Strategic analysis tools and business development
Thesis - 6 pages - Management
We live in a changing world, characterized by rapid innovation and numerous mutations. Any business creation, in this context, represents a risk (whether human or financial). It is now necessary to assess the feasibility of the project. To do this, it seems worthwhile to perform a preliminary...
The failure of HP's ERP implementation
Worksheets - 7 pages - Management
In June 2004, Hewlett Packard started the implementation of a new Enterprise Resource Planning Software in its North American Enterprise Servers and Storage (ESS) division. HP, known for its expertise in a lot of product fields and consulting capabilities, especially in the segment of SAP ERP...
Zipcar, wheels when you want them
Case study - 18 pages - Services marketing
Introduction Our subject is a growing company which is developing in the face of global competition. This company uses new technologies and the internet to be more successful and to have a sustained growth in the future. We chose this company because we are very interested by environmental...
Strategy analysis of Johnson & Johnson
Thesis - 8 pages - Business strategy
The world's leading manufacturer of medical equipment, Johnson and Johnson Company, is "the number one leader"= of health care, covering three segments: pharmaceuticals, medical products and equipment and consumer products. The group also owns more than 195 institutions operating in 51...
Internationalization strategy of the Accor group
Thesis - 25 pages - Business strategy
Accor is one of the major French groups to have an international base, and is distinguished by a remarkable internationalization strategy. The main ambition is to ensure the continued growth of the business and ensure its sustainability. What then are the strengths and weaknesses of Accor...
Twingo by Renault, in Japan: A case study
Thesis - 8 pages - Business strategy
Launching a product in a foreign market requires thorough knowledge of that market. The objective is to introduce the Renault Twingo in the Japanese market. Such a venture cannot be successful without rationally assessing the strengths and weaknesses of the product compared to competitors,...
Strategic analysis of Cake Masters
Thesis - 11 pages - Business strategy
David Kuchen commenced his career in the investment division in a Canadian bank. However, his zest for challenges and desire to build his own business led him to create and run his own business in investment banking. But the company did not reach the dimensions that Kuchen wished. So he plunged...
Comparison between deodorants of the brands: Axe and Adidas
Case study - 17 pages - Services marketing
Two flagship companies: Axis and Adidas were chosen for this study with a focus on the deodrant segment. For many years, these two brands have managed to become major players in the global market for deodorants. However, their common features end there. It is the strength of these brands and...
Consumerism in Morocco
Essay - 10 pages - Services marketing
Consumerism is a movement to defend the interests of consumers, which ensures that the products or services are subject to appropriate information and helps streamline purchasing behavior. According to P.Kotler "consumerism is a social movement that seeks to increase the rights and power of...
Keeping the faith
Essay - 4 pages - Literature
Organized religion epitomizes man's need to give order and meaning to his life. Philosophy represents his effort to rationalize the principles of his faith and conduct. Acceptance of God or an all-powerful supreme being who governs the universe remains the cornerstone of most major religions, but...
Mexico's potential for investment
Market study - 10 pages - Economy general
Over the course of the twentieth century, Mexico has undergone notable changes. Although the country is currently mired is social inequality, research on the economic, political and social stability of the country seems to suggest that the country is on its way to quickly becoming a formidable...
Domestic Politics and American Foreign Policy: American & European political culture, an unsolvable misunderstanding?
Essay - 6 pages - Political science
The end of the cold war with the collapse of the Soviet Union enabled the emergence of the United States as a hegemonic power. At this time Realist Theories in International Relations predicted that a counterbalancing coalition should soon be organized. The European Union appeared as the most...
360-Degree performance appraisals: An overview
Thesis - 8 pages - Management
Performance Appraisals is “the systematic, periodic and an impartial rating of an employee's excellence in the matters pertaining to his present job and his potential for a better job ." Performance appraisal is therefore the process of obtaining, analyzing, and recording information about...
Identifying and evaluating strategic opportunities for the followers of a seemingly unbeatable leader
Thesis - 5 pages - Business strategy
In the French market, the food market represented a global turnover of 134 billions of euros in 2004. In this food market, the leading products are vegetables and corn. The turnover of this specific market saw a growth of 6% just for 2004 and the leader firm for the European market is the French...
Ascertaining the use of agile methodology in Extreme Programming (XP) in the software development industry
Dissertation - 28 pages - Computer science
Software has been division of modern society since previous 50 years. There are many software development methodologies in use. Some companies have their own customized methodology for developing the software but majority of them speak about two kinds of methodologies: heavyweight and...
