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18 Jan 2021

PESTEL Analysis - Samsung Electronics

Case study - 5 pages - ICT marketing

Globally recognized as an industry leader in technology and currently 10th in the world, Samsung-Sanyo Electronics was founded in 1969. In March 1975 it was renamed Samsung Electronics-Mechanics and just two years later in March 1977 it merged with Samsung...

05 May 2009

A report on comparative market analysis and marketing strategy of Samsung electronics

Market study - 40 pages - Services marketing

All progress is born of inquiry. Doubt is often better than overconfidence, for it leads to inquiry and inquiry leads to investigation” Research inculcates scientific and inductive thinking and it promotes the development of logical habits of thinking and organization. Research is a common...

07 Jul 2021

Swot Analysis - Samsung

Case study - 4 pages - ICT marketing

Samsung Electronics is a subsidiary of the Korean SAMSUNG group specializing in the manufacture and marketing of electronic products. It is one of the world leaders in electronic equipment, connected devices, technologies. Samsung has prided itself on...

15 Sep 2021

Marketing Mix - Samsung

Case study - 4 pages - ICT marketing

Samsung was created in 1938 by Byung Chull Lee. We cannot talk about electronics and high tech nowadays without mentioning Samsung. Based in Seoul, Samsung is present in more than 65 countries. In the beginning, the brand was operating in the import-export business up...

07 Jul 2021

Porter's Five Forces - Samsung

Case study - 4 pages - ICT marketing

When it comes to new technologies, innovations are very common. It will, therefore, be necessary to constantly innovate to be a leader in the sector in which we operate because innovation alone can create a difference between a company and the rest of its sector. This is the type of industry in...

22 Aug 2014

CSR Analysis; the Samsung Company

Case study - 3 pages - Business strategy

The Samsung Company has published code of conduct that states that the company complies with all laws and ethical requirements of all countries in which it operates. The chief executive officer's commitment t upholding these ethics is not clearly defined in the company's sustainability...

27 Nov 2022

International operations management: global operations management strategies

Case study - 10 pages - Management

According to Witkowski (2017) innovation is an integral element in driving organizations' progress and modernity. Innovation's contribution to operational efficiency is premised on the fact that organizations have the option of pursuing different types of innovation that include product,...

02 Aug 2013

Samsung - A macro trend analysis

Case study - 2 pages - Business strategy

Technological development is one of the fastest paced global industries in the world today. Soon after a consumer has purchased the latest and greatest electronic device, within six months the device has already been replaced by something newer and better. Since its beginning in the...

23 Jun 2021

Marketing Mix - Nokia

Case study - 4 pages - ICT marketing

Founded by Fredrik Idestam and Leo Mechelin, Nokia Corporation is a Finnish company founded in 1865. Nokia, a multinational operating in the telecommunications sector, first became a leader in the manufacture of mobile phones in 1998. The company has retained the title of the world's leading...

29 Sep 2010

What makes Samsung one of the world's leading companies?

Case study - 46 pages - Services marketing

The Samsung group, a multinational enterprise founded by Lee Byung-Chul in 1938 in Daegu, is one of the largest multi-billion dollar corporations in the world. It is composed of numerous multinational businesses, all united under the Samsung brand. The South Korean conglomerate...

25 Oct 2021

Apple: Ethics and Sustainable Development

Case study - 5 pages - Brand management

"The planet is not waiting. Neither do we.", "Products that consume so little energy is not common", "Investing in nature to offset our emissions should be expected", "Our business is carbon neutral, and by 2030, all our products will be too". Recently, Apple, the world's largest market...

05 Jul 2021

Porter's Five Forces - Garmin

Case study - 5 pages - Sport marketing

Garmin was created in 1989 by Gary Busell and Min H. Kao to offer a new generation of GPS. When it was created, the firm sold geolocation systems to the US military. The firm has since developed and diversified its activities by offering geolocation tools for the general public, such as a GPS box...

30 Sep 2021

SWOT Analysis - The Sport Watches Market

Case study - 5 pages - Sport marketing

A sports watch is a robust analog or digital device designed to be worn by users offering features such as alarm, stopwatch, heart rate monitor, compass, tachymeter, tide indicators, etc., chosen according to the specific activity and personal preference. Sports watches were originally aimed at...

30 Jan 2017

Case study tutorials

Case study - 13 pages - Marketing theories

1. Which factors do you think would be the main contributors to your chosen company's brand equity? Brand equity that is based on consumers happens when consumers are ware and familiar with specific brands and their memories can easily hold uniqueness, favor and strength in the brands. Some...

27 May 2010

Recent advances in organic polymer for electronics in nano regime

Thesis - 4 pages - Electronics

Organic semiconductors are of increasing interest as new materials for electronic devices, owing to their easy processing on flexible substrates and potential for low-cost fabrication. Organic light-emitting diodes (OLEDs), OLED display, photodiodes and field-effect transistors (FETs) are...

