PESTEL Analysis - Kraft Foods
Case study - 4 pages - Distribution marketing
"The spirit of a start-up, the soul of a powerhouse": created in 1980 under the name of Kraft Foods Global, the company was initially based in Delaware in the United States before it relocated to Virginia in 2012. This move coincided with the company changing its name to Kraft Foods Group, Inc....
SWOT Analysis - Kraft Foods
Case study - 5 pages - Distribution marketing
"The spirit of a start-up, the soul of a powerhouse": created in 1980 under the name of Kraft Foods Global, the company was initially based in Delaware in the United States before relocating to Virginia, with it should be remembered a change of name in 2012, to become Kraft Foods Group Inc. 1989:...
Macy's to invest $5B in social responsibility efforts - Kaarin Vembar (2022) - How can the brand promote its conversion to eco-responsibility?
Text commentary - 2 pages - Fashion and ready to wear marketing
This article was published on March 1, 2022, on Retail Dive and written by Kaarin Vembar. It talks about the willingness of the clothing and cosmetics chain Macy's to invest in social responsibility. Indeed, the textile sector is at the top of the list of the most polluting industries in the...
Improving the Company's Production and Retail - Purdy's Chocolates Undercover Mission
Case study - 3 pages - Catering marketing
The Chief Executive Officer of Purdy's Chocolates noted that, for a company to keep growing and expanding, there was need for the top management to become aware and alive to the employees' and customer's opinion and view (Reality, 2014, p. 1). It was for this very purpose that she asked one of...
Whether vegetarianism is good for the heart
Essay - 5 pages - Medical studies
Although many people believe that eating meat is part of a healthy diet, and eating this way is as nature intended, vegetarianism is a popular growing trend among many individuals who are attempting to improve their health. It is a difficult choice to make, and while there are many reasons to...
SWOT Analysis - Magnum
Case study - 5 pages - Brand management
MAGNUM is a brand of premium ice cream and chocolate. The brand is owned by the UNILEVER group but forms a separate segment in the vast universe of the Dutch-British group. MAGNUM sells ice cream in tubs, on sticks, as well as in the form of individual frozen bites. The brand is positioned as a...
Porter's 5 Forces - Nestle
Case study - 4 pages - Distribution marketing
Today, Nestle is the leader of the food processing industry in the world. Nestle is a Swiss multinational created since 1866. That aside, Nestle is also the number one company in the milk sector in the world. The brand was named after its creator Henri Nestlé. When we talk about Nescafe, we can...
SWOT Analysis - Volkswagen
Case study - 4 pages - Automotive marketing
Volkswagen, meaning the people's car, is a German brand based in Wolfsburg. It was created on the 28th of May 1937. Volkswagen is the number 1 in the automotive industry, followed by Toyota since 2018. The brand has a lot of products such as financial services, trucks, cars, etc. The brand is...
VRIO Analysis - Airbus
Case study - 4 pages - International marketing
Airbus is one of the largest aviation companies globally, as well as at the European level. Finally, it is the world's second-largest group in the aeronautics sector in 2021. The health crisis has had a huge impact on the sector as well as the group's results. Indeed, in 2019, the...
Objections to the Institutionalization of Euthanization - Stephen G. Potts (2016)
Text commentary - 2 pages - Social sciences
The essay "Objections to the Institutionalization of Euthanization'' by Stephen G. Potts argues against the legalization of active euthanasia in hospitals. The majority of his paper is broken down into nine distinct arguments to support his objections; I will be examining 4 of his...
Short Report on a student's first month in Neoma Business School
Practical guide - 2 pages - Everyday's life
This short report will be a useful tool for those who want to discover and to fathom the harsh conditions and the sticky patches endured by a foreigner student, who had been bold enough to choose to have a new cultural experience far away from his family. The aim is to find out the facts that...
PESTEL Analysis - The electric car market
Case study - 4 pages - Automotive marketing
An electric car is made up of one or more electric motors which are usually powered by a battery. The goal of manufacturing these vehicles is to reduce the carbon footprint. But the idea of the electric vehicle does not date from today. In 1834 Thomas Davenport, an American created the first...
SWOT Analysis - Carlson Wagonlit Travel
Case study - 6 pages - Tourism marketing
The company, or rather the concept, originated many years ago, in 1872, when the Compagnie Internationale des Wagonlits et du Tourisme (CWILT) was founded in Europe. At the same time, on the American continent, the Foster travel offices opened their doors. Today, the Carlson Wagonlit Travel group...
Samsung Business Report in UK Market
Case study - 7 pages - ICT marketing
This report, written in the framework of a Marketing module at the University of Warwick, is a market analysis of the famous worldwide company Samsung in the United Kingdom. It is a review of the UK mobile phone industry, a growing industry that is taking more and more space every year. In 2017,...
