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08 Aug 2022

The United States and the World: demography and energy in the world as predictable long-term factors

Course material - 11 pages - World geography

The current policy, and even more the future policy of any country is difficult to assess, because it depends on a lot of factors, many of them (public moods, politics, personalities) being of a transient nature. But the current and future policy of any country also depends largely on long-term...

16 Jun 2010

Adidas women: The new trend in the sportswear industry

Thesis - 5 pages - Business strategy

Sports have become an important part in the lives of men mainly due to the modern changes in the sporting arena. To meet consumer needs, sporting brands offer a wide range of products in the sportswear market. Today, Adidas is one of the biggest brand in the sportswear industry. Found in 1948, it...

04 Apr 2022

Human Resources Books that Every HR Professional Should Read

Practical guide - 4 pages - Human resources

The world of HR is constantly changing, and it can be tough to keep up with the latest trends and best practices. That is why it is important to stay ahead of the curve by reading up on the latest HR books. This article will share some of the top picks for HR books that every HR...

13 Oct 2020

SWOT Analysis - Zara

Case study - 4 pages - Fashion and ready to wear marketing

Zara is an internationally famous fashion brand. The company currently sells in two hundred markets with over two thousand stores worldwide. Zara is one of eight brands that are owned by Inditex Group, the largest apparel retailer in the world. According to 2019 financial statements, Inditex...

12 Dec 2022

How to stand out in insurance in 2023 ?

Essay - 2 pages - Business strategy

The insurance industry is changing. Initiated by newcomers, digital journeys are also increasingly adopted by historical players. The acceleration of digital in 2020 will now change customer expectations. How can the insurance industry prepare for these changes to stand out ? Discover four...

28 Oct 2021

How is a lack of a communication strategy detrimental to business development?

Dissertation - 9 pages - Communication

Communication occupies an increasingly important place in the business world, and for good reason, it has evolved a lot in the space of a few years. Whether internal or external, it is necessary for the development of groups, regardless of their sector of activity. The society in which companies...

28 Jul 2022

The cosmetics marketing

Case study - 5 pages - Luxury marketing

The cosmetics industry is a huge and profitable market in the world. Today, this market is worth billions. In fact, according to the Cosmetics Europe and the personal care association in 2020, Europe was the largest market in the world, with 76.7 billion euros; followed by the USA with 72.3...

13 May 2009

The fair trade trend, an explanation

Thesis - 9 pages - Economy general

The current functioning of the world economy suffers from more and more blatant imbalance which affects particularly the producers of tropical farm produces, the victims of the agro-industrial politics based essentially on the returns and the profit. The prices and the conditions of purchase...

09 Aug 2021

Tourism for seniors market study

Market study - 10 pages - Tourism marketing

Tourism is a sector that is constantly experiencing strong growth, and which also has particular importance for the French economy. There are several kinds of tourism, such as cultural tourism, but also business tourism, events, or sustainable tourism. This list is far from exhaustive, with more...

22 Jul 2022

PESTEL Analysis - Levi Strauss Company - published: 19/07/2022

Case study - 7 pages - Startup, entrepreneurship

Founded in 1853, Levi Strauss Company is by far one of the largest outfit organizations in the world and has been known far and wide for its inventions of jeans as classic clothing apparel. With over fifteen thousand employees across the globe, as of 2020, the company has not only become a global...

06 Oct 2022

Market Study - The Do it Yourself in the UK

Market study - 9 pages - Distribution marketing

The world's do-it-yourself home development market has gotten expected to reach 27 billion pounds by the fourth quarter of 2022, at an intriguing Compound Annual Growth Rate of 40 percent between 2017 and 2022 (Seo et al., 2021). The United Kingdom has not only managed to achieve but also...

21 Nov 2014

Risk Management: JCB Case Study

Case study - 6 pages - Management

Every organization obligates its people to understand comprehensively the risks it experiences. This allows the management in reaching informed decisions on how to develop required capabilities to manage the risk. However, the current risk management approaches reveal a tendency to emphasize on...

04 Apr 2022

SWOT Analysis - Carlson Wagonlit Travel

Case study - 6 pages - Tourism marketing

The company, or rather the concept, originated many years ago, in 1872, when the Compagnie Internationale des Wagonlits et du Tourisme (CWILT) was founded in Europe. At the same time, on the American continent, the Foster travel offices opened their doors. Today, the Carlson Wagonlit Travel group...

26 Jul 2022

Youth marginality in Britain: Contemporary studies of austerity - Shane Blackman and Ruth Rogers (2017) - Offering evidence-based recommendations for policymakers to achieve social justice for young people

Text commentary - 3 pages - Literature

The selected book for review is Youth marginality in Britain: Contemporary studies of austerity by Shane Blackman and Ruth Rogers. This book was published in 2017 and is based on case studies on factors affecting young people in the United Kingdom. The book has 17 chapters written by different...

