How to conduct market research
Practical guide - 7 pages - Marketing theories
In 5 phases of marketing, market research is one of the tools that correspond to phase 1: knowing the market. It is about collecting reliable market information at times when strategic decisions have to be made, for example: before launching a new product or activity, before opening a new...
Cultural question of wage discrepancies between professional women and men
Thesis - 4 pages - Social sciences
Women earn, on average, 20% less than what men earn in North America. It was not until 1920, across North America, that women were given the right to vote. Today, more women than men are enrolled in professional post degree programs in Canada and the United States. Today, women comprise 46% of...
Disney, a Global Culture
Case study - 9 pages - Services marketing
In this case study, we will look at the way Walt Disney has developed its business worldwide, the subsequent local reactions, its success and failures and ultimately the relevant modifications essential for the company. We will analyze the Walt Disney business model, and its three international...
Does culture need to be protected from the effects of globalization? An essay with the French example
Thesis - 25 pages - Social sciences
Today the word « Globalization » is on everybody's lips. From the company who goes abroad because of cheaper costs to the “junky food” that we like to eat, Globalization seems to be the perfect scapegoat for every international phenomenon. Globalization seems to be THE trendy word that...
West African Anglophone Literary Productions
Course material - 21 pages - Literature
By and large, the objective of this course is to get students in the humanities to cast a meaningful glance at the landscape of the aesthetico-social and political realities which have affected the continent, ever since slavery days through colonization up to the contemporary stage, in the prism...
Cross cultural differences: Indonesia
Case study - 7 pages - Management
With a population of almost 200 million people on 13,667 islands, Indonesia is the world's largest archipelago located between the continents of Asia and Australia, and between the Pacific and the Indian Oceans. Only 35% of the population live in urban areas, but there are more than 30 cities...
Are the four P's of international marketing of equal importance to all firms? What factors might cause some to be more or less important than others?
Thesis - 5 pages - Services marketing
The term “Marketing Mix” became popular when Neil H. Borden published his article “The concept of the Marketing Mix”, in 1964. Today, this expression is one of the most employed in international marketing. The Marketing Mix is also called “The Four P's”. According...
How was the perception of Arab Spring and pan-Arabism by local and western approaches?
Essay - 7 pages - Modern history
If the Arab Spring has been largely diffused as an unprecedented wave of revolutionary moves into the Arabic world, its connections to a wider global history have often been limited to the tricky issue of pan-Arabism and its underlying questions about nationalism. It all started on December 17,...
A call for change : Socio-economic and political causes of the French revolution
Thesis - 5 pages - Social sciences
The French Revolution was a decade of political and social upheaval in France between the years of 1789 and 1799, which affected not only the French society and government, but had considerable repercussions for the rest of Europe as well. The primary changes that occurred as a result of the...
Economic development since the Second World war - (Developed vs. Developing World)
Essay - 5 pages - Economy general
After the Second World War, there have been significant changes in all aspects of life. The increasing concerns about the economic development caught much attention of economists. It is during this era that the European colonization ended and the world seemed to be divided into two parts whereby...
Six case studies on usage of technology in relation to the philosophical, social and ethical factors in modern education system
Dissertation - 71 pages - Educational studies
The following are the case studies discussed in this paper. 1. The misuse of e-Mail technology has created ethical problems. Some critics think that technology tends to remove students from the moral implications of technology. Issues at stake include respect for privacy, the proper use in...
The political influence on organization decision making towards corporate social responsability: a socio economic approach
Essay - 30 pages - Economy general
This research will look at the political influence on organization decision making towards social responsibility. To do so, a combination of social and economic theories will be used. In chapter three, the political field and the political actors in this research will be discussed. Chapter...
Market analysis
Course material - 3 pages - Marketing theories
Age/Size/Structure of the population (the market of sewing machines is affected by the smaller size of families and by increasing women employment) - The ageing population has an influence on health budgets. - Social categories or/and average level of income (more unemployment : lower disposable...
A Close Reading of Flight by Patterns by Sherman Alexei
Book review - 2 pages - Literature
Flight Patterns is a short story written by Sherman Alexei; I selected this story because it captures and discusses the issues affecting the current American society in a unique writing style that captivates the reader. Sherman brings into light the socio-political issues affecting the...
Increased Physical Activity among Latino Children in the Public Elementary School Decreases Obesity
Case study - 12 pages - Educational studies
Obesity cases have been increasing and become a nutritional issue among the children at the age between 2 - 19 years. Obesity among the Latinos has been an insightful area of study since it has been showing an up-ward trend among the population. There has been a need to reveal the various aspects...
