The importance of brand in boosting the sales in life insurance services: ICICI Prudential Life Insurance
Case study - 35 pages - Services marketing
A brand name helps an organization differentiate itself from its competitors. In today's competitive world no product can go without a brand. Customers often build up a relationship with a brand that they trust and will often go back to time and time again. For example, some people may only...
Data warehousing and data mining: Bringing pinpoint accuracy to sales
Thesis - 4 pages - Computer science
For most businesses, the primary means of growth involves the acquisition of new customers. This could involve finding customers who previously were not aware of your product, were not candidates for purchasing your product, or customers who in the past have bought from your competitors. Some of...
Sample resume for advertising and sales
Sample resume - 2 pages - Business strategy
Person 4312 Any Court Winston, North Carolina 27613 email@email.com (000) 888-8365 home (000) 652-4392 cell PROFESSIONAL PROFILE A creative, articulate achiever with excellent organizational,...
Sample Resume for a Sales or Managerial Position
Sample resume - 2 pages - Human resources
This resume is a good example for anyone looking for a position in Sales in Managerial Position. Please use this resume as a template and a guideline when your are writing your own. Here is a small excerpt of the experience that the writer had: Developing and maintaining the website for...
The mortgagee's power of sale: Problem question
Thesis - 4 pages - Business law
In considering the Bank's duties in relation to a sale of the property, it will be necessary to consider the various rights conferred on a mortgagee by virtue of granting the mortgage. Under section 101 of the Law of Property Act 1925 (LPA), the Bank as mortgagee will have rights in Apple...
Intel corporation in China and contribution of social sciences in the adaptation of the sale of Intel products abroad
Case study - 3 pages - Business strategy
Intel Corporation is a US research center and an industrial manufacturer of integrated circuits. The group was founded in 1968 by Gordon Moore, Robert Noyce, and Andrew Grove, three PhDs in physics and chemistry, and specialists in digital electronics. Intel is short for Integrated Electronics....
Example of A Cover Letter For A Sale Position
Sample resume - 1 pages - Services marketing
I am applying for a sales representative position listed on the [location of listing]. I believe that I have a lot to offer [Company Name]. In [Month, Year], I [will or have] graduate(d) from the [university] with a [type of degree], bolstered by years of work experience in management and...
Marketing Mix - Starbucks
Case study - 4 pages - Brand management
Starbucks is an American-born multinational company specialising in the sale of hot drinks, coffees and related products. The group was formed in 1971 in the United States, originally with the opening of a single store in Seattle. The store was originally intended to sell coffee beans, tea...
Apprenticeship in Customer Service Support (CSS)
Diploma Thesis - 10 pages - Foreign markets
CSS service accompanies the sales representatives in order to support them for the cotations of the existing customers. While they are prospecting new customers or anything else, already known customers can send us a cotation request to ship their goods around the world. The missions of...
SWOT Analysis and recommendations - General Motors
Case study - 3 pages - Automotive marketing
General Motors suffered from a collapse in 2009 (after the crisis), which was mainly driven by five factors: (i) retired employees had plenty of benefits (from when the sector was more profitable) (ii) GM overfocused on "overpricing and discounting," which drove the clients' attention away...
Logistics techniques for international trade
Dissertation - 12 pages - Logistics
Local companies have traded with foreign companies for many years. These business relationships may consist of the buying and selling of goods, but large-scale corporate buyouts and mergers play a role on the international stage as well. Before an agreement is reached between two (international)...
SWOT Analysis - Virgin
Case study - 5 pages - International marketing
The Virgin Group is a world-class British group owned by billionaire Richard Branson and active in countless areas such as transport, telephony, satellites, travel, healthcare and more. Virgin was created by Branson and his associates in the 1970s and initially focused on mail-order record...
HR marketing: what strategy to attract and retain employees?
Dissertation - 8 pages - Human resources
The current context has changed the business world a lot. For several years now, these companies have undergone profound changes and must review their entire strategy, both with regard to customers and group employees. Indeed, all business sectors are impacted by increasingly fierce competition,...
The Impact of the Demand Planning Process on the Company's Performance
Case study - 17 pages - Business strategy
All manufacturing organizations across all industries face a common problem of balancing supply and demand. This problem is further accentuated in the context of fast-moving consumer goods organizations due to the high demand for product availability. With much research on solving this problem,...
The Exki company: "natural, fresh and ready"
Case study - 8 pages - International marketing
EXKi declared "company of the year" in 2010, is a concept of fast and healthy catering, straight from Belgium. The new and growing concerns of the population in terms of the environment and health are favourable to it. Indeed, the company markets recipes designed by a chef, respectful of...
