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29 Sep 2016
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Synergy in media promotion: a useful strategy or an optimistic decoy?

Essay - 3 pages - Medias&communication marketing

The tendency towards synergy in media promotion, started in earnest in the 1980s, has only grown since then. With the wide variety of possible media in existence, news and entertainment alike are struggling to use all of these different tools to their advantage. Film, television, print, music,...

30 Jul 2015
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Human resource strategy : recruitment, selection and renumeration

Case study - 3 pages - Human resources

International human resource management is a contentious issue currently, and therefore it is crucial to have the right expatriate. This paper will consider a Human Resource Strategy for an expatriate recruitment, selection and training for companies in the Beverages producing sector....

17 Apr 2015
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Communication strategy for Audi

Case study - 4 pages - Business strategy

In the recent past, UK's car market has expanded quickly and is rated amongst the worlds competitive. With the addition of automotive competitors in the market, from the entire Europe, a brand of a car requires a deeper understanding of its customers to help it in the development of communication...

27 Apr 2015
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Case analysis: Haier strategy in India

Case study - 2 pages - Management

In 2004, Haier opened operations in India with the aim of accessing the country's large market, gain from India rapidly expanding economy and push by Chinese government's push for Chinese companies to become multinationals after China joined the World Trade Organization (WTO) in 2001. The...

19 Feb 2015
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IP Strategy for Greentech Ltd in the area of Low Carbon Technology

Case study - 6 pages - Educational studies

Modern businesses cannot survive if they are unable to create, exploit, while at the same time ensure that Intellectual Property (IP) is protected; R&D efforts would be compromised, as well. In addition to the expertise provided by professionals, it is nowadays important for organizations to have...

19 Jan 2015
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Talent Management Strategy - Litech Video Games Company

Case study - 4 pages - Business strategy

The human resources office is the head control of talents in an organization, managing entrance, movement and exit (Trost, Plank 2014). The office should work towards achieving higher value (talent) for the corporations by using effective talent management strategies aimed at raising the business...

18 Jun 2015
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L'Oreal'case study: Strategy in China

Case study - 20 pages - Economy general

Since its creation in 1909 by a young French chemist called Eugene Schueller, L'Oreal has become one of the most powerful companies in the cosmetic industry. History Eugene Schueller established L'Oreal in 1909. Two years earlier, Mr. Schueller had developed an innovative hair-dye called...

08 Oct 2015
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Strategy and transformation portfolio - Corporate Social Responsibility

Essay - 7 pages - Business strategy

Over the years, organisations have continually engaged in activities that aim at improving their position and competitiveness in the market. They have been taking more considerations towards the wellbeing of the community as well as trying to improve their business models. This paper entails a...

16 Jan 2015
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Communication strategy

Case study - 5 pages - Educational studies

Due to globalization and rapid economic growth, multinational firms are becoming very prevalent. Due to this, managers are faced by intercultural communication challenges. According to Hofstede (1980), culture is the software of the mind and as such it has the ability to influence behaviors and...

25 Mar 2015
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Competitive Forces, The Five, That Shape Strategy - Harvard Review

Case study - 3 pages - Educational studies

Michael E. Porter's article “How Competitive Forces Shape [Business] Strategy” was first published by Harvard Review in 1979 and the economist and associate professor's article revolutionized the strategy field. The article explains how the five main competitive forces...

07 Nov 2014
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Singapore Airline Operation Strategy

Case study - 10 pages - Business strategy

Over the years, the airline industry has witnessed a series of alternating booms and recessions, which has significantly affected the performance of world leading airlines. In practice, in the last decade, most airlines have witnessed a discouraging environment plagued with cutthroat...

14 Jan 2014
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Royal Dutch Shell : Strategy management

Case study - 10 pages - Business strategy

The Royal Dutch Shell is one of the most renowned companies in the energy industry. It is engaged in oil and gas exploration and production, transportation and marketing of natural gas and electricity, and marketing and shipping of oil products and chemicals. Shell is also oriented toward the...

14 Mar 2014
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The Assessment and Strategy of Global Human Resources

Case study - 3 pages - Human resources

This research paper is about the assessment and strategy International global human resources take when an organization deals with Attracting employees, recruiting employees, hiring, training and developing different employees for positions in a global firm. In this research were going to...

14 Mar 2014
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Marketing Strategy for the development of the concept "Healthy Life Style "

Case study - 10 pages - Services marketing

We are a multi-disciplinary team consisting of dietitians, nutritionists, doctors and computer specialists. Our team develops the concept of a Healthy Life Style. The ethics of the method of HLS is based on an individual food program respecting four imperatives: Protect the healthy living; keep...

19 Nov 2014
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Mobile Marketing Strategy

Case study - 15 pages - Business strategy

The prime driver of the widespread adoption of digital marketing platforms in the corporate sector arises from the global trend where more consumers are adopting the digital channels. The trend reveals a consumer shift where more prefer communicating and purchasing through digital channels. This...

