Zara Vs Mango
Case study - 42 pages - Services marketing
A few Spanish companies have succeeded in imposing themselves into the clothes retailing market, internationally. Indeed, most Spanish companies in this market do not have sufficient income to expand internationally. However, some of them have succeeded, surpassing the difficulties they met. This...
Analysis of Danone (bottled water sector)
Case study - 25 pages - Business strategy
The Danone Group has emerged as one of the leading names in agribusiness; the company's presence is hard to miss due to the diverse sectors it operates in: dairy products, bottled water, baby nutrition and medical nutrition. Its positioning is based on products of quality and centered on...
An overview of the Kronenbourg Brewery
Thesis - 25 pages - Business strategy
With over 8 million hectoliters sold per year and nearly 32% of the market shares, ‘Brasseries Kronenbourg' or the Kronenbourg Brewery occupies the leading position in the beer sector in France and plays a pivotal role globally. We decided to study the mode of operation followed by this...
Corporate strategy: LVMH
Case study - 29 pages - Business strategy
At a time when mass consumption remains one of the hallmarks of Commerce, the world of luxury has adopted a strategy based on a distinct rationale, where differentiation is the key. Who does not know the biggest names in this exciting universe? Prada, Manolo, Gucci, Jimmy Choo, Chanel, or Oscar...
Entrepreneurship: Case studies
Case study - 3 pages - Management
Patients like me practices execution excellence in a number of ways. First, there is the comprehensive experience profile of the staff for instance in terms of the knowledge in different areas such as sales, marketing, product development etc. Secondly, there is also the leadership as well as the...
Porter's five forces contribution to the SWOT model
Thesis - 5 pages - Business strategy
The SWOT model, abbreviation of “strengths, weaknesses, opportunities and threats", is a strategic tool, defined in 1971, for helping a company to analyze its internal context (strengths and weaknesses) and its external context (opportunities and threats), which have an impact...
Facing an Uphill Battle: Running Fitness
Essay - 4 pages - Journalism
When Ana Pichrtova talks about mountain running her eyes light up; she can't disguise the pure joy that these trail treks bring her. “I just love it! I love the trails, I love running- that's it!” Pichrtova exudes. Most elites, like Pichrtova, know the benefits of training on arduous...
SWOT Analysis - McKinsey
Essay - 3 pages - Services marketing
For the purpose of this paper, McKinsey And Company is considered as a brand. The SWOT analysis is done within the context of the presumption that McKinsey has a very strong brand identity as a management-consulting firm. As both the internal and external factors are considered throughout a SWOT...
Fear of Sin
Thesis - 10 pages - Social, moral & civic education
(King James Bible, Psalms 34:1) With patriarchal systems prevalent in most societies, masculinity is often exalted as a source of universal power. Critics, often focused on the issues of political correctness and moral integrity in such sexist assumptions, never object to the actual existence of...
Analysis of assets for the SME sector
Thesis - 29 pages - Finance
The Small and Medium Enterprise Group (SMEG) segment is one of the highest contributors to the financial wealth of the THE Bank, and in the context of an aggressively expanding Commercial Bank focusing on consumer credit, it assumes great significance in overcoming the three main challenges that...
The Amnion
Tutorials/exercises - 3 pages - Medical studies
The amnion at term is a tough and tenacious but pliable membrane. It is the innermost fetal membrane and is contiguous with the aminonic fluid. This particular avascular structure occupies a role of incredible importance in human pregnancy. In many obstetrical populations, preterm premature...
Material management, concept and handling in Parle India
Tutorials/exercises - 39 pages - Business strategy
Material handling is a vital component of any manufacturing and distribution System and the material handling industry is consequently active, dynamic, and Competitive. Material handling is an important practical consideration in the design of new manufacturing and distribution systems, and...
Final report on tea pot and cup design for elderly people with arthritis
Thesis - 6 pages - Services marketing
This report is one that argues for our company's expansion into the area of designing and manufacturing (and possibly marketing and selling) new household products which will be increasingly in demand as well as of benefit to our societies aging populations. There already exist new, innovative...
Home depot
Thesis - 17 pages - Services marketing
Home Depot is the largest retailer in the home improvement industry with more than 2,100 stores. The company was started in 1979 by Bernie Marcus and Arthur Blank. Within these stores, they offer a large array of home improvement products. By selling at continually low prices, they are able to...
Vegetarian and vegan: Living without meat
Thesis - 24 pages - Medical studies
Being vegetarian or vegan is nothing extraordinary, what is difficult is to take the step to have the energy, strength of character to stand out from the current majority and fulfill the daily difficulties associated with their choice. The difficulties are not, contrary to what many may...
