The strategy marketing of Banana Moon
Case study - 5 pages - Services marketing
Introduction: Located in the heart of Monaco, this company enjoys a good reputation in the market sector of high end bathing suits. Mc Company sells swimwear under the brand name, Banana Moon primarily to children and adolescents. But after experiencing successful seasons, they have decided to...
Starbucks: Development strategy
Case study - 5 pages - Services marketing
Starbucks is a company that is active and popular in the coffee market. The name Starbucks is synonymous with the word coffee. The Company manages the production line from the choice of coffee, through roasting, until the sale of finished product in a cup. With more than 15,000 stores worldwide,...
Strategy of the Nutella brand and explanatory factors of its leadership
Case study - 13 pages - Services marketing
Nutella stands for fun and enjoyment for young and old, and has been so for over forty years. Distributed by the Ferrero Group, a Product Specialist of cocoa, the pot of Nutella has become indispensable and ubiquitous in family kitchens. However, the success of this spread is based on a secret:...
The strategy marketing of Guinness, Irish beer
Case study - 12 pages - Services marketing
Guinness stout is a beer that is highly roasted and whose drinking is normal for the beer loving crowd, contrary to what many think. This beer is brewed from a mash characterized by its content of highly roasted grain that gives it a dark color and the taste of coffee. Also note the crown of...
"Unmasking Zara!" - Analysis of the sales strategy of the Zara group
Case study - 6 pages - Services marketing
This document is a presentation of the Zara group's strategy through a series of questions and answers that address the company's marketing strategy, sales organization, management of logistic flows, etc. Extract from the document: "The consistency of the marketing mix of...
The marketing strategy of Coca-Cola
Case study - 6 pages - Services marketing
Coca-cola is symbol of a consumption pattern that was imposed on the entire planet and it is certainly one of the best known companies in the world. Figures from the company's Atlanta factory speak for themselves, the products marketed by Coca-Cola alone accounts for 2% of the global drink...
Financial Strategy & Corporate Control - Case study on Remy Cointreau
Case study - 4 pages - Business strategy
Remy Cointreau is a French group with the principal activity of producing and distributing wine-based products. It operates under the following segments: Cognac, Liqueurs & Spirits and Champagne. It is present in Europe, America and Asia. The Group is famous all over the world for the quality...
Integrated marketing communication strategy for Kellogg's Special K
Thesis - 11 pages - Services marketing
This report aims to outline an integrated marketing communication strategy for Kellogg's Special K. We found that there is a gap in the market that we feel Special K should be taking advantage of, in order to secure its leading position in the market. Our identified opportunity is to...
Choice of international strategy for LVMH
Essay - 22 pages - Services marketing
In a society where there are real differences in wealth, the luxury industry has always generated more excitement, because it conveys a value of aspiration for its products. In 2005, it rebound in activity after a period that was a little more difficult, mainly in Asia and Europe (high growth),...
iPad, the new star product of Apple's strategy to reach China's market
Dissertation - 10 pages - Management
This is a study about the international marketing of Apple for the product I Pad in China. This analysis is divided into three parts. The first one deals with the environmental scanning of the brand. We initially propose a presentation of the company, and then present a strategic diagnosis with...
The strategy Marketing of Louis Vuitton
Case study - 7 pages - Services marketing
The traditional skills of the company and its reputation have previously acquired a guarantee product quality, for example: Monogram Canvas and the Louis Vuitton symbol. Since 1896, the Louis Vuitton (LV) monogram canvas combines strength, durability, flexibility and lightness. It is totally...
Marketing strategy: Case Adidas
Case study - 33 pages - Services marketing
In a globalized environment, where the competition has never been so intense, sportswear firm Adidas aims to become the leader in the sports footwear market. In order to reach this goal, this group focuses on the marketing campaign, which reflects the company's culture and passion with respect...
Strategy marketing of the Zara group
Case study - 28 pages - Services marketing
The clothing industry represents a steady 6%- 7% of household incomes. The sector is inevitable, and everyone from the most affluent to less affluent, spend the same share. However, the textile market is primarily a volatile sector, subject to seasonality and fluctuations of fashion. Furthermore,...
Strategy marketing of the mineral water: Dasani (Coca-Cola group) in France
Case study - 10 pages - Services marketing
The French market for bottled water (6.0 billion liters) is ranked third in Europe in terms of volumes consumed. The water market is oligopolistic and can be described as a concentrated one. There are three main groups, first with Nestlé Waters, which represent 25.2% of the French market, Danone...
The strategy marketing of IBM
Case study - 12 pages - Services marketing
IBM (International Business Machine Corporation) is a multinational U.S. industrial house created in 1911 in the United States. Its principal activities are the design of hardware, software and computer services. Its purpose is to provide the best computers by applying specific marketing...
