Netflix, strategy analysis, strategic segmentation, VOD sector, DVD rental, streaming, PESTEL analysis, Amazon, Porter's five forces
Netflix, an American company, founded in 1997 by Reed Hastings, is the first company to offer DVD rental by mail from an order placed over the Internet. This desire to offer unlimited access to cultural content without having to travel is the result of a strategy of sophistication of the "DVD" product. In fact, the customer subscribes to a monthly subscription which allows him to order one or more films on the Netflix website, which he then receives by mail. This system allows the product to be kept for as long as desired, without late fees, and the return of DVDs in a prepaid envelope.
using our reader.
By continuing to browse, you agree that Oboolo.com may use cookies or equivalent technology to store and / or access information on your device. This personal information (such as your browsing data and your IP address) may be used to present you with personalized content; to measure advertising and content performance, and to learn more about your use of the site. You can configure your choices to accept cookies or not, or to oppose them when the legitimate interest is used. You can also change your preferences at any time by clicking on the "Cookie settings" link at the bottom of the page of this site. For more information, see our Privacy Policy