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Case studies in business strategy 361 to 390

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06 Mar 2011
pdf

Sampling issues in Business Statistics

Case study - 7 pages - Business strategy

Data collection is an essential part of the decision making process. In order to avoid subjective variables in the process, it is essential to gather objective information on which the decision will be based on. Sampling is one of the methods that enable to collect data. The aim of this method is...

03 Mar 2011
doc

Nature of tourist lodgings

Case study - 4 pages - Business strategy

Accommodation is the central element of a trip and varies according to customers' needs and the nature of the product. There are different accommodations, reservation mechanisms, and choices in terms of accommodation to suit the customers' needs. France offers varied accommodation in the...

21 Feb 2011
doc

Strategic Marketing Plan: Case Zara

Case study - 16 pages - Business strategy

Founded by Armancio Ortega, the first Zara shop was opened in downtown Coruna in Spain in 1975. With this brand, he wanted to create stylish clothing inspired by the great fashion houses but at affordable prices. The brand proved to very successful and led to the creation of the company Inditex...

20 Feb 2011
pdf

Wal-Mart's offer to Massmart - Porter's Five Forces and other relevant forces

Case study - 7 pages - Business strategy

Wal-Mart is thinking of implanting itself on a new continent: Africa. On November 29th, Wal-Mart offered $2.4bn for a majority stake to the South African retailer Massmart. We are going to assess the potential entry of Wal-Mart in South Africa through Porter's five forces and other relevant...

16 Feb 2011
doc

McDonald's and KFC - Recipes for Success in China

Case study - 4 pages - Business strategy

To analyze China's attractiveness for both companies in late 1980s, we will first analyze the market opportunities. When KFC and McDonald's tried to enter the Chinese market in 1980, the country was an emerging one. Like an emerging country, China presented lots of opportunities. The growth was,...

16 Feb 2011
doc

The expansion of L'Oreal in China

Case study - 15 pages - Business strategy

This report examines the position of L'Oreal in the cosmetics industry, in order to examine a possible expansion in China, which is best suited for an overseas expansion through Direct Investment. In compiling this report, the first part will be about the position of L'Oreal within the cosmetics...

16 Feb 2011
doc

Sales strategies of the Dyson company: the leader in the electric household appliances

Case study - 12 pages - Business strategy

Founded in 1992, Dyson is currently the appliance brand that is most sold in England and America. Its headquarters is located in Malmesbury, in the United Kingdom. Since its origin, Dyson's goal has been to constantly improve the products of everyday life. Known for the longevity of its...

16 Feb 2011
doc

The Bouygues Group - business portfolio and its strategies

Case study - 4 pages - Business strategy

The Bouygues Group is a diversified conglomerate which has the advantage of limiting the risks and measures to compensate for losses in some areas. Through this strategy the company has been showing positive results in 2009 despite of the economic crisis and has managed to reduce its debt by 50%....

16 Feb 2011
doc

Analysis of the strategic problems of the Italian manufacturer of Pirelli tires

Case study - 2 pages - Business strategy

The major problem of Pirelli's information system is that it does not allow easy access. This is because information systems of each country are developed locally and are independent of each other. Access to information plays a crucial role in the success of a business, because without...

16 Feb 2011
doc

Strategic diagnosis of the evolution of the group of Sears

Case study - 2 pages - Business strategy

One of the first mistakes in the management of Sears was to disperse its activities. However, because of its size, Sears had the advantage of having a database about the extremely important customers, although they were poorly exploited. What are the factors related to the management,...

16 Feb 2011
doc

The decision-making process of purchase of a solar panel at IDS Energy

Case study - 8 pages - Business strategy

We use hydrocarbon products in all areas of our everyday life, such as in the fields of transportation, production, clothing, and high technology. For the purpose of our study, we also include habitat and comfort. In recent years, the issue of sustainable development has been emphasized in order...

16 Feb 2011
doc

Presentation of the Holcim Morocco through the model of the five forces

Case study - 4 pages - Business strategy

This document presents the strategic strengths and weaknesses of the company Holcim Morocco, using Porter's five forces model. Excerpts from the document: "There exists a certain economy of scale because there is a mass production in order to cover fixed costs. The peculiarity of this sector is...

16 Feb 2011
doc

International expansion of the Essilor Group

Case study - 2 pages - Business strategy

Essilor has a portfolio of strong brands. Varilux deals with progressive lenses that currently dominate the world market. The glasses represent about 95% of the activity of Essilor and the rest can be classified in other categories, including optical instruments and various other products that...

16 Feb 2011
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Analysis on the group of JC Decaux SA

Case study - 16 pages - Business strategy

The group JC Decaux invests on an average of about 200 million Euros each year to fund its growth. It is important to note that the investment turns primarily to urban furniture as the detriment of other areas of strategic activity. This seems consistent strategy for several reasons: the group...

16 Feb 2011
doc

Features of Blu-Ray Disc of Sony

Case study - 5 pages - Business strategy

New technologies today are emerging regularly and are usually the result of years of research. In the past ten years only 3 major innovations have made a marked impact globally, they are the flat screen, MP3 and the GPS. The Blu-Ray Disc of Sony BD is the latest innovation in Sony's incremental...