29 Apr 2023

Corporate digital communication - Lacoste

Case study - 36 pages - Medias&communication marketing

This document tackles Lacoste's corporate digital communication plan and strategy. To study the communication plan and strategy, a full analysis is presented in the document, concerning Lacoste's customers, its environment, its online advertising and many more aspects.

15 Dec 2016

Global warming and climate change

Essay - 3 pages - Ecology & environment

These are terms used to describe increased earth's temperatures. Human activities and natural occurrences are said to be the major contributors to this increase. Increase in greenhouse gases for example carbon dioxide result to the temperatures increase. The U.S. have been a major contributor...

21 Jan 2014

Sensory marketing: Case study

Essay - 39 pages - Services marketing

Today's companies experience more difficulties in differentiating themselves from their competitors, consumers are increasingly volatile and the product itself is no longer enough to satisfy them. In this context, sensory marketing has developed and has shown its advantage as far as signs are...

23 Mar 2011

Luxury brands on the Internet - between irony and opportunities

Dissertation - 81 pages - Services marketing

The image of the luxury sector on the market is that of selectivity and the scarcity. The challenge for luxury brands is to transmit a burst of accessibility while addressing a segment of consumers, who are the affluent class. Thus, the Internet, which is defined as a mass medium, seems to be...

30 May 2009

Analysis of stock markets using GANN studies

Tutorials/exercises - 50 pages - Finance

Tradegen systems is a one stop solution provider and guide to help Indian traders and investors maximize their returns from the markets and create wealth for themselves and their family. Our range of profitable products and robust trading systems together with our principles will help any Indian...

07 May 2009

Indian retail: Stepping ahead to create a benchmark

Dissertation - 47 pages - Business strategy

India is standing on the verge of having the pleasure to hold 2010 Olympic Games .Its retail business meter shows only about 4% organized retail in India. It means that a whopping 96% market is yet to be captured by entrepreneurs. Retail will grow more. India will be making waves in trends...

04 Feb 2006

The Lead User Method: A solution to improve new product success in rapidly changing markets?

Dissertation - 77 pages - Services marketing

Innovation, a crucial dilemma to be successful. Innovating is crucial for a company in order to satisfy its customers ‘expectations and to cope with the competition in a market place which is everyday more and more challenging. However, coping with the competition doesn't mean offering...

15 May 2009

The UK food market

Thesis - 37 pages - Journalism

The population of UK is set to increase by over 2 million to almost 62 million over the next 10 years. Increased life expectancy and declining birth rates are leading to an increasingly elderly population and this trend is set to continue as the large numbers of 'baby boomers'...

16 May 2009

Soft capitalism as related to therapeutic modes of work

Essay - 71 pages - Services marketing

The global village concept has fuelled soft capitalism and the rise of the ethos in this field within organizations. Let us first understand the basis of globalization. While not so different from traditional villages in its desire to engage in a free exchange of ideas, the...

22 May 2009

Business community and automation of business processes

Tutorials/exercises - 36 pages - Business strategy

The goal of this study was to understand the needs of business community for the automation/computerization of business processes and the level of automation that exists in business. The data was collected using a structured questionnaire through a direct interview method. One hundred respondents...

22 Jan 2010

Analyzing outsourcing: Advantages and disadvantages

Thesis - 23 pages - Business strategy

The financial crisis has been spreading across the globe. Companies have been using their best strategy to survive and stay off the competition. With the expenses and costs on the rise and growing pressure from competition to keep the prices low, companies believe that outsourcing is the only...

31 Dec 2010

French cosmetics in the United States

Thesis - 60 pages - Business strategy

The establishment of new French cosmetic companies in the United States is an interesting topic to discuss in the current scenario. For many years, France and its beauty products in particular have always enjoyed a good reputation across the Atlantic that allowed young French companies to achieve...

27 Jan 2011

Analysis of the study of a brand:IKEA

Case study - 56 pages - Services marketing

The comfort of the living is at the heart of the expectations of ones contemporaries. It is omnipresent and multifaceted and includes user comfort, mental comfort, and existential comfort. The modularity is synonymous with functionality. There is a constant search for excitement and conviviality...

27 Jan 2011

Lacoste case study: Vintage products

Case study - 17 pages - Services marketing

Vintage sports brands are double whammy. By digging into their history, one can find that they are expanding their scope to fashion, an area where they previously were not present and thus ensure new growth opportunities. The sports brands are actively looking into the fashion market: 70% to 80%...

27 Jan 2011

The Zara universe

Case study - 30 pages - Services marketing

The Spanish clothing brand Zara Inditex belongs to the family group which represents 75% of the activity. Inditex is one of the largest distributors in the world of fashion. It has brands such as Massimo Dutti, Bershka, Stradivarius, Oysho and so on. It has nearly 2,000 stores in 57 different...

03 Mar 2011

Evolution of the ski market from 2000 to 2006: Industry of winter sports and Alpine skiing

Dissertation - 73 pages - Services marketing

The main objective of this study is to trace all the developments experienced by the alpine ski market between 2000 and 2006. The underlying objectives often are of one general point of view: To present a thorough analysis of the characteristics of the alpine ski market and its trends....