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29 Sep 2010
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India, Welcoming Land for the IT Enterpriser

Dissertation - 45 pages - Management

This thesis entitled "India Welcoming Land for IT Enterpriser" has been written with the idea of creating a concrete and practical tool for an entrepreneur who is eager to try the adventure of entering the IT market in India. We will explore various fields like the culture of the country and its...

13 Oct 2020
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SWOT analysis - Haier group

Case study - 9 pages - Business strategy

In the contemporary competitive business environment, the ability of any business to survive and maximize its productivity, is defined by among others; its ability to adopt strategies aimed at maintain competitive advantage. Importantly it's critical for an organisation to ensure the consumers...

31 Dec 2010
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The productive forces of United States of America

Thesis - 32 pages - Economy general

The GNP of United States is the highest in the world, at $10,946 billion in 2004, substantially higher than the EU-25 ($9449 billion, including $1523 billion for France) and two and a half times higher that of Japan ($4390 billion). The GNP per capita remains the fourth highest in the world, with...

27 Jan 2011
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Case study of the Virgin group

Case study - 45 pages - Services marketing

Today, Virgin is a holding company with much diversified activities, which includes more than 300 companies that are established in over 30 countries, mostly located offshore, and about 50,000 employees. All subsidiaries of the group, although independent of each other, are nonetheless united...

16 Jan 2009
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Did government policy influence the development of large local firms and/or business groups in South Korea? What have been some of the long run benefits and problematic legacies of such policies?

Essay - 7 pages - Political science

The South-Korean state's industrialization programs achieved national economic ob-jectives through the use of government economic policies, defined as “measures by which a government attempts to influence the economy” (Encyclopedia Britannica, 2008). This paper focus on three government...

16 Jan 2009
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Marketing to women

Essay - 9 pages - Services marketing

A few weeks ago, the French brand Celio launched a very original concept aimed at women. Celio is a men apparel brand, but 50% of their customers are women who want to buy clothes as a present. In more and more Celio shops, women can find “The Shoppenboys”. The Shoppenboys are men from...

19 Jan 2009
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What are the major opportunities that emerging markets offer to international companies and what are the key considerations that such companies have to take into account when formulating strategies for doing business in emerging markets?

Essay - 8 pages - Business strategy

The notion of an emerging, or developing, market economy appeared 1981 in a World Bank report. This term was used since emerging countries have embarked on economic development and reform programs, and have begun to open up their markets and "emerge" onto the global scene. Therefore emerging...

28 Jul 2006
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Nokia, its strategies and its wrong Marketing Mix in the case of the N-Gage

Case study - 24 pages - Services marketing

When approaching this assignment, the second topic attracted us given its interest and the challenges it represents. We wanted to study a successful and well known company, constantly looking for new markets and offering new variants of known devices, to find out what a wrong Marketing-mix...

07 May 2009
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Marketing strategy of Vodafone in India and the consumer's attitude towards their services

Market study - 50 pages - Services marketing

The de regulation in the INDIAN telecommunication markets since the beginning of the 1997s has brought about significant changes in the communication industry. The mobile telephone market has changed dramatically over the past 5 years in INDIA. Mobiles have become so popular that many people use...

29 Sep 2010
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Presentation of the Dell firm

Case study - 25 pages - Business strategy

Dell Computer Corporation was created in 1984 by Michael Dell, from Austin University in Texas, with an investment of $1000 and the will to suppress intermediaries in the computer industry. In 1985, the company Dell launched its first computer, the Turbo, featuring the Intel 8088 processor. In...

12 Nov 2020
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Franchising, a 7-Eleven case study

Case study - 8 pages - Distribution marketing

Franchising is a way of licensing, between two firms in which the parent company (the franchisor) grants (the franchisee) which is a separate and independent entity the permission to do business by selling goods, or services that are provided by, or authorised by the (franchisor). What is a...

21 Jun 2010
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The global economic crisis and its impact on economy of Finland: The case of Nokia corporation

Thesis - 7 pages - Economy general

The global economy is experiencing the impact of an unprecedented economic downturn which began in the United States and spread all over the world. This paper provides an overview of the impact of the global crisis on the economy of Finland in 2008 and 2009. The course work analysis the...

15 Sep 2022

Samsung Business Report in UK Market

Case study - 7 pages - ICT marketing

This report, written in the framework of a Marketing module at the University of Warwick, is a market analysis of the famous worldwide company Samsung in the United Kingdom. It is a review of the UK mobile phone industry, a growing industry that is taking more and more space every year. In...

29 Sep 2010
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Clear-Wire-IP, a new way of calling

Essay - 13 pages - Services marketing

There are no news in the fact that the ICT sector has been developing at an outrageous pace for the last two or three decades. A great amount of new gadgets appear every day on the market; some useful and others less useful. This also implies that we are working in a relatively risky market where...

29 Sep 2010
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"Global strategy and Globalization in emerging markets"

Essay - 6 pages - Business strategy

Organizational culture, like national culture, is an iceberg, with some elements above water and others submerged. Elements above water are not only more visible, but easier to understand. Elements below water are difficult to observe and are more important for understanding culture because they...

