Sadia sound, Case study, Brazilian market, swine, beef, chicken and turkey
Sadia was founded by Attilio Fontana in 1944 in western Santa Catarina. Over the years, its excellence in agro-industrial sector and in the production of food derived from swine, beef, chicken and turkey, as well as pasta and margarine. In recent years, Sadia specialized, increasingly, production and distribution of frozen processed foods, and cooled with higher added value.
National leader in all activities in which it operates, Sadia is also one of the largest food companies in Latin America and one of the largest exporters in the country. In the Brazilian market has a portfolio of about 680 items, which are distributed to approximately 300 000 points-of-sale. For the export market, exports about 250 products to 92 countries.
[...] The company has an industrial park with 11 industrial units, two agricultural units and distribution centers spread across 14 Brazilian states. Abroad, has commercial offices in Uruguay, England, Argentina, Chile, Germany, Russia, Turkey, UAE, Japan and Venezuela. Sadia is among the largest employers in Brazil, according to the Best and Biggest ranking, by Exame magazine. It currently has about 40,000 employees. Also maintains, through its Agricultural Development System, a partnership with about 10,000 farms integrated poultry and pork. Since the beginning of its activities, Sadia is recognized as a socially responsible company. [...]
[...] Numerous awards and initiatives distinguished the company over the years The Brazil celebrates its 500 years. Stable economy, low inflation rates, consolidated democratic institutions. Globalization is a fact and new trends take shape: mergers, joint ventures, partnerships, strategic alliances, e-commerce, logistics integrated, corporate governance, social responsibility. Sadia enters 2000 with its profile of high consolidated value-added food company, achieving greater competitiveness in the domestic market and acting more aggressively in the external. Between 1998 and 2001, the company launched 257 new items, joining unpublished food segments. [...]
[...] This process culminates in 1998, a single company, Sadia SA, consolidating into a single public company all operational activities of the organization. As part of its internationalization, between 1991 and 1992, the company deploys commercial branches in Tokyo, Milan and Buenos Aires. In 1994, with the objective of establishing an observation post in the promising Chinese market, opens Churrascaria Beijing Brazil in Beijing, in association with the Chinese company Sky Dragon and in 1996, with eyes in Mercosur, inaugurates a storage center and distribution in Garin, in Greater Buenos Aires. [...]
[...] Sadia sounds: Case study Sadia was founded by Attilio Fontana in 1944 in western Santa Catarina. Over the years, its excellence in agro-industrial sector and in the production of food derived from swine, beef, chicken and turkey, as well as pasta and margarine. In recent years, Sadia specialized, increasingly, production and distribution of frozen processed foods, and cooled with higher added value. National leader in all activities in which it operates, Sadia is also one of the largest food companies in Latin America and one of the largest exporters in the country. [...]
[...] With the initiative, Sadia began designing your visibility and your business credibility. Source: Almanacs April 1999 and Despite the circumstantial evidence - political uncertainty and inflation - that the 60 would not be favorable to large enterprises in Brazil, Sadia prioritized domestic investment in technological modernization, the sales system restructuring and expansion of its activities. In 1961, the company institutionalized the Agricultural Development system based on the success of the partnership between pig producer and industry and also initiated the integrated poultry in Concord, significantly increasing its performance in production and slaughter of chickens, which had begun, experimentally, in 1956. [...]
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