Understanding the 'Different Voice': Toward a theoretical framework of moral reasoning in women
Book review - 11 pages - Psychology
Professor Carol Gilligan originally published her book, In a Different Voice: Psychological Theory and Women's Development, in 1982. The popularity of the book caused the book to go through numerous printings and its reissuing in 1993 by Harvard University Press. Known as the “little book...
Operational risk management: Implementing a Bayesian Network for foreign exchange and money market settlement
Dissertation - 114 pages - Finance
Recent Financial scandals in the banking industry have caused considerable attention to be focused on operational risk. This is because an analysis of some of these scandals reveals that the underlying causes of these huge Financial losses are due to Operational Risk (OR) and not to credit or...
Robert Kagan, "Of Paradise and Power, America and Europe in the New World Order"
Book review - 5 pages - Political science
Robert Kagan's Of Paradise and Power was published in January 2003. The book is in fact an extension of the author's article “Power and Weakness” which appeared in the Policy Review in June 2002. In his book, Kagan presents a very interesting point of view. He shows that, whether...
Business strategy: Great chance for McDonalds to invest and develop in Vietnam's fast food market
Tutorials/exercises - 30 pages - Business strategy
Experts believe that Vietnam is the potential fast food market, but the available systems of fast food restaurants have not met the customer's demand yet. So, it is a great chance for McDonalds to invest and develop in Vietnam. Therefore, a project to analyze the chances, risks, competitors and...
Porter's five forces contribution to the SWOT model
Thesis - 5 pages - Business strategy
The SWOT model, abbreviation of “strengths, weaknesses, opportunities and threats", is a strategic tool, defined in 1971, for helping a company to analyze its internal context (strengths and weaknesses) and its external context (opportunities and threats), which have an impact...
Fear of Sin
Thesis - 10 pages - Social sciences
(King James Bible, Psalms 34:1) With patriarchal systems prevalent in most societies, masculinity is often exalted as a source of universal power. Critics, often focused on the issues of political correctness and moral integrity in such sexist assumptions, never object to the actual existence of...
German vs. Italian nationalism
Case study - 14 pages - Political science
Indeed, in tracing the development of nationalism in the early 19th century, we are confronted with the inherent weaknesses of division, particularism and mass indifference; dubious motives of ‘nationalists' and oft-yieldless attempts to surmount forces of repression- to the point...
Institutional Failures of the Global Environmental Governance
Essay - 42 pages - Ecology & environment
Despite a great awareness of environmental questions from developed and developing countries, there is a degradation of environmental issues and an appearance of new environmental problems. This aggravation of environmental matters is due to the inefficient state of the global environmental...
Henry Mintzberg: Organizational diagnosis
Thesis - 5 pages - Management
Mintzberg's organizational model establishes different characteristics of organizations that determine its configuration. Each organizational form has its own strengths and its weaknesses, it is important to know the relevance of each type of business. In addition, the organization...
Zara Vs Mango
Case study - 42 pages - Services marketing
A few Spanish companies have succeeded in imposing themselves into the clothes retailing market, internationally. Indeed, most Spanish companies in this market do not have sufficient income to expand internationally. However, some of them have succeeded, surpassing the difficulties they met. This...
United Colors of Benetton
Case study - 20 pages - Services marketing
United Colors of Benetton, a major brand of the Benetton Group, is a leading apparels manufacturer and designer based in Treviso, Italy. Its operations are mainly based in the European Union market; however, recent market trends and developments have compelled the company to expand its presence...
An overview of the Kronenbourg Brewery
Thesis - 25 pages - Business strategy
With over 8 million hectoliters sold per year and nearly 32% of the market shares, ‘Brasseries Kronenbourg' or the Kronenbourg Brewery occupies the leading position in the beer sector in France and plays a pivotal role globally. We decided to study the mode of operation followed by this...
French cosmetics in the United States
Thesis - 60 pages - Business strategy
The establishment of new French cosmetic companies in the United States is an interesting topic to discuss in the current scenario. For many years, France and its beauty products in particular have always enjoyed a good reputation across the Atlantic that allowed young French companies to achieve...
Social psychology of communication and marketing ? the campaigns of Renault and Ford
Case study - 10 pages - Services marketing
Through the analysis of communication campaigns for Renault and Ford in all three segments (low, middle and high end) the author attempts to determine: - What is the desired brand identity? - Discuss the relevance of these campaigns from the perspective of the central brand, and the strengths and...
Theories of how advertising works
Essay - 5 pages - Business strategy
Nowadays, advertising is pervasive. From the moment people wake up until the moment they fall asleep they are bombarded with all kinds of advertisements. Ads appear on the TV and radio, on billboards, newspapers and magazines, on the Internet. Considering this, Tellis (2004) implies that...
