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15 Jan 2009
doc

The current brand situation: EDF

Essay - 8 pages - Business strategy

There are great modifications in the organization of the electric sector in Europe. It is agreed that the sector management must change and must adapt to the requirements of the European Unique Market, and that consequently the invisible power of the private market must replace the visible power...

15 Jan 2009
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Organizing a global company: the Caterpillar case

Essay - 14 pages - Business strategy

Within the framework of the course “Organizing a Global Company” we are invited to realize a group work composed of two parts. The objective of the first part is to try to analyze and to understand the organizational structure of an international company better, taking into account the...

15 Jan 2009
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The business cycle in South Africa

Essay - 4 pages - Business strategy

The economic powerhouse of the continent, South Africa produces one fifth of its entire production. The gross domestic product (GDP) is four times that of its southern African neighbors and covering around 25% of the entire continent's GDP. Following the expansion of the global economy, South...

15 Jan 2009
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How Clarins and its "Body Lift" can be a total success in Brazil?

Essay - 27 pages - Business strategy

After three centuries under the rule of Portugal, Brazil became an independent nation in 1822. Exploiting vast natural resources, it is today South America's leading economic power and a regional leader. Meanwhile Brazil continues to develop its interior with an industrial and agricultural...

15 Jan 2009
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Placement report: The launch of eBay in an OXFAM charity shop

Essay - 23 pages - Business strategy

From the 13th of May to the 4th of August, I was in Bristol, a town from the South West of England. From the beginning, I knew that I wanted to go to England because it is the nearest country to learn English and also because I was interested to discover its culture its system a little more. My...

15 Jan 2009
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Business plan: Personal traveller - tourism in China

Business plan - 26 pages - Business strategy

Personal Traveler is a travel related service company which links with travel agencies in leading European markets in forming a customized package to fit the need of “third-age” foreign travelers in main Chinese cities. The venture will leverage on the sharp increase in tourism expected...

15 Jan 2009
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Placement report: Assurances générales de France of Allianz AGF

Essay - 12 pages - Business strategy

The AGF Group is a major player in insurance and financial services, both in France and in more than twenty countries around the world. It has more than 60 billion clients from more than 70 countries world-wide. Backed by the n° 1 in European insurance, Allianz AG, of which it is a major entity,...

15 Jan 2009
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Chesebrough-Pond's Inc. Vaseline petroleum jelly (VPJ) (2005)

Essay - 9 pages - Business strategy

Robert Augustus Chesebrough, a 22-year-old chemist from Brooklyn, New York, created Vaseline Petroleum Jelly. “Oil rig workers discovered that rod wax, a petroleum by-product from oil rig pumps, healed their cuts and burns. Chesebrough extracted petroleum jelly from the rod wax and gave it...

15 Jan 2009
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Business communication: Netflix and Amazon.com

Case study - 7 pages - Business strategy

Amazon is company which has been experiencing strong expansion. They moved from book distribution to, tools, auto, industrial, sports, health & beauty, grocery, electronics & computers and other products and services. Amazon is constantly scrutiny new market for new growth...

15 Jan 2009
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Google case study

Essay - 6 pages - Business strategy

Nowadays, Google is considered more as a daily useful tool than a large worldwide company. This Google website is so essential for all the IT users that we have the tendency to forget the men, the women and the know-how behind this wonderful and rapid search tool. But behind this webpage, a huge...

15 Jan 2009
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Patagonia company

Case study - 17 pages - Business strategy

Nowadays, people increasingly realize that the earth is in danger and that if we keep on damaging it the future generation will face significant problems such as lack of water, of natural resources and global warming. That's why many actions are taken by numerous organisations and that people not...

15 Jan 2009
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Diamonds on ice

Essay - 5 pages - Business strategy

In An Inquiry into the Nature and Causes of the Wealth of Nations (1776), Adam Smith said: “A diamond, (…), has scared any value in use; but a very great quantity of other goods may frequently be had in exchange for it”. Thus, a diamond is not only a “girl's best friend”...

15 Jan 2009
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SNCF - Short strategic overview: Example of business process redesign

Essay - 5 pages - Business strategy

The SNCF (Société National des Chemins de Fer) is the national railway operator in France and manager of the railway infrastructure owned by the RFF (Réseau Ferré de France). The company is a French public entity with autonomous management established under the special status of an Establishment...

15 Jan 2009
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Structuralism and history: Levi-Strauss, Althusser, Foucault

Essay - 10 pages - Business strategy

Structuralism may originate from Saussurian linguistics. In the Course of General Linguistics, Saussure defines one essential methodological principle: in response to previous methodologies, which defined historical evolution as the main object of linguistics, Saussure assumes that language must...

15 Jan 2009
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Barclays versus RBS, Santander and Fortis

Essay - 9 pages - Business strategy

ABN Amro bank comes from the merger between two Dutch banks Algermene Bank Netherlands N.V. and Amsterdam Rotterdam Bank N.V. in 1991. ABN Amro's strategic focus is on consumer and commercial clients in local markets and on corporations and financial institutions in the global market. Currently...

