Rainy, Steady, Go
Thesis - 27 pages - Services marketing
Rainy, Steady, Go's aim is to install vending machines selling cheap emergency umbrellas in tube stations in London. Our market is for people of all sexes and ages who have forgotten their umbrellas. We have two streams of income: 1. Sales of umbrellas 2. Advertisements on umbrellas Since...
A study of primary markets in India
Dissertation - 44 pages - Finance
The financial assets comprises of banking Accounts, pension funds, Provident fund, Mutual fund, shares, debentures and other securities. A capital market deals in financial assets, excluding coin & Currency. Capital market is a medium for mobilizing the finance out of the savings of the community...
Customer Relationship Management and the call centers
Tutorials/exercises - 60 pages - Management
Before we begin to examine the conceptual foundations of CRM, it will be useful to define what CRM is. CRM stands for "Customer Relationship Management." CRM is a business strategy and a collection of technologies that enable seamless coordination between sales, marketing, customer service, field...
From internet innovation to E-process execution
Presentation - 33 pages - Services marketing
This presentation will start with a brief look at innovation and move onto the success of a process. It will then examine the idea in the realm of retailing and financial services. then it will move to cover the e process strategy before moving onto value network polarization, value portfolio...
Performance of NBFC's in Indiabulls
Dissertation - 45 pages - Finance
Non-banking Financial Institutions carry out financing activities but their resources are not directly obtained from the savers as debt. Instead, these Institutions mobilize the public savings for rendering other financial services including investment. All such Institutions are financial...
Employee retention in a company
Tutorials/exercises - 30 pages - Human resources
Human resource management (HRM) is the strategic and coherent approach to the management of an organization's most valued assets - the people working there who individually and collectively contribute to the achievement of the objectives of the business. It's an essential part of every...
All you need to know about testing - preparation, process, evaluation and analysis
Dissertation - 72 pages - Management
There is a lot of terminology surrounding testing, but not until recently has there been an industry standard. A new standard (first published in August 1998) seeks to provide a standard set of terms: BS 7925-i Glossary of Testing Terms. Although a British Standard, it is being adopted by the...
Evolution of mobile commerce
Tutorials/exercises - 50 pages - Business strategy
How shall we define “mobile commerce”? Simple definitions of the term are emerging in the industry, but most tend to serve the commercial interests of those who coin them. Thus for some mobile commerce is purely concerned with shifting existing online shopping services onto cell phones,...
What is asset based financing?
Dissertation - 42 pages - Finance
ABF is a financing method that is driven by the assets of companies. Assets include current assets, such as accounts receivables and inventory, and fixed assets, such as plant and machinery. ABF allows an SME to utilize its own assets to meet its short, medium and long term funding needs. Asset...
A study on the E-Brands and case studies of Amazon.com, Boo.com & Gap
Tutorials/exercises - 57 pages - Business strategy
Over the past few years, there has been an explosion in the online world - an explosion that is also a harbinger of how business will operate in the future. Supply chains are being rethought, products and services reconfigured, and business models revamped. As such, the Internet is having a...
A study on export performance, challenges and prospects of IT industry in India
Tutorials/exercises - 32 pages - Economy general
My dissertation titled “A study on Export Performance, Challenges and Prospects of Information Technology Industry in India” mainly deals with exporting performance Information Technology industry in India. It also deals with various problems faced by the IT industry and also...
Sensor protocols for information via negotiation: A data centric routing protocol for wireless sensor networks
Case study - 6 pages - Computer science
The emergence of Wireless Sensor Networks (WSN) as one of the dominant technology trends in the coming decades has posed numerous challenges for researchers. These networks are likely to be comprised of hundreds, and potentially thousands of tiny sensor nodes, functioning autonomously, and in...
Commodity markets Vs share markets
Case study - 77 pages - Finance
Indian markets have recently thrown open a new avenue for retail investors and traders to participate in: commodity derivatives. For those who want to diversify their portfolios beyond shares, bonds and real estate, commodities are the best option. Till some months ago, this wouldn't have...
Indian IT companies VS MNC's
Tutorials/exercises - 32 pages - Business strategy
Reaching global competitiveness is the number one challenge for corporate India. We now operate in a global regime of relatively free markets and borders , and there is no longer sanctuary for Indian corporate, be they public sector or private sector and we are very far behind. When we look upon...
How Google's hands-off marketing approach resulted in their rise to excellence
Case study - 4 pages - Services marketing
Not many businesses can claim that they have had such an impact in today's culture to warrant an entry in the dictionary. The founders of Google, Sergey Brin and Larry Page, can boast that and so much more. The two Stanford graduates met in 1995 as students at Stanford. Both computer science...
