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03 Mar 2011
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Strategic analysis of the Michelin group (2009)

Case study - 33 pages - Services marketing

Established for over 100 years, Michelin is present on all continents, from China to Brazil passing through the United States, Germany and Russia. Michelin manufactures tires for automobiles, aircraft, motorcycles, heavy equipment and so on in over 170 countries. It employs 125,000 employees...

23 Nov 2012
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Gender inequality in the workplace: One of America's many workplace challenges

Case study - 4 pages - Psychology

What does the number 60,743 mean to you? Most people wouldn't be able to place this number off the top of their head. According to the author of The Face of Discrimination, by Vincent J. Roscigno, that is the number of cases of sex and racial discrimination cases of employment. (15). These are...

02 Aug 2013
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Lance Airlines

Case study - 4 pages - Business strategy

In order to achieve success, Lance Airways is proud to provide a two part mission statement, one to our guests and another to our colleagues; both are available to view by all. To our guests: Lance Airways is in the business to provide safe, dependable and friendly air transportation to our...

20 Aug 2013
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What is meant by merit goods?

Case study - 2 pages - Educational studies

Merit goods are basically products which are considered to have some sort of intrinsic value. However, such a broad definition may be inadequate and ambiguous, neglecting the complexities: For instance, what kind of “value” must it possess for it to be considered a merit good? To what...

14 Mar 2014
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HRM in companies: Ryanair, IBM, Google, IKEA

Case study - 12 pages - Business strategy

The best-fit approach underlines the importance of assuring that HR strategies are performances. This takes into account, through the circumstances of the organization's culture, operational processes and external environment. Thanks to that, HR strategies consider two points, the organisation...

09 Oct 2007
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Four Generations Analyzed

Essay - 4 pages - Sociology

WWII Generation/ The Lost Generation - They were born between 1922 and 1943 (about 52 million people) - 60 and older - They're earliest experiences are with the world war - They're 5% of today's workforce - Most of them are in retirement - a lot of them are still power brokers in...

15 Jan 2009
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The services marketing management in a four star hotel: focus on Four Seasons

Essay - 12 pages - Services marketing

Services' marketing, or third generation marketing, is one of the most significant preoccupations in the current business world. Indeed, services are more and more important in the developed countries' economy. It represents between 70 and 80% of GDP and of the workforce. This assessment...

17 Dec 2007
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The importance of leadership pattern in strategy implementation

Tutorials/exercises - 6 pages - Business strategy

Within the context of democratic leadership, organizational members are both allowed and desired to participate in the decision making process shifting strategic planning from being the sole liability of the leader to be a shared organizational responsibility. In contrast, authoritative...

16 Jan 2009
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Rapport de stage "State Street Bank"

Essay - 6 pages - Journalism

The Grand Duchy of Luxembourg is a sovereign state of 2 500 square kilometers bordered by Belgium, France and Germany. It has a population of over 455 000 of which 38.6 % are foreigners. The city of Luxembourg has a population of 77 300. Each working day, over 117 000 cross-border workers travel...

28 Apr 2009
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'We don't live here anymore': The historicity of what was once the deserted house

Thesis - 6 pages - Literature

Historically, women in industrialized societies are placed at a double disadvantage; in addition to occupational workloads and/or the rigor of citizenship, they are also responsible for the daily maintenance of the domestic sphere. In regarding women's experiences in Stalinist-era Soviet Russia,...

07 May 2009
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Corporate strategy and the role of HRM

Thesis - 8 pages - Human resources

Throughout “The Thirty Glorious Ones”, HRM started adapting to strategies. Indeed, this period is defined by a spectacular economic growth in which products are uniform and in which customer's needs are the last preoccupations of companies. Thus, the Taylor-Ford model finds in this...

17 May 2009
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Corporate governance and business ethics: Air France-KLM

Thesis - 8 pages - Management

Businesses have to publish their yearly Corporate Social Responsibility Report (CSRR) for their stakeholders. CSRR is “the business contribution to the sustainable development goals. Essentially it is about how business takes account of its economic, social and environmental impacts in the...

31 May 2009
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Supply Chain Management: Its role in improving the value of the product or service to customers

Thesis - 6 pages - Management

With growing competition among companies in the different industries, an efficient operation is essential for firms to offer quality goods and services at competitive prices. This can be made possible through the adoption of appropriate production technology, having a customer-oriented...

03 Jun 2009
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Home depot

Thesis - 17 pages - Services marketing

Home Depot is the largest retailer in the home improvement industry with more than 2,100 stores. The company was started in 1979 by Bernie Marcus and Arthur Blank. Within these stores, they offer a large array of home improvement products. By selling at continually low prices, they are able to...

04 Sep 2009
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Introduction to wages and salary administration

Thesis - 11 pages - Human resources

Human resource is of paramount importance for the success of any organization. It is a source of strength and aid. Human resources are the wealth of an organization which can help it in achieving its goals. Human resources management is concerned with the human beings in an organization. It...