18 Jan 2011
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Dell's customer relationship management (CRM) strategy

Thesis - 11 pages - Management

Customer Relationship Management (CRM) is one of the most efficient systems which could be implanted in a company for its success. CRM is a process, a data mining, a technology and a philosophy base on the customer which aims to strengthen the relationship between the customers and the company,...

19 Nov 2010
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Skype: Company overview, strategy and SWOT analysis

Thesis - 9 pages - Business strategy

In this assignment we are going to make a study of the software application SKYPE and it's services based on VOIP (voice over Internet Protocol). In the first part we will see the company overview including a presentation of the company, the features of the software, some key numbers, and a SWOT...

07 Jul 2015
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Enterprise risk management (ERM)

Case study - 10 pages - Management

Enterprise risk management (ERM) is the modern way of looking at risk management and internal control. According to COSO (2004), ERM is a process adopted by the management, board of directors and other personnel and is used in strategy setting and all the enterprise activities to identify...

27 Jan 2011
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The choice of Nissan as a likely partner for Renault

Case study - 4 pages - Business strategy

On March 27th, 1999, an alliance was signed between Nissan and Renault after 10 months of discussions between the two automobile firms. At the turning point of the twenty first century, the automobile market is in an increasingly competing environment with heavier investments to make and more...

03 Mar 2011
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Sectoral study of Louis Vuitton

Case study - 50 pages - Services marketing

Leather is a strategic market for the luxury industry. Supported by interest of customers, leather goods are upscale and luxury goods that are experienced as one of the fastest growing sector in recent years while offering high margins. Even today, the leather remains one of the luxury segments...

03 Mar 2011
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Comparison between BLU-RAY and HD DVD

Case study - 3 pages - Services marketing

Slowly but surely the video quality available to us is migrating to high definition. HDTV channels are now appearing on the satellite and DTT. TVs are also firmly based in the HD flat screen technology, and the use the European label "HD ready”. Unfortunately, only less than 15 minutes of...

27 Jul 2015
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Standardization of the electronic medical record throughout the Commonwealth

Essay - 1 pages - Computer science

Change is an inevitable part of life. The recent influx of technology is a testament to this occurrence. Every industry has become susceptible to change because of technology. Companies that once thrived have been taken over by their counterparts that cater to technological advances. Healthcare...

26 Oct 2011
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Business Report- How to enter the Asian market with the Dyson Airblade(TM)

Market study - 12 pages - Services marketing

Dyson Ltd. is already exporting its products successfully to 49 countries with an increased turnover of 23% within the last year (The Telegraph, 2010). As a marketing consultancy we would like to present to you possibilities to stretch out to new interesting markets to keep on with this story of...

29 Mar 2016
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Customer value creation: The case of Beats Electronics

Case study - 3 pages - Business strategy

Value creation is one of the core aspects of any firm as it is linked to shareholder value. It is important to care about the manner in which customers place value in the brand. Customer perceptions of value are often unclear which creates a wide opportunity for companies to tap into. This...

31 Dec 2010
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Samsung's market strategy for memory chips

Thesis - 5 pages - Services marketing

Samsung entered the market for memory chips during the years 1980 to 2005 and quickly became the market leader in that particular segment. What were the factors behind this success? How could this position be affected by recent market developments? A memory chip is a standardized product,...

03 Apr 2009
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Knowing more about electronic banking

Thesis - 27 pages - Finance

Electronic banking, also known as electronic funds transfer (EFT), is simply the use of electronic means to transfer funds directly from one account to another, rather than by cheque or cash. Internet banking system is a method by which a personal computer is connected by a...

22 Jun 2009
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Analysis of the funds and cash flow in the electronics industry in India

Thesis - 26 pages - Finance

Electronics with its wide and varied applications have attained the status of an all pervasive industry today. The world electronics scene has undergone profound and breathe taking changes, it has penetrated every field in consumer and capital goods. From fan regulators to airplane...

21 Jun 2010
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Electronic commerce in the European union: The case study of Premier tours ltd

Tutorials/exercises - 23 pages - Business strategy

Electronic commerce has emerged with the development of the new information and communication technologies, the Internet and the World Wide Web. This paper addresses the theoretical issue of the electronic commerce by introducing the main theoretical issues and summarizing the few...

27 May 2009
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A look at local area networks and some of its variants: With a special reference to Bharat Electronics Limited

Dissertation - 38 pages - Electronics

India, as a country, has been very lucky with regard to the introduction of telecom products. The first telegraph link was commissioned between Calcutta and Diamond Harbor in the year 1852, which was invented in 1876. First wireless communication equipment were introduced in Indian Army in the...

21 Jun 2010
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Research proposal - proposed title: The role of quality factors in electronic commerce

Essay - 4 pages - Business strategy

The unprecedented proliferation of the Internet and the World Wide Web over the last decade has increased the importance of electronic commerce. The research will present an exploratory study of the role of quality factors in electronic commerce in order the significance of the...