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16 Jan 2009
doc

The Cola War: Coca Cola versus Pepsi

Essay - 4 pages - Business strategy

The soft drink industry is divided into two categories of product: the non carbonated soft drink and the carbonated soft drink (CSD). During the next 30 years, CSD consumption rose constantly and grew at an average of 3% per year. The consumption of CSD in USA is about 53 gallons per year! So the...

16 Jan 2009
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M&M's, the "funniest" strategy

Essay - 11 pages - Business strategy

What famous chocolate does a person who likes cinema, NASCAR races and has a fun spirit, buy first? M&M's!! This chocolate brand is known all around the world. This reputation is not the result of the hazard's but the consequence of a historic strategy. Indeed, M&M's is one of the oldest...

16 Jan 2009
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Alko

Essay - 6 pages - Business strategy

For the past few years, the profits of ALKO have shrunk because of a more active concurrence. Then, the board of directors of this company, which produces lighting fixtures, decided to hire Gary Fisher to try to find a solution to reduce the delivery costs. After having studied how the company...

16 Jan 2009
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Creating artificial needs, the sinews of phone industry?

Essay - 8 pages - Business strategy

The cell-phone equipment rate in the UK has reached the amazing level of 112% (i.e.: on average over one cell-phone per inhabitant). With this rate, the UK sets a European record, yet the average rate on the continent is above 75% (France: 86%). These figures are the result of the mobile phone...

16 Jan 2009
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Importance or otherwise for multinational enterprises of developing codes of ethics

Essay - 10 pages - Business strategy

According to Milton Friedman, there is one and only one social responsibility of business - to use its resources and engage in activities designed to increase its profits so long as it engages in open and free competition without deception or fraud. He advanced this view in 1962. With the...

16 Jan 2009
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Petrolivia and the olive oil producers market

Essay - 4 pages - Business strategy

For many years, the olive oil producer market has been dominated by three European countries: Spain, Italy and Greece, which account 97 per cent of the European production and 77 per cent of the world production. These three European countries are followed by African countries such as Tunisia,...

16 Jan 2009
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Strategic procurement and commercial relationship

Essay - 3 pages - Business strategy

‘Supplier relationship' is an expression that, it can be argued, has positive connotations, indicating as it does that a relationship between buyer and supplier exists and that it is such that both sides derive benefit from it. However, this has not always been the case, since,...

16 Jan 2009
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Lego case study: Danish vs. British culture

Essay - 6 pages - Business strategy

Modern companies can not longer hold on to a “go-it-alone” philosophy in the modern networked business world. Global companies look for business opportunities outside their traditional boarders and have therefore to deal with cross-cultural issues in its everyday life. Human interaction...

16 Jan 2009
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Organizational development: Mergers and Acquisitions

Essay - 8 pages - Business strategy

Nowadays, mergers are very common in all sectors. Indeed, in many sectors, the competitive pressure, the decline of prices and research costs provoke numerous mergers. However, all mergers aren't successful; there are some steps to follow to avoid risks. There could be be multiple reasons to...

16 Jan 2009
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Ben & Jerry's ice cream: Environmental policy report

Essay - 11 pages - Business strategy

Hailing from a single store in Vermont, created by two men making ice-cream, Ben & Jerry's has rapidly become a truly global company, employing 514 people in the US alone, and operating 550 small ‘Scoop Shops' spread across the US and 23 other countries across the world. By their own...

16 Jan 2009
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The study of a famous Australian wine company : Banrock Station

Essay - 5 pages - Business strategy

Banrock Station is an Australian wine company situated within three hours drive from Adelaide, in South Australia. Its slogan "Good earth, Fine wines" perfectly embodies the two main motivations of the company: the protection of ecological balance and the pleasure of quality wine consumption....

16 Jan 2009
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Schneider-LeGrand merger

Case study - 13 pages - Business strategy

Beginning with a certain turnover, the EU merger rules are to be applied to cross-border concentrations, irrespective of the size of the company or area of their activity. A pre-merger notification to the European Commission is obligatory. Most cases are closed by the completion of the phase I,...

16 Jan 2009
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Pepsi's entry into India: A well planned out strategy

Essay - 7 pages - Business strategy

With other Pepsi markets nearing saturation, Pepsi decided to expand its international operations into India in the late 1980s. However, even prior to entering India, Pepsi was met with strong objections by one of India's leading political parties. George Fernandes, General Secretary of the...

16 Jan 2009
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"Dr Tasty": Business plan of a healthy fast-food

Business plan - 11 pages - Business strategy

My project is to implement a healthy fast food I called “Dr Tasty”. It will take the juridical form of a franchise. This fast food will propose two kinds of products - ones will be similar to a hamburger, the others will be “natural” ones (what I mean by natural is: local and...

16 Jan 2009
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The successful setting up of Accor in Brazil

Essay - 6 pages - Business strategy

Accor is a French company, born after the merger in 1983 between Novotel (created in 1963) and JBI (Jacques Borel International, created in 1967). Today, the company can be found in 140 countries all over the world, hires 168 500 people and had a € 7622 million turnover in 2005. There is the...