Lustucru Lunch Box: Reviewing the distribution strategy of the Lunch Box
Presentation - 40 pages - Business strategy
Analysis: 1. Story of Lustucru & the Lunch Box: Assessing Lustucru brand expertise on the market 2. The Lunch Box in stores: Assessing Lustucru category management & Supply Chain expertise 3. Channels profiling: Searching for new ideas to develop the Lunch Box presence in distribution channels...
Official position of the American Association of diet and dietitian of Canada on the vegetarian nutrition
Thesis - 22 pages - Medical studies
The view of the ADF on the health benefits of vegetarianism for human health is also not new. The Association states that: "This position was adopted by the" House of Delegates (“House of Delegates" is the deliberative body of the ADF, composed of representatives of various fields of...
Launching of the wines of the Center-Loire in China: analysis and potential of development
Market study - 121 pages - Services marketing
In order to provide a detailed answer to our question, we conducted this study in three distinct phases. During these three phases, we have always tried to keep in mind the characteristics of BIVC and its members in order to maintain greater consistency in all our analysis and answers. We first...
Air France : Marketing and communication report (2006)
Case study - 37 pages - Services marketing
As part of the Marketing Communication project, a team comprising Antoine Cadoret, Nicholas Dawson, Charlotte Fouquet and Stephanie Mazel decided to conduct a study of the communication mix of a European leading airline company: Air France. The purpose of this project is to explore and analyze...
Fast Fitness, e-marketing plan
Case study - 19 pages - Services marketing
Fast Fitness is a small player in the fitness industry with 2.2% shares of the market. Started in 2006 in the urban area of Sydney, Fast Fitness subscribes to the new trend of wellbeing and it is well acknowledged that Baby Boomers, Generation-X and especially females are drawn towards this...
A closer look at corporate productivity: Reducing occupational stress and enhancing team effectiveness at workplace
Essay - 5 pages - Management
Developing productive workplaces has long captured the attention of many organizations. Issues such as occupational stress and lack of teamwork can, however, hinder corporate development. Occupational stress has been researched extensively within the industrial-organization psychology...
Client consultancy project: Leeds Metropolitan University Student' Union Elections
Thesis - 29 pages - Political science
This report carries out extensive background research to the election process of Leeds Metropolitan University Students Union (S.U.) and the attitudes of students attending the University. The findings show that students do not feel there is an effort to engage them in the S.U. election process...
Stenders Beauty Firm - Situation Audit and Swot Analysis
Case study - 6 pages - Business strategy
In this report, based on Stenders profile, and internal situational audit analysis is performed, the products and target consumer's profile are offered. An external situational audit analysis is then performed in detail with a focus on market opportunities and the competitors. On the basis of the...
Corporate web communication: Lastfm
Essay - 12 pages - Journalism
Last.fm is a open content music community website and also an Internet radio station with music recommendation system based on each user's and friends' musical taste on the base of a collaborative filter. Objective of this site is to become the biggest music database completed by all users...
Bentley Ceramics
Essay - 9 pages - Business strategy
Bentley Ceramics has experienced a substantial increase in demand. The current equipment and staff of Bentley Ceramics cannot meet this demand, and will require capital expansion to meet both current and future obligations. Premiere Business Consulting (PBC) has been engaged by Bentley Ceramics...
Corporate governance under English common law: The respective roles of executive and non executive directors
Thesis - 15 pages - Business law
The role of boards and its relationship to management must be clearly identified. The Companies Act provides that companies must have directors but does not define their functions. This is left to the articles of association, where the most undertaken practice consists of vesting the board of all...
The importance of eating whilst recovering in a hospital
Thesis - 5 pages - Medical studies
The Hungry in Hospital report concerns the importance of food in relation to nutrition, and how nutrition is important when people are ill in terms of the healing process. It explores how food is therefore part of a patient's treatment, the reputation of hospital food, and suggests that health is...
United Colors of Benetton
Case study - 20 pages - Services marketing
United Colors of Benetton, a major brand of the Benetton Group, is a leading apparels manufacturer and designer based in Treviso, Italy. Its operations are mainly based in the European Union market; however, recent market trends and developments have compelled the company to expand its presence...
Creation of SMEs in Morocco
Thesis - 51 pages - Economy general
Unemployment has reached alarming levels and proportions in Morocco. Every year, more and more working people are being affected by this problem. The Moroccan labor force totals to about 10,347,000. Women constitute about 27.6% of the total work force. Of the 10,347,000, only about 8,977,000 are...
Can culture be the principal source of intercultural conflicts in organizations?
Dissertation - 28 pages - Human resources
It is true that intercultural conflicts happen frequently in all fields and industries and should not be seen as a dramatic phenomenon because it simply reflects divergences of opinion, experiences, beliefs and interpretations. However, can culture really be the principal source of intercultural...
From Washington to Post-Washington Consensus: A Global Analysis
Essay - 9 pages - Economy general
During the 90s the Washington Consensus was the most popular economic framework used not only by Latin America but by countries all around the world. As Naim (2000) expresses, the term Washington Consensus soon acquired a life of its own, becoming a brand name known worldwide and used...
