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03 Jun 2008
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Mexico's potential for investment

Market study - 10 pages - Economy general

Over the course of the twentieth century, Mexico has undergone notable changes. Although the country is currently mired is social inequality, research on the economic, political and social stability of the country seems to suggest that the country is on its way to quickly becoming a formidable...

16 Jan 2009
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Conceptual models in strategic management: The Boston Consulting Group growth / share matrix

Essay - 9 pages - Management

Nowadays, in a stronger context of globalisation, companies have to face more and more complex challenges such as a higher international competition, emerging markets, many economic changes or new technological progresses etc. Strategic management decisions have to be completely successful in...

05 Feb 2009
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Understanding the 'Different Voice': Toward a theoretical framework of moral reasoning in women

Book review - 11 pages - Psychology

Professor Carol Gilligan originally published her book, In a Different Voice: Psychological Theory and Women's Development, in 1982. The popularity of the book caused the book to go through numerous printings and its reissuing in 1993 by Harvard University Press. Known as the “little book...

05 Mar 2009
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Performance appraisal

Thesis - 29 pages - Human resources

An organization's goals can be achieved when people put in their best effort. Employee assessment is one of the fundamental jobs of HRM, but not an easily on though, unless we know the strengths and weakness of the employee and speed by the area of growth, it is difficult to predict the...

27 Apr 2009
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360-Degree performance appraisals: An overview

Thesis - 8 pages - Management

Performance Appraisals is “the systematic, periodic and an impartial rating of an employee's excellence in the matters pertaining to his present job and his potential for a better job ." Performance appraisal is therefore the process of obtaining, analyzing, and recording information about...

07 May 2009
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Victoria's secret

Thesis - 5 pages - Services marketing

Pick a brand and gather all its marketing communications materials. How effectively have they mixed and matched the marketing communications? Have they capitalized on the strengths of different media and compensated for their weaknesses at the same time? How explicitly have they integrated...

17 May 2009
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Improving Vichy Sun Care sales for teenagers and young adults

Thesis - 13 pages - Services marketing

The objective of our work is to increase the sales of Vichy sun care products for the segments of 13 - 25 years old people. To reach to our target group, we used two main marketing styles which are strategic marketing and operational marketing. In strategic marketing, firstly we analyzed the...

22 May 2009
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A study on GE's business strategy

Tutorials/exercises - 40 pages - Business strategy

GE Lighting is a leading supplier of lighting products for global consumer, commercial and industrial markets. Products include incandescent, fluorescent, high-intensity discharge, halogen and holiday lamps, along with portable lighting fixtures, lamp components and quartz products. GE also...

18 Jun 2009
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Strategy trend analysis in Indian IT industry

Tutorials/exercises - 44 pages - Business strategy

India, the world's largest democracy with world's second highest population after China and 7th largest area is also one of the fastest growing economies in the world. India's richness and diversity of culture, geographic and climatic conditions, natural and mineral resources are...

25 Jun 2009
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Inventory management in Dr Reddy's Laboratories Ltd

Dissertation - 40 pages - Management

Materials are equivalent to cash and they make up an important part of the total cost. It is essential that materials should be properly safeguarded and correctly accounted. Proper control of material can make a substantial contribution to the efficiency of a business. The success of a business...

17 Sep 2009
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Mechanical Engineering - Introduction to types of chains and chain manufacturing process

Thesis - 12 pages - Management

Simplex roller chain is mean of single strand industrial roller chains which are functioned in the range of ¾” to 2” in BSS and ANSI. Duplex Roller chain is a mean of double strand industrial roller chain which is functioned in the range of ¾” to 2” in BSS and ANSI. Triplex...

21 Oct 2009
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The Black Pages book review

Book review - 3 pages - Literature

In the poem “I hope You Believe Me”, Heru strives to teach about the oppression faced by people of African descent through metaphors. Heru's poem has three strengths. It is provoking, articulate and subtlety reflects on various black thoughts on oppression. The poem is provoking...

27 Jul 2010
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Porter's competitive analysis

Thesis - 6 pages - Management

The competitive analysis is based on a wealth of information which is collected and processed. First there is information about the company itself, its strengths and weaknesses, but also on its environment. It is therefore an internal analysis and an external review. The analysis was...

29 Sep 2010
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Unilever's European ice cream market

Market study - 16 pages - Services marketing

Unilever was established in 1930 by the merger of British soapmaker Lever Brothers and Dutch margarine producer Margarine Unie. Unilever has more than 179,000 employess in and around 100 countries worldwide and have 317 manufacturing sites in the world. In 2007, Unilever's turnover was a whopping...

29 Sep 2010
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Financial analysis of Coca Cola Company & Pepsico Incorporation

Case study - 10 pages - Finance

In that report, we will analyze two major American companies principally functioning in the beverage market: Coca Cola and PepsiCo Incorporation. Even if sodas are now considerate as non healthy products, people do consume them. As Coca Cola's activity shows, more than 35% of their revenues...

