Since several years, companies have understood the importance of Internet. Nowadays, Internet takes an important place in our life. Indeed, new technologies modify between the various actors of the professional world (clients, suppliers and the internal working of the company).
Companies have understood the importance of this phenomenon, and decided to use several tools to answer at customer expectations. E-Business and e-trailer are more and more use by companies in all the sectors. We can define the term e-business as integration within the company of tools based on communication and information technologies to improve the working of the company and to create added value.
More companies use e-tailing in order to sell its products for the customers. Customers can find on the website of the company the catalogue with products offer by the company. Customers can buy any product in this virtual mall. The security of businesses transaction is very important in order to reassure the customer.
[...] Generalist retailers propose more and more discount on technologic products like MP3 players, Computers, TV It is a good way for attract more customers. So, we can notice that the competition is high in this sector. Substitute services: Concerning technologic products, we notice several substitutes' services. But, FNAC is one of the companies on the market to propose specific service. Its competitors like Darty, Boulanger sell mainly the same products but in self-service. Contrary to FNAC which propose a lot of advices and personalized service to its customer. FNAC must to consider another substitute services: Internet. [...]
[...] Then, FNAC decided to create a service of sharing video online in a specific FNAC website. This new system has created in 2007. This website worked as Youtube. People go to the website and can see videos shared and uploaded by webmaster (video clip, cinema, FNAC stores . FNAC has also understood the development of smartphone. In 2006, FNAC created a new service name FNAC mobile. The company has made a partnership with the Orange operator in telecommunication. FNAC mobile is dedicating to adherent FNAC. [...]
[...] FNAC has known apply its goal to its online business in helping the customer to find easy and quickly their products. FNAC invest a lot in the design of its website in order to be more attractive and more competitive. It membership of the PPR Group played certainly a significant role in its development. The company enjoys financial means more important and of expert testimony more advanced in particular to the development on Internet. We can say that FNAC succeeded on the market thanks at its online business. [...]
[...] Indeed, the major goal of FNAC is to facilitate the access to the culture. So, it is difficult for FNAC to realize specific discount for its customer regarding some criteria. Concerning this business, we can say that the power of buyer is low. But, the company has to understand and identify the expectation of buyers. The comprehension of the customers need defines the strategy of the company. Bargaining the power of suppliers: Products offer buy FNAC are before buy belong many companies as Toshiba, Sonny, Nokia, Thomson, LG . [...]
[...] And the barriers to entry are important because of the important number of competitors on the market. There are more and more substitute service (supermarket and Internet) which propose the same product but at low price. III. E-Business strategy of FNAC In order to become more competitive, FNAC has developed its shop online and used e-business model. FNAC has succeeded to use the New Information and Communication Technology. In this part, we will develop the online business of FNAC. Internet and the New Information and Communication Technology become more and more accessible. [...]
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