PESTEL Analysis - Samsung Electronics
Case study - 5 pages - ICT marketing
Globally recognized as an industry leader in technology and currently 10th in the world, Samsung-Sanyo Electronics was founded in 1969. In March 1975 it was renamed Samsung Electronics-Mechanics and just two years later in March 1977 it merged with Samsung...
A report on comparative market analysis and marketing strategy of Samsung electronics
Market study - 40 pages - Services marketing
All progress is born of inquiry. Doubt is often better than overconfidence, for it leads to inquiry and inquiry leads to investigation” Research inculcates scientific and inductive thinking and it promotes the development of logical habits of thinking and organization. Research is a common...
Swot Analysis - Samsung
Case study - 4 pages - ICT marketing
Samsung Electronics is a subsidiary of the Korean SAMSUNG group specializing in the manufacture and marketing of electronic products. It is one of the world leaders in electronic equipment, connected devices, technologies. Samsung has prided itself on...
Marketing Mix - Samsung
Case study - 4 pages - ICT marketing
Samsung was created in 1938 by Byung Chull Lee. We cannot talk about electronics and high tech nowadays without mentioning Samsung. Based in Seoul, Samsung is present in more than 65 countries. In the beginning, the brand was operating in the import-export business up...
Porter's Five Forces - Samsung
Case study - 4 pages - ICT marketing
When it comes to new technologies, innovations are very common. It will, therefore, be necessary to constantly innovate to be a leader in the sector in which we operate because innovation alone can create a difference between a company and the rest of its sector. This is the type of industry in...
CSR Analysis; the Samsung Company
Case study - 3 pages - Business strategy
The Samsung Company has published code of conduct that states that the company complies with all laws and ethical requirements of all countries in which it operates. The chief executive officer's commitment t upholding these ethics is not clearly defined in the company's sustainability...
International operations management: global operations management strategies
Case study - 10 pages - Management
According to Witkowski (2017) innovation is an integral element in driving organizations' progress and modernity. Innovation's contribution to operational efficiency is premised on the fact that organizations have the option of pursuing different types of innovation that include product,...
Term Paper: GPS Phone Case
Business plan - 28 pages - Business strategy
Nowadays, mobile phones are indispensable for communication, work, and trade, even on the other side of the world. There are more than 5 billion mobile users worldwide, representing 67% of the population. We are with our phone every day, whether it is in our bag or our pocket. We are therefore...
Samsung - A macro trend analysis
Case study - 2 pages - Business strategy
Technological development is one of the fastest paced global industries in the world today. Soon after a consumer has purchased the latest and greatest electronic device, within six months the device has already been replaced by something newer and better. Since its beginning in the...
Marketing Mix - Nokia
Case study - 4 pages - ICT marketing
Founded by Fredrik Idestam and Leo Mechelin, Nokia Corporation is a Finnish company founded in 1865. Nokia, a multinational operating in the telecommunications sector, first became a leader in the manufacture of mobile phones in 1998. The company has retained the title of the world's leading...
What makes Samsung one of the world's leading companies?
Case study - 46 pages - Services marketing
The Samsung group, a multinational enterprise founded by Lee Byung-Chul in 1938 in Daegu, is one of the largest multi-billion dollar corporations in the world. It is composed of numerous multinational businesses, all united under the Samsung brand. The South Korean conglomerate...
Apple: Ethics and Sustainable Development
Case study - 5 pages - Brand management
"The planet is not waiting. Neither do we.", "Products that consume so little energy is not common", "Investing in nature to offset our emissions should be expected", "Our business is carbon neutral, and by 2030, all our products will be too". Recently, Apple, the world's largest market...
Porter's Five Forces - Garmin
Case study - 5 pages - Sport marketing
Garmin was created in 1989 by Gary Busell and Min H. Kao to offer a new generation of GPS. When it was created, the firm sold geolocation systems to the US military. The firm has since developed and diversified its activities by offering geolocation tools for the general public, such as a GPS box...
Recent advances in organic polymer for electronics in nano regime
Thesis - 4 pages - Electronics, mechanics, engineering & technology
Organic semiconductors are of increasing interest as new materials for electronic devices, owing to their easy processing on flexible substrates and potential for low-cost fabrication. Organic light-emitting diodes (OLEDs), OLED display, photodiodes and field-effect transistors (FETs) are...
SWOT Analysis - The Sport Watches Market
Case study - 5 pages - Sport marketing
A sports watch is a robust analog or digital device designed to be worn by users offering features such as alarm, stopwatch, heart rate monitor, compass, tachymeter, tide indicators, etc., chosen according to the specific activity and personal preference. Sports watches were originally aimed at...
