Digital Marketing Management for Tourism and Hospitality
Case study - 5 pages - Digital & e-marketing
The This Girl Can campaign find success by modifying attitudes about female physical activity through targeted solutions to three major obstacles, including concerns of social judgment as well as accessibility and wanting motivation. The company will achieve more growth through increased digital...
Business Strategy in Hospitality and Tourism (BSHT) - Ritz Hotel
Case study - 11 pages - Business strategy
The Ritz-Carlton group is an international high standard hospitality group which benefits from a strong brand and is the symbol of lux palace. Its strategy so far consisted on a good implementation, especially in the United States, Europe and the Gulf. On a most recent period, implementation...
Managing Events for Hospitality and Tourism - Taste of London
Case study - 12 pages - Management
Taste of London is an annual culinary event with multilateral issues. Commercial, political, economic, and cultural, are all dimensions that characterize this event. A voluntarist spirit emerges from this event, sponsored by both major brands in the food industry, and subsidized by local...
Managing Hospitality and Tourism Projects - Aster Restaurant (London)
Case study - 11 pages - Management
Project management is a temporary action with a beginning and an end, which mobilizes identified resources (human, material, equipment, raw materials, informational and financial) during its realization, which has a cost and is, therefore, the object of budgeting of means and a balance sheet...
Business strategy in hospitality and tourism - The Ritz-Carlton group
Case study - 11 pages - Business strategy
The Ritz-Carlton group is an international high standard hospitality group which benefits from a strong brand and is the symbol of lux palace. Its strategy so far consisted of a good implementation, especially in the United States, Europe and the Gulf. On a most recent period, implementation...
Managing hospitality and tourism projects - Guest complaint follow-up procedure in Aster restaurant (London)
Case study - 12 pages - Management
Project management is a temporary action with a beginning and an end, which mobilizes identified resources (human, material, equipment, raw materials, informational and financial) during its realization, which has a cost and is therefore the object of a budgeting of means and a balance sheet...
Egypt Tourism: Market Analysis Overview and Priority Markets
Market study - 7 pages - Tourism marketing
This exercise aims to elaborate a tourism development strategy for 2022 for an airport in the Red Sea region, in order to identify tourism growth opportunities and help the route development team identify key priority markets.
Tourism and Cultural Differences
Tutorials/exercises - 1 pages - Linguistics & languages
This document raises the issue of cultural and language barriers in the context of tourism by means of two commented illustrations.
Tourism attractions in Paris
Case study - 2 pages - Business strategy
As the fifth most visited city in the world in 2016, Paris attracts people from all other the world. The 2.9 million of French and foreign tourists generated more than 160 billion euros in 2017, which represents 7.2% of the GDP. This sector is a real motor for the growth, as its revenues...
Cover Letter for Admissions to the Master Program in Hospitality and Tourism Management
Sample letter - 2 pages - Tourism marketing
This document contains a sample cover letter for the master's Program in Hospitality and Tourism Management.
The tourism challenge in the region for Paris Giverny
Law case study - 6 pages - Luxury marketing
One of the main priorities for the new McArthurGlen Giverny Brand Village will be to attract national and pan-European tourists. This is why a marketing strategy must be deployed, focusing in particular on destination marketing. In different sectors, most companies recognize the importance of...
How and why has the environment become so important in the field of tourism and luxury hotels?
Case study - 5 pages - Tourism marketing
The whole text explains the importance of linking sustainable development with luxury hotels. This importance is reflected in many of the establishments that the palaces have introduced. That's why the case study focuses on the Parisian palace The Plaza Athénée, which is located in the 8th...
The COVID-19 Impacts on Tourism Industry - The Japan's Case
Thesis - 13 pages - Tourism marketing
It is within the frame of the Master of Applied Foreign Languages in English and Japanese at Jean Moulin Lyon III University that I did a two-month-internship in the DMC EXO Travel Japan. This Japanese office is part of a bigger group: EXO Travel. It was within the MICE team in Tokyo that I had...
Market Study - e-Tourism
Market study - 7 pages - Tourism marketing
Digital technology has invaded all sectors of activity for a few years now. The world lives in an ultra-connected sphere, and these connections are becoming increasingly important in the lives of consumers. Whether on a professional or personal level, more and more users of new technologies are...
Sustainable Tourism in Croatia - How Does Croatia Operate its Shift Towards a More Sustainable Economy Through Tourism?
