfield. Today, it has a network branch of 134 stores. About 20% of these stores are located in malls. There are several types of stores: - 80 combination stores (average 275 sq. m) - 43 stores for women (average 175 sq. m) - 11 stores...
Analysis and recommendations for marketing the brand Royal Canin
Case study - 8 pages - Services marketing
Royal Canin, created in 1967 by Jean Cathary, a French veterinarian, is now a major European player in the segment concerning nutrition for dogs and cats. Its headquarters are currently located in Aimargues, France. The company currently employs nearly 3200 employees around the world. Royal Canin...
Decathlon: A Competitive and strategic study to develop recommendations to establish a specific communication in the bicycle market for women and children
Case study - 39 pages - Business strategy
Michael Leclercq established Decathlon in France in 1976. Decathlon was the first mass producer of sports equipment and caters to all a sportsman's needs whether he is an athlete or just a sports enthusiast. Decathlon is the leading innovator, producer and retailer of a broad range of sports...
The Eyewear Industry- Analysis and Recommendations
Thesis - 15 pages - Business strategy
The eyewear industry began during the 18th century, in France (Pays de Morez, in Jura - North East) inspired from the invention of Roger Bacon of two convex lenses inserted in wooden rims joined together by a nail. In France, Jura is still the main geographic point of this industry where, all...
Lee Cooper: Internal and external recommendations for changing its image
Case study - 8 pages - Services marketing
For the last hundred years or so, the jeans market occupies one of the most important places in the apparel and textile industry. It has never stopped evolving. Lee Cooper is the oldest company (1908) in this market as it has been in existence since jeans were invented, and now seeks to give a...
Apple Inc. : Case Study with recommendations
Case study - 4 pages - Business strategy
Apple had been a very successful company since its foundation in 1976. It has been a leader in the computer and mobile technologies field since its first release of the Apple- I to the most recent revolutionary product, the iPad. Through its core competencies innovative design, advanced...
Students and project work: Problems and recommendations
Thesis - 10 pages - Educational studies
Project work, as defined in the website of the Ministry of Education of Singapore, is considered as one learning experience that can help to provide students with opportunity to apply general knowledge of various fields to real life situation. In such attempt, Hoa Sen University has made project...
Strategy of Air France: Analysis and recommendations (2009)
Case study - 38 pages - Business strategy
Born on August 30, 1933 by the consolidation of major French airlines ‘Societe Generale Air Transport,' Air Union, the International Company for Air Navigation, Air East and ‘Compagnie Generale Aeropostale', Air France formed the largest French airline company. In January 2000, the...
Tourism in Nord-Pas-De-Calais: Evaluation and recommendations
Thesis - 18 pages - Business strategy
The Nord-Pas-de-Calais is located in the north of France (Appendix 2) and is bound by three borders, the Sea, a border with Belgium and a border with the French area Picardy (Appendix 3). The surface of the territory is 12 414 km2 i.e. 2.3% of the French territory. Its littoral edge is...
Occupational therapy: Assistive technology recommendations for client 'George'
Case study - 4 pages - Electronics, mechanics, engineering & technology
The enclosed case-study is a follow-up to the previous report on client “George,” a seventy-one year old high-functioning male retiree living in an independent unit with his spouse, and contains recommendations on an appropriate AT device usages which should prove beneficial to...
Report and recommendations: Cathay Pacific
Thesis - 6 pages - Business strategy
The framework of this research is based on Hazleton's taxonomy. Thus, the aim of this research is to apply the theory to the company, Cathay Pacific Airways. Cathay Pacific is successful using its current strategies that are cooperative problem-solving, informative and promise rewards for...
Evaluation and recommendations in terms of the five functions of human resource management: The case of Accenture
Case study - 9 pages - Human resources
The most important resource in an organization is its people. So the role they play, how they play, how they interact through formal and informal processes and the relationships they build are crucial to the success of strategy” say Johnson and Scholes (2002: 419). With 178,000 people in 49...
Easy-jet's position in the low-cost carrier market: Recommendations for the best strategic plans the company should pursue in future
Tutorials/exercises - 4 pages - Management
Easyjet began operations in November of 1995. Although the organization spent a number of years struggling to establish itself, by 2000 stock for the organization was being offered on the London Stock Exchange. By 2004, Easyjet was named the top low-cost airline in Europe. Despite this...
The United States and Latin America in the 21st century: Recommendations for a sound and sustainable foreign policy
Essay - 7 pages - International relations
Traditionally, the relationship between the United States and Latin America has been marked by periods of ups and downs, and often indifference. Over the past decade, the latter has largely settled in. However, in view of the region's increased global profile and reach, devising a healthy...
Business analysis & recommendations report:Southwest Airlines Co.
Essay - 9 pages - Business strategy
Southwest Airlines Co. was founded in 1967, but its first scheduled flight was delayed until 1971 due to lawsuits from competitors. The company began as a small, regional carrier with three routes. In its initial public offering in June of 1971, the company reported that the funds raised would...
Which Factors Motivate Generation Z to Pay for and Recommend Premium Streaming Music?
Thesis - 40 pages - Digital & e-marketing
This thesis focuses on the music industry, and more specifically on the new economic model that is allowing this sector to grow again: on-demand music. Also known as music streaming, on-demand music has profoundly changed the way music is distributed and consumed and seems to meet a need given...
Recommendation and consistency check - Air France Cargo liner
Case study - 4 pages - Services marketing
It is not possible to develop all offers from Air France Cargo because it would be unreasonable to invest on all fronts regardless of the opportunities. The supply equation is more problematic. If the attractiveness of the sector is certain, even though it is a highly competitive market, AFC...
Brand analysis and recommendation: Carlton Draught
Essay - 5 pages - Business strategy
The survey we made about Carlton Draught showed us the positive and negative points of its brand image in customers' minds. In order to improve the brand image we will proceed in three parts. First, in the brand analysis we will analyse all the aspects of the marketing mix (product, price,...
Sample recommendation letter
Case study - 1 pages - Educational studies
I write this letter to recommend Duong Cong Doanh for admission to the postgraduate program -Master in Economics at University of Turin. I have been working with him since 2011 at Faculty of Business Administration, National Economics University - Vietnam. Doanh was a bright student. Based on...
ElBulli case: Recommended strategy for ElBulli over the next five years
Thesis - 6 pages - Business strategy
According to numerous prizes and awards won over the past few years, elBulli is recognized as the best restaurant in the world, and its owner and Chef Ferran Adrià is recognized as the best chef in the world. It is almost impossible to get a table at elBulli, since it serves 8000 dishes a year....
Country market studies
Course material - 4 pages - Business strategy
Knowing why firms go global is only part of the battle, you also need to know where to go. Imagine that you lead a company in the United States, and are responsible for deciding which three countries to enter. First, what types of countries would you choose? What criteria would you use to make...
Financial Statement Analysis - BMW
Case study - 12 pages - Finance
The Liquidity and Solvency section aims to analyze the financial situation of BMW through two different perspectives: Firstly, by analyzing its liquidity, which indicates the ability to pay its short-term liabilities, and secondly, by evaluating its solvency, which indicates the ability to pay...