Strategic Marketing - Apple
Case study - 11 pages - Services marketing
With the help of PESTLE model, it is possible to understand Apple's strategic opportunities. The political, economic, socio-cultural, technological, legal and environment factors are the components of the PESTLE model that allow us to evaluate key elements that have a great...
The prevalence of eating disorders among Asian American women
Essay - 9 pages - Educational studies
The prevalence of eating disorders among ethnically diverse populations has become increasingly evident over recent years. The existence of eating disorders across the socio-economic and global sphere has raised interest in the socio-cultural factors which influence diverse...
The post boasians and British social anthropology
Thesis - 5 pages - Social sciences
From the 1920 through the 1950's there was an effort to explain culture, but to explain it according to its effects on human behavior and development. Some theorists see things universally while other want to look at each culture as unique and thus not capable of being compared with other...
Tesco in China
Case study - 19 pages - Business strategy
The aim of this report is, advice Tesco's operation in China as they are planning to expand. While the first part of this report examine Tesco's external environment, the second part focuses primarily on the cultural factors that need to be considered in their expansion...
Analysis of the book advertising and society
Thesis - 5 pages - Management
Through this book the author recognizes that, though the concept of advertising was despised until the early 1970's it gained a lot of importance in the mid 1980s. It has now acquired a new legitimacy owing to its role in a consumerist society and the advent of mass media. The 1980's promoted the...
History of psychology
Case study - 3 pages - Psychology
Since the beginning of time there has been a superior obsession with the human mind and how it works. There are some people that believe that humans evolved and were not created. Whatever a human believes it or not it is very apparent that whatever you believe or don't believe the mind is still...
All my sons and the generation gap
Thesis - 7 pages - Social sciences
The modernism model challenged pre-existing socio-cultural norms and was exemplified by the discussion of social relationships in early twentieth century literature. The concept of modernism developed from refutation of creationism and reinforced self identity and self consciousness as a...
Role of Interventions Programs - Public Health Theory
Case study - 3 pages - Educational studies
The social cognitive theory can be effectively used in the curbing of the excessive alcohol use that has been noted amongst the students of Indiana University College. The social cognitive theory, according to scholars in the social and behavioral sciences, is conceptualized by understanding only...
Modernism and the odor of Chrysanthemums by D.H. Lawrence
Thesis - 5 pages - Humanities/philosophy
The modernism model challenged pre-existing socio-cultural norms and was exemplified by the discussion of social relationships in early twentieth century literature. This paper examines the interrelationship between D. H. Lawrence's Odor of the Chrysanthemums and modernism and submits that...
A presentation on marketing management
Presentation - 61 pages - Services marketing
This presentation will start with marketing environments and systems. It will explore environments like the economic, competitive, technological, socio-cultural environments, etc. The presentation will then progress towards market oriented strategic planning. It will also talk about the...
Case study: Britannia's strategic expansion into Argentina
Case study - 13 pages - Business strategy
Argentina holds a profitable market for BIL, not only to increase revenue, but also to tap the market, otherwise unexplored by the firm. Post the severe slump in 2002, the sector is prospering at a y-o-y rate of 15.8% (Ebscohost, 2009). In 2007, the industry recorded a growth of 14.7% against...
Idealists vs. materialists
Thesis - 5 pages - Social sciences
The 1960's were a productive era for developing contemporary anthropological theories. Several theorists emerged following the original Boasian framework and developed ethno science and cognitive paradigms. Around the same time theorists interested in exploring systems of meaning and significance...
The energy drinks market in Europe : a market for the future ?
Market study - 35 pages - Services marketing
The on-the-go market has witnessed continued, robust growth over the past five years and this shows no signs of abating in the next five years. The demand for on-the-go products has been set in motion by significant shifts in the underlying structure of socio-cultural and economic...
Employee welfare measures taken in the Indian South Central Railway
Dissertation - 44 pages - Human resources
Human Resource Management is one of the most complex and challenging fields of management. It deals with the ‘People Dimension' in management. Human Resources play a very important role in the development of the business. They constitute the organization at all levels and are regarded as a...
Procter and Gamble marketing strategy
Dissertation - 36 pages - Services marketing
We chose Procter and Gamble because it's a huge company, which is established in different sectors and owns a multitude of products. It acts internationally and has a good place and a good experience in the market. After a successful start, P&G is now an international company which owns more...
