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29 Sep 2010
doc

Leshop.com: financial and marketing analysis

Case study - 20 pages - Services marketing

LeShop.ch is the first online grocery retailer in Switzerland. It has been on the market since 1998. Until the end of 2003, its majority shareholder was the Bon appétit Group with 33% of the shares. This major Swiss wholesaler, decided in December 2002 to close down it's business. However, by...

16 Jan 2013
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FNAC: A successful online business

Case study - 10 pages - Business strategy

Since several years, companies have understood the importance of Internet. Nowadays, Internet takes an important place in our life. Indeed, new technologies modify between the various actors of the professional world (clients, suppliers and the internal working of the company). Companies have...

16 Jun 2011
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A Guide for your first steps in SEO

Thesis - 6 pages - Computer science

The term "search engine" is usually used to describe crawler-based search engines and human-edited web directories. Search engine optimization involves achieving the highest position or ranking practical in the natural or organic listings on the search engine results pages after a specific...

29 Sep 2010
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DreamShare business plan

Business plan - 15 pages - Computer science

We are going to launch an innovative community website in France. The company responsible will be a partnership. The product and the Company will have the same name: Dreamshare. Our concept is pretty similar to the concept that our competitors have come up with (Myspace, Facebook). Though...

07 Oct 2011
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Sequoia - E-marketing Plan

Case study - 22 pages - Services marketing

Since 1988, the supermarket Sequoia specialized in organic and natural products. The objective of this store was to provide healthy and organic food and also products for cleaning the house, cosmetics, etc. that was intended to enhance the well-being of customers. The choice of the firm Sequoia...

16 Dec 2013
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Viral marketing: targeting at children

Case study - 5 pages - Services marketing

Nowadays, companies are getting more and more involved on the Internet. Indeed, Harridge and March (2004) confirm this statement. There are in fact several reasons why companies are increasingly using the Internet. It is possible for them to introduce their company through a website, to...

27 Jul 2014
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Case study: You Tube

Case study - 11 pages - Services marketing

You Tube is a popular website used to share free videos. It enables the users to share, upload and view videos using the streaming technology. You Tube uses an average rating system depending on how many times the videos have been seen. Daily Motion is the French clone of You Tube, it uses...

13 May 2009
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E-Recruitment and the labor market

Thesis - 12 pages - Human resources

E-recruitment could be defined as the use of internet for recruiting. E-recruitment is recent in France. It was created during 2000's and is yet to evolve to become the first media used by French people to their job seek. E-recruitment mainly consists of spreading job offers on websites...

12 Jan 2007
pdf

How to use rumours as a marketing tool?

Dissertation - 68 pages - Services marketing

Today, advertising a new product is totally different than it was 10 years ago. For years, consumers have been flooded by TV, radio, newspaper ads, posters and fliers and more recently, internet spam, pop ups, banners, etc. The frequency of advertising is so high that most consumers often do not...

29 Sep 2010
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Analysis of the Marketing Communications : American Eagle

Case study - 26 pages - Services marketing

American Eagle Outfitters, Inc., a Pennsylvania based company, is a leading retailer that designs, markets and sells its own brand of laidback, current clothing targeting 15 to 25 year-olds, providing high-quality merchandise at affordable prices. The first American Eagle Outfitters store opened...

29 Sep 2010
pdf

Estore at Shell Canada Limited

Case study - 13 pages - Services marketing

Shell Canada Limited took an innovative initiative in 2003: to launch an eStore for our business customers. But even though many customers have signed up, the utilization rate remains low. In that sense, the initiative doesn't match our business objectives which consists of cutting costs of...

14 Mar 2014
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Marketing Strategy for the development of the concept "Healthy Life Style "

Case study - 10 pages - Services marketing

We are a multi-disciplinary team consisting of dietitians, nutritionists, doctors and computer specialists. Our team develops the concept of a Healthy Life Style. The ethics of the method of HLS is based on an individual food program respecting four imperatives: Protect the healthy living; keep...

29 Sep 2010
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Strategic analysis of "Yahoo!"

Case study - 20 pages - Management

There are more Yahoo! Mail users around the world than two times the population of Mexico” (Yahoo! Website, 2008). One cannot deny the success of Yahoo! over the last decade. However, the reason why Yahoo! is catching a lot of media attention today does not lie in its success but...

29 Sep 2010
doc

AuchanDrive, E-ZPass and Amadeus cases

Case study - 10 pages - Economy general

The drive-in hypermarket Auchan Drive is a concept which was launched in Leers (north of the France) in 2000. This new service offers the customer the possibility to place an order on the website www.auchandrive.fr (or on a terminal located into the stores), and to pay for it by credit...

28 Jan 2015
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Web Design in E-Business - Interface Analysis

Case study - 6 pages - Management

In this day, internet takes a vital role in many facets of an online business' life and process (Krug 2005). It can be defined as a tool where goods and services are provided well to reach customer needs and satisfaction. It is a way of attracting people's attention, arousing their interests,...

