The Delignes case study
Essay - 17 pages - Business strategy
Delignes, a major telephonic equipment installation company, operates in a telephonic sector which has gone through enormous changes. Delignes has 40 agencies dealing with companies. Delignes acts as a distributor and installer. The agencies are managed by the Agency Director, who is supported...
Study case : Sanofi Aventis
Case study - 28 pages - Business strategy
Over the past few years, Sanofi-Aventis' strategic decisions have enabled the company to reinforce its leadership in the international market. The company has grown by merging with competitors, it has increasingly invested in R&D, reinforced its presence in the major markets (the United States...
The water market : actors and strategies
Market study - 26 pages - Services marketing
Nestle and Danone are the two main players in the bottled water segment market in the world, competing against each other in certain markets, whereas differentiating from each other in others. Before discussing the environment in which these two companies are evolving, first will shed light on...
Should Lipton leaf tea enter the Brazilian market?
Market study - 60 pages - Economy general
Western Europe, Lipton's biggest market, shows a poor growth outlook in the tea market. The brand and other tea brands of Unilever are also present in other markets where the sales outlook is better, but are almost absent in Latin America with a unique presence in Chile. Nevertheless, this...
An investigation into trade marketing practices by fast moving consumer goods manufacturers
Market study - 36 pages - Services marketing
In the current distribution process, retailers and manufacturers have to work together. This relationship has often been conflictive, but now is the time for collaboration. Indeed, looking at the different fields where suppliers and retailers have to work together, we can easily understand the...
Market research: 'Amazon' from Hermes (2009)
Essay - 22 pages - Services marketing
"A scent is like a mirror of personality. We want to be different and individualistic. Scent is like a dress that reflects the personality of the person who wears the fragrance. This is a signature scent. A perfume is made of both good and bad odors. It is a balance of doses that determines the...
Marketing and the promotion of Bordeaux Wines in France and abroad
Thesis - 60 pages - Services marketing
In the past few years, there has been a new phenomenon known as the "French Wine Crisis". This industry of French wine previously known as unique and untouchable is nowadays confronted by an international competition that was able to adapt its products and features to a new kind of consumer and...
The automotive market in Russia
Thesis - 20 pages - Economy general
"Russia will become the largest car market in Europe in the next two years”, said Carlos Gohsn (2008), CEO of Renault of France and Nissan of Japan. For both its macroeconomic and social policy reasons, Russia is growing. In 2007, all sectors of the Russian economy had seen steady and...
French cosmetics in the United States
Thesis - 60 pages - Business strategy
The establishment of new French cosmetic companies in the United States is an interesting topic to discuss in the current scenario. For many years, France and its beauty products in particular have always enjoyed a good reputation across the Atlantic that allowed young French companies to achieve...
Critical analysis of Toyota
Thesis - 30 pages - Business strategy
Toyota Motor Corporation is a Japanese firm that was founded in 1937 by Kiichiro Toyoda. Now, it is a multinational corporation that is employing more than 300,000 employees worldwide and has become the leader as a car manufacturer in terms of sales. Toyota became very famous as it...
How to reduce the turnover of a company dependent on a single supplier by developing a multi-supplier and international merchant site?
Dissertation - 28 pages - Digital & e-marketing
MANICO is an ESPRIT franchise. This type of contract creates a high dependency on a single supplier and eliminates any possibility of online sales. In order to reduce this reliance on ESPRIT, the company wishes to develop a merchant website with several French and foreign brands and to...
Strategic management H&M
Case study - 46 pages - Management
In 1947, H & M, a Swedish clothing chain, opened its first store in the world. The company then conquered Europe and arrived in France in 1998. Today, H & M is a firm well known internationally and has over 550 outlets in 12 countries in Europe. Operating both in the market for menswear, women...
The organic products market in the US
Case study - 9 pages - Distribution marketing
The organic products industry within the United States markets has grown significantly within the past twenty years. As a matter of fact, the organic products sector has ranked highest among the fastest-growing sectors within the United States, which further raises questions about how this...
The growth of the Luxembourg real estate market: speculative bubble or viable situation?
Dissertation - 38 pages - Economy general
Demand for housing is very high in Luxembourg, but new construction is not enough to meet it, especially since no new real estate projects are planned for 2023. In addition, borrowing is made difficult by the rise in interest rates on mortgages. Indeed, since the end of the year 2022,...
Strategy of the Renault group
Case study - 13 pages - Business strategy
In 2007, Renault had produced figures in line with expectations, with operating income of 1.35 billion euros and a turnover of 40.682 billion euros (up 1.78%).The bottom line was the confirmation of the forecast for the year 2008's operating margin of 4.5%, as well as 2009's commitment of 6% with...