16 Jan 2009
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An in-depth study of the operations of Bistro Villemanzy

Essay - 16 pages - Business strategy

Bistro Villemanzy is part of the “Bistrot des Cuisiniers” group (10 Bistros located in Lyon), which itself is a part of the Leon de Lyon/ Jean-Paul Lacombe group. Bistrot des Cuisiniers is a group aiming at offering upper quality meals in a bistro way. Leon de Lyon: created in 1904,...

16 Jan 2009
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Case study: Woolworths turnaround strategy 2007

Essay - 8 pages - Business strategy

Woolworths Holdings Limited is a South African based retail group that operates locally and internationally through two subsidiaries, Woolworths (Pty) Ltd and Country Road Ltd. Stores are based in Africa, the Middle East, Australia, New Zealand, the United States of America, Europe, and...

16 Jan 2009
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The impact of the lack of oil on the activity of the Promens company

Essay - 10 pages - Business strategy

As far as energy is concerned, natural and in particular petroleum resources are running out and this would be one of the biggest issues world companies will have to deal with. Indeed, the world business and economy are run by oil: companies are very demanding with energy not only for the...

16 Jan 2009
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The implementation of an information system and its consequences for the success of the companies

Essay - 6 pages - Business strategy

Today, we are led to think that every company which wants to stay “on the run” has to implement an information system. Success stories of online businesses led companies, even those which exist from the 20th century, to develop an e-business approach. By information system we mean an...

16 Jan 2009
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'Fairbus' or 'Unfairbus'

Case study - 10 pages - Business strategy

By the end of the 1960s, European aircraft manufacturers realized that continued competition among them could result in continued American dominance in the industry. While European airlines operated 25% of the global airliner fleet, the European aircraft manufacturers' global market share was...

16 Jan 2009
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Analysis of an oligopoly phone industry in South Africa

Essay - 5 pages - Business strategy

With more than 30 million South African mobile phone owners in 2007, the most powerful and the most developed country of Africa plays an important role on the international mobile phone market. According to data from the “SA Mobile Market” statistical handbook, the South African...

16 Jan 2009
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Business venturing - feasibility study (March 2008): Hexabus

Case study - 19 pages - Business strategy

The main objective of feasibility study is to know if our business idea is sustainable, and if we could invest it. for this, first we are going to do the analysis of potential customers and competitors. This analysis will approach company's target in terms of age and social class. We determine...

16 Jan 2009
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Corporate valuation laurent perrier analysis - published: 16/01/2009

Essay - 9 pages - Business strategy

Laurent Perrier is a French company specialized in champagne, which is a luxury product. Laurent Perrier manages both the production and the distribution of its champagne and wines. The Group owns its distribution network (through restaurants, hotels, bars, retailers and direct sales). This is a...

16 Jan 2009
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EEV (European Embedded Value) and MCEV (Market Consistent Embedded Value)

Essay - 11 pages - Business strategy

In May 2004 the CFO forum published European Embedded Value Principles. The “CFO Forum” is a high-level discussion group composed and attended by the Chief Financial Officers of 19 leading European insurers. These principles are intended to increase the quality, comparability and...

16 Jan 2009
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Business performance improvement: The Zara process

Essay - 6 pages - Business strategy

Nowadays, taking all brands into account, the INDITEX parent company accounts for more than 2 900 shops in 62 countries and 58 000 employees all over the world. In the same way, the number of ZARA shops is about 930 all over the world out of which 91 are in France. In 2005, its turnover was 6 741...

16 Jan 2009
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Corporate entrepreneurship as a winning strategy

Essay - 7 pages - Business strategy

To survive and to enable continued growth in today's fast changing environment, large corporations need to continually renew themselves through new products and new businesses. In some instances this involves dealing with advanced technology. To illustrate this adaptation, I chose as an example...

16 Jan 2009
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Genetics: Case France and bio-technologies (business model)

Essay - 15 pages - Business strategy

Agricultural chemical industry has always been considered to be all but environmental friendly. Nevertheless it is also one of the industries trying to find out solutions to population's growth, overpopulation and their calamitous consequences on the environment -air, water and soil pollution....

16 Jan 2009
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knowledge management report

Essay - 6 pages - Business strategy

The long-term survival of any company is dependent on its ability to generate and exploit innovative ideas, bringing to market those products or services that differentiate it from its rivals. While most companies may dismiss this statement as something of a truism, only a few take proactive...

16 Jan 2009
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Business plan: Washybar, why wash and wait when you can drink and wash?

Business plan - 18 pages - Business strategy

The target market: People who don't have a washing machine at home (usually clients of launderette, mostly young people) and generally people who want to spend time in a bar. What they think now: It is boring to wait while your clothes are being washed. The waiting time is about 35 to 40 minutes...

16 Jan 2009
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The different approaches to develop strategy. Is there evidence in today's business world to suggest there is one best way?

Essay - 4 pages - Business strategy

For a couple of years, the concept of strategy has become fundamental for any type of business. According to Ansoff (1965), the practice of strategic planning is now widespread among large, medium and small firms. The strategy comes from the Greek word “stractos” which means "armed" and...