Strategy of the Renault group
Case study - 13 pages - Business strategy
In 2007, Renault had produced figures in line with expectations, with operating income of 1.35 billion euros and a turnover of 40.682 billion euros (up 1.78%).The bottom line was the confirmation of the forecast for the year 2008's operating margin of 4.5%, as well as 2009's commitment of 6% with...
Case study: Nike
Case study - 9 pages - Services marketing
Nike is the largest manufacturer of sports equipment in the world, and sponsors the greatest athletes globally. This American company, founded in 1972 by Phil Knight and Bill Bowerman established this image, especially in the 1970s, in the context of the development of sports entertainment. In...
Contrast St. Thomas Aquinas' use of Aristotelianism with Bonaventure's. Which was more Augustinian? (Reason and Faith
Case study - 4 pages - Literature
The comparison of Saint Bonvaventure and Saint Thomas Aquinas lays in their own philosophical differences and personal interpretation and understanding of Aristotle. In order to do this first we must note the important differences between the two. “The translation project of Aristotle's...
Cruises - All Over Europe
Market study - 10 pages - Business strategy
Compared to other continents, Europe is relatively small. It makes sense to explore it by sea as much of its outer boundaries is enclosed by water. Europe in all its glory is more manifest this way, in water or ashore. The golden domes of Istanbul, the fjords of Norway, the inscrutable Sphinx-...
Placement report: Assurances générales de France of Allianz AGF
Essay - 12 pages - Business strategy
The AGF Group is a major player in insurance and financial services, both in France and in more than twenty countries around the world. It has more than 60 billion clients from more than 70 countries world-wide. Backed by the n° 1 in European insurance, Allianz AG, of which it is a major entity,...
Race, immigration and changing U.S. - Cuban relations
Essay - 5 pages - Political science
United States - Cuban relations over the last century have been rocky to say the least. Just 90 miles South of Florida, the U.S. has always liked to think of the island as within its sphere of influence. In the long Cuban war for independence from Spain the United States sheltered leading...
Saint Domingue: The First Successful Slave Rebellion
Tutorials/exercises - 4 pages - Modern history
When Columbus first landed on the tiny island that would later be known as Saint Domingue, and eventually Haiti, it is doubtful whether he could have ever imagined it becoming “the wealthiest European outpost in the New World,” nor the significant impact that it would eventually have...
Knowledge management according to Castells
Essay - 4 pages - Management
In this report you will find things that I learned about Manuel Castells. First I would like to introduce this author. I think it is important to know who he is. After that it should be easy to understand his thought about knowledge. Manuel Castells was born in Spain in 1942. At school, he...
Sonatrach and European gas market
Presentation - 17 pages - Services marketing
Algeria represents 3.12% of the world gas reserves (Hassi R'mel : one of the largest deposits in the world). Gross production of 150 billions cm3 of gas in 2006 (3.88 % of the total hydrocarbon production). Net traded production of about 81 billion cm3 of gas (66% from Hassi R'mel field). Export...
Reva: The Indian electric car
Case study - 22 pages - Business strategy
REVA electric car company is a joint venture between the Maini group and AEVT Inc. of USA. Other companies, world leaders in their respective fields, have also partnered with Maini and AEVT to design and develop key components for the REVA. Today, Maini is a multi-product, multi-division...
Weaker euro - Impact of trade on the US
Thesis - 4 pages - Economy general
The 2010 Euro crisis, also known as the Aegean Contagion developed early this year in some countries in Europe including Greece, Spain and Portugal. The crisis was caused by the inability of these countries to repay their debts. This led to a crisis of confidence between the countries...
Bacardi vs Smirnoff
Case study - 35 pages - Services marketing
Founded in Cuba in 1862, by Don Facundo Bacardi, Bacardi has grown to become the world's leading producer of rum. When rum was first produced by distilling sugar cane juice, it was an unrefined, fiery drink that became associated with the sailors and pirates of the Caribbean seaports. When, Don...
Britain is widely regarded as the 'awkward partner' in europe: how accurate is this assessment? - published: 29/09/2010
Essay - 4 pages - International relations
“We have our own dreams and our own tasks. We are in Europe, but not part of it. We are linked, but not combined. We are interested and associated, but not integrated.” Winston Churchill's famous quote aptly describes Britain's approach to European integration since the inception of...
PESTEL Analysis - Decathlon
Case study - 5 pages - Distribution marketing
Decathlon is the largest sporting goods retailer in the world selling clothing, sportswear and sports equipment for over 70 different sporting disciplines. It was inspired by the belief that the best sports products should be accessible to everyone. It offers innovative and high-performance...
Should Turkey join tne european union ?
Thesis - 21 pages - International relations
In the 1960s, a community of nations like France, Germany, Italy, and the Benelux covered almost all economic sectors, introduced the future common market framework, and established common policies for agriculture, transports, international relations, and regional cohesion. The integrating...
