Case study in Business strategy

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19 Sep 2020

Critical analysis of ExxonMobil and British Petroleum

Case study - 12 pages - Business strategy

ExxonMobil is an American multinational, with its corporate headquarters in the city of Irving in the state of Texas. It is considered a leader in the industry of energy and petrochemicals in all its fundamental characteristics, they operate facilities: managing all processes from manufacturing...

29 Jul 2020

PESTEL Analysis - Nike - published: 29/07/2020

Case study - 6 pages - Business strategy

Nike is an American brand that is now known throughout the world and is legally run by a limited company. This brand was created by two businessmen, Philip Knight and Bill Bowerman. It specialises in the innovation, manufacture and sale of sports equipment, clothing and mainly shoes. With a total...

15 Jun 2020

Business Plan for a Coffee Shop in Morocco - Agora Coffee Shop

Case study - 7 pages - Business strategy

The business we propose is called 'AGORA Coffee Shop'. In our opinion, a coffee shop is not only a place of entertainment, it can also be a crossroad where people (students, professors, professionals, ...) can share ideas or debate on actual phenomenons. Therefore, inside the...

15 Jun 2020

Marketing Research Methodology - The case of the Fair Phone

Case study - 45 pages - Business strategy

We are running a study about the Fair phone and its relevance in the French Market. We are going to analyse the consumers' minds and perception about this type of product ecologically and ethically responsible. With this first analysis, we will highlight the perceived advantages and...

11 Aug 2019

Carrefour's logistics strategy

Case study - 9 pages - Business strategy

The term strategy comes from the Greek -statos-, having as meaning -army- with -agen- which means -to drive-, and then from the Italian -strategia-. It is usual to associate this term strategy with an exclusive approach undertaken by the General Management of any company. There are many, and...

05 Aug 2017

New product report of SOOTHE Inc.

Case study - 7 pages - Business strategy

SOOTH Inc is an American company that is specialized in the massage therapy business. This new product management report indicates the extent to which this company can increase its profitability and gain a competitive advantage if it penetrates the new Markets of Asia, Middle East and Europe. Two...

22 Nov 2016

Ford Motor Company versus Subaru of America

Case study - 7 pages - Business strategy

When asked the question, "Who are the most profitable corporations in the world?" Ideas that come to mind may be pharmaceutical companies, banks, oil manufacturers, airlines, software companies, real estate corporations, but what about automobile manufacturers? The automobile sector for the US is...

22 Mar 2016

Product mix: Head and Shoulder shampoo

Case study - 2 pages - Business strategy

Head and Shoulder shampoo is one of the brands of Procter and Gamble Company, which has a wide range of products. The company is a top notch in its field dealing with care and hygiene products aiming different market groups. The company has a well spread out product mix. In this regard the...

03 Mar 2016

Customer value creation: The case of Beats Electronics

Case study - 3 pages - Business strategy

Value creation is one of the core aspects of any firm as it is linked to shareholder value. It is important to care about the manner in which customers place value in the brand. Customer perceptions of value are often unclear which creates a wide opportunity for companies to tap into. This...

14 Oct 2015

Strategic planning at United Parcel Service

Case study - 3 pages - Business strategy

This case is about strategic planning at United Parcel Service (UPS). UPS was created by Jim Casey in 1907. The company is the world's largest package-delivery company and a leading global provider of specialized transportation and logistic services. The aim of the company, focused on efficiency...

16 Sep 2015

Corporate investment banking : Barclays bank group

Case study - 2 pages - Business strategy

Multinational companies have looked to improve their products and come up with the best strategies in order to compete with other companies. One of the main aspects that the multinational companies look to improve is the innovative strategies and the best methods that can transform and change the...

29 Jul 2015

Repositioning juico: Helping recovery in hospitals

Case study - 3 pages - Business strategy

The Juico Company aims to adopt the blue ocean strategy by pursuing differentiation in the new hospitals market segment. The private hospitals will form a new demand for the juice, which will enhance the patient's health. The strategy will create great value for the Juico Company, the hospitals,...

22 Apr 2015

Tax incentives and business expansion

Case study - 3 pages - Business strategy

It was stated that in the period 1930-45, government of Santa Catarina was concerned with the implement a comprehensive infrastructure system that was able to support and facilitate economic modernization, via expansion and implementation of industrial activities in the northeast of Santa...

20 Apr 2015

The inflationary goal schemes and its impact on Brazilian consumption

Case study - 4 pages - Business strategy

In June 1999, after a sharp devaluation of the real and the consequent abandonment of the pegged to the dollar exchange, Brazil formally adopted a monetary policy framework based on inflation targeting. In this work we try to emphasize to what extent and in what manner the inflation target regime...

20 Apr 2015

The Brazilian economy: Consumer X Interest

Case study - 5 pages - Business strategy

In the previous part, we have seen that, in theory, the consumer reacts negatively to an increase in interest rates. We will seek to verify this part of the chapter the behavior of interest variables, consumption and inflation in the Brazilian economy after the adoption of inflation targeting...