Fusion acquisition of Adidas - Reebok
Case study - 56 pages - Services marketing
The Adidas Group is a German company which belongs to the sport equipment manufacturing market. In 2005, the turnover of the worldwide market of apparel and sport equipment was about 25.2 billion dollars, which corresponded to an 11.5% growth when compared to the previous year. This market can...
The Impact of Social Media on Startups Development
Thesis - 33 pages - Marketing theories
Startups are known for their ambitious goals and desire to succeed. There are several milestones that startups aim to achieve, including raising funds, achieving market fit, scaling the business, and establishing a strong brand. However, to accomplish these objectives, startups need to have a...
The influence of music on the behavior of purchase of the consumer (2008)
Dissertation - 45 pages - Services marketing
Armed with a specialization in marketing from my studies at ESC Reims, and a real passion for this sector, I decided to explore the realm of sensory marketing. Indeed, this new marketing approach seems to provide real operational value to the discipline. Subsequently, I am more focused on a...
Marketing strategy: Case Adidas
Case study - 33 pages - Services marketing
In a globalized environment, where the competition has never been so intense, sportswear firm Adidas aims to become the leader in the sports footwear market. In order to reach this goal, this group focuses on the marketing campaign, which reflects the company's culture and passion with respect...
Internet: A new pillar for the marketing of large distribution
Dissertation - 47 pages - Services marketing
Initially founded as the Arpanet, for military purposes in 1969, for some time, the Internet was reserved for researchers and academics. It functions primarily through a computer network connecting millions of computers to access and share information. Since the 1990s, the Internet has been...
Pepsi-cola versus Coca-Cola
Case study - 24 pages - Services marketing
The PepsiCo group distributes products of different brands in 192 countries, including Pepsi, which is the primary brand of the group. The core business of Pepsi Co is the manufacture and distribution of soft drinks. Thus, the Pepsi brand ranks the second in the world in soft drinks, behind...
Luxury brands on the Internet - between irony and opportunities
Dissertation - 81 pages - Services marketing
The image of the luxury sector on the market is that of selectivity and the scarcity. The challenge for luxury brands is to transmit a burst of accessibility while addressing a segment of consumers, who are the affluent class. Thus, the Internet, which is defined as a mass medium, seems to be...
Strategic marketing management: Debenhams
Essay - 40 pages - Management
We shall assume that we are Debenhams' , a well-known department store in the UK on the clothing market. The aim is to put in place a future marketing plann with a clear strategy. But before that, a rather weighty analysis is necessary. Concerning the external audit, we observe that political...
Analyzing financial assignments
Case study - 14 pages - Finance
Current Assets: The current assets are coming from three mains accounts in balance sheet of the financial year of a company. Indeed, the current assets show us a picture of the financial state of the company at the end of this year: -At first the amount of cash or in other words the money earned...
Nagpur soft drink market study 2012
Case study - 12 pages - Management
Nagpur soft drink segment value sales stood at US$2.8 million, with year-on-year growth of 34.3% in 2011-2012. The segment value sales are stipulated to reach US$7.7 million, with CAGR of 40.1% in next 2-3 years (2012-2015e). The market has witnessed exponential volume sales...
Chesebrough-Pond's Inc. Vaseline petroleum jelly (VPJ) (2005)
Essay - 9 pages - Business strategy
Robert Augustus Chesebrough, a 22-year-old chemist from Brooklyn, New York, created Vaseline Petroleum Jelly. “Oil rig workers discovered that rod wax, a petroleum by-product from oil rig pumps, healed their cuts and burns. Chesebrough extracted petroleum jelly from the rod wax and gave it...
A look at the Value Added Tax in India
Thesis - 5 pages - Finance
Unlike the erstwhile single point or cascade type of sales tax system, Value Added Tax (VAT) is a multi-point sales tax levied on the value added to goods with set-off for tax paid on purchases (inputs) and capital goods. What this means is that the amount of tax paid by the dealers...
Best Stuff Case
Case study - 8 pages - Business strategy
Here is an excerpt from the Best Stuff Case: Because with a good CRM system, even if there are 100 stores with a thousand sales people, information will move through fast and with less contradictions. This will allow every sales member and the people at headquarters to know the...
A study into the retail industry of India and China
Tutorials/exercises - 58 pages - Business strategy
Retailing is the final step in the distribution of merchandise - the last link in the Supply Chain - connecting the bulk producers of commodities to the final consumers. Retailing covers diverse products such as foot apparels, consumer goods, financial services and leisure. A retailer,...
Rainy, Steady, Go
Thesis - 27 pages - Services marketing
Rainy, Steady, Go's aim is to install vending machines selling cheap emergency umbrellas in tube stations in London. Our market is for people of all sexes and ages who have forgotten their umbrellas. We have two streams of income: 1. Sales of umbrellas 2. Advertisements on umbrellas...