29 Sep 2010
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Alibaba business values

Case study - 10 pages - Economy general

On the 6th of last November, one week after its introduction, the Alibaba stockmarket was quoted for the first time: it acquired 190% of its introduction price . Other than being a testimony that both China and the internet have a habit of going to the heads of investors, Alibaba was created...

29 Sep 2010
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Porter 5 forces model: critical analysis

Worksheets - 2 pages - Services marketing

The Porter's 5 Forces model is a simple but powerful tool which helps understanding how the business power is split between several partners in a business situation. This is useful, because it helps in understanding both the strength of the company's current competitive position, and...

14 Dec 2010
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Heineken company: Value Based Management

Case study - 20 pages - Management

The Heineken family entered the beer business in 18641, when Sir Gerard Adriaan Heineken bought a brewery in the heart of Amsterdam. Over the past 140 years, three generations of the Heineken family have built and expanded the brand and the company worldwide. In recent figures, the company has...

31 Dec 2010
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Marketing Case Study: Kempinski

Thesis - 7 pages - Services marketing

Kempinski, the oldest luxury hotel group in the world, wants to develop residential hotels in the metropolis of Istanbul. This concept is based on the vision of a complex consisting of two towers equipped with all elements of modern luxury. It is positioned on a booming market and a town which is...

14 Oct 2020
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SWOT Analysis - Veolia

Market study - 10 pages - Business strategy

The core business of Veolia is of course the distribution of drinking water. The company offered various services in the area of water that flowed from this craft. With the acquisitions of competitors and suppliers (horizontal strategy), the company has consolidated its position in the water...

31 Dec 2010
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French cosmetics in the United States

Thesis - 60 pages - Business strategy

The establishment of new French cosmetic companies in the United States is an interesting topic to discuss in the current scenario. For many years, France and its beauty products in particular have always enjoyed a good reputation across the Atlantic that allowed young French companies to achieve...

27 Jan 2011
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The luxury industry

Market study - 31 pages - Business strategy

Petit Robert defines luxury as "lifestyle characterized by large expenditures for purchases of goods by unnecessary taste for ostentation and the greatest welfare." In light of this definition luxury is something expensive, superfluous and ostentatious. The common characteristics of these luxury...

02 Jun 2021
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SWOT Analysis - Fitbit

Case study - 5 pages - Sport marketing

The Fitbit company has had its obvious glory days over the years but quickly challenged by the arrival of competition, including Apple which, although much criticised, has a real notoriety with consumers. Nevertheless, we have highlighted a number of strengths, which have enabled the group...

17 Nov 2021

Marketing Analysis of Ikea

Case study - 6 pages - Distribution marketing

Ikea's success is linked to the fact that the company has played a pioneering and major role in the development of low-cost kit furniture. In order to maintain and above all increase its position in the market, Ikea has developed effective marketing, communication and development strategies...

27 Jan 2011
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Case Michelin

Case study - 26 pages - Business strategy

Founded in 1889, the company Michelin has experienced tremendous growth. Developing in the first place, construction activity and agricultural equipment, manufacturing rubber bullets, the company has established itself as the world leader by developing its business portfolio. Created by Edouard...

27 Jan 2011
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International marketing strategy of L'Oréal Paris

Case study - 8 pages - Services marketing

Till date, L'Oreal has been the world leader in the field of cosmetics. In recent years, the group saw its market share and reputation grow successfully through its development strategies built around two main areas: a policy of hyper-innovation and the creation of a broad portfolio of brands...

07 Feb 2011
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Analysis of the shampoo market

Essay - 8 pages - Services marketing

Beauty and hair care product business is witnessed as a popular and fast growing business. Lots of people spend on beauty and hair care products like shampoo, hair conditioner, hair treatment and so on. So a hair care product has a great potential market because it has a significant influence on...

11 Feb 2011
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The introduction of Islamic banking in France: A research on the potential market for retail Islamic banking

Dissertation - 37 pages - Finance

This study provides an assessment on the current problems and progresses made in France for the introduction of Islamic banking into its economy and contains an evaluation and an analysis of the potential market for Islamic retail banks in France. The research is divided into two distinct...

16 Feb 2011
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Study of the LVMH group

Case study - 21 pages - Finance

LVMH group, founded in 1987 by the merger of Moet Hennessy and Louis Vuitton is the world leader in luxury, with a unique portfolio of over fifty brands. There are more than 60,000 employees, nearly 1700 stores across the world, a turnover of 910 million euros in 2005. It is partly for these...

03 Mar 2011
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Comparison between deodorants of the brands: Axe and Adidas

Case study - 17 pages - Services marketing

Two flagship companies: Axis and Adidas were chosen for this study with a focus on the deodrant segment. For many years, these two brands have managed to become major players in the global market for deodorants. However, their common features end there. It is the strength of these brands...