Study of international communications strategy of Dove
Case study - 8 pages - Management
Dove is a brand of cosmetics and is now part of the Unilever group. The trademark logo of this company is a dove, whose stylized color often varies according to the advertising campaigns. The brand communicates significantly through the media especially establishes a close relationship with some...
The Blackberry solution: strategy and marketing
Case study - 19 pages - Services marketing
Research In Motion (RIM) comprises cutting-edge designs, manufacturing and sales of innovative wireless solutions for worldwide mobile communications market. It develops hardware, software and integrated services to meet the standards of wireless networks and provides platforms and solutions...
The strategy of selling online by the natural cosmetics group L'Occitane (2006)
Case study - 18 pages - Economy general
It was decided to focus this topic on the cosmetics market as there is a certain passion for this field and the professional ambition is common, as there is an interest to eventually become a part of the cosmetics market. This is a dynamic market, which offers, many prospects in terms of...
International marketing strategy of L'Oréal Paris
Case study - 8 pages - Services marketing
Till date, L'Oreal has been the world leader in the field of cosmetics. In recent years, the group saw its market share and reputation grow successfully through its development strategies built around two main areas: a policy of hyper-innovation and the creation of a broad portfolio of brands...
Strategy analysis of two brands of L'Oreal and Henkel
Case study - 33 pages - Services marketing
The cosmetic market is a market that affects us all closely, with a more pronounced attraction for some people. In fact, the cosmetic cover a wide range of products: hair care, skin care, fragrance, makeup etc. In short, everything related to health and beauty. The cosmetics market has been...
The Nespresso strategy
Case study - 4 pages - Services marketing
As a lover of coffee, I decided to participate in the Nespresso experience with the firm intention of understanding the origins of the success of this phenomenon. From a practical standpoint, the purchase of the machine posed no real difficulty, since they are distributed in most supermarkets or...
Business Strategy: HTC Corp in 2009
Case study - 4 pages - Business strategy
After a its success in ODM[1] and mobile operator business[2], HTC decided to sell handsets under its own name in 2007. Despite having a very innovative product line resulting from substantial R&D expenses, HTC had not yet established a distinctive brand value. To reduce costs and build its...
Strategy of Christian Dior
Case study - 28 pages - Services marketing
For two decades, Christian Dior SA is among one of the largest luxury groups in Europe and worldwide. Christian Dior is a holding company that has publicly traded since 1988 and holds 42% share of the luxury group LVMH. Christian Dior SA is also the parent company of Christian Dior Couture in...
Marketing strategy of McDonald's fast-food chain
Case study - 2 pages - Business strategy
"It is all that I like" is the tagline for the McDonald's in France. McDonald's is probably the most famous fast-food firm in the world. McDonald's has more than 30,000 restaurants in the world and a gain of more than 20 billion in their turnover. However, in France, McDonald's...
Lustucru Lunch Box: Reviewing the distribution strategy of the Lunch Box
Presentation - 40 pages - Business strategy
Analysis: 1. Story of Lustucru & the Lunch Box: Assessing Lustucru brand expertise on the market 2. The Lunch Box in stores: Assessing Lustucru category management & Supply Chain expertise 3. Channels profiling: Searching for new ideas to develop the Lunch Box presence in distribution channels...
Sanofi-Aventis: Merger strategy
Thesis - 6 pages - Business strategy
This case study allows us to analyze the implementation of a strategy of merger. Firstly, it permit us to observe what the external factors are that can lead companies to merge, then it highlights the risks inferred internally by such a strategy and lastly it gives us some ideas on...
Markets and the Evian strategy
Case study - 32 pages - Services marketing
The bottled water market is dominated by two large companies: Danone and Nestle. But they themselves act as umbrella companies that include numerous different brands. Currently, Nestle is the largest, as it owns Perrier-Vittel SA, which is composed of a greater number of brands than Danone.But if...
Toyota: How trade barriers can affect the firm's strategy in terms of marketing operations
Thesis - 10 pages - Economy general
Automotive industry is recognized as one of the most global of all industries. “On a global level, the assets of the top ten multinational automotive enterprises represent 28% of the assets of the world's top 50 companies, 29% of their employment and 30% of their total sales. In 1999, four...
Philip Morris International's global strategy: Comparative cases of French and Chinese market
Thesis - 22 pages - Business strategy
In 1954, the US Tobacco company Philip Morris started to develop its sales activities overseas by choosing an accessible market not so far from USA by creating an affiliate society in Australia. In 1955, PM Overseas was born and was established as an international division. Today, Philip Morris...
Corporate strategy: LVMH
Case study - 29 pages - Business strategy
At a time when mass consumption remains one of the hallmarks of Commerce, the world of luxury has adopted a strategy based on a distinct rationale, where differentiation is the key. Who does not know the biggest names in this exciting universe? Prada, Manolo, Gucci, Jimmy Choo, Chanel, or...