16 Apr 2015

Immigrants and the development of small-scale market production

Case study - 3 pages - Business strategy

The Santa Catarina historiography describes the process of occupation of the western part of the state as a result of the signing of the "limits of agreement between the Paraná and Santa Catarina" in 1916 and the completion of the stretch of railroad São Paulo-Rio Grande (Cabral, 1970). The...

13 Apr 2015

Strategic Management - Critic of management models

Case study - 2 pages - Business strategy

Porter's Five Forces model is designed with a focus on factors that built up the competitive advantage of a firm within the market (Afuah, 2003). It has achieved significant success in analyzing the industry in general and forms a very useful tool for assessing a company's own stability...

13 Apr 2015

Production and Delivery of Five 800-Seater Aircrafts Model 702

Case study - 6 pages - Business strategy

The virtual management system will require that each firm have teleconferencing equipment that is also functional. Due to the time differences between the locations of the four firms involved in the overall production process, there will be need for stretching the day hours in other regions so as...

13 Apr 2015

O&O Consulting - International Business Strategies in Action

Case study - 4 pages - Business strategy

O&O Consulting is a major human resource firm within the local and regional market extending to cover the United States, Canada. We pride ourselves in providing excellent and relevant strategic, managerial solutions to our clients who range exclusively of medium sized firms to multinationals. We...

10 Apr 2015

Tesco Plc Financial analysis

Case study - 4 pages - Business strategy

The first requires an identification of Tesco's capital structure. Other than that, it requires the type of finance raised by the company from one of Tesco's balance sheet and comment on the balance sheet using the financial ratio based on Tesco's capital structure. Tesco is...

10 Apr 2015

Communication strategy for Audi

Case study - 4 pages - Business strategy

In the recent past, UK's car market has expanded quickly and is rated amongst the worlds competitive. With the addition of automotive competitors in the market, from the entire Europe, a brand of a car requires a deeper understanding of its customers to help it in the development of communication...

08 Apr 2015

Console Applications - Making Soft wares

Case study - 3 pages - Business strategy

These applications are command oriented. They allow users to see and read characters from the application console. The console applications also allow users to write application code characters in the console, which are then executed in DOS(Rippee). Console applications are coded and supported by...

07 Apr 2015

Human Resource Policies Influence on Performance of Medium Sized Manufacturing Firms

Case study - 5 pages - Business strategy

Globalization has created a paradigm shift in the ways by which firms conduct their business. The convergence of world economies has minimized-and in some cases eliminated-both legislative and geographical barriers to international production and sale of goods and services. The flip-side of this...

06 Apr 2015

Saudi Arabia - Trade elasticity

Case study - 2 pages - Business strategy

As a result of the spike in prices of oil in the 70s together with an increase in the production of oil and high Gross Domestic Product (GDP) averaging to more than 11 percent in a year, the Saudi Arabian economy grew tremendously. However, in the 1980s, oil pieces began to fall leading to an...

30 Mar 2015

Article review-Simple Rules for Making Alliances Work

Case study - 2 pages - Business strategy

Alliances are very important in businesses. According to Hughes and Weiss, they contribute more than a third of financial gains to businesses. Despite the increasing rates of alliances, there are concerns over the rates of failure, which stand at a range of between 60-70% (Hughes & Weiss,...

23 Mar 2015

Research Skills - Pizza hut

Case study - 6 pages - Business strategy

Pizza Hut is a well-known brand that deals with the production of custom made pizzas all over the world. It began as a humble company that achieved profitability over the years to be listed in the New York Stock exchange. Its sole aim was to increase its market share through the allocation of...

13 Mar 2015

Competitive Advantage in business: Organizational Structures value

Case study - 3 pages - Business strategy

The firm (organization) is an entity that exists primarily to make profits through the provision of commodities (both goods and services) to the market (consumers). The existence of the firm is born out of specialization in production and the pertinent risk of incomplete contracts in delivery of...

13 Mar 2015

Chanel Bags Company micro-economic analysis

Case study - 4 pages - Business strategy

There various factors that affect the demand and supply of channel bags, in this case, leather bags will be the specification. The major factor affecting demand of these Channel bags is price. Every time there is change in the prices of these channel bags there is always a movement caused in the...

12 Mar 2015

How to become a professional salesman ?

Case study - 3 pages - Business strategy

Before discussing how to become a sales professional, would be helpful to understand first the understanding of the art of selling, selling art is a reciprocal activity so that both parties are satisfied, one way to sell is to be salespeople. My teacher said that whatever our work, we should be...

12 Mar 2015

An Offer, In Business Law -Examples and Applications

Case study - 5 pages - Business strategy

An offer is a statement presented from one person to another with a willingness to enter into a contract with the other person. This contract is based on stated terms that are provided for in advance (Kelly 2011). These terms have to be in turn accepted by the further person to whom the offer is...

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