Growth and development: Case study of Rahmqvist
Case study - 23 pages - Economy general
We will in this thesis examine the growth and development opportunities for Europe's largest organisation within direct sale, i.e. Rahmqvist. The empiric will be analysed and evaluated with a base of theories. The main bottom theory used is the SWOT analysis, but in order to make a more thorough...
Market research: Mobiles in Ireland
Market study - 12 pages - Services marketing
In Ireland at present there are three leading network suppliers for the mobile phone industry. These are Vodafone, O2 and Meteor. While these three networks dominate the market between them there are a number of smaller networks such as the network 3 Ireland that are beginning to enter the market...
Smirnoff Ice Vs. Bacardi Breezer: An analysis
Market study - 27 pages - Services marketing
In order to conduct the research, a problem was first recognized, and objectives were generated, accordingly. The purpose of the research is to identify the important issues and problems associated with the Alcopop industry, and then recommend marketing strategies and recommendations for...
Marketing strategy of Vodafone in India and the consumer's attitude towards their services
Market study - 50 pages - Services marketing
The de regulation in the INDIAN telecommunication markets since the beginning of the 1997s has brought about significant changes in the communication industry. The mobile telephone market has changed dramatically over the past 5 years in INDIA. Mobiles have become so popular that many people use...
Smirnoff Ice Vs. Bacardi Breezer
Case study - 40 pages - Services marketing
We have been requested to conduct a marketing research on the Alcopop industry and its two leading brands: Smirnoff Ice and Bacardi Breezer. In addition, we have developed a suitable marketing strategy and tactics for both brands in this specific industry. In order to conduct the research, a...
Practical guide for vegans during pregnancy and children
Thesis - 8 pages - Medical studies
A pregnant woman should receive a more elaborate supply to the fetus grows and changes in her body. A series of studies at "The Farm", a vegan community in the USA, shows that vegans can get pregnant very normal and that infants, toddlers and children can follow a vegan diet safely. It is...
French cosmetics in the United States
Thesis - 60 pages - Business strategy
The establishment of new French cosmetic companies in the United States is an interesting topic to discuss in the current scenario. For many years, France and its beauty products in particular have always enjoyed a good reputation across the Atlantic that allowed young French companies to achieve...
Benetton: Strategic evaluation
Case study - 39 pages - Business strategy
Benetton is an internationally recognized empire. In this document we are going to discuss about different strategies of group development and the current status of Benetton and its holding company, Edizione. Benetton and Edizione are groups in a perpetual pace of growth. It is difficult to...
Aussie Fresh export strategy
Essay - 8 pages - Business strategy
Export strategy, a crucial part of international business management, can directly affect the success of transnational companies' business performance linked to their host-country nationals. In the meantime, a well-rounded export strategy should be formulated based on the analysis of both...
Out-of-Town Brown and the Besieged Probation Supervisor
Case study - 3 pages - Administrative law
Recently, a few high-profile cases involving sentencing recommendations from probation officers within the Collier County Probation Department have brought some bad press to the department. According to the public's perception via the media, the department is not as tough on sentencing...
The need for international human resources management
Thesis - 7 pages - Human resources
As the process of globalization accelerates, there is a growing number of expatriates working in foreign countries as well as repatriates coming back to home companies. Therefore, international human resources managers have the urgent task of taking care of employees' characteristics of cultures,...
Surasia's Ministry of Internal Affairs (Headquarters)
Case study - 16 pages - Political science
This paper will analyse the Suraisia government Ministry of Internal Affairs attempt to introduce an innovative culture to the Ministry of internal affairs HQ (MIQ) through the creation of “SSS” and “3i” initiatives. This analysis will take into account the drivers of the...
A survey about key factors influencing the women's buying behaviors in London
Case study - 30 pages - Business strategy
London's e-retail industry is as big as most of the developed cities in the world. Technology has been developed to an extent where in people purchase any thing from their home computer. Moreover, in cities like London, internet has been prevalent and most of the women are working women. When...
Case Study: Surasia's ministry of internal affairs (headquarters)
Essay - 13 pages - Political science
This paper will analyse the Suraisia government Ministry of Internal Affairs' attempt to introduce an innovative culture to the Ministry of internal affairs HQ (MIQ) through the creation of “SSS” and “3i” initiatives. This analysis will take into account the drivers of the...
Easyjet competitive advantage
Case study - 9 pages - Services marketing
The objective of the report is to bring out the competitive advantages of EasyJet through an in-depth analysis of EasyJet, its main competitor Ryanair and its environment. In the later part of the report, we will demonstrate these competitive advantages. The report reveals that its two main...