16 Feb 2011
doc

The "pornographication" advertising

Case study - 3 pages - Business strategy

In our consumer society, we daily target thousands of advertisements whose influence can be unfavorable publicity among the consumers. Therefore, most advertising we encounter remain latent or unnoticed. Therefore, each time it took to innovate in advertising techniques, creating new forms to...

16 Feb 2011
doc

Alcatel-Lucent fusion: the birth of a giant on the market of telecommunications

Case study - 2 pages - Business strategy

The merger of Alcatel, a French group of telephony (mainly fixed), and Lucent, an American mobile phone group, happened in 2006. After the first abortive attempt to merge in 2001, the merger was actually be accomplished 5 years later. -2001: First attempt at forming a merger failed -April 2,...

16 Feb 2011
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Implementation of a luxury hotel including a conference room in one of three countries: Romania, Bulgaria or Hungary

Case study - 10 pages - Business strategy

The first hotel of our chain of luxury hotels 'The Diamond' was built in 1972 in Geneva, Switzerland. Since its creation, 'The Diamond' is experiencing significant growth which is expressed by our strong presence at international level (400 hotels in 32 countries mainly in Europe...

16 Feb 2011
doc

Company analysis: Richart's chocolate business

Case study - 8 pages - Business strategy

The first strategic turnaround in the life of chocolatier Michel Richart was when he decided to produce and focus on the art of chocolate making. Subsequently, he sold his bakery and moved to Fontaines sur Saone. He specialized in the sale of "anonymous bulk" for professional chocolate makers....

16 Feb 2011
doc

Analysis of advertising of a product of great consumption: Coca-Cola

Case study - 2 pages - Business strategy

The Coca Cola campaign with the tagline: "Take the Coke Side of Life", that took shape in November - December 2006 is studied here. This campaign is based on a fairytale world, with a multitude of fantasy characters, and invites consumers to take a look at the good side of things. It shows a...

16 Feb 2011
doc

Case study of Decathlon and the sector of the distribution of the articles of sport

Case study - 23 pages - Business strategy

In 1976, Michel Leclercq Roncq inaugurated a store selling sporting goods, and named it Decathlon. His challenge was to equip all athletes with the best kind of sporting utilities available at the best price. Today, Decathlon Group with about 3.4 billion euros in turnover in 2004, is present in...

16 Feb 2011
doc

"The intuitive manager" by Meyrem Saget

Case study - 8 pages - Business strategy

Published in 1992, ‘The Intuitive Manager' by Meryem Le Saget is a topical and relevant analysis of a very personal vision of management. The author draws a portrait of the third generation managers who decided "to explore all facets of their potential." The author discusses various topics...

13 Feb 2011
doc

Strategic Marketing Plan: Caroll entering the middle market in China

Case study - 10 pages - Business strategy

This document develops a strategic plan through the main tools; the first section is dedicated to the presentation of the company and its competitive market. Tools including the positioning of the brand, SWOT analysis and Value chain of the company Caroll are used to understand the strengths and...

13 Feb 2011
pdf

The Serious Game: Strategy and market analysis

Case study - 20 pages - Business strategy

Mobiclic, MS Flight Simulator, NASCAR Racing, RollerCoaster Tycoon, Dance Revolution are all concrete examples of the explosive popularity of the serious games. Classified by their nature, they satisfy different needs. Mostly played by the young generation, these games are also a source of...

07 Feb 2011
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Strategic marketing: The brand image functional to Nissan

Case study - 7 pages - Business strategy

Nissan is a Japanese motor company that was founded in 1911. It operates in many countries and employs more than 185,000 workers around the world. Its 2008 sales were worth $1.52 billion USD, and Nissan produced 3,395,065 cars in the same year. Nissan is one of the Japanese biggest automotive...

04 Feb 2011
ppt

Analysis Advertising of Budweiser

Case study - 30 pages - Business strategy

The lager is made of 5 components for one original taste: Barley, malt, rice, yeast and water. It is the leader in America with 49% of the market shares. It didn't communicate internationally before the late 90s because of competitors such as the companies with ‘trademark' products. It...

31 Jan 2011
ppt

Case study: Hugo Boss

Case study - 40 pages - Business strategy

Hugo Boss, which offers products ranging from women's wear, children's and men's wear to accessories for casual and formal wear, has over 287 shops and 5,700 points of sale worldwide. The company is currently planning a joint venture with Chinese fashion retailer Rainbow Group to increase growth...

27 Jan 2011
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Lonely Planet- orientations and methods of development

Case study - 3 pages - Business strategy

Lonely Planet was facing stiff competition with the presence of multinational firms such as AOL, Time Warner or Vivendi Universal. The company initiated its activities in the 1990s and into the 2000s, it extended its operations in areas that were inaccessible to those great groups. It was...

27 Jan 2011
doc

Analysis of Dell Inc.

Case study - 3 pages - Business strategy

Since its creation in 1984, US based Dell Inc. has come to adopt a business model that is different from its competitors. Unlike its competitors who focus more on costs, Dell Inc. offers solutions tailored to the needs of its clients, whether individuals (B to C) or business (B to B). Dell holds...

27 Jan 2011
doc

Strategic analysis of Swatch

Case study - 3 pages - Business strategy

The Swatch watch brand is the most sold timewear brand in the world and is an undisputed market leader in the watch making sector. The brand offers a range of prices to suit every pocket from entry level price of 48 euros to 600,000 euros. Swatch is not a brand; it is a group of colossal power....