15 Jan 2009
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Corporate Strategy: Chop Chop Analysis of Total Group

Essay - 3 pages - Business strategy

Total is France's largest corporation as well as the fourth largest publicly-traded integrated oil and gas company in the world. Total is involved in three major segments: downstream, upstream, and chemicals. In the following report, we carefully analyzed these three business...

15 Jan 2009
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How do Toy industries react about the problem of counterfeiting & product piracy?

Essay - 9 pages - Business strategy

The fight against counterfeiting is a battle which requires an approach on many levels. It is estimated that counterfeit toys account for 12 per cent of the European toy market. Counterfeiting is a danger for the health of the consumer whose undermines industries and makes criminal organisations...

15 Jan 2009
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Cultural diversity is a source of competitive advantage. Discuss

Essay - 4 pages - Business strategy

« To succeed internationally, we need to understand the cultures of the world; and we have all the cultures of the world represented right here - a tremendous competitive advantage. » ? Ernest Thompson, Proctor and Gamble Nowadays, globalisation, which is a phenomenon mainly...

13 Jan 2009
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General Motors Company : an analysis

Essay - 13 pages - Business strategy

It is hard to imagine that General Motors, one of the leading car companies, occupying 15% of the automobile market and that in 2003 alone earned $3.8 billion on record revenue of $185.5 billion, was founded in the small town of Flint, Michigan, by an ingenious salesman and labourer, William...

13 Jan 2009
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An Irish firm in the Chinese Market

Market study - 9 pages - Business strategy

Enterprise Ireland, positioned in the cosmetics field, is willing to enter an international market. With 15% of annual growth in the global market, China becomes more and more attractive for businesses all around the world. In Europe, the attractiveness is intensified by the amount of trade...

13 Jan 2009
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Oracle Systems Corporation

Essay - 4 pages - Business strategy

In 1990, the CEO of Oracle Systems Corporation is facing increasing pressure from analysts about the aggressive revenue-recognition policy. As a result, the stock price is plumbed and the CEO is worried about the cost of new equity capital to finance future growth and the firm may become a...

13 Jan 2009
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Easy Jet, Strategic management project

Essay - 12 pages - Business strategy

The airlines industry has been highly perturbed by many new external and internal events since the last five years (September 11th, increasing of fuel value, and recently many technical incidents in some flights). All these components transform major stakes and keys of the different airlines...

13 Jan 2009
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Case study of General Electric

Essay - 4 pages - Business strategy

Jack Welch was the CEO of General Electric (GE) from 1981 until 2001. He is regarded as one of the most successful CEOs of the 20th century. This essay intends to analyze Jack Welch's two-decade leadership by answering the question of what made him the "Manager of the Century" and GE...

13 Jan 2009
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Brand analysis and recommendation: Carlton Draught

Essay - 5 pages - Business strategy

The survey we made about Carlton Draught showed us the positive and negative points of its brand image in customers' minds. In order to improve the brand image we will proceed in three parts. First, in the brand analysis we will analyse all the aspects of the marketing mix (product, price,...

13 Jan 2009
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What does 'MNE'S need to be both "global" and "local"?' mean

Essay - 9 pages - Business strategy

Since the rise of liberalisation with the opening of markets in the mid 1980's, the business world has entered the era of globalisation where companies have dramatically expanded their business abroad. Indeed, the abolition of barriers of entry was one of significant opportunities for...

13 Jan 2009
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Heinz case

Thesis - 5 pages - Business strategy

Heinz is one of the most profitable companies operating in the food processing industry. This essay will try to describe the industry and environment of this company. Then, we will see how the competitive advantage has been developed within this industry. By reading the Vision of the...

13 Jan 2009
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Strategy Analysis on the gambling industry with the example of MGM Mirage

Thesis - 64 pages - Business strategy

We selected the gambling industry as a group because we thought it would be interesting, challenging and because the industry has recently felt a new impulse with the internet. The gambling industry is not one of the most recent industries though, and to understand it fully we decided to analyse...

13 Jan 2009
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Business report: Nikon

Thesis - 7 pages - Business strategy

Advertising and co., our agency is pleased to present the business report of the advertising campaign we want to implement throughout this closing date April 2006-March 2007 for the camera Coolpix on behalf the Japanese company Nikon. After understanding the target consumers' motives and the...

13 Jan 2009
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How strategy and network changes are linked?

Thesis - 11 pages - Business strategy

This paper focuses on the relation between the network changes and the strategy of an organization. It also provides a description of the links between those two concepts. The network change is an essential part of the understanding of industrial network. Its importance is related to the fact...

13 Jan 2009
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Heineken in Russia

Case study - 9 pages - Business strategy

Heineken is the first European Brewer and one of the first brewers in the world. Also, to give a better idea of the situation of the company, let's state some figures. In 2005, net profit was 761 million €, with sales above 10 billion € and a total beer volume of almost 120 million...