Stability of composite plates - a study using artificial neural networks
Thesis - 11 pages - Computer science
Prediction of stability and buckling strength plays a vital role in determining the safety of the structures at design loads. The analysis of composite plated structures being anisotropic in nature is more involved. Artificial Neural Network (ANN) has been found to be a tool, which can...
Henry Mintzberg: Organizational diagnosis
Thesis - 5 pages - Management
Mintzberg's organizational model establishes different characteristics of organizations that determine its configuration. Each organizational form has its own strengths and its weaknesses, it is important to know the relevance of each type of business. In addition, the organization...
Strategic analysis tools and business development
Thesis - 6 pages - Management
We live in a changing world, characterized by rapid innovation and numerous mutations. Any business creation, in this context, represents a risk (whether human or financial). It is now necessary to assess the feasibility of the project. To do this, it seems worthwhile to perform a preliminary...
Through the ages
Thesis - 3 pages - Literature
The passage of time influences everyone in one way or another. In her novel, Mama Day, Gloria Naylor illustrates the strength and importance of the connection between ancestry and the present. The title character Mama Day (Miranda) finds personal strength and wisdom through her...
The Volkswagen Group : A study
Case study - 31 pages - Business strategy
As the largest automobile manufacturer in Europe and 5th in the whole world, the Volkswagen Group focuses on the automotive market and offers products and services along with an entire automotive value chain. With nine independent brands, the Group provides a unique range of models from the...
Marketing plan for the French fashion house 'Caroll' who are aiming to enter the growing 'middle market' in China
Market study - 16 pages - Services marketing
To build a marketing plan, this is necessary to understand the business we are talking about. In this document, we will present recommendations to the Caroll brand, which will help expand its clothing business in China to target the middle market. Thanks to the different tools and matrices we...
History of Management Theory
Course material - 33 pages - Management
Taylorism has long suggested that man was just one tool among many. However, we live in an industrial society more committed to a service society where the rules are more subtle. It is no longer a tool that is put in the hands of a worker, it is individual support for the employee that is...
Zipcar, wheels when you want them
Case study - 18 pages - Services marketing
Introduction Our subject is a growing company which is developing in the face of global competition. This company uses new technologies and the internet to be more successful and to have a sustained growth in the future. We chose this company because we are very interested by environmental...
Financial Analysis of Amazon and Competitors
Financial analysis - 5 pages - Finance
This report shows an overview of the financial performance of Amazon and two of its closest competitors over the previous three years (2021-2023). The following is an attempt to focus on various key financial ratios that would enable us to appreciate the finance department's strengths...
The entrance of Swiss Lindt & Sprungli on the Finnish market
Case study - 11 pages - Economy general
Chocolate was imported in Europe in 1494 by Christophe Colomb. It was considered a medicine and then as a sweet. However, this product was used since long time by the Aztec and Mayans to fight against tiredness. In fact, chocolate has been used since V century BC. Thus, this product has become...
Strategy analysis of Johnson & Johnson
Thesis - 8 pages - Business strategy
The world's leading manufacturer of medical equipment, Johnson and Johnson Company, is "the number one leader"= of health care, covering three segments: pharmaceuticals, medical products and equipment and consumer products. The group also owns more than 195 institutions operating in 51...
Internationalization strategy of the Accor group
Thesis - 25 pages - Business strategy
Accor is one of the major French groups to have an international base, and is distinguished by a remarkable internationalization strategy. The main ambition is to ensure the continued growth of the business and ensure its sustainability. What then are the strengths and weaknesses of Accor...
Strategic issues in the European beer industry
Thesis - 7 pages - Business strategy
The beer market is now undergoing major changes. The alcoholic beverages market is growing; alcohol-based products increased from 182.084 million liters in 2000 to 204,361,000 liters in 2005, by volume growth of 2.7%. These figures seem to favor the brewers. However, if there is an increase in...
Strategy of Chanel
Thesis - 10 pages - Business strategy
Created during the reign of Louis XIV in the seventeenth century, the luxury industry has grown over the years. Under the leadership of the Sun King and his minister Jean Baptiste Colbert, the best artists and craftsmen of Paris were assembled to produce premium quality goods. Over the decades,...
The Danone group: An overview
Case study - 25 pages - Management
Entrusted with the task of studying in the strategy and organization of a large French company in detail, we chose the Danone Group as our subject. Groupe Danone is one of the finest French companies, and we are all witness to its strong presence on French territory as well as worldwide, since...