Marketing Mix - Samsung
Case study - 4 pages - ICT marketing
Samsung was created in 1938 by Byung Chull Lee. We cannot talk about electronics and high tech nowadays without mentioning Samsung. Based in Seoul, Samsung is present in more than 65 countries. In the beginning, the brand was operating in the import-export business up to 1970. That year, the...
Implementing POS System
Essay - 2 pages - Business strategy
Finish Line is a small bar with a big problem. Mr. Prescott is losing more money than making in sales each month, due to employee theft. Over pouring, over/undercharging, run a tab without a credit card, giving away to customers and drinking on the job are stealing, intentional or not.
Porter's Five Forces - Coca-Cola
Case study - 5 pages - Brand management
Coca-Cola is one of the world's largest food companies. Initially founded in 1886 and originally from Atlanta, the group arrived in France in 1919 and was offered, for the first time, in a café in the capital in 1933. The success was almost immediate, Coca-Cola having acquired worldwide...
Corporate strategy - The example of Danone
Case study - 10 pages - Distribution marketing
Danone is an international company; they are known as a "multinational" dedicated to food products. The company is now internationally recognized for its products and is listed on the Paris Stock Exchange in the CAC 40 category. The company is present in more than 120 countries around the world,...
PESTEL Analysis - Virgin
Case study - 5 pages - International marketing
The Virgin group is a world-famous British group. The group, owned by tycoon Richard Branson, who founded it in the 1970s. Branson and his associates defined themselves as entirely virgins in the business world, hence the chosen name, Virgin. The group has dozens of companies, most of which are...
Financial analysis - Tesla
Financial analysis - 3 pages - Automotive marketing
Founded in 2003, Tesla Motor is an American company that designs electric cars. Currently headed by the very charismatic Elon Musk, the automaker has set up its headquarters in Palo Alto, in the very heart of Silicon Valley, in the United States. By offering models of electric cars that are both...
Marketing Mix - Adidas
Case study - 4 pages - Sport marketing
Created by Adolf Dassler in 1944, Adidas is a German company that operates in the sport outfit industry. In this sector, Adidas is the leader in Europe and the number 2 in the world after Nike. Adolf Dassler made himself the first sports shoe in 1920. It is only in 1924 that Adolf will start...
SWOT Analysis - Lidl
Case study - 4 pages - Distribution marketing
Lidl is a chain of supermarkets based in Germany. It has most of its operations in some European countries such as the UK, Germany itself and the USA, outside Europe. It was created by Dieter Schwarz in 1973. The brand sells meat, wine, groceries, vegetables, etc. The company's tagline is...
Export-Import Audit - Norm
Presentation - 10 pages - Audit
Norm at a glance... - New company founded in 2019 in Belgium - Site : http://www.norm.shoes - Created by 3 sneaker-addicts friends - Sustainable shoes, t-shirts and bottles - All products are designed with the concepts of reduce, reuse and recycle
Is Petco positioned for long-term growth? - Caroline Jansen (2022) - Is Petco's positioning adjustment effective?
Text commentary - 2 pages - Brand management
This article was published on April 4, 2022, on Retail Dive and written by Caroline Jansen. This article discusses the new procedures put in place by the large American pet retailer Petco to expand. Indeed, after the pandemic, more and more households, being in need of company, adopted pets,...
Digital Strategy: Feedbacks, Performance and Image
Practical guide - 3 pages - Digital & e-marketing
The arrival of e-commerce and new technologies has changed the rules of the game. Traditional merchants have had to focus on improving customer relationships. Collecting feedback has become essential for any actor. Whether online or physical, brands are all going digital in order to collect as...
DAC 6: The Mandatory Disclosure Regime
Practical guide - 4 pages - European law
Under the European Union's DAC6 tax disclosure coordination, the reporting requirements have become enforced across the member states after an almost seven-month postponement of reporting deadlines by many member states, as a result of the recent coronavirus pandemic. Complying with...
How to stand out in insurance in 2023 ?
Essay - 2 pages - Business strategy
The insurance industry is changing. Initiated by newcomers, digital journeys are also increasingly adopted by historical players. The acceleration of digital in 2020 will now change customer expectations. How can the insurance industry prepare for these changes to stand out ? Discover four trends...
Sensory marketing: Case study
Essay - 39 pages - Services marketing
Today's companies experience more difficulties in differentiating themselves from their competitors, consumers are increasingly volatile and the product itself is no longer enough to satisfy them. In this context, sensory marketing has developed and has shown its advantage as far as signs are...
How to reduce the turnover of a company dependent on a single supplier by developing a multi-supplier and international merchant site?
Dissertation - 28 pages - Digital & e-marketing
MANICO is an ESPRIT franchise. This type of contract creates a high dependency on a single supplier and eliminates any possibility of online sales. In order to reduce this reliance on ESPRIT, the company wishes to develop a merchant website with several French and foreign brands and to...