09 May 2009

Samsung mobile phones

Thesis - 10 pages - Services marketing

Today, the market of mobile telephony in Europe is very attractive. It remains a promising sector which is always expanding and has a strong growth rate. The mobile phone market is very profitable. It generates strong profits. For example, in 2004, the profits of Samsung rose to 10,3...

26 May 2009

Comparative analysis of market strategies for rural penetration of Nokia, Samsung, LG, Sony Erickson and Motorola

Dissertation - 23 pages - Services marketing

Nokia is a world leader in mobile communications, driving the growth and sustainability of the broader mobility industry. Nokia connects people to each other and the information that matters to them with easy-to-use and innovative products like mobile phones, devices and solutions for imaging,...

26 Jul 2010

Case study: Samsung

Thesis - 4 pages - Business strategy

Between the years 1980 to 2005, Samsung entered the memory chips market and has quickly ascended to the position of market leader. This paper will analyze the factors behind this success and analyze how this position can be affected by recent market developments. A memory chip is a...

16 Jan 2009

Asian pacific business since 1997: Samsung and South Korea

Essay - 11 pages - Economy general

Everybody knows Samsung, Toyota, Sony, LG or even Hyundai which are very famous brand all over the world. Those very successful companies have similarity. Indeed, all of them come from the Pacific Rim. The Pacific Rim is defined by "far Eastern countries and markets bordering the Pacific...

12 May 2011

South Korea: An Electronics Industry

Thesis - 6 pages - Economy general

On what competitive advantages did South Korea lean to build a successful model of economic development? What factors can make South Korea particularly attractive as a market and as a base for value-added activities? After the war which led to the division of the peninsula and Korea in 1953,...

08 Apr 2023

Apple Inc's Ethical Philosophy

Case study - 4 pages - Business strategy

Apple Incorporation has been one of the most iconic business organizations linked to a charismatic, controversial but also founder, Steve Jobs. The current Chief Executive Officer of the company, Tim Cook, has to address issues and challenges faced by the corporation within a highly competitive...

21 Feb 2022

A comparison of PayPal, AliPay and similar payment systems - What were the success factors behind them? What are their challenges for success?

Sectorial analysis - 15 pages - Digital & e-marketing

E-payment or electronic payment is a means of conducting commercial transactions for the exchange of goods or services over the Internet. The focus on e-payment services that support B2C e-commerce transactions or P2P consumer-to-consumer electronic payments are innovations that...

26 Sep 2011

Kodak - Market study on its Global reach

Market study - 7 pages - Business strategy

Kodak is a leading digital imaging technologies provider in the world. The company serves the photographic and graphic communication markets through its range of imaging products and services. Kodak operates its business through three segments, namely, Film, Photo finishing and Entertainment...

28 May 2009

Apple's i-Pod, new marketing strategy in Korea

Thesis - 5 pages - Services marketing

Apple's iPod is the hottest, most innovative and sought-after MP3 player in the world. In Europe, iPod takes 80% in MP3 player market, and it is the most powerful item for Europeans. Same situation is happening in north-America. For almost all of American, when they think of MP3 player, they...

24 Dec 2013

Supply Chain Management: Sony Corporation

Case study - 5 pages - Business law

Supply chain management is defined as the integration of a network of suppliers, manufacturers, distribution centres and retailers through which raw materials are acquired, transformed and delivered to their intended customers. Sony has been able to develop its own supply chain management...

09 May 2009

Marketing and branding strategies of consumer durable companies in India

Dissertation - 37 pages - Services marketing

The Consumer Durable industry is huge! Think of a typical day then you wake up to make coffee that has been brewed by your-controlled coffee maker. You pop a couple of slices of bread into your electric toaster, grab some juice from the refrigerator and throw a load of laundry into your washing...

28 May 2009

Analysis of LG products in rural marketing

Tutorials/exercises - 36 pages - Services marketing

After the liberalization policy introduced by the Indian Government, a number of Multinational Corporation(MNC) came into India. Among the major companies, which decided to spread its tentacle in India, LG was the leading one. The year 1997-98 has been characterized a stiff competition period,...

26 Mar 2013

An analysis of both micro and macro environments of Russia, Sweden and Spain in order to evaluate the potential to internationalize a DVD player product

Case study - 7 pages - Business strategy

This report will analyze the micro and macro environments of Russia, Sweden and Spain in order to evaluate the potential to internationalize in each country. Pennine Electronics is a small to medium size enterprise based in the UK and consists of 150 employees. Its incentive to...

29 Sep 2010

The Global Portable Media Player Industry

Thesis - 5 pages - Services marketing

A portable media player (PMP) is an electronic device that allows the owner to store, organize and play audio files as well as to view images and videos. The data is usually stored on a hard drive or a flash memory, enabling the storage of all kinds of files as on a USB flash drive. The...

21 Mar 2009

The impact of advertisement on the buying behavior with reference to the consumer durables

Dissertation - 47 pages - Services marketing

The consumer durable industry in the past few years has seen tremendous growth. Advancements in the technology, government support and increased level of interest among the private players into the industry has given rise to the healthy competition between the various brands. Different companies...