The launch of a new product on the Algerian market (Sagem mobile phones)
Market study - 38 pages - Business strategy
This report mainly focuses on Algeria as an emerging market, mobile phone as a product and Sagem as a French company. This report includes a detailed study of the marketing strategy and the economic conditions in Algeria and also analysis of the product and the services that Sagem offers to...
Marketing plan for the French fashion house 'Caroll' who are aiming to enter the growing 'middle market' in China
Market study - 16 pages - Services marketing
To build a marketing plan, this is necessary to understand the business we are talking about. In this document, we will present recommendations to the Caroll brand, which will help expand its clothing business in China to target the middle market. Thanks to the different tools and matrices we...
Marketing Audit Report: Case Study of Penton Ltd
Case study - 7 pages - Finance
This report presents an extensive study of the main components and principles of a marketing audit with specific reference to the firm ‘Penton Ltd'. Penton Ltd. is a medium sized DIY manufacturer which has been facing declining profit margins and stagnant sales in recent years. A detailed...
The party of European socialists and the identity of European social democracy
Essay - 9 pages - Political science
The question wether there is currently something that can be called the crisis of social-democracy is arguable: after all, social-democractic and socialist parties are still the counterpart of Conservatives and Christian-democrats, sharing alternaltively government responsibilities at national...
Marketing of the 21th century: EcoATM, the French recycling market
Tutorials/exercises - 20 pages - Business strategy
EcoATM is a very young enterprise with good respect of the environment. Their main idea is to develop in the United States for the moment an ECycling machine. It's a machine in which you can put your electronic wastes. In exchange it gives you money. You can choose to keep the money or to give it...
Strategy of Chanel
Thesis - 10 pages - Business strategy
Created during the reign of Louis XIV in the seventeenth century, the luxury industry has grown over the years. Under the leadership of the Sun King and his minister Jean Baptiste Colbert, the best artists and craftsmen of Paris were assembled to produce premium quality goods. Over the decades,...
Case study: The Okaidi brand
Case study - 12 pages - Management
In 1996, Camaieu, the group that markets apparel for men women and children, experienced significant financial difficulties. Thus Jean Duforest, co-founder of Camaieu in 1984, decided to partner with Jean-Luc Souflet to acquire the group. This tandem leadership led to the launch of the brand...
Marketing management and strategy: A case study of the Nestle sub-brand, Nespresso
Case study - 20 pages - Management
Nestlé is a global company which recognizes that in order to be a successful company, one has to be competitive and cost efficient. The company put its customers first, and plans to create long lasting relationships with them, creating a luxurious exclusive experience for their coffee customers...
The Euro crisis and its impact
Case study - 19 pages - Political science
The Euro crisis is an economic crisis which not only points to the weaknesses of economic integration, but also points at the consequences of poor economic policies at the state level. The aim of this paper is to synthesize literature on the causes, progression and impacts of the Euro...
Analysis of leadership styles
Thesis - 9 pages - Management
Leadership, without doubt, is one key element to a group's long-term success of achieving objectives in today's business, this paper aims to outline the literatures of leadership goals and engaging leadership style and discussing their relevance of organization context as well, followed by an...
The strategy marketing of Guinness, Irish beer
Case study - 12 pages - Services marketing
Guinness stout is a beer that is highly roasted and whose drinking is normal for the beer loving crowd, contrary to what many think. This beer is brewed from a mash characterized by its content of highly roasted grain that gives it a dark color and the taste of coffee. Also note the crown of...
Labor and the Russian Revolution
Essay - 9 pages - Modern history
The February and October Revolutions of 1917 were based, in large part, on Marxist visions of class struggle and working class power. Despite not being an industrial power, the Russian working class was significant. Benjamin Nathans sums up the social circumstances of Russia in the late...
The revolt of the Netherlands: Spain's failure to regain control of the Netherlands
Thesis - 3 pages - Medieval history
The rebellion of the Netherlands against ruling Spain was, in the end, a success leading to complete independence in 1648, with the Treaties of Den Haag and of Westphalia. All the Northern provinces of the “Spanish Netherlands” became fully independent, forming the United Provinces. A...
Performance appraisal
Thesis - 29 pages - Human resources
An organization's goals can be achieved when people put in their best effort. Employee assessment is one of the fundamental jobs of HRM, but not an easily on though, unless we know the strengths and weakness of the employee and speed by the area of growth, it is difficult to predict the executive...
Home depot
Thesis - 17 pages - Services marketing
Home Depot is the largest retailer in the home improvement industry with more than 2,100 stores. The company was started in 1979 by Bernie Marcus and Arthur Blank. Within these stores, they offer a large array of home improvement products. By selling at continually low prices, they are able to...