28 Oct 2009
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Business strategy of Sahara Airlines in India

Thesis - 13 pages - Business strategy

Sahara has one of the largest infrastructures in the private sector in India. It has a workforce of over 6, 00,000 truly committed individuals. The company has never had any union related problems due to the fact, that there is no union in the Sahara Group. The organization has a unique...

20 Jan 2010
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BMW IMC analysis

Thesis - 10 pages - Business strategy

The BMW Group manufactures automobiles and motorcycles, with strong emphasis on outstanding quality. The Group has three premium brands: BMW, Rolls- Royce and Mini. The company is also involved in financial services (A Case Study on BMW Group, 2009). For the scope of this analysis I will be...

29 Sep 2010
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Cisco financial analysis

Case study - 6 pages - Finance

The computer network industry had undergone an economic slowdown of 4% in 2002/2003, after two years of sustained growth with two figures. Moreover, many computer network suppliers outsource their production to reduce their cost. As a consequence there were mass redundancies in Alcatel, Cisco and...

29 Sep 2010
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Marketing plan for Caudalie products in Saudi Arabia

Case study - 55 pages - Services marketing

Caudalie, founded in 1993 by two people: Mathilde Bernard Thomas and Professor Vercauteren, features products made from grape pips (from wine producer: Laffite), which are considered to be highly beneficial for the skin. Two years later, the duo launched their first range of products. Keeping in...

29 Sep 2010
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Managing international teams

Essay - 22 pages - Management

With an ongoing globalization of activities and companies, heterogeneity in companies' workforce has become a reality. Managing diversity has turned into a major challenge for companies' survival. As a matter of fact, large companies can no longer boast their national affiliation as the...

29 Sep 2010
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Glaxo Smithkline : inter-cultural overview

Case study - 10 pages - Management

In today's markets, international trends represent a large part of exchanges. In most cases, companies act on an international level: they try to sell their products all over the world in order to find new opportunity markets. They expect to find competition-advantaged resource providers on...

29 Sep 2010
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Strategic Analysis of Aer Lingus - low cost airline

Case study - 7 pages - Economy general

This analysis has been made to show the various key points that define Aer Lingus as an organisation, which results in choosing the most adapted strategy when they are in a difficult phase. The airline industry is currently facing the consequences of the global economic crisis, i.e. higher...

29 Sep 2010
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The Yuan under the pressure of the International Community Should we revaluate the Yuan?

Essay - 65 pages - Economy general

In three decades, China has transformed from an economy based upon agriculture (low effective and auto centered) to an economy based upon mass industry and export. The wish of Xiaoping to open the country is completely reached (on an economy level) but his wish to develop China from the inside by...

09 Dec 2010
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Should Turkey Be welcomed in the EU?

Essay - 11 pages - International relations

Since October 2005, the accession of negotiations has been opened between the European Union and Turkey. However, the debate is still raging on Turkey's inclusion or rejection. In this presentation, we have examined whether Turkey should or should not be welcomed in the HAVE segment. This...

14 Dec 2010
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Reasons behind the wage determinations in the manufacturing sector

Thesis - 5 pages - Human resources

The real wages of European workers have experienced a decline over the last few years. In real terms, the results show a decline of the labor compensation per hour - 16,5 per cent in 1996-1999, 28 per cent in 2000-2003, and 33 per cent in 2003-2006. Moreover, the workforce considered...

14 Jan 2011
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Labor unrest in China: Joining multiple perspectives to predict a possible future

Thesis - 3 pages - Economy general

The current labor situation in China is complex and needs not one, but multiple perspectives to adequately address different aspects of the increasingly diverse workforce. First, William Hurst's article 'Understanding Contentious Collective Action by Laid-Off Chinese Workers',...

27 Jan 2011
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Presentation of Amazon.com

Case study - 4 pages - Management

Amazon.com is an e-commerce company, which was founded in 1995 by Jeffrey Bezos Peston. After graduating from Princeton University in 1986, he worked as a financial analyst at DE Shaw & Co. on Wall Street before founding his first Amazon site in July 1995. Jeffrey Bezos Peston is the founder as...

27 Jan 2011
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The communication of Renault Trucks

Case study - 8 pages - Management

In the current competitively cutthroat market scenario, any company hoping to sustain itself in the long run has to constantly adapt to the changing needs of the market. Competition is increasingly fierce in every sector with globalization playing no small part in this trend. Of course, while...

03 Mar 2011
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L'Oreal and its conquest of China

Case study - 27 pages - Services marketing

Since its creation almost a century ago by the French chemist Eugene Schueller, L'Oreal has always been at the forefront particularly on the sectors of of dermatology, pharmacology and cosmetics. The group has implemented its know-how and expertise to emerge as the leader in cosmetic business...

21 Jun 2012
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Examination of various theories from significant psychologists

Essay - 6 pages - Political science

Abraham Maslow (1908 - 1970) is a psychologist whose studies was very innovative and changed the way in which psychologists analyze the notion of human needs and expectations. He was not concerned with individuals with serious psychological problems. Instead, his investigations analyzed what he...