Netflix, strategy analysis, strategic segmentation, VOD sector, DVD rental, streaming, PESTEL analysis, Amazon, Porter's five forces
Netflix, an American company, founded in 1997 by Reed Hastings, is the first company to offer DVD rental by mail from an order placed over the Internet. This desire to offer unlimited access to cultural content without having to travel is the result of a strategy of sophistication of the "DVD" product. In fact, the customer subscribes to a monthly subscription which allows him to order one or more films on the Netflix website, which he then receives by mail. This system allows the product to be kept for as long as desired, without late fees, and the return of DVDs in a prepaid envelope.
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