PESTEL Analysis - Nike - published: 29/07/2020
Case study - 6 pages - Business strategy
Nike is an American brand that is now known throughout the world and is legally run by a limited company. This brand was created by two businessmen, Philip Knight and Bill Bowerman. It specialises in the innovation, manufacture and sale of sports equipment, clothing and mainly shoes. With a total...
Marketing Research Methodology - The case of the Fair Phone
Case study - 45 pages - Business strategy
We are running a study about the Fair phone and its relevance in the French Market. We are going to analyse the consumers' minds and perception about this type of product ecologically and ethically responsible. With this first analysis, we will highlight the perceived advantages and...
Sri Lanka, economic analysis of an emerging country
Case study - 8 pages - Business strategy
With more than 21 million inhabitants, Sri Lanka is an emerging country, with high-growth rates during last years. The key economic forecasts are good, with a positive and moderate inflation. However, debt risks remain real with a current account negative since 2011 and which should be negative...
The Wetherspoon Company
Case study - 11 pages - Business strategy
JD Wetherspoon is a national chain of public houses, bars and hotels across the United Kingdom and Ireland. It was founded in 1979 in Muswell Hill, North London. The document is a financial analysis based on the company. It answers several questions which include investment, profitability, and...
Tourism attractions in Paris
Case study - 2 pages - Business strategy
As the fifth most visited city in the world in 2016, Paris attracts people from all other the world. The 2.9 million of French and foreign tourists generated more than 160 billion euros in 2017, which represents 7.2% of the GDP. This sector is a real motor for the growth, as its revenues...
Business strategy in hospitality and tourism - The Ritz-Carlton group
Case study - 11 pages - Business strategy
The Ritz-Carlton group is an international high standard hospitality group which benefits from a strong brand and is the symbol of lux palace. Its strategy so far consisted of a good implementation, especially in the United States, Europe and the Gulf. On a most recent period, implementation...
Business Ethics and Social Responsibility
Case study - 14 pages - Business strategy
The document consists of three assignments which depend on the paper. The first assignment is to discuss a paper written by Dirk Lindebaum, Deanna Geddes & Yannis Gabriel, under the title 'Moral Emotions and Ethics in Organizations: Introduction to the Special Issue', published in the...
Acquisition of LinkedIn by Microsoft
Case study - 4 pages - Business strategy
This paper presents and analyze the acquisition of LinkedIn by Microsoft is the result of a USD 26.2 billion merger operation which resulted in the acquisition of all the data but also all the human resources of LinkedIn by Microsoft.
Brexit Analysis
Case study - 5 pages - Business strategy
The UK has always had a tumultuous relationship with the European Union, seeds of Britain's dissent can be traced all the way back to the EEC the precursor to the modern-day EU. Following WWII EEC was set up with the intent of bolstering trade relationships within Europe based on the...
Carrefour's logistics strategy
Case study - 9 pages - Business strategy
The term strategy comes from the Greek -statos-, having as meaning -army- with -agen- which means -to drive-, and then from the Italian -strategia-. It is usual to associate this term strategy with an exclusive approach undertaken by the General Management of any company. There are many, and...
New product report of SOOTHE Inc.
Case study - 7 pages - Business strategy
SOOTH Inc is an American company that is specialized in the massage therapy business. This new product management report indicates the extent to which this company can increase its profitability and gain a competitive advantage if it penetrates the new Markets of Asia, Middle East and Europe. Two...
Ford Motor Company versus Subaru of America
Case study - 7 pages - Business strategy
When asked the question, "Who are the most profitable corporations in the world?" Ideas that come to mind may be pharmaceutical companies, banks, oil manufacturers, airlines, software companies, real estate corporations, but what about automobile manufacturers? The automobile sector for the US is...
Product mix: Head and Shoulder shampoo
Case study - 2 pages - Business strategy
Head and Shoulder shampoo is one of the brands of Procter and Gamble Company, which has a wide range of products. The company is a top notch in its field dealing with care and hygiene products aiming different market groups. The company has a well spread out product mix. In this regard the...
Customer value creation: The case of Beats Electronics
Case study - 3 pages - Business strategy
Value creation is one of the core aspects of any firm as it is linked to shareholder value. It is important to care about the manner in which customers place value in the brand. Customer perceptions of value are often unclear which creates a wide opportunity for companies to tap into. This...
Strategic planning at United Parcel Service
Case study - 3 pages - Business strategy
This case is about strategic planning at United Parcel Service (UPS). UPS was created by Jim Casey in 1907. The company is the world's largest package-delivery company and a leading global provider of specialized transportation and logistic services. The aim of the company, focused on efficiency...
