A study of current attitudes to genetically modified food
Case study - 30 pages - Business strategy
Since the 1990s, there has been an emergence of a new type of biotechnology namely, Genetically Modified Food technology (GM). GM organisms result from biotechnological process which consists of altering traits of original crops by inserting the DNA of another organism (MacCracken et al., 2011)....
Advertising and women: how advertisement has been directed to the US women
Case study - 4 pages - Business strategy
Prior to the Civil War, the life of most US women were influenced by what history commentators refer to us “the Cult of True Womanhood.” (http://www.history.com/topics/women-in-the-civil). Industrialization and other developments generated a shift in work customs, which saw men leaving...
Strategic Choice and Evaluation
Case study - 5 pages - Business strategy
The firm that has been selected is the Goodyear Tire and Rubber Company. The purpose of this paper is to identify the best value discipline, generic strategy and grand strategy for Goodyear; as well as provide insight into the combination of strategies the organization should implement....
Employers access to employee's emails, Ethical or Not?
Case study - 6 pages - Business strategy
The arrival of new technology has raised a number of new issues for managers and leaders. One of these concerns is the surveillance of employees to check for disciplinary infringements. During recent years, employers all over the world have implemented a number of programs and initiatives...
To what extent is the communicating culture different between West and East?
Case study - 10 pages - Business strategy
The concept of communication can be defined as the activity of conveying meaningful information. Communication required a sender, content (message) and a receiver. However, the message can have different meanings depending on the time, the place and the person involved in the communication. Thus,...
Vivarte group- Implementation on Chinese market
Market study - 20 pages - Business strategy
The report objective is to define the marketing plan to realize the best development as possible of Caroll in this country.That's why we are going to use the following steps in the executive summary, to preconize the best strategy to enter Chinese fashion dress market, and how to create a strong...
Using examples identify and assess why it can be difficult for the multinational firm to behave ethically
Case study - 5 pages - Business strategy
Over the last half decade, businesses have evolved tremendously. Their productivity has improved, new production areas have appeared, borders between countries have opened up and with this, new problems have also arisen. As companies grow in size and importance, so does the criticism and the...
Procter & Gamble- Internationalization Strategy
Case study - 9 pages - Business strategy
In 1837, in The United-States, William Procter, candles maker, and James Gamble, soap maker, got together to market their first branded product, the candles ‘Star Candles' (Jean Boissonnat, 20/12/1993). As their business went along they started to broaden their range of products by buying...
Forces that can Influence an organization and its strategy
Case study - 5 pages - Business strategy
Today's national and international organizations are surrounded and affected by different types of forces. Two main categories can be identified, the internal forces and the external ones from the task and general environments (Appendix 1). They influence companies' strategies through multiple...
Psychic distance and proximity concepts in overseas markets
Case study - 3 pages - Business strategy
Before proceeding to explain about psychic distance in detail they applied the theory to the diversity of cultures within their group, and the particular difficulties and restrictions they were faced with, and consequently how they dealt with these issues. Although they talked about the...
"The UK economy looks battered. People don't like the outlook. They are showing their feelings by selling the Pound." Strategist Jeremy Stretch quoted in the Sun. Explain this quote. Does the exchange rate matter? Can and should the UK government do
Case study - 2 pages - Business strategy
The current UK economic climate is uncertain. Gross Domestic Product (GDP), used as a measure of National Income has only recently in the fourth quarter of 2009 inched out of the negative and into positive growth of 0.1 per cent. This is after a long recession which began in the first half of...
To what extent can Britain's relatively slow industrial growth between 1870 and 1914 be blamed on the failings of entrepreneurs?
Case study - 2 pages - Business strategy
In the late 19th century Great Britain was still one of the world's leading and growing economies. The Great British economy was mature with a relatively small agricultural sector and a large service sector. However, historians have often debated the reason as to why such an advanced economy was...
Does competition affect social preferences in the context of a bargaining game? Discuss
Case study - 3 pages - Business strategy
This essay argues that competition has an effect on social preferences. Two playered bargaining game is called as an ultimatum game(UG).The results of which are compared to the results of experiments in which there are more than two players, where competition exists. References to agents as...
The strategic process related to supplier selection in the aircraft industry
Case study - 18 pages - Business strategy
Nowadays, more firms choose to outsource activities and products which are considered outside of the company's core business. This enables them to concentrate exclusively on their main activity and become more efficient at it. Therefore, the selection and evaluation process of vendors likely to...
WH Smith launches 'Kindle killer'
Case study - 3 pages - Business strategy
In 2011, the Amazon Kindle sales generated around $2 billion in revenue and a further $1.7 billion with the sales of millions of e-books (CNN, 2011). These figures have pushed traditional book and high street newsagent WH Smith to launch its own e-reader in order to tap into this new market. WH...
