This report focuses on the microprocessor manufacturer AMD's current and future positioning on the processor market. It first analyzes AMD's prospective growth: Could the company's success in servers be leveraged to other segments? Then, it analyzes the competition with Intel: will Intel's new product plans hamper AMD's growth plans? Finally, after analyzing AMD's positioning with the Power Campaign, the report explains how the company tries to build a competitive advantage with a customer-centric approach: will it yield commercially viable innovations that are dramatically different than those Intel will develop?
[...] Accessed on October the Implementing a customer-centric approach to differentiate For Hector Ruiz, COE of AMD in 2007, a customer-centric strategy consists in “solving a customer problem or address a specific need”9. It is about listening carefully to what customers say about the product, how they would improve it. Actually, what must be understood by “customer-centric approach” is the fact that customers are not just at the end of the value chain of a company. Customers are rather vital core element without which the business would not exist”, as explained in the report “Customer-Centric approach”, a project published by Anirudh Singhania, CEO of Softnet Solutions (available at http://www.softnetsolutions.com/cca.pdf). [...]
[...] Thanks to its “Intel Inside” campaign, Intel was indeed known by both manufacturers and end users, and its image was everywhere on the AMD, Intel post solid Q3 results; now for the hard part. Accessed on Connect: http://proquest.umi.com/pqdweb?did=1972135541&sid=11&Fmt=3&clientId=63894&RQT=309&VName=PQD th Accessed on October the From A customer-centric approach to innovation” by Elie Ofek and Lauren Barley, published on January Page page page page computing market (ads, Intel Inside logo . Thanks to this marketing campaign, Intel managed to “persuade end-users of the processor's importance in the computer purchase decision”6. [...]
[...] The first innovation enabled the miniaturization of computer circuits, whereas the size of the computer's central processing unit (or CPU, processor) could be reduced to the size of a single silicon chip thanks to the microprocessor. Components of a Personal Computer are called computer hardware. This hardware will then be the base for the computer's operating system and multiple software applications that will perform functions programmed by the user. As shown in figure 1 in appendix, the hardware of a modern Personal Computer is composed of several elements. [...]
[...] From A customer-centric approach to innovation” by Elie Ofek and Lauren Barley, published on January Page Dennis Fisher and Jeffrey Burt, Processor Chief : Commercial Space, here we come” eweek.com, January 2006, available at http://www.eweek.com/article2/0,1895,1907684,00.asp, accessed on October the th Conclusions and recommendations If AMD first used to be considered as Intel's follower on the microprocessors market, it is now obvious that the company has developed all necessary tools to challenge the long-time leader. AMD's ability to constantly innovate was the key element for the company's development all along the years. [...]
[...] Published by Berrett-Koehler Publishers 2009 Chapter 1 page 5 Customer-Centric approach Published by Anirudh Singhania, CEO of Softnet Solutions, available at http://www.softnetsolutions.com/cca.pdf AMD; A customer-centric approach to innovation By Elie Ofek and Lauren Barley 2007 Websites and articles Definitions of a processor, to better understand the market, was found on two websites: Cuk.ch is a Swiss Weblog featuring news and tests concerning computing items Available at http://www.cuk.ch/articles/3008 Wikipedia, for the article on Personal Computer Available at http://en.wikipedia.org/wiki/File:Personal_computer,_exploded_5.svg Computer Industry Almanac Inc. [...]
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