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14 Dec 2010

Food Industry and Obesity: A study

Thesis - 6 pages - Social sciences

Obesity and the growing trends of unhealthy lifestyles have penetrated the U.S in epidemic proportions. Two-thirds of the adult population is overweight, of those, one-half is diagnosed as obese. U.S citizens are becoming increasingly vulnerable to excessive weight gain consequently from...

27 Jan 2011

Product analysis of Senseo

Case study - 20 pages - Services marketing

Senseo was established by the merger between the small electrical company Philips and Douwe Egberts, and it is the subsidiary of the Sara Lee Corporation. By 1995, both companies began combining their projects, 6 years after the concept Senseo was launched in the Netherlands. Senseo coffee makers...

19 Mar 2014

Financial market

Case study - 12 pages - Finance

Recently, there are more and more financial analysts have dedicated their studies to the relationship and emerged trends between different financial markets such as studies of Dalkir (2009) and Savva (2009) on stock markets inner relationship, or relationship between bond markets and stock...

03 Mar 2011

Sectoral study of Louis Vuitton

Case study - 50 pages - Services marketing

Leather is a strategic market for the luxury industry. Supported by interest of customers, leather goods are upscale and luxury goods that are experienced as one of the fastest growing sector in recent years while offering high margins. Even today, the leather remains one of the luxury segments...

28 Jun 2012

The Kooples in the USA

Case study - 25 pages - Business strategy

The Kooples offers clothes and accessories for men and women. The collection is unisex for an androgyn style: chic/rock of the street between Paris and London. Colors are sober. Boys and girls can wear the same things, shop in the same stores. Clothes have a really good quality with noble...

07 Nov 2014

Strategic Analysis of Suncorp

Case study - 15 pages - Business strategy

For too long, most financial service companies in Australia maintained their back-office activities within the domestic borders more than their kind companies from the Western nations. Despite the presence of shared-service centers being a common phenomenon in the Australia, most local companies...

03 Mar 2011

The marketing of the luxury goods

Dissertation - 38 pages - Services marketing

For over a decade, the luxury sector has been undergoing transformation. At the economic level, one can note a strong expansion of the luxury market in France with an estimation of 14 billion euros in 2005. By definition, luxury is a lifestyle characterized by spending a large amount of money on...

12 Jun 2008

An investigation in to the problems with corporate pension funds

Essay - 12 pages - Finance

Beginning with the New Deal, efforts to secure the social and economic prosperity of employees after retirement have been developed. This process has lead to the evolution of the current system of corporate pension funds. Although millions of American workers invest in these funds each year, few...

21 Nov 2006

Impact of Internet Channel on Auto Insurance Industry

Essay - 22 pages - Business strategy

The influence of the internet on insurance industry is increasing in accordance with the spread of internet retailing. Quotes submitted and policies purchased through internet channel grew 23% and 29% respectively from 2004 to 2005. The proper adoption of a strategy in line with the changing...

04 Dec 2008

International political sociology

Essay - 10 pages - Political science

Political sociology is an interdisciplinary field of inquiry developed by sociologists and political scientists to study the dynamic relationship between society (a complex web of social institutions and social behavior) and politics. Much of the impetus for the development of the field grew out...

16 Jan 2009

Trade unions in Northern Europe

Essay - 11 pages - Economy general

Among the five countries where the unionization density is currently the highest in the world, four are Nordic European ones. Sweden (78%), Finland (74.1%) and Denmark (70.4%) constitute the group of the most unionized countries, far beyond Belgium (55.4%) and Norway (53.3%). Austria is ranked...

16 Jan 2009

European brewing market analysis

Market study - 4 pages - Services marketing

To introduce an analysis of the brewery industry, one point must be underlined: the European brewery market is mature, which is essential to understand its trends and its forces. We are now going to use the Porter's model of the Five Forces Analysis to develop this analysis. First of all,...

19 Jan 2009

Company focus: H&M

Essay - 8 pages - Business strategy

Just a small quiz to begin: do you know which fashion house organized its runways in Central Park for the 2005 winter collection? A clue for you: this famous name of the fashion industry had Karl Lagerfeld as designer, and Kate Moss as top model… You are answering Chanel of course, and it...

05 Mar 2009

The impact of foreign institutional investors on the Mumbai (Bombay) Stock Exchange: A case study

Case study - 47 pages - Finance

To aid foreign private capital flows in form of Foreign Institutional Investors developing countries were advised by World Bank to develop their stock markets. It was suggested that these investments would help the stock markets directly through widening investor foundation and indirectly...

12 Apr 2009

Hemlock forest ecological analysis - Environmental gradients

Thesis - 7 pages - Ecology & environment

The Hemlock Forest Model represents the varying diversities along an environmental gradient. Variations in elevation can potentially yield alterations in various biological processes, which subsequently form complex assemblage interactions. The Hemlock Forest displayed a high level of diversity...