Porter's competitive analysis
Thesis - 6 pages - Management
The competitive analysis is based on a wealth of information which is collected and processed. First there is information about the company itself, its strengths and weaknesses, but also on its environment. It is therefore an internal analysis and an external review. The analysis was...
Financial analysis of Coca Cola Company & Pepsico Incorporation
Case study - 10 pages - Finance
In that report, we will analyze two major American companies principally functioning in the beverage market: Coca Cola and PepsiCo Incorporation. Even if sodas are now considerate as non healthy products, people do consume them. As Coca Cola's activity shows, more than 35% of their revenues...
Walmart success story
Case study - 22 pages - Services marketing
The large scale retail sector consists of multiple companies of very heterogeneous sizes. This disparity can be explained by the strategy adopted by certain companies to grow rapidly in order to be a market giant, by implementing waves of fusion-acquisitions, which make it possible for the brands...
The entrance of Swiss Lindt & Sprungli on the Finnish market
Case study - 11 pages - Economy general
Chocolate was imported in Europe in 1494 by Christophe Colomb. It was considered a medicine and then as a sweet. However, this product was used since long time by the Aztec and Mayans to fight against tiredness. In fact, chocolate has been used since V century BC. Thus, this product has become...
The Google case: Who can dethrone this leader of the industry?
Case study - 17 pages - Business strategy
We begin by studying the situation of the e-services in Google and a thorough analysis of its business model to explain its success. Secondly, we examine the leading position of Google, particularly by analyzing the strategic map of this industry, to examine the limits of this leadership with...
Network Strategy Systeme U
Case study - 20 pages - Business strategy
"Systeme U. It is primarily the story of traditional retailers who, guided by the relationship with their customers, evolved a desire for independence and interdependence, and thus have acquired the status of distributors and retailers”, Jean-Claude Bartholomew, former CEO of the group....
Business strategy: Carrefour
Case study - 5 pages - Business strategy
Introduction Carrefour is a French retail chain that stands second internationally. It is a just a step behind the American retail chain, Wal-Mart. It was established in 1959 in Annecy, it quickly became a small group and on 16 June 1970 , Carrefour entered the Paris Bourse. (CAC 40).Today, it...
Strategic internal diagnosis of the Brand Chanel
Case study - 5 pages - Services marketing
Chanel's products represent a very heterogeneous mix. Indeed, Chanel has developed multiple skills, allowing us to define five homogeneous strategic business areas or SBAs. Haute Couture -Clothing Chanel is present in all categories of designer clothing brands including swimsuits....
Analysis of the shampoo market
Essay - 8 pages - Services marketing
Beauty and hair care product business is witnessed as a popular and fast growing business. Lots of people spend on beauty and hair care products like shampoo, hair conditioner, hair treatment and so on. So a hair care product has a great potential market because it has a significant influence on...
Case study of Haribo
Case study - 23 pages - Services marketing
The confectionery sector is a highly competitive industry in which producers of candies must demonstrate great creativity and a keen sense of innovation to differentiate themselves from competitors. In 2002 this sector produced more than 212 000 tons of confectionery, which reflected an increase...
Marketing analysis: Unilever
Case study - 8 pages - Business strategy
The main problem that Unilever is faced with is the competitors. The goal of the firm is to help the people look good, feel good and get more out of their lives. The strengths of the product include the natural ingredients and high quality. The weaknesses of the Dove brand include the old...
Financial reporting: The new conceptual framework
Worksheets - 2 pages - Finance
The current framework was approved in July 1989, and was adopted on April 2001 by the IASB. It sets out the concepts concerning the "preparation and the presentation of financial statements" for users external to the company. However, during these last two decades, the market, the business...
Communication Process
Case study - 2 pages - Business strategy
Communication has been a humanistic function that has been present since the beginning of mankind. Communication is the process on how, we as human being share, and exchange information to each other. The way we communicate is not limited to information flow, but also expresses control,...
Beowulf Heroic Code
Case study - 4 pages - Educational studies
Holt & Tom (26) claim that one of the main critical agreements is that Beowulf is a heroic poem from which there is the emergence of the great Geatish warrior as an embodiment of the Germanic heroism characteristics. Beowulf is always on toes to pull out extraordinary courage and strength in the...
Masculinity and the Bush: How Henry Lawson Perpetuates the Concept and Katherine Mansfield Troubles It
Case study - 2 pages - Literature
Henry Lawson's short story “The Drover's Wife,” offers a nation-building image of an Australian bush woman capable of overcoming the hardships of isolation and life on the frontier, while “The Woman at the Store,” Katherine Mansfield's short story offers a more critical look...