Corporate investment banking : Barclays bank group
Case study - 2 pages - Business strategy
Multinational companies have looked to improve their products and come up with the best strategies in order to compete with other companies. One of the main aspects that the multinational companies look to improve is the innovative strategies and the best methods that can transform and change the...
Repositioning juico: Helping recovery in hospitals
Case study - 3 pages - Business strategy
The Juico Company aims to adopt the blue ocean strategy by pursuing differentiation in the new hospitals market segment. The private hospitals will form a new demand for the juice, which will enhance the patient's health. The strategy will create great value for the Juico Company, the hospitals,...
Tax incentives and business expansion
Case study - 3 pages - Business strategy
It was stated that in the period 1930-45, government of Santa Catarina was concerned with the implement a comprehensive infrastructure system that was able to support and facilitate economic modernization, via expansion and implementation of industrial activities in the northeast of Santa...
The inflationary goal schemes and its impact on Brazilian consumption
Case study - 4 pages - Business strategy
In June 1999, after a sharp devaluation of the real and the consequent abandonment of the pegged to the dollar exchange, Brazil formally adopted a monetary policy framework based on inflation targeting. In this work we try to emphasize to what extent and in what manner the inflation target regime...
The Brazilian economy: Consumer X Interest
Case study - 5 pages - Business strategy
In the previous part, we have seen that, in theory, the consumer reacts negatively to an increase in interest rates. We will seek to verify this part of the chapter the behavior of interest variables, consumption and inflation in the Brazilian economy after the adoption of inflation targeting...
Immigrants and the development of small-scale market production
Case study - 3 pages - Business strategy
The Santa Catarina historiography describes the process of occupation of the western part of the state as a result of the signing of the "limits of agreement between the Paraná and Santa Catarina" in 1916 and the completion of the stretch of railroad São Paulo-Rio Grande (Cabral, 1970). The...
Strategic Management - Critic of management models
Case study - 2 pages - Business strategy
Porter's Five Forces model is designed with a focus on factors that built up the competitive advantage of a firm within the market (Afuah, 2003). It has achieved significant success in analyzing the industry in general and forms a very useful tool for assessing a company's own stability through...
Production and Delivery of Five 800-Seater Aircrafts Model 702
Case study - 6 pages - Business strategy
The virtual management system will require that each firm have teleconferencing equipment that is also functional. Due to the time differences between the locations of the four firms involved in the overall production process, there will be need for stretching the day hours in other regions so as...
O&O Consulting - International Business Strategies in Action
Case study - 4 pages - Business strategy
O&O Consulting is a major human resource firm within the local and regional market extending to cover the United States, Canada. We pride ourselves in providing excellent and relevant strategic, managerial solutions to our clients who range exclusively of medium sized firms to multinationals. We...
Tesco Plc Financial analysis
Case study - 4 pages - Business strategy
The first requires an identification of Tesco's capital structure. Other than that, it requires the type of finance raised by the company from one of Tesco's balance sheet and comment on the balance sheet using the financial ratio based on Tesco's capital structure. Tesco is well known of...
Communication strategy for Audi
Case study - 4 pages - Business strategy
In the recent past, UK's car market has expanded quickly and is rated amongst the worlds competitive. With the addition of automotive competitors in the market, from the entire Europe, a brand of a car requires a deeper understanding of its customers to help it in the development of communication...
Console Applications - Making Soft wares
Case study - 3 pages - Business strategy
These applications are command oriented. They allow users to see and read characters from the application console. The console applications also allow users to write application code characters in the console, which are then executed in DOS(Rippee). Console applications are coded and supported by...
Human Resource Policies Influence on Performance of Medium Sized Manufacturing Firms
Case study - 5 pages - Business strategy
Globalization has created a paradigm shift in the ways by which firms conduct their business. The convergence of world economies has minimized-and in some cases eliminated-both legislative and geographical barriers to international production and sale of goods and services. The flip-side of this...
Saudi Arabia - Trade elasticity
Case study - 2 pages - Business strategy
As a result of the spike in prices of oil in the 70s together with an increase in the production of oil and high Gross Domestic Product (GDP) averaging to more than 11 percent in a year, the Saudi Arabian economy grew tremendously. However, in the 1980s, oil pieces began to fall leading to an...
Article review-Simple Rules for Making Alliances Work
Case study - 2 pages - Business strategy
Alliances are very important in businesses. According to Hughes and Weiss, they contribute more than a third of financial gains to businesses. Despite the increasing rates of alliances, there are concerns over the rates of failure, which stand at a range of between 60-70% (Hughes & Weiss, 2007)....