Pernod-Ricard: Strategic analysis
Case study - 7 pages - Business strategy
Established in 1975 after the merger between Pernod SA and Ricard SA, Pernod-Ricard has 18,226 collaborators throughout 70 countries. Pernod-Ricard is the world leader on the market of premium and prestige spirits, and the co-leader on the wine and spirits market. The company is the leader on the...
Research methods for managers
Tutorials/exercises - 16 pages - Business strategy
The core problem in this case was related with a production planning again. How many S and how many P can I produce in order to maximize my profit with production's constraints like limited raw materials (USB ports), limited assembly hours and limited quality control hours. The main lesson of...
Selling through customer business development: P & G
Case study - 10 pages - Business strategy
In the 80's, manufacturers began to spend money to better understand consumers, and P&G more than anyone. However, they never really asked, if these needs were the same in retailers. It was the period when P&G decided, to change the sales department into a more strategic department named Customer...
Mergers and Acquisitions - published: 07/05/2012
Essay - 13 pages - Business strategy
In this paper, we will analyze, through four specific questions, the Brazilian beer merger between Brahma and Antarctica. In 1999, Brahma's CEO, named Marcel Telles, informed the firm's executives team about the negotiation of a possible merger with another Brazilian firm: Antarctica. The main...
Siemens analysis: Betting on diversification
Essay - 15 pages - Business strategy
Siemens AG is an electronics and electrical engineering company. The company is an integrated technology company with activities in the fields of industry, energy and healthcare. Siemens operates in six segments: Industry, Energy, Healthcare, and “below the line” segments composed of...
Theories of how advertising works
Essay - 5 pages - Business strategy
Nowadays, advertising is pervasive. From the moment people wake up until the moment they fall asleep they are bombarded with all kinds of advertisements. Ads appear on the TV and radio, on billboards, newspapers and magazines, on the Internet. Considering this, Tellis (2004) implies that...
International legal tools
Essay - 4 pages - Business strategy
An Italian company orders some chemical products by phone from a German supplier on the 12 of December 2001. On the 18th of December, a confirmation by fax of the order is sent by the Italian company to the German supplier. The purchase order specifies that the product must be in the granular...
Strategy and competitive analysis of L'Atelier Des Chefs
Essay - 7 pages - Business strategy
The mission of L'Atelier Des Chefs is to invent new ways to cook, that can be accessible for all who love cooking and have passion for it. For individual customers and professionals too, cooking classes are taught by top chef of famous French restaurants, and adapted at their level. Indeed, with...
Danone case: Risk management
Essay - 12 pages - Business strategy
Today, Danone is one of the most famous and powerful company in the food industry all around the world thanks to its presence in more than 120 countries. Since its creation in 1929, Danone increased its notoriety and diversified its activities following its mission which is “Bring health...
Corporate and business strategy of PSA Peugeot-Citroen
Essay - 7 pages - Business strategy
PSA Peugeot-Citroën Company is a French car manufacturer, property of Peugeot family. In 2010, the company was the leader car manufacturer in France and the second in Europe taking over Volkswagen . Nevertheless, PSA had to face some issues. As a strategy consultant for PSA, my aims are to solve...
Case study: Sustainability at Millipore
Case study - 6 pages - Business strategy
The sustainability initiative that Millipore wanted to implement is based on sustainable development, i.e. “development that meets the needs of the present without compromising the ability of future generations to meet their own needs” ( United Nations World Commission on Environment...
Integrated marketing communications plan- Levi's Curve ID
Essay - 6 pages - Business strategy
This report aims at analyzing the advertising campaign of Levi's new product, the Levi's Curve ID. By using RABOSTIC method this will help us to understand the integrated marketing communication methods chosen by the brand and what they bring to realize. In 2007, 1.8 billions jeans were...
Ikea, brand audit
Essay - 6 pages - Business strategy
The scopes of this report are the following: we want to understand more about IKEA's strategies in the furniture retail market. When it comes to brand auditing, several questions should be examined and assessed. These questions are: How well is the business' current brand strategy working?...
International retailing: Carrefour
Essay - 26 pages - Business strategy
Carrefour is one of the biggest distributions group in the world. Since its creation in 1959, Carrefour has always innovated to build a strong reputation, a good image and a clear strategy of development. With the globalization, Carrefour has exported its model in other countries to...
Global advertising strategy of Apple
Essay - 10 pages - Business strategy
The objective of this analysis, is to understand how a big brand like Apple makes its promotion world-wide. We have chosen Apple, because we we own Apple products, thus we found it interesting to discover something more about this brand and its promotion campaign. Apple is one of the big...