DSP based excitation controller for synchronous motor
Thesis - 5 pages - Electronics
Induction motors are widely used in industrial production processes. Use of an induction motor will result in increased lagging power factor. This power factor must be corrected by adding capacitors. If not, the result is the penalty of larger kVA burdens to the interconnected system. The...
Working capital management at Britannia Industries Ltd
Dissertation - 40 pages - Finance
Finance function is a core function in any organization. I financial management is that managerial activity which is concerned with planning and counseling of firm's financial resources. One such area of financial management is "Working Capital" and management of this is known as "Working...
An overview of JetBlue Airways
Case study - 6 pages - Business strategy
JetBlue is quickly becoming one of the best examples of a succeeding business because of excellent costumer service. David Neeleman, pronounced (Nee - Le - Man), has been able to build one of the top grossing airlines in just 6 short years. This airline has been built around the idea that the...
Testing a software before release
Presentation - 28 pages - Computer science
This presentation is aimed at providing a general idea of how a software is tested prior to its release. In doing so it will cover points like problems that may occur during testing, characteristics of testing such as test effectiveness and test adequacy, strategies that need to be adopted during...
Reva: The Indian electric car
Case study - 22 pages - Business strategy
REVA electric car company is a joint venture between the Maini group and AEVT Inc. of USA. Other companies, world leaders in their respective fields, have also partnered with Maini and AEVT to design and develop key components for the REVA. Today, Maini is a multi-product, multi-division...
CaptureWizPro Version 3.5: User manual
Tutorials/exercises - 28 pages - Computer science
CaptureWizPro is a versatile software application that can be used to capture anything on your computer screen. The application offers an easy way to capture images, scrolling pages, audio and video. Even difficult-to-capture items like the contents of scrolling screens, drop-down lists, tool...
The need of customer relationship management (CRM) to succeed in the world of business
Thesis - 26 pages - Business strategy
A woman once purchased a car, and several days before the scheduled delivery date, she got a call all from the sales manager at the dealership. Fearing the expected bad news about the potential delay in the delivery date, she answered the call with trepidation. To her surprise manager asked her...
The BMW group - Surviving the bust
Thesis - 10 pages - Business strategy
As an economy expands the risk appetite of the people increases considerably. Although the automobile market has been witnessing boom there are isolated cases of failures. This report consists of nine sections and its aim is to learn more about the BMW Group business activities within...
K-Swiss Inc: Case study
Case study - 7 pages - Business strategy
The juggernauts of the sneaker industry go to great lengths to advertise their products to their loyal customers, but sometimes their marketing strategies overshadow the truth behind their products. Brands such as Nike, Reebok, and Adidas possibly garner the most consumers than any other shoe...
Case study: Marketing strategy of Air Arabia
Case study - 7 pages - Business strategy
When Air Arabia was launched a few years back, the main competitors in the airline industry in the region were Emirates Airlines, Etihad Airways and Gulf Air. Emirates Airlines had the biggest share in the market since it had already been established and was known for its high quality service....
A project report on Bosch
Case study - 60 pages - Management
MICO Nashik also abbreviated as MICO/NaP in the Bosch World, is one of the four pillars of MICO and Bosch Group in India. The company is situated in city which is one of the holy cities of India and is full of natural resources and manpower. This has contributed in the development and growth of...
Relationship between strategic planning and SME success: Empirical evidence from Thailand
Thesis - 7 pages - Management
The role of small and medium enterprises (SMEs) is becoming increasingly prominent throughout the world. Thailand is no exception. SMEs in Thailand represent over 90 percent of the total number of entrepreneurs in nearly all business sectors, and employ over 60 percent of the labor force....
Angelical ventures
Thesis - 5 pages - Business strategy
Venture capital is an alternative lending mechanism available to business conglomerates across the world. It is a viable option when bank credit is difficult to obtain because of the risk involved in the nature of the business or novelty in the concept of the business as a whole. The investors,...
Nintendo and gaming
Thesis - 3 pages - Business strategy
The complete name of the company that manufactures the popular game Nintendo is Nintendo Company Ltd. It was founded on September 23rd 1889 (The date shocked me too) by Fusajiro Yamauchi and is located in Kyoto Japan and the name, when translated to English, reads, “Leave Luck to the...
Apple case study - published: 29/09/2010
Case study - 9 pages - Services marketing
Apple's designs are, well, elegant. There is no better word for it. Sony and Toshiba can come close at times, but, on average, Apple has the best designed hardware from an aesthetic's point of view of any vendor. It is amazing that, after several years, no one has been able to design a...