09 May 2009

Strategic marketing in today's Indian markets

Dissertation - 43 pages - Services marketing

This study has been undertaken to study the strategic marketing trends in the white good industry, the growing competing among various white goods competitors and emerging scenario in the new millennium. The study reveals that though many MNCs have entered, their growing concern has been...

10 May 2009

Examining crime and its potential causal factors within the United States

Thesis - 10 pages - Social sciences

For centuries, individuals have been attempting to reveal universal trends which universally present themselves in human nature. While much attention has been given to revealing positive human characteristics, even more attention has been given to attempting to remedy its negative...

27 Oct 2009

Case study: British American tobacco company

Case study - 7 pages - Business strategy

Financial analysis usually deals with comparison of current year's performance with the previous year's performance. This is accomplished by mathematical tools known as ratios. British American Tobacco Company was formed as the result of a joint venture between Imperial Tobacco Company and...

29 Sep 2010

Advertising planning: The Toyota Matrix

Case study - 24 pages - Services marketing

The central focus of the Toyota Matrix campaign is to create an interest for the car among the U.S. gay and lesbian population and to generate traffic to the car dealerships. The campaign is targeted towards gays and lesbians ages 18 to 34, who are interesting in stylish and appealing products...

29 Sep 2010

United Colors of Benetton

Case study - 20 pages - Services marketing

United Colors of Benetton, a major brand of the Benetton Group, is a leading apparels manufacturer and designer based in Treviso, Italy. Its operations are mainly based in the European Union market; however, recent market trends and developments have compelled the company to expand its...

29 Sep 2010

The Ikea site visit : organisation of Saint Quentin Fallavier platform

Case study - 16 pages - Logistics

IKEA is a privately held international low-cost home-furnishings retailer. It was founded in 1943 in Sweden by Ingvar Kamprad, but is now owned by a Dutch-registered foundation, which is still controlled by the Kamprad family. This foundation, whose offices are in the Netherlands, Sweden and...

29 Sep 2010

Small and Medium Enterprises in Morocco

Worksheets - 3 pages - Civil law

The SME's represent more than 93% of the Moroccan enterprises. However, despite of their preponderance in the Moroccan economic context, they employ only 44% of the active population, represent only 38% of the national production and their contribution in the GDP is weak. The SME's are...

29 Dec 2010

Land Art

Thesis - 20 pages - Arts and art history

In the late 1960s, a limited number of artists, especially from New York, United States, left the classical settings of the workshop, gallery and museum, to work directly in nature, or introduce natural elements into museums. According to GillesTiberghien, this new Land Art can be defined as "a...

31 Dec 2010

Female Beauty in Japan: perceptions and evolutions

Thesis - 7 pages - Sociology

Japan, is widely known for origami, the art of folding a kimono, ikebana and many such arts that require patience and discipline and seek to "beautify" the environment. However, in this document we will study the Japanese notion of beauty as it is applied to women. What does it mean to be...

31 Dec 2010

Cosmetic strategy for the European market

Case study - 8 pages - Business strategy

The Europeans are big consumers of cosmetics and they are concerned about their well being and appearance. The cult of beauty is a part of European culture. In this document, the differences in cosmetic spa and the strategy of creating cosmetics Cinq Mondes will be discussed. This is in order...

27 Jan 2011

Strategy marketing of the Zara group

Case study - 28 pages - Services marketing

The clothing industry represents a steady 6%- 7% of household incomes. The sector is inevitable, and everyone from the most affluent to less affluent, spend the same share. However, the textile market is primarily a volatile sector, subject to seasonality and fluctuations of fashion. Furthermore,...

05 Oct 2020

Is there a place for sustainable marketing in the beauty world?

Dissertation - 39 pages - Luxury marketing

Sustainability is not a new trend. It appears for the first time in the 1970s. For many years, beauty brands knew zero competitions. This market changed with the arrival of new brands such as NYX cosmetics, ELF, or Kiko Makeup. Now, we can talk about fast beauty, an industry where we...

16 Feb 2011

L'Oreal Group: Economic and Financial analysis

Case study - 55 pages - Finance

The L'Oreal group, created in 1909 as a small family business, has grown exceedingly since its IPO (initial public offering) on October 8, 1963. Held by the Bettencourt family (27.5%) and Nestle (26.4%), the Group is now a part of the CAC 40. World leader in cosmetics, L'Oreal has a...

03 Mar 2011

Publicity campaigns of United Colors of Benetton

Case study - 40 pages - Services marketing

Benetton is a brand of repute that has been in the limelight by many provocative advertisements. However, these ads have been a hindrance to the development of the brand. As an advertising agency, it has decided to create a new campaign focusing on branded products. In this case, it will...

03 Mar 2011

Comparison between Marks & Spencer and Zara: "The competition of the processes in industry of clothing" (2006)

Case study - 13 pages - Services marketing

Founded in 1884, Marks & Spencer is a company that is more than two centuries old. The origin of its fame and development comes from a very particular situation experienced in England in the late 19th century. Soon after, M & S has positioned itself as a solid reference on the clothing market in...