08 Oct 2010
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E-business, three case studies : Spreadshirt, Bigadj.com, Emusic.com

Case study - 8 pages - Economy general

Case 1 - Spreadshirt.net is a new website which allows to create its own shirts, apparels and to personalize a lot of items (mugs, aprons, bags, etc..). It is a German company which received several prizes for its business idea (for instance, the Hewlett Packard Business Innovation Award...

10 Jan 2011
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Electronic Commerce and the Purchase Behavior of a French Consumer

Dissertation - 99 pages - Economy general

The purchase behavior of an individual can be broken down into several stages, which are determined by the purchasing individual, the product and the purchase situation. When the consumption pattern is weak, the perceived risk will be high. e-commerce also falls under the same framework. The...

21 Feb 2012
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Case study - Vente-privee.com

Case study - 10 pages - Business strategy

Value Proposition: Successful e-commerce value propositions; An innovative concept; A new mode of consumption; Fashion and lifestyle e-commerce business; International website. Experience: Specialist for over 20 years of storage; Facilitation of transactions by managing product delivery;...

19 May 2011
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Unilever: Corporate Sustainability Report

Case study - 9 pages - Management

Sustainability has become the buzz word in many companies and industries in recent years. All major organizations operate some form of sustainability program, as there will be certification of the amount of documentation on their website. But most of them also publish their responsible...

01 Apr 2014
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Google AdSense(TM), to what extent does the concept AdSense revolutionize the advertising on internet?

Case study - 10 pages - Computer science

The first ad that appeared on the web was posted in 1994 by AT&T on the website HotWire.com. Created by the interactive agency Modem media, the size of this banner - 468x60 pixels - became the standard size of the classic banner. The contract, signed in April, 1994, concerned a period of...

29 Sep 2010
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International marketing: Vina San Pedro

Market study - 18 pages - Services marketing

The following paper is dedicated to design a marketing plan to expand the Chilean wine company "Viña San Pedro" in France. Chilean wine has an image of quality over the world and is now competing against French AOC Wines. The company is the second largest producer in Chile and is represented in...

29 Sep 2010
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AnimeHA, Full Tilt Poker and Alienware: case study of three successfull e-businesses

Case study - 7 pages - Economy general

Nowadays, launching a successful e-business requires several conditions to be fulfilled. We must have knowledge of the current elements that are part of e-business, such as the different existing business models. We also have to be aware of the numerous applications provided by the Internet...

29 Sep 2010
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What are the reasons for the Meetic's success?

Case study - 5 pages - Economy general

We cannot deny that Meetic has been a great success; it is the most popular European online dating service with a turnover of 115 millions euros in 2007. The most used dating website in Europe has as its main competitor is the internationally reputed company, Match.com. The launch of this...

06 Dec 2013
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Security information on the internet

Case study - 3 pages - Business strategy

If you decide to use the Internet either as a consumer, business, for information or just surfing the web for entertainment purposes you have to decide whether you want to use or visit websites that use an open or secure environment while on the Internet. In today's “digitally...

08 Oct 2010
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The information technology system of the company Spreadshirt.net

Case study - 7 pages - Services marketing

Spreadshirt.net is the new website on the block which allows the creation of shirts, apparel and personalized items (mugs, aprons, bags, etc) according to consumer tatses. It is a German company and has received several prizes for its innovative business idea. In 2004, the group won The...

10 Jan 2011
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Analysis of the e-business strategy used at Picard Surgeles

Case study - 13 pages - Business strategy

Picard Surgeles or Picard Frozen foods is a French company that was founded by Raymond Picard in 1906. This company is France's leading frozen foods specialist. It is both a manufacturer and distributor of frozen foods. It has about 1000 products on offer, and a distribution network of 800...

15 Jan 2009
doc

Senergy

Essay - 20 pages - Business strategy

Government support through financial incentives and the public's trend toward environmentally friendly products has opened the way for alternative energy based companies to thrive. In the French market, with little direct competition, we believe our company will experience success. Senergy...

16 Jan 2009
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Creating a marketing communication campaign for the entertainment industry

Essay - 6 pages - Services marketing

Sensation white is one of the world best dance event. For each party, around 40,000 people buy tickets and dance for 7 hours, listening to 10 famous DJs. The first party was held in 1999, and for the New Year 2008 celebration, they create a special party in Düsseldorf with a special program....

05 Mar 2009
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Experiences of Apple's symbolic foundations

Thesis - 9 pages - Services marketing

Sparked by a phenomenon that I call “I-culture”; this research attempts, at first, to delineate the contours of the technological culture that Apple attempts to construct through various symbolic approaches. It then explores how people receive these symbolic messages. Finally, in light...

29 Sep 2010
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Internet Marketing Strategy Expedia.com and its main competitor Travelocity

Case study - 15 pages - Economy general

Taking a vacation has become increasingly easy as it is convenient to go online and book holidays. Probably more convenient than visiting a brick-and-mortar travel agency. The number of people booking holidays online is increasing as more and more people are becoming computer-literate, and...