The Chinese cosmetics market on the internet
Market study - 50 pages - Economy general
With 1.322 billion people, China is the most populous country in the world and thus the largest market in the world. Although it has a communist past of the Soviet model, since 1978 the Government of the People's Republic of China has reformed its economy in order to gradually open the market...
Actimel Advertising and Media's
Market study - 8 pages - Business strategy
Nowadays, working on a discipline like advertising is not an easy task to achieve. Advertisers have to be more and more attentive to the competition which is very large, even in the business to business market. They have to do the difference, in a world where advertising bludgeoning is on every...
Organizational behavior and change management at engineering contracting company LLC
Essay - 13 pages - Management
This report discusses the organisational behaviour and change management issues of Engineering Contracting Company LLC (ECC); a Dubai based civil works Construction Company. It is a large company with a good success record and handsome profits. The report undertakes the analysis of the...
Head & Shoulders: A Comprehensive Look at Consumer Behaviour
Case study - 18 pages - Services marketing
This report provides an analysis and evaluation of Procter & Gamble's hair care line, Head & Shoulders. With Head & Shoulders new marketing campaign, this report analyses the effectiveness of this campaign in comparison to the ever growing competition of other anti-dandruff hair care products in...
How viral marketing enhances the ingredients of a promotional mix
Tutorials/exercises - 61 pages - Services marketing
Word-of-mouth publicity is a centuries-old marketing technique. Once customers had a good experience with a product, they would tell their friends, who would often buy and use that product and then tell other friends - dispersing information and recommendations about the product via a...
Foxtel TCO Analysis
Case study - 50 pages - Logistics
"Sourcing in China started with low-tech products but it has evolved beyond that," says Jim Hemerling, a senior vice president in The Boston Consulting Group's Shanghai office. "Now, in addition to traditional products, another huge area is consumer electronics. I believe the next big wave...
Strategic marketing assignment: Nespresso
Thesis - 9 pages - Services marketing
Coffee is not just a hot drink that wakes us up in the morning anymore. It is becoming a moment of pleasure and relaxation. I have chosen to analyze a brand, Nespresso, that drives luxury through a product basically considered as a consumers good: coffee. Therefore, we ask ourselves several...
Network security on Bluetooth
Essay - 5 pages - Electronics
Wireless communications offer organizations and users many benefits such as portability and flexibility, increased productivity, and lower installation costs. Wireless local area network (WLAN) devices, for instance, allow users to move their laptops from place to place within their offices...
Automotive bailout: Ontario ministry of education
Thesis - 5 pages - Finance
General Motors (GM) is requesting a significant financial bailout from the federal government of Canada in order to protect its operations from insolvency. The company claims that it requires an immediate influx of $6-7 billion from Canada to counter the economic downturn and fiscal loses...
Good eating habit to adequate healthy living
Thesis - 9 pages - Medical studies
Having good eating habits and a healthy body is not just about consuming the recommended five fruits and vegetables daily but also a new category of foods claiming to have properties on the booster organization, see medicinal. Although there is no exact definition, the term nutraceutical is used...
Difficulties graduates encounter and the needs and expectations from companies
Thesis - 13 pages - Educational studies
Finding a good job one of the biggest concerns of students after graduating. From then, the question of whether graduates from universities could have a suitable job in the future may be far more complicated to be answered. There are many controversial points of view around this issue, and each...
The difficulties to stay the leader on a market: The French Wine Industry and its fragile economic position
Market study - 34 pages - Business strategy
• Recent events: Numerous violent strikes were organized by the wine growers to draw attention to their difficulties; for instance, they demanded more assistance following the bad weather conditions that ruined the annual harvest. • A succession of demonstrations: It is a traditional...
Disney, a Global Culture
Case study - 9 pages - Services marketing
In this case study, we will look at the way Walt Disney has developed its business worldwide, the subsequent local reactions, its success and failures and ultimately the relevant modifications essential for the company. We will analyze the Walt Disney business model, and its three international...
Starbucks Corporation Strategy
Thesis - 20 pages - Business strategy
The following document is an analysis of Starbucks' current strategy, as well as recommendations for the future. Beginning with a base case analysis, the company is introduced along with varying elements of its current strategy. Topics in this section include a brief history of the...
Financing Small and Medium-sized Enterprises (SME) in Morocco
Thesis - 17 pages - Finance
The early 80s was one of the most difficult periods for the Moroccan economy. This period was marked by a deterioration of the internal and external balances. This was partly due to the structural weakness of the Moroccan economy. Some of the causes for the structural weaknesses were: the...