Samsung mobile phones
Thesis - 10 pages - Services marketing
Today, the market of mobile telephony in Europe is very attractive. It remains a promising sector which is always expanding and has a strong growth rate. The mobile phone market is very profitable. It generates strong profits. For example, in 2004, the profits of Samsung rose to 10,3...
Case study tutorials
Case study - 13 pages - Marketing theories
1. Which factors do you think would be the main contributors to your chosen company's brand equity? Brand equity that is based on consumers happens when consumers are ware and familiar with specific brands and their memories can easily hold uniqueness, favor and strength in the brands. Some...
Comparative analysis of market strategies for rural penetration of Nokia, Samsung, LG, Sony Erickson and Motorola
Dissertation - 23 pages - Services marketing
Nokia is a world leader in mobile communications, driving the growth and sustainability of the broader mobility industry. Nokia connects people to each other and the information that matters to them with easy-to-use and innovative products like mobile phones, devices and solutions for imaging,...
Case study: Samsung
Thesis - 4 pages - Business strategy
Between the years 1980 to 2005, Samsung entered the memory chips market and has quickly ascended to the position of market leader. This paper will analyze the factors behind this success and analyze how this position can be affected by recent market developments. A memory chip is a...
Asian pacific business since 1997: Samsung and South Korea
Essay - 11 pages - Economy general
Everybody knows Samsung, Toyota, Sony, LG or even Hyundai which are very famous brand all over the world. Those very successful companies have similarity. Indeed, all of them come from the Pacific Rim. The Pacific Rim is defined by "far Eastern countries and markets bordering the Pacific...
South Korea: An Electronics Industry
Thesis - 6 pages - Economy general
On what competitive advantages did South Korea lean to build a successful model of economic development? What factors can make South Korea particularly attractive as a market and as a base for value-added activities? After the war which led to the division of the peninsula and Korea in 1953,...
Apple Inc's Ethical Philosophy
Case study - 4 pages - Business strategy
Apple Incorporation has been one of the most iconic business organizations linked to a charismatic, controversial but also founder, Steve Jobs. The current Chief Executive Officer of the company, Tim Cook, has to address issues and challenges faced by the corporation within a highly competitive...
A comparison of PayPal, AliPay and similar payment systems - What were the success factors behind them? What are their challenges for success?
Sectorial analysis - 15 pages - Digital & e-marketing
E-payment or electronic payment is a means of conducting commercial transactions for the exchange of goods or services over the Internet. The focus on e-payment services that support B2C e-commerce transactions or P2P consumer-to-consumer electronic payments are innovations that...
Kodak - Market study on its Global reach
Market study - 7 pages - Business strategy
Kodak is a leading digital imaging technologies provider in the world. The company serves the photographic and graphic communication markets through its range of imaging products and services. Kodak operates its business through three segments, namely, Film, Photo finishing and Entertainment...
Apple's i-Pod, new marketing strategy in Korea
Thesis - 5 pages - Services marketing
Apple's iPod is the hottest, most innovative and sought-after MP3 player in the world. In Europe, iPod takes 80% in MP3 player market, and it is the most powerful item for Europeans. Same situation is happening in north-America. For almost all of American, when they think of MP3 player, they...
Supply Chain Management: Sony Corporation
Case study - 5 pages - Business law
Supply chain management is defined as the integration of a network of suppliers, manufacturers, distribution centres and retailers through which raw materials are acquired, transformed and delivered to their intended customers. Sony has been able to develop its own supply chain management...
Marketing and branding strategies of consumer durable companies in India
Dissertation - 37 pages - Services marketing
The Consumer Durable industry is huge! Think of a typical day then you wake up to make coffee that has been brewed by your-controlled coffee maker. You pop a couple of slices of bread into your electric toaster, grab some juice from the refrigerator and throw a load of laundry into your washing...
An analysis of both micro and macro environments of Russia, Sweden and Spain in order to evaluate the potential to internationalize a DVD player product
Case study - 7 pages - Business strategy
This report will analyze the micro and macro environments of Russia, Sweden and Spain in order to evaluate the potential to internationalize in each country. Pennine Electronics is a small to medium size enterprise based in the UK and consists of 150 employees. Its incentive to...
Analysis of LG products in rural marketing
Tutorials/exercises - 36 pages - Services marketing
After the liberalization policy introduced by the Indian Government, a number of Multinational Corporation(MNC) came into India. Among the major companies, which decided to spread its tentacle in India, LG was the leading one. The year 1997-98 has been characterized a stiff competition period,...
The Global Portable Media Player Industry
Thesis - 5 pages - Services marketing
A portable media player (PMP) is an electronic device that allows the owner to store, organize and play audio files as well as to view images and videos. The data is usually stored on a hard drive or a flash memory, enabling the storage of all kinds of files as on a USB flash drive. The...