11 Apr 2014
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Case study: Bulgari a Diversification Strategy

Case study - 14 pages - Business strategy

First, we have to distinguish two different types of competitors. The luxury brands, whose core activities are jewelry, watches and other personal goods, and invest in hotels don't have the same objectives as brands for which hotels represent the principal activity. If we consider Bulgari, hotels...

01 Feb 2014
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The Orange Development Strategy

Case study - 4 pages - Business strategy

The document gives insights into the history of the Orange Company, Orange's strategy, Presence of Orange in world and European markets and the impacts of the strategy adopted by Orange. Launched in April 1994, Orange was the fourth mobile phone operator on the British market....

29 Oct 2013
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The WWF climate savers strategy: In search of the "Giant Step"

Case study - 12 pages - Educational studies

WWF (World Wildlife Fund) is among the leading NGOs (non-government organizations) in the world. The Fund was established in 1961 and since then has been operating and directing its efforts in saving the planet, the world of life. "Climate Savers" (CS) partnership program was founded in 1998 by...

10 Jun 2013
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Wooden Kit houses marketing strategy

Case study - 5 pages - Business strategy

Wooden kit houses are also called “timber kit homes”, because they are sold in kit, and the customer who buys the entire pack is therefore able to build his own house by himself, without any professional help. Every raw materials or tools needed by the customer are furnished in the kit...

27 Mar 2013
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Longevity Healthcare Systems: Hunting for a marketing strategy

Essay - 8 pages - Services marketing

history that dates back to the mid ‘70s. Kathryn Hamilton and her husband have established a respectable company that originated from the need for long-term healthcare for their ailing parents. In essence, they have a good understanding for what families of long-term healthcare patients...

18 Apr 2013
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Global strategy and policy: Hershey's case study

Case study - 25 pages - Business strategy

The Hershey Company, the “largest [North American] producer of quality chocolate and sugar confectionary products,” as of December 2007, had approximately 11,000 full-time employees and almost 1,800 part-time employees worldwide. Today, their company boasts of approximately 13,000...

25 Nov 2013
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Case Study - Target market and positioning strategy identification

Case study - 3 pages - Management

According to Cravens and Piercy (2009), the IKEA brand has become the benchmark for creating global cult followings. The company targets the global middle class and has found regardless of location, the buying habits are similar. Additionally, IKEA has created a shopping experience that seems...

12 Jul 2013
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Marketing Strategy of Bulla Dairy Foods, Australia

Case study - 6 pages - Services marketing

Marketing is considered as one of the most important functions in any organization. Without right marketing, it is impossible for companies to reach wide range of customers in this globalized environment. When an organization is entering into foreign markets, the importance of marketing would be...

07 Oct 2013
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RIM's Marketing Strategy

Case study - 2 pages - Accounting

RIM or Research in Motion is now known as Blackberry, a world-renowned name in wireless technology, which has transformed the cellular phone industry with its innovative line of products. The company has more recently launched a new mobile handset, the Z10 and claims to overhaul the user's...

14 Oct 2013
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Qualitative sampling strategy

Case study - 3 pages - Literature

Sampling the population based on certain critiques starts with the quality of the participants; 33% will be from graduates, 33% will be from dropouts and 34% will be from candidates who are still enrolled within the institution. This is critical to attaining a balance between each statistic....

02 Aug 2013
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McDonalds marketing strategy

Case study - 2 pages - Business strategy

According to the McDonalds corporate website, McDonalds has been serving food since 1955 (mcdonalds.com). Not only has it been operating here in the United States for the past 57 years, but it has expanded operation abroad as well. So what makes McDonalds so special to have survived this long in...

21 May 2012
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What is meant by the acid rain game? Describe an efficient strategy for tackling this transboundary pollution problem

Case study - 4 pages - Educational studies

In this essay I will outline what acid rain is in terms of its causes and effects. In this context I will then explain what is meant by the acid rain game and its implications. I will then outline an efficient strategy for tackling this transboundary problem. Finally I will offer a...

21 May 2012
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Procter & Gamble- Internationalization Strategy

Case study - 9 pages - Business strategy

In 1837, in The United-States, William Procter, candles maker, and James Gamble, soap maker, got together to market their first branded product, the candles ‘Star Candles' (Jean Boissonnat, 20/12/1993). As their business went along they started to broaden their range of products by buying...

28 Nov 2012
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Fujifilm strategy

Case study - 3 pages - Business strategy

Fujifilm is more of an elephant than a lion. It is a huge company, but it is not very aggressive. Instead the organizational culture is more passive. It can be stated here that winners firms lead other firms and do not follow them. Unfortunately, Fujifilm falls in the second category. Needless to...

29 Oct 2012
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Leeds Metropolitan University: business strategy

Case study - 20 pages - Services marketing

According to the strategic review undertaken on October 2011, report discovered the opportunity and Threats for Rezidor as Figure 1 shows, not all the facts on the O/T have been stressed under the current strategic plans of company. Rezidor's vision ‘Yes I can' has clearly set the target for...