Economic protectionism: A continental comparison
Thesis - 6 pages - Economy general
Abstract: This paper analyses some of the occurrences of economic protectionism against M&A in Europe and North America. It attempts to rationalise the protectionist actions taken by countries within these continents by linking the causes of protectionism to the current wider issues in...
Feasibility study of the Primark company in the French market
Case study - 10 pages - Business strategy
Primark, subsidiary of Associated British Foods, is a well known retailing Brand in clothing founded by Arthur Ryan, actual chairman.First headquarters were located in Ireland, where the brand was born as Penneys. The first store opened in 1969 in Dublin. 1973 opened the first store in UK....
The United States from 1918 to 1945
Worksheets - 15 pages - Modern history
This is a study of the social, political and economic scenario in the U.S. in the crucial period from 1918 to 1945, when it faced new challenges. It gained an important role on the world stage at all levels, but at the same time experienced divisive forces and had to overcome internal...
The European Central Bank
Essay - 2 pages - European union
While the U.S. Federal Reserve has already lowered interest rates, the ECB has delayed a similar decline in interest rates. Indeed, the ECB sees Europe as "Robust" and sees no need to lower its interest rates. In trying to cope with inflation, the ECB did not realize that the risk of a slowdown...
The strategy marketing of Jeff of Bruges
Case study - 10 pages - Services marketing
Jeff de Bruges is a renowned seller of chocolates, ice cream, and candy. The first store was opened in October 1986, thirty years within the creation of the activity. Today, there are 198 settlements, including 42 branches situated abroad (Morocco, Tunisia, Spain, UAE and the Middle East)....
The Euro crisis and its impact
Case study - 19 pages - Political science
The Euro crisis is an economic crisis which not only points to the weaknesses of economic integration, but also points at the consequences of poor economic policies at the state level. The aim of this paper is to synthesize literature on the causes, progression and impacts of the Euro crisis on...
Marketing Mix of Zara
Case study - 7 pages - Services marketing
Thanks to cheaper raw materials such as fabrics, Zara is able to offer models based on collections of top designers at a cost which is up to 10 times lower than those of designers such as Armani and Prada. The products offered, are thus, accessible to many people at very attractive rates, and...
Greek crisis concerning social justice
Essay - 4 pages - Social sciences
Greece has been in a serious economic downfall since early 2010. Riots and protests began on May 5, 2010 and continue to today. This protest in early May was one of the largest protests in Greece's history where three people were killed. This led to more anxiety and unease about the economy and...
Orwell said in an essay titled Why I write : "It is my purpose to fuse political purpose and artistic purpose into one whole." How far does Orwell achieve this in 1984 ?
Book review - 4 pages - Literature
Let us remember that, at the end of 1936, Orwell fought for the Republicans (against Franco) in Spain, where he was wounded. We know that Orwell's 1984 (published in 1949) was given this title because the novel was written in 1948, just after the end of the Second World War and the fall...
The French Wine Industry
Essay - 2 pages - Business strategy
France has historically been one of the oldest and most prolific wine producing regions in the world. Statistically, France produces the most wine by value, though it is rivaled in other ways by Italy (most wine by volume) and Spain (most land under cultivation). The four major red grapes...
Women: What Were They Doing?
Essay - 3 pages - Modern history
In the period precluding the 1700's, many different societies existed together and the future shape of the world was taking form. Christopher Columbus had discovered North America for Spain, Cortez had conquered the Aztecs, and Europeans began settling in American Colonies. Disease was...
The PLO: Still a threat?
Essay - 6 pages - International law
When the historic "Gaza and Jericho" first agreement was signed in September 1993 at the White House in Washington, D. C., in the presence of Palestinian Liberation Organization (PLO) Chairman Arafat, Israeli Prime Minister Rabin and President Clinton, uproar and discontent were exhibited by all...
The tend offer on Marionnaud
Thesis - 5 pages - Business strategy
Bernard Marionnaud is a family company. It is the history of Marcel Frydman (73 years old) who decided 20 years ago to buy a perfume shop for his wife with only 100 000 Francs. But he realised after a while that he was very interested in this shop and desired to buy some others to make more...
Power of pre-colonial Southeast Asian state and peasantry with respect to colonialism
Essay - 3 pages - Political science
Southeast Asia is not an homogeneous region. That is why it can hardly been analysed as a whole and therefore must be divided into several groups. Concerning the issues related to the relations between the state and the peasantry, South East Asia countries belong mainly to two groups. According...
M&M's, the "funniest" strategy
Essay - 11 pages - Business strategy
What famous chocolate does a person who likes cinema, NASCAR races and has a fun spirit, buy first? M&M's!! This chocolate brand is known all around the world. This reputation is not the result of the hazard's but the consequence of a historic strategy. Indeed, M&M's is one of the oldest...
