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16 Jan 2009
doc

McDonald's commitment to their communities

Thesis - 7 pages - Business strategy

McDonald's has been for many decades the leading global food service retailer in the world. 30 000 restaurants have been implemented over 119 countries since the creation of the first restaurant in California sixty years ago. McDonald's employees serve about 50 million people per day over the...

05 Feb 2009
doc

Mcdavid's International

Essay - 25 pages - Services marketing

McDavid's International was founded in 1902 as a provider of premium-quality meats prepared in accordance with the Jewish dietary laws of Kashrut. The company initially filled the needs of Jewish patrons living in New York City. In more recent decades, the company has expanded, serving Jewish...

26 May 2009
doc

Analysis and fabrication of the model of a crane with pneumatic lift

Tutorials/exercises - 71 pages - Physics

Within this dissertation, the manufacturing and fabrication of a prototype of a crane with a pneumatic lift is explained with the help of detailed diagrams. The project is held to covert each and every drop of theoretical knowledge into a crude conceptual and practical work. This introductory...

27 May 2009
doc

An absolute security system with a password for sending secret data files

Dissertation - 52 pages - Electronics

This is a work done on “cryptography”. Conventionally, data is protected from unauthorized interception or eavesdropping by analog techniques. In a digital data security system, when you press a button in the DTMF generator set keypad for data send a connection is made that generates a...

18 Jun 2009
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Optical fiber based communication systems

Thesis - 26 pages - Electronics

For years, fiber optics has been merely a system for piping light around corners and into the inaccessible places to allow the hidden to be lighted. But now, fiber optics has evolved into a system of significantly greater importance and use. Throughout the world, it is now being used to transmit...

12 Aug 2009
doc

A review of Legacy of silence: Encounters with children of the Third Reich

Book review - 5 pages - Modern history

Silence has always been a persistent theme in Holocaust studies. How did so many people remain silent as millions of their neighbors were taken off and killed? Why did so few people resist, and why did so many otherwise rational people blindly follow orders and not speak up against the atrocities...

25 Aug 2009
doc

A look at how to plan a banquet menu

Tutorials/exercises - 22 pages - Social sciences

British law defines hotels or inns as “places where a bonafide traveler can receive food and shelter, provided him in a position to pay for it and is in a fit condition to be received. “ Hence, a hotel must provide food and beverage and lodging to travelers on payment and has in turn,...

29 Sep 2009
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Speed Bio: Business plan

Business plan - 19 pages - Business strategy

The concept is to launch a new type of restaurant and more precisely an organic fast food restaurant. The guarantee of our restaurant is to take care about the customer's health. Indeed, we noticed that there was no special organic fast food restaurant in France and especially in Paris. For few...

12 Oct 2009
doc

McDonalds - Strategic audit

Thesis - 5 pages - Business strategy

The case time setting is the year 2007. Headquartered in Oak Brook, Illinois, McDonald's common stock is publicly-traded on the New York Stock Exchange under the ticker symbol MCD. The mission statement: to be the world's best quick service restaurant (2). Being the best means providing...

28 Oct 2009
doc

A study on biosensors

Thesis - 26 pages - Biology

A Biosensor may be defined as “a compact analytical device incorporating a biological or biologically-derived sensing element either integrated within or intimately associated with a physico-chemical transducer. The usual aim of a biosensor is to produce either discrete or continuous digital...

01 Dec 2009
pdf

Official position of the American Association of diet and dietitian of Canada on the vegetarian nutrition

Thesis - 22 pages - Medical studies

The view of the ADF on the health benefits of vegetarianism for human health is also not new. The Association states that: "This position was adopted by the" House of Delegates (“House of Delegates" is the deliberative body of the ADF, composed of representatives of various fields of...

26 Dec 2009
pdf

Practical guide for vegans during pregnancy and children

Thesis - 8 pages - Medical studies

A pregnant woman should receive a more elaborate supply to the fetus grows and changes in her body. A series of studies at "The Farm", a vegan community in the USA, shows that vegans can get pregnant very normal and that infants, toddlers and children can follow a vegan diet safely. It is...

25 Mar 2010
doc

Pop culture as art, the images and artists of pop art

Thesis - 4 pages - Social sciences

Following the Second World War, popular art became dominated by images of popular culture. While it can be said that all art is a reflection of its period and all artists voices of their generation, pop art is so wholly owned by the post-war period it is impossible to separate the time from the...

19 Aug 2021

Introduction to economic principles and terminology

Course material - 20 pages - Theories and economic notions

Economics is currently in a phase of uncertainty: economics is not an exact science. There is a rising trade war between the US and mainly but not only China. The US also has trade disagreements with the EU and its partners in NAFTA (North American Free Trade Association: Canada and Mexico)....

07 Jul 2022

Internationalization Strategy Proposal - Tim Hortons

Case study - 12 pages - International marketing

The Tim Hortons chain was established in 1964 and opened in Hamilton, Ontario. The first Tim Hortons restaurants offered only two products: coffee and donuts. Over the years, Tim Hortons has become Canada's largest national chain in the coffee and bakery market. Tim Hortons has more than 4600...