Thesis - 24 pages - Tourism marketing
In 1800, there were 900 million human beings on earth. In 2020, the Earth is home to 7.8 billion people. This strong population growth is accompanied by an increase in demand for goods and services and production methods that cause environmental and social disorders. In the 1970s, many experts...
SWOT Analysis - The space tourism market
Case study - 5 pages - Tourism marketing
Major players in the sector today, Richard Branson (Virgin Galactic), Jeff Bezos (BlueOrigin), Elon Musk (SpaceX), are now familiar names when it comes to space tourism. All of them have the ambition to democratize access to space with, however, some subtle differences in their respective...
Tourism for seniors market study
Market study - 10 pages - Tourism marketing
Tourism is a sector that is constantly experiencing strong growth, and which also has particular importance for the French economy. There are several kinds of tourism, such as cultural tourism, but also business tourism, events, or sustainable tourism. This list...
Marketing mix - The tourism
Case study - 11 pages - Tourism marketing
Tourism marketing is a term used to refer to the business discipline by which visitors are drawn to a particular place, which may be a state, city, particular heritage site or tourist destination, hotel or convention centre. The place can be anything that has the potential to attract a...
Market Study - Sustainable tourism
Market study - 8 pages - Tourism marketing
The tourist is, according to UNWTO, a traveller who travels away from his usual place of residence for at least one night and a year at most. The tourism market has a significant weight in the world economy, and its influence is not about to end, as it is constantly growing. France is the...
Medical tourism challenges
Case study - 3 pages - Educational studies
Traveling around the globe to seek cancer treatment has been steadily growing over the years. Medical tourism is mainly influenced by several factors that include: cheaper cancer treatments, advanced medical facilities, better qualified medical personnel and better healthcare services....
A critical perspective on volunteer tourism
Case study - 7 pages - Management
The special interest tourism segment has been the new tourism of the 1980s and 1990s. According to Knowles and Curtis (1999), mass tourism will be replaced by a ‘more responsible and more realistic, variety of mass tourism, where price is no longer the critical...
The Tourism sector in Chile: Chilean economy and Implantation of foreign companies
Case study - 8 pages - Economy general
Between 1973 and the early 1990s, Chile underwent a troubled political situation with a dictatorship situation of the government. Logically, the destinations in this situation remain on the sidelines of world tourism. But when the political crisis in Chile had subsided, giving way to...
How do you determine the "right price" for tourism products?
Case study - 29 pages - Business strategy
The tourism industry currently is a rapidly changing sector. I saw it last year when I worked for a small tour operator in South Africa, African Eagle. Although the organization was quite small and rather upscale, we were looking for providers on a daily basis who offered their services at...
Sustainable development and tourism - Example of Accor
Dissertation - 40 pages - Management
For a few years already, we have attended a real awakening of the individuals, companies and public authorities on the need for acting for a sustainable development of planet. Within the framework of our study we will be able to be interested in a sector touched particularly by this topic:...
Chinese Tourism in France: developmental perspectives of the market by 2030
Market study - 35 pages - Services marketing
Given the current influx of Chinese tourists in France, and in particular its composition, how does one configure the volume of customers in China in 2030? France is the international leader in the number of visitors. In 2005, it hosted 76 million foreigners who generated 34 billion euros as...
Development of Ecotourism
Market study - 15 pages - Services marketing
Ecotourism was developed in the 1970s with the development of a growing interest in the environment and travel-oriented outdoor activities. It began flourishing at a time when consumers began to feel dissatisfaction with mass tourism. According to the International Ecotourism Society,...
Can the sector of tourism contribute to the development of Africa?
Essay - 4 pages - Services marketing
Tourism has become a leading global industry and has played a major role in the development of a continent. It contributes to the enhancement of the cultural heritage and culture of a country. According to figures provided by the WTO (World Tourism Organization), Africa has...
Evolution of tourism in Turkey
Case study - 10 pages - Services marketing
This work focuses on the tourism development in Turkey. It is a country that is "friendly, handsome, with a rich culture and not at all expensive". It is a country that is modern enough to be comfortable but still traditional, and therefore interesting to analyze. As part of this...
The rise of E-Tourism
Worksheets - 4 pages - Services marketing
The Internet is a valuable medium for business tourism for disseminating information regarding the various offers available, either in the public or private sector. The online user can, via the internet, compare the features of different travel packages, and even book/pay online for these...
Green tourism
Essay - 4 pages - Services marketing
France is the leading tourist destination in the world. The concept of French tourism is linked to rural tourism whose definition remains unclear. INSEE talks about tourism in the countryside, or green tourism; rural tourism accounts for about 85% of French...
