Amazon.com is one of the first start-ups to appear around the end of 90's. Following the example of Microsoft or Apple, the appearance of Amazon became a myth, the famous American success story. The founder of the company is Jeff Bezos, a Princeton University graduate. Jeff Bezos was the senior Vice-President of D.E. Shaw, a Wall Street investment bank. Its on foreseeing the statistic on the programmed evolution of the internet sector, that an urge to create a company on e-commerce came to him. Indeed, the internet growth forecasts were +2 300%. Without experience, or in-depth knowledge of the internet, he took advantage of the loophole. Initially, Jeff Bezos chose to specialize in selling books. The added value of selling books on the net seemed obvious: "There are more than 3 million books available and under print in the world. Thus, it becomes very relevant to use computers to record, sort, search and organize this huge choice. Then, through this, the customer will have an unrivaled choice on the site".
[...] The values conveyed by Amazon are illustrated in this quotation from Jeff Bezos: "Bill Gates said in an interview: buy all my books from Amazon.com because I'm very busy and that it is very practical. They have many choices and are trustworthy". These are three of our core values: choice, convenience and service. The only thing left out is the price: We are the largest discounters on a large volume of articles. But perhaps the price is not so important for Bill Gates”. [...]
[...] Amazon launches services On 30 March 1999, Amazon announced that it had launched into auctions by launching Amazon.com Auctions. This was an attempt by Amazon to counter the market leader: eBay. What were the goals pursued by Amazon? First, it was about mobilizing and retaining more of its customer base. They should become active by encouraging them to become buyers and sellers. eBay focused exclusively on small companies and antique dealers or collectors, therefore Amazon's objective was to bring new buyers and sellers in a dynamic market. [...]
[...] Answer or case Amazon's strategy can hardly be discussed unless we set targets. It depends on whether we want to adopt a policy of sales growth or through austerity measures reduce costs. To find out what is desirable for the company and give a relevant answer to the problem, we must study the figures and forecasts. Then we must show the competitive advantages of Amazon, its technology portfolio are and its core competencies, therefore its core businesses. In a second section, we shall discuss the guidelines that we recommend to the company. [...]
[...] Innovations to improve the site Amazon.com has a chat room that allows users to have live discussions but there are no forums. One of the advantages of Amazon site is the possibility to write criticism on a particular article. That helps a lot in purchasing decisions. Users are fond of this kind of exchange that the web offers. The site should offer more forums for literature, dvd . it would become a site for exchanges and discussions, which would better identify the tastes of consumers. [...]
[...] ie its core competence. Technology provider Amazon is not a library, it's a platform. The interest has not just to focus on selling the products of others. It is this idea that led to the invention of Zshops. They have in some way become sellers of portals. The principle is simple: Amazon provides a place where all type of business can establish itself to sell its products. - The company gives a guarantee that protects the buyer from a possible failure of the seller. [...]
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