12 Aug 2010
doc

Effects of new labor's bill on tuition fee and income inequalities

Tutorials/exercises - 30 pages - Social sciences

New Labor's bill on tuition fees will ensure that students will face the prospect of leaving university with a debt of approximately £15000. Universities will be given leave to increase their tuition fees to around £3000 a year. The reforms which have been announced have been met with mixed...

19 Sep 2022

How are women entrepreneurs changing the world?

Course material - 2 pages - Startup, entrepreneurship

This lesson plan explains how women entrepreneurs can change the world, and includes vocabulary and exercises to practice writing in English.

29 Sep 2010
doc

Darwin and darwinian infuence on Thomas Hardy (Jude The Obscure) and Lewis Carroll (Alice's Adventures in Wonderland and through the looking-glass)

Dissertation - 58 pages - Literature

Charles Darwin's theories upon “Evolution” had a great impact on the scientific world in the nineteenth century, and contributed to change with respect to mentalities in a well-established Victorian society. He is mostly remembered for his conception of Evolutionism based on his theory...

29 Sep 2010
doc

Development of the Eraclea brand in Ho-Re-Ca (Hotel-Restaurant-Cafe)

Case study - 43 pages - Services marketing

We are proud to present you our final report along with a presentation. Through our efforts, we won the opportunity to work and carry out a strategic project concerning Deotto Espresso System business which is on the verge of signing a contract with a famous Italian company Eraclea, which...

29 Sep 2010
doc

Intercultural management: Mc Donald's case

Case study - 9 pages - Management

The McDonald's company is a multinational firm well known in the world. The main activity of the company is to sell food quickly, what we call fast food. Nowadays, it has more than 30,000 franchises under the McDonald's brand, located in more than 120 countries. Born in the United States...

29 Sep 2010
doc

International marketing: "McDonald's and Obesity"

Case study - 7 pages - Services marketing

Around one million people in the world are affected by the scourge of obesity in the world. This figure is twice more than the rate at which it was 10 years ago and many doctors worry that this could further increase. Many attribute this rise in weight to the massive presence of fast foods in the...

05 Apr 2013
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Self-generated persuasion

Case study - 6 pages - Literature

When looked back to the second character, a man of medium build dressed in a modest suit. He lifted a small glass of red wine, which disappeared behind a shadow fallen across his face. Adam cast his eyes away, unsure if the man was looking at him. Instead, he observed two women who had entered...

29 Sep 2010
pdf

McDonald's - International Development Strategy

Case study - 19 pages - Services marketing

Created more than 50 years ago, McDonald's is the first fast food chain in France today. The first restaurant, established in 1937, was only a simple 'drive-in movie theater' managed by the brothers Richard and Maurice McDonald in the Illinois in the United States. The empire...

03 Mar 2011
doc

Strategy of the Nutella brand and explanatory factors of its leadership

Case study - 13 pages - Services marketing

Nutella stands for fun and enjoyment for young and old, and has been so for over forty years. Distributed by the Ferrero Group, a Product Specialist of cocoa, the pot of Nutella has become indispensable and ubiquitous in family kitchens. However, the success of this spread is based on a secret:...

27 Nov 2013
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Why you should be chicken about Chicken?

Case study - 4 pages - Educational studies

Though chicken is a staple in most people's everyday diet, the chicken industry is a dark and dirty place, plagued with abuse, carelessness, and greed. This negatively affects the chickens, farmers, plant workers, and consumers to the point where chicken are no longer always a healthier...

31 Dec 2010
doc

Sales Training in Christian Dior, London

Thesis - 8 pages - Educational studies

As part of my second year ESSCA, I was asked to do an internship in the marketing function, either in the sales department, or in the purchase section. The goal is to have a direct relationship with a customer or a supplier (BtoB or BtoC), to participate actively and be essential to the...

21 Jan 2006
doc

Direct Marketing and McDonald's use of Direct-Mailing

Case study - 9 pages - Services marketing

Direct mail can be considered as any unsolicited printed material sent directly through the mail or somehow delivered to prospective customers or contributors. Anything from catalogs, flyers, newsletters or brochures or any similar promotional advertisements can be considered direct mail....

24 Apr 2007
doc

Butterfly or Bumblebee?: The Sting of Satire in The Importance of Being Earnest

Thesis - 5 pages - Literature

Oscar Wilde said that his play, The Importance of Being Earnest, subtitled “A Serious Comedy for Trivial People” was “written by a butterfly for butterflies” (qtd. in Stokes 115). Although this statement may be true, the subject of the play itself, while treated in a...

31 Jul 2007
ppt

Applications and Limitations of Diagnostic Imaging

Presentation - 60 pages - Medical studies

The traditional evaluation of the patient includes the history and physical examination and a well-planned set of diagnostic tests, often including imaging. Dramatic advances in imaging not only supplement the physical examination, but also now may begin to substitute for part of it. Medical...

22 Aug 2007
doc

What Is Behind That Morning Cup of Joe?

Tutorials/exercises - 8 pages - Business strategy

For many, a morning cup of coffee may be a daily ritual. In today's fast-paced world, many may not even have the time to brew it at home, preferring instead to stop at a coffee shop on the way to work or school. There are plenty of chains in many areas to frequent, especially Starbucks. Some may...